The Market Reports

Synopsis
The global market for Experiential Marketing Service was estimated to be worth US$ 3549 million in 2024 and is forecast to a readjusted size of US$ 5837 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.
Experiential marketing has several different names in the marketing industry, such as XM, experiential brand marketing, engagement marketing, grassroots marketing, or ground marketing. Experiential marketing is a way for brands to connect with consumers through experiences. This approach is typically a hands-on experience designed to encourage individuals to participate and attend an event.
An example of experiential marketing is hosting an event to showcase and highlight a branded product or service by displaying it and showing it in action. The event can include fun family activities and unique games to attract interest in the branded merchandise.
Experiential marketing service industry experts specialize in developing marketing strategies to highlight brand awareness and create an environment conducive to customer participation or engagement at an event.
Market Drivers
Boost Brand Awareness
One of the biggest challenges for any brand is boosting overall brand awareness. When the public is more aware of a brand and its existence, the names associated with that brand are more likely to come to mind when they are ready to buy. In fact, boosting brand awareness through this type of marketing campaign is an excellent way to increase brand awareness and create a unique opportunity for customers to buy at that time.
Boost Customer Loyalty
Building a loyal customer base can mean the difference between success and failure for a business. In order to gain a foothold in any market, brands must not only attract their target audience, but also create a sales environment that keeps customers happy and willing to come back and make more purchases in the future. Additionally, loyal customers are more likely to recommend a brand product or service to their friends, family, and colleagues. Word-of-mouth advertising remains highly effective, especially when driven by a loyal customer base.
Boost Engagement
Increasing engagement is at the heart of experiential marketing. When you create a fun and engaging experience for your customers, they want to interact with the brand and try it out. This approach is the perfect way to showcase all of the benefits of a product or service and how it provides a solution to a customer’s problem. Additionally, if done correctly, this experience will allow customers to enjoy the presentation or event and build a relationship with the brand.
This report aims to provide a comprehensive presentation of the global market for Experiential Marketing Service, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Experiential Marketing Service by region & country, by Type, and by Application.
The Experiential Marketing Service market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Experiential Marketing Service.
Market Segmentation
By Company
GMR Marketing
Jack Morton
Sparks Marketing
NVE
Impact XM
FIRST
Spiro
MKG
On Board Experiential (OBE)
Exhibitus
MAS
Gradien
Factory360
All Terrain
Purity
WINK
Virtual Because
Holdens Agency
Segment by Type
Brand Experience
Product Sampling
Other Service
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Experiential Marketing Service company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Experiential Marketing Service in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Experiential Marketing Service in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index