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Digital Marketing Software-Global Market Insights and Sales Trends 2025
Synopsis
The digital marketing software market is segmented by component, software, service, deployment type, organization size, industry vertical, and region. The software component is estimated to dominate the market in 2017, while the services component are expected to witness the faster growth during the forecast period. DMS empowers Enterprises to enhance the customer experience via different channels such as e-mails, text messages, social, and push notifications. Moreover, DMS also helps organizations to analyse the behaviour of customer. Moreover, incorporation of various applications such as augmented reality and virtual reality is a major driver of the software segment of the digital marketing software market across the globe.
The global Digital Marketing Software market size is expected to reach US$ 68830 million by 2029, growing at a CAGR of 9.4% from 2023 to 2029. The market is mainly driven by the significant applications of Digital Marketing Software in various end use industries. The expanding demands from the Information Technology, Telecom, BFSI and Media and Entertainment, are propelling Digital Marketing Software market. On-premise Digital Marketing Software, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On-cloud Digital Marketing Software segment is estimated at % CAGR for the next seven-year period.
The professional services segment is expected to hold a larger market size, whereas the managed services segment is expected to grow at a higher CAGR during forecast period. Professional services help customers to improve productivity and enhance profitability there by helping them to focus on their core business. Such services assist marketers in immediately creating business transaction. Professional services include system integration, testing and optimization, support and maintenance, and training and education. A DMS vendor has a dedicated support team serving customers globally.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Digital Marketing Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Digital Marketing Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Digital Marketing Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Digital Marketing Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Digital Marketing Software covered in this report include Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot, SAS Institute and HP, etc.
The global Digital Marketing Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Oracle
SAP
Salesforce
IBM
Marketo
Microsoft
Hubspot
SAS Institute
HP
Hubspot
Global Digital Marketing Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Digital Marketing Software market, Segment by Type:
On-premise Digital Marketing Software
On-cloud Digital Marketing Software
Global Digital Marketing Software market, by Application
Information Technology
Telecom
BFSI
Media and Entertainment
Retail
Manufacturing
Healthcare
Automotive
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Digital Marketing Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
The digital marketing software market is segmented by component, software, service, deployment type, organization size, industry vertical, and region. The software component is estimated to dominate the market in 2017, while the services component are expected to witness the faster growth during the forecast period. DMS empowers Enterprises to enhance the customer experience via different channels such as e-mails, text messages, social, and push notifications. Moreover, DMS also helps organizations to analyse the behaviour of customer. Moreover, incorporation of various applications such as augmented reality and virtual reality is a major driver of the software segment of the digital marketing software market across the globe.
The global Digital Marketing Software market size is expected to reach US$ 68830 million by 2029, growing at a CAGR of 9.4% from 2023 to 2029. The market is mainly driven by the significant applications of Digital Marketing Software in various end use industries. The expanding demands from the Information Technology, Telecom, BFSI and Media and Entertainment, are propelling Digital Marketing Software market. On-premise Digital Marketing Software, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On-cloud Digital Marketing Software segment is estimated at % CAGR for the next seven-year period.
The professional services segment is expected to hold a larger market size, whereas the managed services segment is expected to grow at a higher CAGR during forecast period. Professional services help customers to improve productivity and enhance profitability there by helping them to focus on their core business. Such services assist marketers in immediately creating business transaction. Professional services include system integration, testing and optimization, support and maintenance, and training and education. A DMS vendor has a dedicated support team serving customers globally.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Digital Marketing Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Digital Marketing Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Digital Marketing Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Digital Marketing Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Digital Marketing Software covered in this report include Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot, SAS Institute and HP, etc.
The global Digital Marketing Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Oracle
SAP
Salesforce
IBM
Marketo
Microsoft
Hubspot
SAS Institute
HP
Hubspot
Global Digital Marketing Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Digital Marketing Software market, Segment by Type:
On-premise Digital Marketing Software
On-cloud Digital Marketing Software
Global Digital Marketing Software market, by Application
Information Technology
Telecom
BFSI
Media and Entertainment
Retail
Manufacturing
Healthcare
Automotive
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Digital Marketing Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Digital Marketing Software
1.1 Digital Marketing Software Market Overview
1.1.1 Digital Marketing Software Product Scope
1.1.2 Digital Marketing Software Market Status and Outlook
1.2 Global Digital Marketing Software Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Digital Marketing Software Market Size by Region (2018-2029)
1.4 Global Digital Marketing Software Historic Market Size by Region (2018-2023)
1.5 Global Digital Marketing Software Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Digital Marketing Software Market Size (2018-2029)
1.6.1 North America Digital Marketing Software Market Size (2018-2029)
1.6.2 Europe Digital Marketing Software Market Size (2018-2029)
1.6.3 Asia-Pacific Digital Marketing Software Market Size (2018-2029)
1.6.4 Latin America Digital Marketing Software Market Size (2018-2029)
1.6.5 Middle East & Africa Digital Marketing Software Market Size (2018-2029)
2 Digital Marketing Software Market by Type
2.1 Introduction
2.1.1 On-premise Digital Marketing Software
2.1.2 On-cloud Digital Marketing Software
2.2 Global Digital Marketing Software Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Digital Marketing Software Historic Market Size by Type (2018-2023)
2.2.2 Global Digital Marketing Software Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Digital Marketing Software Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Digital Marketing Software Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Digital Marketing Software Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Digital Marketing Software Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Digital Marketing Software Revenue Breakdown by Type (2018-2029)
3 Digital Marketing Software Market Overview by Application
3.1 Introduction
3.1.1 Information Technology
3.1.2 Telecom
3.1.3 BFSI
3.1.4 Media and Entertainment
3.1.5 Retail
3.1.6 Manufacturing
3.1.7 Healthcare
3.1.8 Automotive
3.1.9 Others
3.2 Global Digital Marketing Software Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Digital Marketing Software Historic Market Size by Application (2018-2023)
3.2.2 Global Digital Marketing Software Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Digital Marketing Software Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Digital Marketing Software Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Digital Marketing Software Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Digital Marketing Software Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Digital Marketing Software Revenue Breakdown by Application (2018-2029)
4 Digital Marketing Software Competition Analysis by Players
4.1 Global Digital Marketing Software Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Digital Marketing Software as of 2022)
4.3 Date of Key Players Enter into Digital Marketing Software Market
4.4 Global Top Players Digital Marketing Software Headquarters and Area Served
4.5 Key Players Digital Marketing Software Product Solution and Service
4.6 Competitive Status
4.6.1 Digital Marketing Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Oracle
5.1.1 Oracle Profile
5.1.2 Oracle Main Business
5.1.3 Oracle Digital Marketing Software Products, Services and Solutions
5.1.4 Oracle Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.1.5 Oracle Recent Developments
5.2 SAP
5.2.1 SAP Profile
5.2.2 SAP Main Business
5.2.3 SAP Digital Marketing Software Products, Services and Solutions
5.2.4 SAP Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.2.5 SAP Recent Developments
5.3 Salesforce
5.3.1 Salesforce Profile
5.3.2 Salesforce Main Business
5.3.3 Salesforce Digital Marketing Software Products, Services and Solutions
5.3.4 Salesforce Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.3.5 IBM Recent Developments
5.4 IBM
5.4.1 IBM Profile
5.4.2 IBM Main Business
5.4.3 IBM Digital Marketing Software Products, Services and Solutions
5.4.4 IBM Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.4.5 IBM Recent Developments
5.5 Marketo
5.5.1 Marketo Profile
5.5.2 Marketo Main Business
5.5.3 Marketo Digital Marketing Software Products, Services and Solutions
5.5.4 Marketo Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.5.5 Marketo Recent Developments
5.6 Microsoft
5.6.1 Microsoft Profile
5.6.2 Microsoft Main Business
5.6.3 Microsoft Digital Marketing Software Products, Services and Solutions
5.6.4 Microsoft Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.6.5 Microsoft Recent Developments
5.7 Hubspot
5.7.1 Hubspot Profile
5.7.2 Hubspot Main Business
5.7.3 Hubspot Digital Marketing Software Products, Services and Solutions
5.7.4 Hubspot Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.7.5 Hubspot Recent Developments
5.8 SAS Institute
5.8.1 SAS Institute Profile
5.8.2 SAS Institute Main Business
5.8.3 SAS Institute Digital Marketing Software Products, Services and Solutions
5.8.4 SAS Institute Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.8.5 SAS Institute Recent Developments
5.9 HP
5.9.1 HP Profile
5.9.2 HP Main Business
5.9.3 HP Digital Marketing Software Products, Services and Solutions
5.9.4 HP Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.9.5 HP Recent Developments
5.10 Hubspot
5.10.1 Hubspot Profile
5.10.2 Hubspot Main Business
5.10.3 Hubspot Digital Marketing Software Products, Services and Solutions
5.10.4 Hubspot Digital Marketing Software Revenue (US$ Million) & (2018-2023)
5.10.5 Hubspot Recent Developments
6 North America
6.1 North America Digital Marketing Software Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Digital Marketing Software Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Digital Marketing Software Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Digital Marketing Software Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Digital Marketing Software Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Digital Marketing Software Market Dynamics
11.1 Digital Marketing Software Industry Trends
11.2 Digital Marketing Software Market Drivers
11.3 Digital Marketing Software Market Challenges
11.4 Digital Marketing Software Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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