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Customer Journey Analytics-Global Market Insights and Sales Trends 2025
Synopsis
In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.
The global Customer Journey Analytics market size is expected to reach US$ 12750 million by 2029, growing at a CAGR of 11.3% from 2023 to 2029. The market is mainly driven by the significant applications of Customer Journey Analytics in various end use industries. The expanding demands from the Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis and Campaign Management, are propelling Customer Journey Analytics market. Web, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Social Media segment is estimated at % CAGR for the next seven-year period.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Customer Journey Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Customer Journey Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Customer Journey Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Customer Journey Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Customer Journey Analytics covered in this report include Salesforce, IBM, Adobe Systems, Nice Systems, SAP, Verint Systems, Pointillist, Clickfox and Quadient, etc.
The global Customer Journey Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Salesforce
IBM
Adobe Systems
Nice Systems
SAP
Verint Systems
Pointillist
Clickfox
Quadient
Kitewheel
Servion
Callminer
Global Customer Journey Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Customer Journey Analytics market, Segment by Type:
Web
Social Media
Mobile
Email
Branch/Store
Call Center
Others (Surveys, Promotional Events, And Sales Representatives)
Global Customer Journey Analytics market, by Application
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Campaign Management
Brand Management
Product Management
Others (Customer Loyalty and Process Management)
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Customer Journey Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.
The global Customer Journey Analytics market size is expected to reach US$ 12750 million by 2029, growing at a CAGR of 11.3% from 2023 to 2029. The market is mainly driven by the significant applications of Customer Journey Analytics in various end use industries. The expanding demands from the Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis and Campaign Management, are propelling Customer Journey Analytics market. Web, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Social Media segment is estimated at % CAGR for the next seven-year period.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Customer Journey Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Customer Journey Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Customer Journey Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Customer Journey Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Customer Journey Analytics covered in this report include Salesforce, IBM, Adobe Systems, Nice Systems, SAP, Verint Systems, Pointillist, Clickfox and Quadient, etc.
The global Customer Journey Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Salesforce
IBM
Adobe Systems
Nice Systems
SAP
Verint Systems
Pointillist
Clickfox
Quadient
Kitewheel
Servion
Callminer
Global Customer Journey Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Customer Journey Analytics market, Segment by Type:
Web
Social Media
Mobile
Branch/Store
Call Center
Others (Surveys, Promotional Events, And Sales Representatives)
Global Customer Journey Analytics market, by Application
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Campaign Management
Brand Management
Product Management
Others (Customer Loyalty and Process Management)
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Customer Journey Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Customer Journey Analytics
1.1 Customer Journey Analytics Market Overview
1.1.1 Customer Journey Analytics Product Scope
1.1.2 Customer Journey Analytics Market Status and Outlook
1.2 Global Customer Journey Analytics Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Customer Journey Analytics Market Size by Region (2018-2029)
1.4 Global Customer Journey Analytics Historic Market Size by Region (2018-2023)
1.5 Global Customer Journey Analytics Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Customer Journey Analytics Market Size (2018-2029)
1.6.1 North America Customer Journey Analytics Market Size (2018-2029)
1.6.2 Europe Customer Journey Analytics Market Size (2018-2029)
1.6.3 Asia-Pacific Customer Journey Analytics Market Size (2018-2029)
1.6.4 Latin America Customer Journey Analytics Market Size (2018-2029)
1.6.5 Middle East & Africa Customer Journey Analytics Market Size (2018-2029)
2 Customer Journey Analytics Market by Type
2.1 Introduction
2.1.1 Web
2.1.2 Social Media
2.1.3 Mobile
2.1.4 Email
2.1.5 Branch/Store
2.1.6 Call Center
2.1.7 Others (Surveys, Promotional Events, And Sales Representatives)
2.2 Global Customer Journey Analytics Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Customer Journey Analytics Historic Market Size by Type (2018-2023)
2.2.2 Global Customer Journey Analytics Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Customer Journey Analytics Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Customer Journey Analytics Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Customer Journey Analytics Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Customer Journey Analytics Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Customer Journey Analytics Revenue Breakdown by Type (2018-2029)
3 Customer Journey Analytics Market Overview by Application
3.1 Introduction
3.1.1 Customer Segmentation and Targeting
3.1.2 Customer Behavioral Analysis
3.1.3 Customer Churn Analysis
3.1.4 Campaign Management
3.1.5 Brand Management
3.1.6 Product Management
3.1.7 Others (Customer Loyalty and Process Management)
3.2 Global Customer Journey Analytics Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Customer Journey Analytics Historic Market Size by Application (2018-2023)
3.2.2 Global Customer Journey Analytics Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Customer Journey Analytics Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Customer Journey Analytics Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Customer Journey Analytics Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Customer Journey Analytics Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Customer Journey Analytics Revenue Breakdown by Application (2018-2029)
4 Customer Journey Analytics Competition Analysis by Players
4.1 Global Customer Journey Analytics Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Customer Journey Analytics as of 2022)
4.3 Date of Key Players Enter into Customer Journey Analytics Market
4.4 Global Top Players Customer Journey Analytics Headquarters and Area Served
4.5 Key Players Customer Journey Analytics Product Solution and Service
4.6 Competitive Status
4.6.1 Customer Journey Analytics Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Salesforce
5.1.1 Salesforce Profile
5.1.2 Salesforce Main Business
5.1.3 Salesforce Customer Journey Analytics Products, Services and Solutions
5.1.4 Salesforce Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.1.5 Salesforce Recent Developments
5.2 IBM
5.2.1 IBM Profile
5.2.2 IBM Main Business
5.2.3 IBM Customer Journey Analytics Products, Services and Solutions
5.2.4 IBM Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.2.5 IBM Recent Developments
5.3 Adobe Systems
5.3.1 Adobe Systems Profile
5.3.2 Adobe Systems Main Business
5.3.3 Adobe Systems Customer Journey Analytics Products, Services and Solutions
5.3.4 Adobe Systems Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.3.5 Nice Systems Recent Developments
5.4 Nice Systems
5.4.1 Nice Systems Profile
5.4.2 Nice Systems Main Business
5.4.3 Nice Systems Customer Journey Analytics Products, Services and Solutions
5.4.4 Nice Systems Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.4.5 Nice Systems Recent Developments
5.5 SAP
5.5.1 SAP Profile
5.5.2 SAP Main Business
5.5.3 SAP Customer Journey Analytics Products, Services and Solutions
5.5.4 SAP Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.5.5 SAP Recent Developments
5.6 Verint Systems
5.6.1 Verint Systems Profile
5.6.2 Verint Systems Main Business
5.6.3 Verint Systems Customer Journey Analytics Products, Services and Solutions
5.6.4 Verint Systems Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.6.5 Verint Systems Recent Developments
5.7 Pointillist
5.7.1 Pointillist Profile
5.7.2 Pointillist Main Business
5.7.3 Pointillist Customer Journey Analytics Products, Services and Solutions
5.7.4 Pointillist Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.7.5 Pointillist Recent Developments
5.8 Clickfox
5.8.1 Clickfox Profile
5.8.2 Clickfox Main Business
5.8.3 Clickfox Customer Journey Analytics Products, Services and Solutions
5.8.4 Clickfox Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.8.5 Clickfox Recent Developments
5.9 Quadient
5.9.1 Quadient Profile
5.9.2 Quadient Main Business
5.9.3 Quadient Customer Journey Analytics Products, Services and Solutions
5.9.4 Quadient Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.9.5 Quadient Recent Developments
5.10 Kitewheel
5.10.1 Kitewheel Profile
5.10.2 Kitewheel Main Business
5.10.3 Kitewheel Customer Journey Analytics Products, Services and Solutions
5.10.4 Kitewheel Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.10.5 Kitewheel Recent Developments
5.11 Servion
5.11.1 Servion Profile
5.11.2 Servion Main Business
5.11.3 Servion Customer Journey Analytics Products, Services and Solutions
5.11.4 Servion Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.11.5 Servion Recent Developments
5.12 Callminer
5.12.1 Callminer Profile
5.12.2 Callminer Main Business
5.12.3 Callminer Customer Journey Analytics Products, Services and Solutions
5.12.4 Callminer Customer Journey Analytics Revenue (US$ Million) & (2018-2023)
5.12.5 Callminer Recent Developments
6 North America
6.1 North America Customer Journey Analytics Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Customer Journey Analytics Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Customer Journey Analytics Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Customer Journey Analytics Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Customer Journey Analytics Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Customer Journey Analytics Market Dynamics
11.1 Customer Journey Analytics Industry Trends
11.2 Customer Journey Analytics Market Drivers
11.3 Customer Journey Analytics Market Challenges
11.4 Customer Journey Analytics Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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