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Augmented and Mixed Reality-Global Market Insights and Sales Trends 2025
Synopsis
Augmented Reality (AR) is an interactive experience of a real-world environment whose elements are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
The global Augmented and Mixed Reality market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Augmented and Mixed Reality in various end use industries. The expanding demands from the Healthcare, Industrial, Automotive and Aerospace and Defense, are propelling Augmented and Mixed Reality market. Head Mounted Displays (HMDs), one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Head Up Displays (HUDs) segment is estimated at % CAGR for the next seven-year period.
With the advent of technological advancements in the field of audio-video technologies, augmented reality and mixed reality devices have significantly revolutionized the way several industries operate. With the help of enhanced visualization technologies, these devices have not only reduced the workload of industries but also enhanced the overall experience of the user. With the constantly evolving connected technologies such as 5G wireless broadband and Internet of Things (IoT), among others, these devices have the potential to disrupt a multibillion-dollar industry and can possibly be recognized as ground breaking as was the development of personal computers back in 1981.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Augmented and Mixed Reality, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Augmented and Mixed Reality market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Augmented and Mixed Reality market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Augmented and Mixed Reality sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Augmented and Mixed Reality covered in this report include Microsoft Corporation, Meta Company, Vuzix Corporation, ODG, Seiko Epson Corporation, DAQRI, Samsung Electronics Co., Ltd., Acer Inc. and Dell Inc., etc.
The global Augmented and Mixed Reality market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Microsoft Corporation
Meta Company
Vuzix Corporation
ODG
Seiko Epson Corporation
DAQRI
Samsung Electronics Co., Ltd.
Acer Inc.
Dell Inc.
Magic Leap
Global Augmented and Mixed Reality market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Augmented and Mixed Reality market, Segment by Type:
Head Mounted Displays (HMDs)
Head Up Displays (HUDs)
Global Augmented and Mixed Reality market, by Application
Healthcare
Industrial
Automotive
Aerospace and Defense
Education
Others
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Augmented and Mixed Reality manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Augmented and Mixed Reality in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Augmented Reality (AR) is an interactive experience of a real-world environment whose elements are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
The global Augmented and Mixed Reality market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Augmented and Mixed Reality in various end use industries. The expanding demands from the Healthcare, Industrial, Automotive and Aerospace and Defense, are propelling Augmented and Mixed Reality market. Head Mounted Displays (HMDs), one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Head Up Displays (HUDs) segment is estimated at % CAGR for the next seven-year period.
With the advent of technological advancements in the field of audio-video technologies, augmented reality and mixed reality devices have significantly revolutionized the way several industries operate. With the help of enhanced visualization technologies, these devices have not only reduced the workload of industries but also enhanced the overall experience of the user. With the constantly evolving connected technologies such as 5G wireless broadband and Internet of Things (IoT), among others, these devices have the potential to disrupt a multibillion-dollar industry and can possibly be recognized as ground breaking as was the development of personal computers back in 1981.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Augmented and Mixed Reality, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Augmented and Mixed Reality market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Augmented and Mixed Reality market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Augmented and Mixed Reality sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Augmented and Mixed Reality covered in this report include Microsoft Corporation, Meta Company, Vuzix Corporation, ODG, Seiko Epson Corporation, DAQRI, Samsung Electronics Co., Ltd., Acer Inc. and Dell Inc., etc.
The global Augmented and Mixed Reality market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Microsoft Corporation
Meta Company
Vuzix Corporation
ODG
Seiko Epson Corporation
DAQRI
Samsung Electronics Co., Ltd.
Acer Inc.
Dell Inc.
Magic Leap
Global Augmented and Mixed Reality market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Augmented and Mixed Reality market, Segment by Type:
Head Mounted Displays (HMDs)
Head Up Displays (HUDs)
Global Augmented and Mixed Reality market, by Application
Healthcare
Industrial
Automotive
Aerospace and Defense
Education
Others
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Augmented and Mixed Reality manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Augmented and Mixed Reality in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Index1 Augmented and Mixed Reality Market Overview
1.1 Augmented and Mixed Reality Product Overview
1.2 Augmented and Mixed Reality Market Segment by Type
1.2.1 Head Mounted Displays (HMDs)
1.2.2 Head Up Displays (HUDs)
1.3 Global Augmented and Mixed Reality Market Size by Type
1.3.1 Global Augmented and Mixed Reality Market Size Overview by Type (2018-2029)
1.3.2 Global Augmented and Mixed Reality Historic Market Size Review by Type (2018-2023)
1.3.3 Global Augmented and Mixed Reality Forecasted Market Size by Type (2024-2029)
1.4 Key Regions Market Size Segment by Type
1.4.1 North America Augmented and Mixed Reality Sales Breakdown by Type (2018-2023)
1.4.2 Europe Augmented and Mixed Reality Sales Breakdown by Type (2018-2023)
1.4.3 Asia-Pacific Augmented and Mixed Reality Sales Breakdown by Type (2018-2023)
1.4.4 Latin America Augmented and Mixed Reality Sales Breakdown by Type (2018-2023)
1.4.5 Middle East and Africa Augmented and Mixed Reality Sales Breakdown by Type (2018-2023)
2 Global Augmented and Mixed Reality Market Competition by Company
2.1 Global Top Players by Augmented and Mixed Reality Sales (2018-2023)
2.2 Global Top Players by Augmented and Mixed Reality Revenue (2018-2023)
2.3 Global Top Players by Augmented and Mixed Reality Price (2018-2023)
2.4 Global Top Manufacturers Augmented and Mixed Reality Manufacturing Base Distribution, Sales Area, Product Type
2.5 Augmented and Mixed Reality Market Competitive Situation and Trends
2.5.1 Augmented and Mixed Reality Market Concentration Rate (2018-2023)
2.5.2 Global 5 and 10 Largest Manufacturers by Augmented and Mixed Reality Sales and Revenue in 2022
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Augmented and Mixed Reality as of 2022)
2.7 Date of Key Manufacturers Enter into Augmented and Mixed Reality Market
2.8 Key Manufacturers Augmented and Mixed Reality Product Offered
2.9 Mergers & Acquisitions, Expansion
3 Augmented and Mixed Reality Status and Outlook by Region
3.1 Global Augmented and Mixed Reality Market Size and CAGR by Region: 2018 VS 2022 VS 2029
3.2 Global Augmented and Mixed Reality Historic Market Size by Region
3.2.1 Global Augmented and Mixed Reality Sales in Volume by Region (2018-2023)
3.2.2 Global Augmented and Mixed Reality Sales in Value by Region (2018-2023)
3.2.3 Global Augmented and Mixed Reality Sales (Volume & Value) Price and Gross Margin (2018-2023)
3.3 Global Augmented and Mixed Reality Forecasted Market Size by Region
3.3.1 Global Augmented and Mixed Reality Sales in Volume by Region (2024-2029)
3.3.2 Global Augmented and Mixed Reality Sales in Value by Region (2024-2029)
3.3.3 Global Augmented and Mixed Reality Sales (Volume & Value), Price and Gross Margin (2024-2029)
4 Global Augmented and Mixed Reality by Application
4.1 Augmented and Mixed Reality Market Segment by Application
4.1.1 Healthcare
4.1.2 Industrial
4.1.3 Automotive
4.1.4 Aerospace and Defense
4.1.5 Education
4.1.6 Others
4.2 Global Augmented and Mixed Reality Market Size by Application
4.2.1 Global Augmented and Mixed Reality Market Size Overview by Application (2018-2029)
4.2.2 Global Augmented and Mixed Reality Historic Market Size Review by Application (2018-2023)
4.2.3 Global Augmented and Mixed Reality Forecasted Market Size by Application (2024-2029)
4.3 Key Regions Market Size Segment by Application
4.3.1 North America Augmented and Mixed Reality Sales Breakdown by Application (2018-2023)
4.3.2 Europe Augmented and Mixed Reality Sales Breakdown by Application (2018-2023)
4.3.3 Asia-Pacific Augmented and Mixed Reality Sales Breakdown by Application (2018-2023)
4.3.4 Latin America Augmented and Mixed Reality Sales Breakdown by Application (2018-2023)
4.3.5 Middle East and Africa Augmented and Mixed Reality Sales Breakdown by Application (2018-2023)
5 North America Augmented and Mixed Reality by Country
5.1 North America Augmented and Mixed Reality Historic Market Size by Country
5.1.1 North America Augmented and Mixed Reality Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
5.1.2 North America Augmented and Mixed Reality Sales in Volume by Country (2018-2023)
5.1.3 North America Augmented and Mixed Reality Sales in Value by Country (2018-2023)
5.2 North America Augmented and Mixed Reality Forecasted Market Size by Country
5.2.1 North America Augmented and Mixed Reality Sales in Volume by Country (2024-2029)
5.2.2 North America Augmented and Mixed Reality Sales in Value by Country (2024-2029)
6 Europe Augmented and Mixed Reality by Country
6.1 Europe Augmented and Mixed Reality Historic Market Size by Country
6.1.1 Europe Augmented and Mixed Reality Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
6.1.2 Europe Augmented and Mixed Reality Sales in Volume by Country (2018-2023)
6.1.3 Europe Augmented and Mixed Reality Sales in Value by Country (2018-2023)
6.2 Europe Augmented and Mixed Reality Forecasted Market Size by Country
6.2.1 Europe Augmented and Mixed Reality Sales in Volume by Country (2024-2029)
6.2.2 Europe Augmented and Mixed Reality Sales in Value by Country (2024-2029)
7 Asia-Pacific Augmented and Mixed Reality by Region
7.1 Asia-Pacific Augmented and Mixed Reality Historic Market Size by Region
7.1.1 Asia-Pacific Augmented and Mixed Reality Market Size Growth Rate (CAGR) by Region: 2018 VS 2022 VS 2029
7.1.2 Asia-Pacific Augmented and Mixed Reality Sales in Volume by Region (2018-2023)
7.1.3 Asia-Pacific Augmented and Mixed Reality Sales in Value by Region (2018-2023)
7.2 Asia-Pacific Augmented and Mixed Reality Forecasted Market Size by Region
7.2.1 Asia-Pacific Augmented and Mixed Reality Sales in Volume by Region (2024-2029)
7.2.2 Asia-Pacific Augmented and Mixed Reality Sales in Value by Region (2024-2029)
8 Latin America Augmented and Mixed Reality by Country
8.1 Latin America Augmented and Mixed Reality Historic Market Size by Country
8.1.1 Latin America Augmented and Mixed Reality Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
8.1.2 Latin America Augmented and Mixed Reality Sales in Volume by Country (2018-2023)
8.1.3 Latin America Augmented and Mixed Reality Sales in Value by Country (2018-2023)
8.2 Latin America Augmented and Mixed Reality Forecasted Market Size by Country
8.2.1 Latin America Augmented and Mixed Reality Sales in Volume by Country (2024-2029)
8.2.2 Latin America Augmented and Mixed Reality Sales in Value by Country (2024-2029)
9 Middle East and Africa Augmented and Mixed Reality by Country
9.1 Middle East and Africa Augmented and Mixed Reality Historic Market Size by Country
9.1.1 Middle East and Africa Augmented and Mixed Reality Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
9.1.2 Middle East and Africa Augmented and Mixed Reality Sales in Volume by Country (2018-2023)
9.1.3 Middle East and Africa Augmented and Mixed Reality Sales in Value by Country (2018-2023)
9.2 Middle East and Africa Augmented and Mixed Reality Forecasted Market Size by Country
9.2.1 Middle East and Africa Augmented and Mixed Reality Sales in Volume by Country (2024-2029)
9.2.2 Middle East and Africa Augmented and Mixed Reality Sales in Value by Country (2024-2029)
10 Company Profiles
10.1 Microsoft Corporation
10.1.1 Microsoft Corporation Company Information
10.1.2 Microsoft Corporation Introduction and Business Overview
10.1.3 Microsoft Corporation Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.1.4 Microsoft Corporation Augmented and Mixed Reality Products Offered
10.1.5 Microsoft Corporation Recent Development
10.2 Meta Company
10.2.1 Meta Company Company Information
10.2.2 Meta Company Introduction and Business Overview
10.2.3 Meta Company Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.2.4 Meta Company Augmented and Mixed Reality Products Offered
10.2.5 Meta Company Recent Development
10.3 Vuzix Corporation
10.3.1 Vuzix Corporation Company Information
10.3.2 Vuzix Corporation Introduction and Business Overview
10.3.3 Vuzix Corporation Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.3.4 Vuzix Corporation Augmented and Mixed Reality Products Offered
10.3.5 Vuzix Corporation Recent Development
10.4 ODG
10.4.1 ODG Company Information
10.4.2 ODG Introduction and Business Overview
10.4.3 ODG Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.4.4 ODG Augmented and Mixed Reality Products Offered
10.4.5 ODG Recent Development
10.5 Seiko Epson Corporation
10.5.1 Seiko Epson Corporation Company Information
10.5.2 Seiko Epson Corporation Introduction and Business Overview
10.5.3 Seiko Epson Corporation Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.5.4 Seiko Epson Corporation Augmented and Mixed Reality Products Offered
10.5.5 Seiko Epson Corporation Recent Development
10.6 DAQRI
10.6.1 DAQRI Company Information
10.6.2 DAQRI Introduction and Business Overview
10.6.3 DAQRI Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.6.4 DAQRI Augmented and Mixed Reality Products Offered
10.6.5 DAQRI Recent Development
10.7 Samsung Electronics Co., Ltd.
10.7.1 Samsung Electronics Co., Ltd. Company Information
10.7.2 Samsung Electronics Co., Ltd. Introduction and Business Overview
10.7.3 Samsung Electronics Co., Ltd. Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.7.4 Samsung Electronics Co., Ltd. Augmented and Mixed Reality Products Offered
10.7.5 Samsung Electronics Co., Ltd. Recent Development
10.8 Acer Inc.
10.8.1 Acer Inc. Company Information
10.8.2 Acer Inc. Introduction and Business Overview
10.8.3 Acer Inc. Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.8.4 Acer Inc. Augmented and Mixed Reality Products Offered
10.8.5 Acer Inc. Recent Development
10.9 Dell Inc.
10.9.1 Dell Inc. Company Information
10.9.2 Dell Inc. Introduction and Business Overview
10.9.3 Dell Inc. Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.9.4 Dell Inc. Augmented and Mixed Reality Products Offered
10.9.5 Dell Inc. Recent Development
10.10 Magic Leap
10.10.1 Magic Leap Company Information
10.10.2 Magic Leap Introduction and Business Overview
10.10.3 Magic Leap Augmented and Mixed Reality Sales, Revenue and Gross Margin (2018-2023)
10.10.4 Magic Leap Augmented and Mixed Reality Products Offered
10.10.5 Magic Leap Recent Development
11 Upstream, Opportunities, Challenges, Risks and Influences Factors Analysis
11.1 Augmented and Mixed Reality Key Raw Materials
11.1.1 Key Raw Materials
11.1.2 Key Raw Materials Price
11.1.3 Raw Materials Key Suppliers
11.2 Manufacturing Cost Structure
11.2.1 Raw Materials
11.2.2 Labor Cost
11.2.3 Manufacturing Expenses
11.3 Augmented and Mixed Reality Industrial Chain Analysis
11.4 Augmented and Mixed Reality Market Dynamics
11.4.1 Augmented and Mixed Reality Industry Trends
11.4.2 Augmented and Mixed Reality Market Drivers
11.4.3 Augmented and Mixed Reality Market Challenges
11.4.4 Augmented and Mixed Reality Market Restraints
12 Market Strategy Analysis, Distributors
12.1 Sales Channel
12.2 Augmented and Mixed Reality Distributors
12.3 Augmented and Mixed Reality Downstream Customers
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.2 Data Source
14.2 Author Details
14.3 Disclaimer
Published By : QY Research
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