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Clickstream Analytics-Global Market Insights and Sales Trends 2025
Synopsis
Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
The global Clickstream Analytics market size is expected to reach US$ 1952.6 million by 2029, growing at a CAGR of 12.8% from 2023 to 2029. The market is mainly driven by the significant applications of Clickstream Analytics in various end use industries. The expanding demands from the Click Path Optimization, Website/Application Optimization, Customer Analysis and Basket Analysis and Personalization, are propelling Clickstream Analytics market. Software, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Services segment is estimated at % CAGR for the next seven-year period.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and Others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Clickstream Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Clickstream Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Clickstream Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Clickstream Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Clickstream Analytics covered in this report include Adobe Systems (US), AT Internet (US), Google (US), IBM (US), Microsoft (US), Oracle (US), SAP SE (Germany), Connexity (US) and Hewlett Packard Enterprise (US), etc.
The global Clickstream Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM (US)
Microsoft (US)
Oracle (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)
Global Clickstream Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Clickstream Analytics market, Segment by Type:
Software
Services
Global Clickstream Analytics market, by Application
Click Path Optimization
Website/Application Optimization
Customer Analysis
Basket Analysis and Personalization
Traffic Analysis
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Clickstream Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
The global Clickstream Analytics market size is expected to reach US$ 1952.6 million by 2029, growing at a CAGR of 12.8% from 2023 to 2029. The market is mainly driven by the significant applications of Clickstream Analytics in various end use industries. The expanding demands from the Click Path Optimization, Website/Application Optimization, Customer Analysis and Basket Analysis and Personalization, are propelling Clickstream Analytics market. Software, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Services segment is estimated at % CAGR for the next seven-year period.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and Others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Clickstream Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Clickstream Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Clickstream Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Clickstream Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Clickstream Analytics covered in this report include Adobe Systems (US), AT Internet (US), Google (US), IBM (US), Microsoft (US), Oracle (US), SAP SE (Germany), Connexity (US) and Hewlett Packard Enterprise (US), etc.
The global Clickstream Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM (US)
Microsoft (US)
Oracle (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)
Global Clickstream Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Clickstream Analytics market, Segment by Type:
Software
Services
Global Clickstream Analytics market, by Application
Click Path Optimization
Website/Application Optimization
Customer Analysis
Basket Analysis and Personalization
Traffic Analysis
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Clickstream Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Clickstream Analytics
1.1 Clickstream Analytics Market Overview
1.1.1 Clickstream Analytics Product Scope
1.1.2 Clickstream Analytics Market Status and Outlook
1.2 Global Clickstream Analytics Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Clickstream Analytics Market Size by Region (2018-2029)
1.4 Global Clickstream Analytics Historic Market Size by Region (2018-2023)
1.5 Global Clickstream Analytics Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Clickstream Analytics Market Size (2018-2029)
1.6.1 North America Clickstream Analytics Market Size (2018-2029)
1.6.2 Europe Clickstream Analytics Market Size (2018-2029)
1.6.3 Asia-Pacific Clickstream Analytics Market Size (2018-2029)
1.6.4 Latin America Clickstream Analytics Market Size (2018-2029)
1.6.5 Middle East & Africa Clickstream Analytics Market Size (2018-2029)
2 Clickstream Analytics Market by Type
2.1 Introduction
2.1.1 Software
2.1.2 Services
2.2 Global Clickstream Analytics Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Clickstream Analytics Historic Market Size by Type (2018-2023)
2.2.2 Global Clickstream Analytics Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Clickstream Analytics Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Clickstream Analytics Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Clickstream Analytics Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Clickstream Analytics Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Clickstream Analytics Revenue Breakdown by Type (2018-2029)
3 Clickstream Analytics Market Overview by Application
3.1 Introduction
3.1.1 Click Path Optimization
3.1.2 Website/Application Optimization
3.1.3 Customer Analysis
3.1.4 Basket Analysis and Personalization
3.1.5 Traffic Analysis
3.1.6 Others
3.2 Global Clickstream Analytics Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Clickstream Analytics Historic Market Size by Application (2018-2023)
3.2.2 Global Clickstream Analytics Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Clickstream Analytics Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Clickstream Analytics Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Clickstream Analytics Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Clickstream Analytics Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Clickstream Analytics Revenue Breakdown by Application (2018-2029)
4 Clickstream Analytics Competition Analysis by Players
4.1 Global Clickstream Analytics Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Clickstream Analytics as of 2022)
4.3 Date of Key Players Enter into Clickstream Analytics Market
4.4 Global Top Players Clickstream Analytics Headquarters and Area Served
4.5 Key Players Clickstream Analytics Product Solution and Service
4.6 Competitive Status
4.6.1 Clickstream Analytics Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Adobe Systems (US)
5.1.1 Adobe Systems (US) Profile
5.1.2 Adobe Systems (US) Main Business
5.1.3 Adobe Systems (US) Clickstream Analytics Products, Services and Solutions
5.1.4 Adobe Systems (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.1.5 Adobe Systems (US) Recent Developments
5.2 AT Internet (US)
5.2.1 AT Internet (US) Profile
5.2.2 AT Internet (US) Main Business
5.2.3 AT Internet (US) Clickstream Analytics Products, Services and Solutions
5.2.4 AT Internet (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.2.5 AT Internet (US) Recent Developments
5.3 Google (US)
5.3.1 Google (US) Profile
5.3.2 Google (US) Main Business
5.3.3 Google (US) Clickstream Analytics Products, Services and Solutions
5.3.4 Google (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.3.5 IBM (US) Recent Developments
5.4 IBM (US)
5.4.1 IBM (US) Profile
5.4.2 IBM (US) Main Business
5.4.3 IBM (US) Clickstream Analytics Products, Services and Solutions
5.4.4 IBM (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.4.5 IBM (US) Recent Developments
5.5 Microsoft (US)
5.5.1 Microsoft (US) Profile
5.5.2 Microsoft (US) Main Business
5.5.3 Microsoft (US) Clickstream Analytics Products, Services and Solutions
5.5.4 Microsoft (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.5.5 Microsoft (US) Recent Developments
5.6 Oracle (US)
5.6.1 Oracle (US) Profile
5.6.2 Oracle (US) Main Business
5.6.3 Oracle (US) Clickstream Analytics Products, Services and Solutions
5.6.4 Oracle (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.6.5 Oracle (US) Recent Developments
5.7 SAP SE (Germany)
5.7.1 SAP SE (Germany) Profile
5.7.2 SAP SE (Germany) Main Business
5.7.3 SAP SE (Germany) Clickstream Analytics Products, Services and Solutions
5.7.4 SAP SE (Germany) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.7.5 SAP SE (Germany) Recent Developments
5.8 Connexity (US)
5.8.1 Connexity (US) Profile
5.8.2 Connexity (US) Main Business
5.8.3 Connexity (US) Clickstream Analytics Products, Services and Solutions
5.8.4 Connexity (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.8.5 Connexity (US) Recent Developments
5.9 Hewlett Packard Enterprise (US)
5.9.1 Hewlett Packard Enterprise (US) Profile
5.9.2 Hewlett Packard Enterprise (US) Main Business
5.9.3 Hewlett Packard Enterprise (US) Clickstream Analytics Products, Services and Solutions
5.9.4 Hewlett Packard Enterprise (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.9.5 Hewlett Packard Enterprise (US) Recent Developments
5.10 Jumpshot (US)
5.10.1 Jumpshot (US) Profile
5.10.2 Jumpshot (US) Main Business
5.10.3 Jumpshot (US) Clickstream Analytics Products, Services and Solutions
5.10.4 Jumpshot (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.10.5 Jumpshot (US) Recent Developments
5.11 Splunk (US)
5.11.1 Splunk (US) Profile
5.11.2 Splunk (US) Main Business
5.11.3 Splunk (US) Clickstream Analytics Products, Services and Solutions
5.11.4 Splunk (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.11.5 Splunk (US) Recent Developments
5.12 Talend (US)
5.12.1 Talend (US) Profile
5.12.2 Talend (US) Main Business
5.12.3 Talend (US) Clickstream Analytics Products, Services and Solutions
5.12.4 Talend (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.12.5 Talend (US) Recent Developments
5.13 Verto Analytics (Finland)
5.13.1 Verto Analytics (Finland) Profile
5.13.2 Verto Analytics (Finland) Main Business
5.13.3 Verto Analytics (Finland) Clickstream Analytics Products, Services and Solutions
5.13.4 Verto Analytics (Finland) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.13.5 Verto Analytics (Finland) Recent Developments
5.14 Webtrends Corporation (US)
5.14.1 Webtrends Corporation (US) Profile
5.14.2 Webtrends Corporation (US) Main Business
5.14.3 Webtrends Corporation (US) Clickstream Analytics Products, Services and Solutions
5.14.4 Webtrends Corporation (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.14.5 Webtrends Corporation (US) Recent Developments
5.15 Vlocity, Inc (US)
5.15.1 Vlocity, Inc (US) Profile
5.15.2 Vlocity, Inc (US) Main Business
5.15.3 Vlocity, Inc (US) Clickstream Analytics Products, Services and Solutions
5.15.4 Vlocity, Inc (US) Clickstream Analytics Revenue (US$ Million) & (2018-2023)
5.15.5 Vlocity, Inc (US) Recent Developments
6 North America
6.1 North America Clickstream Analytics Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Clickstream Analytics Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Clickstream Analytics Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Clickstream Analytics Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Clickstream Analytics Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Clickstream Analytics Market Dynamics
11.1 Clickstream Analytics Industry Trends
11.2 Clickstream Analytics Market Drivers
11.3 Clickstream Analytics Market Challenges
11.4 Clickstream Analytics Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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