The Market Reports

Synopsis
The global market for AR in Retail was estimated to be worth US$ 5216 million in 2024 and is forecast to a readjusted size of US$ 32015 million by 2031 with a CAGR of 30.2% during the forecast period 2025-2031.
AR technology uses devices such as smartphones, tablets, or AR glasses to overlay digital elements onto the real world, adding digital technology to the retail industry. Retail companies use AR to provide users with sensory information such as visuals and sounds, changing users' perception of the real world. In recent years, due to the impact of the COVID-19 pandemic, the application of AR in the retail industry has significantly increased. Companies aim to better meet customer needs through AR, such as allowing users to scan furniture with their smartphones and overlay it onto images of their own homes, thereby enhancing revenue potential.
Trends:
Technological innovation drives experience upgrades: Advances in computer vision technology will enable AR to recognize and track objects more accurately. Combined with advanced analytics and machine learning algorithms, this will provide consumers with a more personalized AR shopping experience, such as recommending products based on user preferences.
Deepening integration of online and offline channels: Online, AR can provide virtual try-on and 3D product display functions to enhance the online shopping experience. Offline, AR can be used for in-store navigation and product information displays, enhancing the in-store experience. In the future, online and offline retail will achieve closer integration through AR technology.
Expanded Application Scenarios: Beyond the currently common areas of home decor, apparel, and beauty, as technology becomes more widespread and consumer acceptance increases, AR will be applied in more retail categories and scenarios, such as product displays and marketing in the food and beverage, digital 3C, and other sectors.
This report aims to provide a comprehensive presentation of the global market for AR in Retail, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of AR in Retail by region & country, by Type, and by Application.
The AR in Retail market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AR in Retail.
Market Segmentation
By Company
Google
PTC
Apple
Microsoft
Wikitude
DAQRI
Zugara
Blippar
Marxent Labs
Augment
ViewAR
Holition
Ikea
Sephora
Amazon
Segment by Type
by System
by Technology
Segment by Application
E-commerce
Physic Stores
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of AR in Retail company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of AR in Retail in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of AR in Retail in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index