The Market Reports

Synopsis
The global market for Blind Box Figures was estimated to be worth US$ 7176 million in 2024 and is forecast to a readjusted size of US$ 13502 million by 2031 with a CAGR of 9.5% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Blind Box Figures cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Blind box figures are a type of collectible toy with random attributes. Its main feature is that consumers cannot know in advance which model of figures are in the box when purchasing (i.e. "blind buying"). Figures are usually small character models based on animation, games, film and television characters or original IPs. They are exquisitely shaped and meticulously made, and have high ornamental and collection value.
The gameplay of blind box figures combines the mechanisms of "lottery", "collection" and "social sharing", and is highly entertaining and addictive. It is widely popular among young people and trendy play enthusiasts, and is often used in business models such as brand co-branding, limited sales, and circle marketing, forming a unique consumer culture in industries such as trendy play, cultural creation, and IP licensing.
The blind box figurine market has continued to grow in recent years, especially showing strong growth momentum among young consumer groups. According to the "White Paper on China's Trendy Toy Industry in 2023", the scale of China's trendy toy market in 2022 is about 15 billion yuan, and it is expected to reach 30 billion yuan by 2025, with an average annual growth rate of about 30%. Among them, blind box figurines, as a core category, account for about 60% of the market share.
In addition, the consumption model of blind box figurines is also constantly innovating. For example, some brands have attracted the attention of a large number of fans and collectors by launching limited edition blind boxes in cooperation with well-known IPs. According to the data of the "White Paper on China's Trendy Toy Industry in 2023", the scale of China's trendy toy market in 2022 is about 15 billion yuan, and it is expected to reach 30 billion yuan by 2025, with an average annual growth rate of about 30%. These data show that the blind box figurine market will continue to maintain a rapid growth trend in the next few years.
This report aims to provide a comprehensive presentation of the global market for Blind Box Figures, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Blind Box Figures by region & country, by Type, and by Application.
The Blind Box Figures market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Blind Box Figures.
Market Segmentation
By Company
MGA ENTERTAINMENT INC
Popmart
Funko
LEGO
Miniso
52toys
Dreams
Kidrobot
Dongguan Chengshi Toys Trading Co., Ltd.
TOKIDOKI
12dong
1983
Robotime
Ip Station
EXDL
Alpha Group Co., Ltd.
Ningbo Maoshouwu
Segment by Type
Limited Edition
Hidden Edition
Ordinary Edition
Segment by Application
Supermarkets
Convenience Stores
Online Sales
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Blind Box Figures manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Blind Box Figures in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Blind Box Figures in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index