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Account-Based Marketing (ABM)-Global Market Insights and Sales Trends 2025
Synopsis
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
The global Account-Based Marketing (ABM) market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Account-Based Marketing (ABM) in various end use industries. The expanding demands from the Small and Medium-sized Enterprises(SMEs) and Large Enterprises, are propelling Account-Based Marketing (ABM) market. Strategic ABM, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the ABM Lite segment is estimated at % CAGR for the next seven-year period.
North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Account-Based Marketing (ABM), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Account-Based Marketing (ABM) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Account-Based Marketing (ABM) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Account-Based Marketing (ABM) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Account-Based Marketing (ABM) covered in this report include Demandbase, InsideView, 6Sense, Act-On Software, AdDaptive Intelligence, Albacross, Celsius GKK International, Drift and Engagio, etc.
The global Account-Based Marketing (ABM) market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Demandbase
InsideView
6Sense
Act-On Software
AdDaptive Intelligence
Albacross
Celsius GKK International
Drift
Engagio
Evergage
HubSpot
Integrate
Iterable
Jabmo
Kwanzoo
Lattice Engines
Madison Logic
Marketo
MRP
Radius Intelligence
Global Account-Based Marketing (ABM) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Account-Based Marketing (ABM) market, Segment by Type:
Strategic ABM
ABM Lite
Programmatic ABM
Global Account-Based Marketing (ABM) market, by Application
Small and Medium-sized Enterprises(SMEs)
Large Enterprises
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Account-Based Marketing (ABM) companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
The global Account-Based Marketing (ABM) market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Account-Based Marketing (ABM) in various end use industries. The expanding demands from the Small and Medium-sized Enterprises(SMEs) and Large Enterprises, are propelling Account-Based Marketing (ABM) market. Strategic ABM, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the ABM Lite segment is estimated at % CAGR for the next seven-year period.
North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Account-Based Marketing (ABM), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Account-Based Marketing (ABM) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Account-Based Marketing (ABM) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Account-Based Marketing (ABM) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Account-Based Marketing (ABM) covered in this report include Demandbase, InsideView, 6Sense, Act-On Software, AdDaptive Intelligence, Albacross, Celsius GKK International, Drift and Engagio, etc.
The global Account-Based Marketing (ABM) market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Demandbase
InsideView
6Sense
Act-On Software
AdDaptive Intelligence
Albacross
Celsius GKK International
Drift
Engagio
Evergage
HubSpot
Integrate
Iterable
Jabmo
Kwanzoo
Lattice Engines
Madison Logic
Marketo
MRP
Radius Intelligence
Global Account-Based Marketing (ABM) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Account-Based Marketing (ABM) market, Segment by Type:
Strategic ABM
ABM Lite
Programmatic ABM
Global Account-Based Marketing (ABM) market, by Application
Small and Medium-sized Enterprises(SMEs)
Large Enterprises
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Account-Based Marketing (ABM) companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Account-Based Marketing (ABM)
1.1 Account-Based Marketing (ABM) Market Overview
1.1.1 Account-Based Marketing (ABM) Product Scope
1.1.2 Account-Based Marketing (ABM) Market Status and Outlook
1.2 Global Account-Based Marketing (ABM) Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Account-Based Marketing (ABM) Market Size by Region (2018-2029)
1.4 Global Account-Based Marketing (ABM) Historic Market Size by Region (2018-2023)
1.5 Global Account-Based Marketing (ABM) Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Account-Based Marketing (ABM) Market Size (2018-2029)
1.6.1 North America Account-Based Marketing (ABM) Market Size (2018-2029)
1.6.2 Europe Account-Based Marketing (ABM) Market Size (2018-2029)
1.6.3 Asia-Pacific Account-Based Marketing (ABM) Market Size (2018-2029)
1.6.4 Latin America Account-Based Marketing (ABM) Market Size (2018-2029)
1.6.5 Middle East & Africa Account-Based Marketing (ABM) Market Size (2018-2029)
2 Account-Based Marketing (ABM) Market by Type
2.1 Introduction
2.1.1 Strategic ABM
2.1.2 ABM Lite
2.1.3 Programmatic ABM
2.2 Global Account-Based Marketing (ABM) Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Account-Based Marketing (ABM) Historic Market Size by Type (2018-2023)
2.2.2 Global Account-Based Marketing (ABM) Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Account-Based Marketing (ABM) Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Account-Based Marketing (ABM) Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Account-Based Marketing (ABM) Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Account-Based Marketing (ABM) Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Account-Based Marketing (ABM) Revenue Breakdown by Type (2018-2029)
3 Account-Based Marketing (ABM) Market Overview by Application
3.1 Introduction
3.1.1 Small and Medium-sized Enterprises(SMEs)
3.1.2 Large Enterprises
3.2 Global Account-Based Marketing (ABM) Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Account-Based Marketing (ABM) Historic Market Size by Application (2018-2023)
3.2.2 Global Account-Based Marketing (ABM) Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Account-Based Marketing (ABM) Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Account-Based Marketing (ABM) Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Account-Based Marketing (ABM) Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Account-Based Marketing (ABM) Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Account-Based Marketing (ABM) Revenue Breakdown by Application (2018-2029)
4 Account-Based Marketing (ABM) Competition Analysis by Players
4.1 Global Account-Based Marketing (ABM) Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Account-Based Marketing (ABM) as of 2022)
4.3 Date of Key Players Enter into Account-Based Marketing (ABM) Market
4.4 Global Top Players Account-Based Marketing (ABM) Headquarters and Area Served
4.5 Key Players Account-Based Marketing (ABM) Product Solution and Service
4.6 Competitive Status
4.6.1 Account-Based Marketing (ABM) Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Demandbase
5.1.1 Demandbase Profile
5.1.2 Demandbase Main Business
5.1.3 Demandbase Account-Based Marketing (ABM) Products, Services and Solutions
5.1.4 Demandbase Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.1.5 Demandbase Recent Developments
5.2 InsideView
5.2.1 InsideView Profile
5.2.2 InsideView Main Business
5.2.3 InsideView Account-Based Marketing (ABM) Products, Services and Solutions
5.2.4 InsideView Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.2.5 InsideView Recent Developments
5.3 6Sense
5.3.1 6Sense Profile
5.3.2 6Sense Main Business
5.3.3 6Sense Account-Based Marketing (ABM) Products, Services and Solutions
5.3.4 6Sense Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.3.5 Act-On Software Recent Developments
5.4 Act-On Software
5.4.1 Act-On Software Profile
5.4.2 Act-On Software Main Business
5.4.3 Act-On Software Account-Based Marketing (ABM) Products, Services and Solutions
5.4.4 Act-On Software Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.4.5 Act-On Software Recent Developments
5.5 AdDaptive Intelligence
5.5.1 AdDaptive Intelligence Profile
5.5.2 AdDaptive Intelligence Main Business
5.5.3 AdDaptive Intelligence Account-Based Marketing (ABM) Products, Services and Solutions
5.5.4 AdDaptive Intelligence Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.5.5 AdDaptive Intelligence Recent Developments
5.6 Albacross
5.6.1 Albacross Profile
5.6.2 Albacross Main Business
5.6.3 Albacross Account-Based Marketing (ABM) Products, Services and Solutions
5.6.4 Albacross Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.6.5 Albacross Recent Developments
5.7 Celsius GKK International
5.7.1 Celsius GKK International Profile
5.7.2 Celsius GKK International Main Business
5.7.3 Celsius GKK International Account-Based Marketing (ABM) Products, Services and Solutions
5.7.4 Celsius GKK International Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.7.5 Celsius GKK International Recent Developments
5.8 Drift
5.8.1 Drift Profile
5.8.2 Drift Main Business
5.8.3 Drift Account-Based Marketing (ABM) Products, Services and Solutions
5.8.4 Drift Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.8.5 Drift Recent Developments
5.9 Engagio
5.9.1 Engagio Profile
5.9.2 Engagio Main Business
5.9.3 Engagio Account-Based Marketing (ABM) Products, Services and Solutions
5.9.4 Engagio Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.9.5 Engagio Recent Developments
5.10 Evergage
5.10.1 Evergage Profile
5.10.2 Evergage Main Business
5.10.3 Evergage Account-Based Marketing (ABM) Products, Services and Solutions
5.10.4 Evergage Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.10.5 Evergage Recent Developments
5.11 HubSpot
5.11.1 HubSpot Profile
5.11.2 HubSpot Main Business
5.11.3 HubSpot Account-Based Marketing (ABM) Products, Services and Solutions
5.11.4 HubSpot Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.11.5 HubSpot Recent Developments
5.12 Integrate
5.12.1 Integrate Profile
5.12.2 Integrate Main Business
5.12.3 Integrate Account-Based Marketing (ABM) Products, Services and Solutions
5.12.4 Integrate Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.12.5 Integrate Recent Developments
5.13 Iterable
5.13.1 Iterable Profile
5.13.2 Iterable Main Business
5.13.3 Iterable Account-Based Marketing (ABM) Products, Services and Solutions
5.13.4 Iterable Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.13.5 Iterable Recent Developments
5.14 Jabmo
5.14.1 Jabmo Profile
5.14.2 Jabmo Main Business
5.14.3 Jabmo Account-Based Marketing (ABM) Products, Services and Solutions
5.14.4 Jabmo Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.14.5 Jabmo Recent Developments
5.15 Kwanzoo
5.15.1 Kwanzoo Profile
5.15.2 Kwanzoo Main Business
5.15.3 Kwanzoo Account-Based Marketing (ABM) Products, Services and Solutions
5.15.4 Kwanzoo Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.15.5 Kwanzoo Recent Developments
5.16 Lattice Engines
5.16.1 Lattice Engines Profile
5.16.2 Lattice Engines Main Business
5.16.3 Lattice Engines Account-Based Marketing (ABM) Products, Services and Solutions
5.16.4 Lattice Engines Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.16.5 Lattice Engines Recent Developments
5.17 Madison Logic
5.17.1 Madison Logic Profile
5.17.2 Madison Logic Main Business
5.17.3 Madison Logic Account-Based Marketing (ABM) Products, Services and Solutions
5.17.4 Madison Logic Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.17.5 Madison Logic Recent Developments
5.18 Marketo
5.18.1 Marketo Profile
5.18.2 Marketo Main Business
5.18.3 Marketo Account-Based Marketing (ABM) Products, Services and Solutions
5.18.4 Marketo Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.18.5 Marketo Recent Developments
5.19 MRP
5.19.1 MRP Profile
5.19.2 MRP Main Business
5.19.3 MRP Account-Based Marketing (ABM) Products, Services and Solutions
5.19.4 MRP Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.19.5 MRP Recent Developments
5.20 Radius Intelligence
5.20.1 Radius Intelligence Profile
5.20.2 Radius Intelligence Main Business
5.20.3 Radius Intelligence Account-Based Marketing (ABM) Products, Services and Solutions
5.20.4 Radius Intelligence Account-Based Marketing (ABM) Revenue (US$ Million) & (2018-2023)
5.20.5 Radius Intelligence Recent Developments
6 North America
6.1 North America Account-Based Marketing (ABM) Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Account-Based Marketing (ABM) Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Account-Based Marketing (ABM) Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Account-Based Marketing (ABM) Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Account-Based Marketing (ABM) Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Account-Based Marketing (ABM) Market Dynamics
11.1 Account-Based Marketing (ABM) Industry Trends
11.2 Account-Based Marketing (ABM) Market Drivers
11.3 Account-Based Marketing (ABM) Market Challenges
11.4 Account-Based Marketing (ABM) Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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