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Global Augmented Reality and Virtual Reality Apps Market Research Report 2025
Synopsis
When technology is used to augment a user's experience of the real world it is termed as Augmented Reality (AR). When technology is used to completely immerse the user in a virtually simulated world, it is termed as Virtual Reality (VR). These two technologies are finding more and more potential applications every day.
The global Augmented Reality and Virtual Reality Apps market was valued at US$ 9870 million in 2023 and is anticipated to reach US$ 31760 million by 2030, witnessing a CAGR of 21.4% during the forecast period 2024-2030.
North American market for Augmented Reality and Virtual Reality Apps is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Augmented Reality and Virtual Reality Apps is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Augmented Reality and Virtual Reality Apps in Education and training is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Augmented Reality and Virtual Reality Apps include Augmented Pixels, Aurasma, Blippar, Catchoom, DAQRI, Wikitude, AR Circuits, SkyView and Anatomy 4D, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Augmented Reality and Virtual Reality Apps, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Augmented Reality and Virtual Reality Apps.
Report Scope
The Augmented Reality and Virtual Reality Apps market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Augmented Reality and Virtual Reality Apps market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Augmented Reality and Virtual Reality Apps companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Augmented Pixels
Aurasma
Blippar
Catchoom
DAQRI
Wikitude
AR Circuits
SkyView
Anatomy 4D
Blippar
BuildAR.com
Virtals
EON Reality Inc.
Google
Zappar
Wikitude
Reza Moh
Segment by Type
For Non-Immersive Systems
For Semi-Immersive Projection Systems
For Fully Immersive Head-Mounted Systems
Segment by Application
Education and training
Video Game
Media
Tourism
Social Media
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Augmented Reality and Virtual Reality Apps companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
When technology is used to augment a user's experience of the real world it is termed as Augmented Reality (AR). When technology is used to completely immerse the user in a virtually simulated world, it is termed as Virtual Reality (VR). These two technologies are finding more and more potential applications every day.
The global Augmented Reality and Virtual Reality Apps market was valued at US$ 9870 million in 2023 and is anticipated to reach US$ 31760 million by 2030, witnessing a CAGR of 21.4% during the forecast period 2024-2030.
North American market for Augmented Reality and Virtual Reality Apps is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Augmented Reality and Virtual Reality Apps is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Augmented Reality and Virtual Reality Apps in Education and training is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Augmented Reality and Virtual Reality Apps include Augmented Pixels, Aurasma, Blippar, Catchoom, DAQRI, Wikitude, AR Circuits, SkyView and Anatomy 4D, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Augmented Reality and Virtual Reality Apps, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Augmented Reality and Virtual Reality Apps.
Report Scope
The Augmented Reality and Virtual Reality Apps market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Augmented Reality and Virtual Reality Apps market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Augmented Reality and Virtual Reality Apps companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Augmented Pixels
Aurasma
Blippar
Catchoom
DAQRI
Wikitude
AR Circuits
SkyView
Anatomy 4D
Blippar
BuildAR.com
Virtals
EON Reality Inc.
Zappar
Wikitude
Reza Moh
Segment by Type
For Non-Immersive Systems
For Semi-Immersive Projection Systems
For Fully Immersive Head-Mounted Systems
Segment by Application
Education and training
Video Game
Media
Tourism
Social Media
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Augmented Reality and Virtual Reality Apps companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Augmented Reality and Virtual Reality Apps Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 For Non-Immersive Systems
1.2.3 For Semi-Immersive Projection Systems
1.2.4 For Fully Immersive Head-Mounted Systems
1.3 Market by Application
1.3.1 Global Augmented Reality and Virtual Reality Apps Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Education and training
1.3.3 Video Game
1.3.4 Media
1.3.5 Tourism
1.3.6 Social Media
1.3.7 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Augmented Reality and Virtual Reality Apps Market Perspective (2019-2030)
2.2 Augmented Reality and Virtual Reality Apps Growth Trends by Region
2.2.1 Global Augmented Reality and Virtual Reality Apps Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Augmented Reality and Virtual Reality Apps Historic Market Size by Region (2019-2024)
2.2.3 Augmented Reality and Virtual Reality Apps Forecasted Market Size by Region (2025-2030)
2.3 Augmented Reality and Virtual Reality Apps Market Dynamics
2.3.1 Augmented Reality and Virtual Reality Apps Industry Trends
2.3.2 Augmented Reality and Virtual Reality Apps Market Drivers
2.3.3 Augmented Reality and Virtual Reality Apps Market Challenges
2.3.4 Augmented Reality and Virtual Reality Apps Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Augmented Reality and Virtual Reality Apps Players by Revenue
3.1.1 Global Top Augmented Reality and Virtual Reality Apps Players by Revenue (2019-2024)
3.1.2 Global Augmented Reality and Virtual Reality Apps Revenue Market Share by Players (2019-2024)
3.2 Global Augmented Reality and Virtual Reality Apps Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Augmented Reality and Virtual Reality Apps Revenue
3.4 Global Augmented Reality and Virtual Reality Apps Market Concentration Ratio
3.4.1 Global Augmented Reality and Virtual Reality Apps Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Augmented Reality and Virtual Reality Apps Revenue in 2023
3.5 Augmented Reality and Virtual Reality Apps Key Players Head office and Area Served
3.6 Key Players Augmented Reality and Virtual Reality Apps Product Solution and Service
3.7 Date of Enter into Augmented Reality and Virtual Reality Apps Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Augmented Reality and Virtual Reality Apps Breakdown Data by Type
4.1 Global Augmented Reality and Virtual Reality Apps Historic Market Size by Type (2019-2024)
4.2 Global Augmented Reality and Virtual Reality Apps Forecasted Market Size by Type (2025-2030)
5 Augmented Reality and Virtual Reality Apps Breakdown Data by Application
5.1 Global Augmented Reality and Virtual Reality Apps Historic Market Size by Application (2019-2024)
5.2 Global Augmented Reality and Virtual Reality Apps Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Augmented Reality and Virtual Reality Apps Market Size (2019-2030)
6.2 North America Augmented Reality and Virtual Reality Apps Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Augmented Reality and Virtual Reality Apps Market Size by Country (2019-2024)
6.4 North America Augmented Reality and Virtual Reality Apps Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Augmented Reality and Virtual Reality Apps Market Size (2019-2030)
7.2 Europe Augmented Reality and Virtual Reality Apps Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Augmented Reality and Virtual Reality Apps Market Size by Country (2019-2024)
7.4 Europe Augmented Reality and Virtual Reality Apps Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Augmented Reality and Virtual Reality Apps Market Size (2019-2030)
8.2 Asia-Pacific Augmented Reality and Virtual Reality Apps Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Augmented Reality and Virtual Reality Apps Market Size by Region (2019-2024)
8.4 Asia-Pacific Augmented Reality and Virtual Reality Apps Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Augmented Reality and Virtual Reality Apps Market Size (2019-2030)
9.2 Latin America Augmented Reality and Virtual Reality Apps Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Augmented Reality and Virtual Reality Apps Market Size by Country (2019-2024)
9.4 Latin America Augmented Reality and Virtual Reality Apps Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Augmented Reality and Virtual Reality Apps Market Size (2019-2030)
10.2 Middle East & Africa Augmented Reality and Virtual Reality Apps Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Augmented Reality and Virtual Reality Apps Market Size by Country (2019-2024)
10.4 Middle East & Africa Augmented Reality and Virtual Reality Apps Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Augmented Pixels
11.1.1 Augmented Pixels Company Detail
11.1.2 Augmented Pixels Business Overview
11.1.3 Augmented Pixels Augmented Reality and Virtual Reality Apps Introduction
11.1.4 Augmented Pixels Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.1.5 Augmented Pixels Recent Development
11.2 Aurasma
11.2.1 Aurasma Company Detail
11.2.2 Aurasma Business Overview
11.2.3 Aurasma Augmented Reality and Virtual Reality Apps Introduction
11.2.4 Aurasma Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.2.5 Aurasma Recent Development
11.3 Blippar
11.3.1 Blippar Company Detail
11.3.2 Blippar Business Overview
11.3.3 Blippar Augmented Reality and Virtual Reality Apps Introduction
11.3.4 Blippar Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.3.5 Blippar Recent Development
11.4 Catchoom
11.4.1 Catchoom Company Detail
11.4.2 Catchoom Business Overview
11.4.3 Catchoom Augmented Reality and Virtual Reality Apps Introduction
11.4.4 Catchoom Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.4.5 Catchoom Recent Development
11.5 DAQRI
11.5.1 DAQRI Company Detail
11.5.2 DAQRI Business Overview
11.5.3 DAQRI Augmented Reality and Virtual Reality Apps Introduction
11.5.4 DAQRI Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.5.5 DAQRI Recent Development
11.6 Wikitude
11.6.1 Wikitude Company Detail
11.6.2 Wikitude Business Overview
11.6.3 Wikitude Augmented Reality and Virtual Reality Apps Introduction
11.6.4 Wikitude Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.6.5 Wikitude Recent Development
11.7 AR Circuits
11.7.1 AR Circuits Company Detail
11.7.2 AR Circuits Business Overview
11.7.3 AR Circuits Augmented Reality and Virtual Reality Apps Introduction
11.7.4 AR Circuits Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.7.5 AR Circuits Recent Development
11.8 SkyView
11.8.1 SkyView Company Detail
11.8.2 SkyView Business Overview
11.8.3 SkyView Augmented Reality and Virtual Reality Apps Introduction
11.8.4 SkyView Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.8.5 SkyView Recent Development
11.9 Anatomy 4D
11.9.1 Anatomy 4D Company Detail
11.9.2 Anatomy 4D Business Overview
11.9.3 Anatomy 4D Augmented Reality and Virtual Reality Apps Introduction
11.9.4 Anatomy 4D Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.9.5 Anatomy 4D Recent Development
11.10 Blippar
11.10.1 Blippar Company Detail
11.10.2 Blippar Business Overview
11.10.3 Blippar Augmented Reality and Virtual Reality Apps Introduction
11.10.4 Blippar Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.10.5 Blippar Recent Development
11.11 BuildAR.com
11.11.1 BuildAR.com Company Detail
11.11.2 BuildAR.com Business Overview
11.11.3 BuildAR.com Augmented Reality and Virtual Reality Apps Introduction
11.11.4 BuildAR.com Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.11.5 BuildAR.com Recent Development
11.12 Virtals
11.12.1 Virtals Company Detail
11.12.2 Virtals Business Overview
11.12.3 Virtals Augmented Reality and Virtual Reality Apps Introduction
11.12.4 Virtals Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.12.5 Virtals Recent Development
11.13 EON Reality Inc.
11.13.1 EON Reality Inc. Company Detail
11.13.2 EON Reality Inc. Business Overview
11.13.3 EON Reality Inc. Augmented Reality and Virtual Reality Apps Introduction
11.13.4 EON Reality Inc. Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.13.5 EON Reality Inc. Recent Development
11.14 Google
11.14.1 Google Company Detail
11.14.2 Google Business Overview
11.14.3 Google Augmented Reality and Virtual Reality Apps Introduction
11.14.4 Google Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.14.5 Google Recent Development
11.15 Zappar
11.15.1 Zappar Company Detail
11.15.2 Zappar Business Overview
11.15.3 Zappar Augmented Reality and Virtual Reality Apps Introduction
11.15.4 Zappar Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.15.5 Zappar Recent Development
11.16 Wikitude
11.16.1 Wikitude Company Detail
11.16.2 Wikitude Business Overview
11.16.3 Wikitude Augmented Reality and Virtual Reality Apps Introduction
11.16.4 Wikitude Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.16.5 Wikitude Recent Development
11.17 Reza Moh
11.17.1 Reza Moh Company Detail
11.17.2 Reza Moh Business Overview
11.17.3 Reza Moh Augmented Reality and Virtual Reality Apps Introduction
11.17.4 Reza Moh Revenue in Augmented Reality and Virtual Reality Apps Business (2019-2024)
11.17.5 Reza Moh Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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