The Market Reports

Synopsis
The global market for Down Jacket was estimated to be worth US$ 95990 million in 2024 and is forecast to a readjusted size of US$ 108741 million by 2031 with a CAGR of 1.1% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Down Jacket cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
A down jacket is a type of outerwear filled with the soft, insulating undercoat of ducks or geese, known as "down." The down feathers are lightweight, highly compressible, and provide excellent warmth by trapping air close to the body. Down jackets are popular for their warmth-to-weight ratio, making them ideal for cold weather. They are often used in outdoor activities like hiking, skiing, or mountaineering, and can also be worn casually in cold climates. Some down jackets are treated to be water-resistant or come with synthetic liners for added protection in wet conditions.
The down jacket market exhibits a vibrant and evolving landscape, characterized by significant growth, diverse consumer demands, and technological advancements. The down jacket market has experienced steady growth in recent years, driven by increasing consumer disposable income and upgrading consumption concepts.
Consumer demands for down jackets have evolved beyond traditional warmth requirements, now focusing on design, fashion, and functionality. This diversification has spurred product innovation and industrial upgrading within the industry. High-end down jackets are gaining market share as consumers' purchasing power and pursuit of quality increase. Additionally, eco-conscious consumers are driving the adoption of sustainable materials, such as recycled down and harmless dyes. The market is further segmented to cater to different consumer groups, with products tailored for young consumers, outdoor enthusiasts, and other specific demographics.
The down jacket market features a diversity competitive landscape, including international high-end brands, professional down jacket brands, fast fashion brands, and casual sports brands. While the high-end market is relatively concentrated, the mid-to-low end market is highly competitive. Domestic brands like Bosideng and Yaya are gaining market share through quality products, diverse product lines, and strategic pricing. International brands continue to invest in the Chinese market, while domestic brands are expanding overseas, intensifying competition on a global scale. In global market, the largest three players are Bosideng, Yalu and YaYa, hold 9.36% of global market in 2024; while in China market, the largest three players are Bosideng, Yalu and YaYa, occupied for 29.75% of China market in 2024.
E-commerce has emerged as a significant sales channel for down jackets, leveraging its wide reach, price transparency, and convenience. Live streaming has also become a popular sales model, with brands collaborating with influencers to increase product exposure and sales. Brick-and-mortar stores remain crucial for providing consumers with hands-on shopping experiences and after-sales services.
Technological advancements, such as the application of new warm materials like graphene and aerogel, are enhancing the performance and lightweight nature of down jackets. Sustainability is a growing trend in the down jacket industry, with brands adopting eco-friendly production methods and using renewable materials to reduce environmental impact.
Rising raw material costs, particularly the price of high-quality down, pose a challenge to manufacturers. However, optimizations in supply chain management and the adoption of novel materials offer potential cost savings. Global regulations on animal welfare and down production are becoming stricter, necessitating compliance and transparency to maintain consumer trust. Despite market growth, competition is intense, particularly in the mid-to-low end market. Brands must differentiate themselves through innovation, quality, and strategic positioning to thrive.
The down jacket market is poised for continued growth, driven by consumer demands for fashion, functionality, and sustainability. Brands must navigate the competitive landscape, leverage technological advancements, and address challenges related to raw material costs and regulations to capitalize on market opportunities.
This report aims to provide a comprehensive presentation of the global market for Down Jacket, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Down Jacket by region & country, by Type, and by Application.
The Down Jacket market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Down Jacket.
Market Segmentation
By Company
Bosideng
Yalu
YaYa
Moncler
The North Face
Fast Retailing
ROBINHOOD
Canada Goose
Gaofan
Jiangsu Qian Ren Gang
Semir
Bestseller
Qingzhou Tanboer Fashion
HLA
Nike
Jiangsu Hongdou Industrial
Baleno
COCO ZONE
Columbia Sportswear Company
Ningbo Peacebird Fashion
Max Mara
Romon
Segment by Type
Duck Down
Goose Down
Segment by Application
Men
Women
Children
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Down Jacket manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Down Jacket in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Down Jacket in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index