The Market Reports

Synopsis
The global market for Baby Travel Bags was estimated to be worth US$ 459 million in 2024 and is forecast to a readjusted size of US$ 591 million by 2031 with a CAGR of 3.6% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Baby Travel Bags cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
A Baby Travel Bags or diaper bag is a storage bag with many pocket-like spaces that is big enough to carry everything needed by someone taking care of a baby while taking a typical short outing.A baby travel bag is a multifunctional bag designed specifically for carrying infants and young children when traveling. Its core function is to meet the storage, portability and safety needs of parents when taking their babies out.
Europe is the largest market with about 33% market share. North America is follower, accounting for about 32% market share. The key players are Sunveno, Skip Hop, Disney, Ergobaby, Itzy Ritzy, MOMMORE, Ju-Ju Be, Parker Baby Co., Hap Tim, JJ Cole, LeSportsac Inc, Bags That Work Ltd, Elodie Details, Storksak etc. Top 3 companies occupied about 11% market share.
Analysis of main driving factors
The growth of the baby travel bag market is driven by multiple factors, and the core driving forces are as follows:
1. Consumption upgrade and change in parenting concepts
Increased quality demand: Modern parents pay more attention to travel convenience and product quality, and are willing to pay a premium for multifunctional and well-designed baby travel bags.
Scientific parenting concept: Promote the demand for segmented functions such as safety protection (such as positioning function) and hygiene and health (such as antibacterial materials), such as travel bags with integrated GPS positioning.
2. Diversified travel scenarios
Short trips and parent-child travel: The frequency of family travel has increased, driving the demand for baby travel bags.
Demand of multi-child families: After the two-child and three-child policies were relaxed, the demand for large-capacity and partitioned storage products in multi-child families increased.
3. Product innovation and technology integration
Intelligent technology integration: such as real-time positioning, temperature monitoring and other functions to enhance product added value and meet the needs of young parents for "technological parenting".
Material and design upgrade: Use waterproof fabrics and environmentally friendly materials, and combine ergonomic design to improve user experience.
4. E-commerce channels and social media marketing
E-commerce platform dominance: JD.com, Tmall and other platforms have become the main sales channels, and brands have achieved precision marketing through live streaming and user evaluation optimization.
Content marketing drive: Content marketing on platforms such as Xiaohongshu and Douyin (such as unboxing reviews and usage tutorials) accelerates consumer decision-making and enhances brand awareness.
5. Policy support and industry chain improvement
Industry standardization: Policies related to the maternal and infant industry (such as quality standards and consumer subsidies) promote market standardization and enhance consumer confidence.
Manufacturing advantages: As a global manufacturing center, China has a complete maternal and infant products industry chain, providing brands with cost advantages and rapid response capabilities.
The baby travel bag market is shifting from functional demand driven to emotional value driven, and leading companies are consolidating their position through brand power, product innovation and channel advantages. In the future, consumption upgrades, diversified travel scenarios, technology integration and policy support will continue to be the core driving force for market growth.
This report aims to provide a comprehensive presentation of the global market for Baby Travel Bags, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Baby Travel Bags by region & country, by Type, and by Application.
The Baby Travel Bags market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Baby Travel Bags.
Market Segmentation
By Company
Sunveno
Skip Hop
Disney
Ergobaby
Itzy Ritzy
MOMMORE
Ju-Ju Be
Parker Baby Co.
Hap Tim
JJ Cole
LeSportsac Inc
Bags That Work Ltd
Elodie Details
Storksak
Babycare
Goodbaby International
Segment by Type
Backpacks
Shoulder
Tote
Segment by Application
Baby Boys
Baby Girls
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Baby Travel Bags manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Baby Travel Bags in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Baby Travel Bags in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index