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Audience Analytics-Global Market Insights and Sales Trends 2025
Synopsis
audience analytics provide insight into the characteristics of individuals, groups, users and/or responders who were exposed or engaged with a marketer’s advertising communications.
The global Audience Analytics market size is expected to reach US$ 5183.1 million by 2029, growing at a CAGR of 6.7% from 2023 to 2029. The market is mainly driven by the significant applications of Audience Analytics in various end use industries. The expanding demands from the Media and Entertainment, Retail and Consumer Goods, Telecommunication and ITES and Travel and Hospitality, are propelling Audience Analytics market. Sales and Marketing Management, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Customer Experience Management segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Audience Analytics market, driven by demand from China, the second largest economy with some signs of stabilising, the Audience Analytics market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Audience Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Audience Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Audience Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Audience Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Audience Analytics covered in this report include Adobe, IBM, Google, Oracle, SAS, Akamai, Comscore, Cxense and Netbase Solutions, etc.
The global Audience Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe
IBM
Google
Oracle
SAS
Akamai
Comscore
Cxense
Netbase Solutions
Global Audience Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Audience Analytics market, Segment by Type:
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Global Audience Analytics market, by Application
Media and Entertainment
Retail and Consumer Goods
Telecommunication and ITES
Travel and Hospitality
BFSI
Healthcare and Life Sciences
Manufacturing
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Audience Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
audience analytics provide insight into the characteristics of individuals, groups, users and/or responders who were exposed or engaged with a marketer’s advertising communications.
The global Audience Analytics market size is expected to reach US$ 5183.1 million by 2029, growing at a CAGR of 6.7% from 2023 to 2029. The market is mainly driven by the significant applications of Audience Analytics in various end use industries. The expanding demands from the Media and Entertainment, Retail and Consumer Goods, Telecommunication and ITES and Travel and Hospitality, are propelling Audience Analytics market. Sales and Marketing Management, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Customer Experience Management segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Audience Analytics market, driven by demand from China, the second largest economy with some signs of stabilising, the Audience Analytics market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Audience Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Audience Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Audience Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Audience Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Audience Analytics covered in this report include Adobe, IBM, Google, Oracle, SAS, Akamai, Comscore, Cxense and Netbase Solutions, etc.
The global Audience Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe
IBM
Oracle
SAS
Akamai
Comscore
Cxense
Netbase Solutions
Global Audience Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Audience Analytics market, Segment by Type:
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Global Audience Analytics market, by Application
Media and Entertainment
Retail and Consumer Goods
Telecommunication and ITES
Travel and Hospitality
BFSI
Healthcare and Life Sciences
Manufacturing
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Audience Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Audience Analytics
1.1 Audience Analytics Market Overview
1.1.1 Audience Analytics Product Scope
1.1.2 Audience Analytics Market Status and Outlook
1.2 Global Audience Analytics Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Audience Analytics Market Size by Region (2018-2029)
1.4 Global Audience Analytics Historic Market Size by Region (2018-2023)
1.5 Global Audience Analytics Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Audience Analytics Market Size (2018-2029)
1.6.1 North America Audience Analytics Market Size (2018-2029)
1.6.2 Europe Audience Analytics Market Size (2018-2029)
1.6.3 Asia-Pacific Audience Analytics Market Size (2018-2029)
1.6.4 Latin America Audience Analytics Market Size (2018-2029)
1.6.5 Middle East & Africa Audience Analytics Market Size (2018-2029)
2 Audience Analytics Market by Type
2.1 Introduction
2.1.1 Sales and Marketing Management
2.1.2 Customer Experience Management
2.1.3 Competitive Intelligence
2.2 Global Audience Analytics Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Audience Analytics Historic Market Size by Type (2018-2023)
2.2.2 Global Audience Analytics Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Audience Analytics Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Audience Analytics Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Audience Analytics Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Audience Analytics Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Audience Analytics Revenue Breakdown by Type (2018-2029)
3 Audience Analytics Market Overview by Application
3.1 Introduction
3.1.1 Media and Entertainment
3.1.2 Retail and Consumer Goods
3.1.3 Telecommunication and ITES
3.1.4 Travel and Hospitality
3.1.5 BFSI
3.1.6 Healthcare and Life Sciences
3.1.7 Manufacturing
3.1.8 Others
3.2 Global Audience Analytics Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Audience Analytics Historic Market Size by Application (2018-2023)
3.2.2 Global Audience Analytics Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Audience Analytics Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Audience Analytics Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Audience Analytics Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Audience Analytics Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Audience Analytics Revenue Breakdown by Application (2018-2029)
4 Audience Analytics Competition Analysis by Players
4.1 Global Audience Analytics Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Audience Analytics as of 2022)
4.3 Date of Key Players Enter into Audience Analytics Market
4.4 Global Top Players Audience Analytics Headquarters and Area Served
4.5 Key Players Audience Analytics Product Solution and Service
4.6 Competitive Status
4.6.1 Audience Analytics Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Adobe
5.1.1 Adobe Profile
5.1.2 Adobe Main Business
5.1.3 Adobe Audience Analytics Products, Services and Solutions
5.1.4 Adobe Audience Analytics Revenue (US$ Million) & (2018-2023)
5.1.5 Adobe Recent Developments
5.2 IBM
5.2.1 IBM Profile
5.2.2 IBM Main Business
5.2.3 IBM Audience Analytics Products, Services and Solutions
5.2.4 IBM Audience Analytics Revenue (US$ Million) & (2018-2023)
5.2.5 IBM Recent Developments
5.3 Google
5.3.1 Google Profile
5.3.2 Google Main Business
5.3.3 Google Audience Analytics Products, Services and Solutions
5.3.4 Google Audience Analytics Revenue (US$ Million) & (2018-2023)
5.3.5 Oracle Recent Developments
5.4 Oracle
5.4.1 Oracle Profile
5.4.2 Oracle Main Business
5.4.3 Oracle Audience Analytics Products, Services and Solutions
5.4.4 Oracle Audience Analytics Revenue (US$ Million) & (2018-2023)
5.4.5 Oracle Recent Developments
5.5 SAS
5.5.1 SAS Profile
5.5.2 SAS Main Business
5.5.3 SAS Audience Analytics Products, Services and Solutions
5.5.4 SAS Audience Analytics Revenue (US$ Million) & (2018-2023)
5.5.5 SAS Recent Developments
5.6 Akamai
5.6.1 Akamai Profile
5.6.2 Akamai Main Business
5.6.3 Akamai Audience Analytics Products, Services and Solutions
5.6.4 Akamai Audience Analytics Revenue (US$ Million) & (2018-2023)
5.6.5 Akamai Recent Developments
5.7 Comscore
5.7.1 Comscore Profile
5.7.2 Comscore Main Business
5.7.3 Comscore Audience Analytics Products, Services and Solutions
5.7.4 Comscore Audience Analytics Revenue (US$ Million) & (2018-2023)
5.7.5 Comscore Recent Developments
5.8 Cxense
5.8.1 Cxense Profile
5.8.2 Cxense Main Business
5.8.3 Cxense Audience Analytics Products, Services and Solutions
5.8.4 Cxense Audience Analytics Revenue (US$ Million) & (2018-2023)
5.8.5 Cxense Recent Developments
5.9 Netbase Solutions
5.9.1 Netbase Solutions Profile
5.9.2 Netbase Solutions Main Business
5.9.3 Netbase Solutions Audience Analytics Products, Services and Solutions
5.9.4 Netbase Solutions Audience Analytics Revenue (US$ Million) & (2018-2023)
5.9.5 Netbase Solutions Recent Developments
6 North America
6.1 North America Audience Analytics Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Audience Analytics Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Audience Analytics Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Audience Analytics Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Audience Analytics Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Audience Analytics Market Dynamics
11.1 Audience Analytics Industry Trends
11.2 Audience Analytics Market Drivers
11.3 Audience Analytics Market Challenges
11.4 Audience Analytics Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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