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Synopsis
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
The global Brand Licensing market was valued at US$ 337610 million in 2023 and is anticipated to reach US$ 470550 million by 2030, witnessing a CAGR of 4.3% during the forecast period 2024-2030.
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand.
This report aims to provide a comprehensive presentation of the global market for Brand Licensing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Brand Licensing.
Report Scope
The Brand Licensing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Brand Licensing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Brand Licensing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Segment by Type
Segment by Application
Consumption by Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Brand Licensing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Brand Licensing Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Apparels
1.2.3 Toys
1.2.4 Accessories
1.2.5 Home Decoration
1.2.6 Software/Video Games
1.2.7 Food and Beverage
1.2.8 Others
1.3 Market by Application
1.3.1 Global Brand Licensing Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Entertainment
1.3.3 Corporate Trademarks/Brand
1.3.4 Fashion
1.3.5 Sports
1.3.6 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Brand Licensing Market Perspective (2019-2030)
2.2 Brand Licensing Growth Trends by Region
2.2.1 Global Brand Licensing Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Brand Licensing Historic Market Size by Region (2019-2024)
2.2.3 Brand Licensing Forecasted Market Size by Region (2025-2030)
2.3 Brand Licensing Market Dynamics
2.3.1 Brand Licensing Industry Trends
2.3.2 Brand Licensing Market Drivers
2.3.3 Brand Licensing Market Challenges
2.3.4 Brand Licensing Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Brand Licensing Players by Revenue
3.1.1 Global Top Brand Licensing Players by Revenue (2019-2024)
3.1.2 Global Brand Licensing Revenue Market Share by Players (2019-2024)
3.2 Global Brand Licensing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Brand Licensing Revenue
3.4 Global Brand Licensing Market Concentration Ratio
3.4.1 Global Brand Licensing Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Brand Licensing Revenue in 2023
3.5 Brand Licensing Key Players Head office and Area Served
3.6 Key Players Brand Licensing Product Solution and Service
3.7 Date of Enter into Brand Licensing Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Brand Licensing Breakdown Data by Type
4.1 Global Brand Licensing Historic Market Size by Type (2019-2024)
4.2 Global Brand Licensing Forecasted Market Size by Type (2025-2030)
5 Brand Licensing Breakdown Data by Application
5.1 Global Brand Licensing Historic Market Size by Application (2019-2024)
5.2 Global Brand Licensing Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Brand Licensing Market Size (2019-2030)
6.2 North America Brand Licensing Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Brand Licensing Market Size by Country (2019-2024)
6.4 North America Brand Licensing Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Brand Licensing Market Size (2019-2030)
7.2 Europe Brand Licensing Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Brand Licensing Market Size by Country (2019-2024)
7.4 Europe Brand Licensing Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Brand Licensing Market Size (2019-2030)
8.2 Asia-Pacific Brand Licensing Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Brand Licensing Market Size by Region (2019-2024)
8.4 Asia-Pacific Brand Licensing Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Brand Licensing Market Size (2019-2030)
9.2 Latin America Brand Licensing Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Brand Licensing Market Size by Country (2019-2024)
9.4 Latin America Brand Licensing Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Brand Licensing Market Size (2019-2030)
10.2 Middle East & Africa Brand Licensing Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Brand Licensing Market Size by Country (2019-2024)
10.4 Middle East & Africa Brand Licensing Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 The Walt Disney Company
11.1.1 The Walt Disney Company Company Detail
11.1.2 The Walt Disney Company Business Overview
11.1.3 The Walt Disney Company Brand Licensing Introduction
11.1.4 The Walt Disney Company Revenue in Brand Licensing Business (2019-2024)
11.1.5 The Walt Disney Company Recent Development
11.2 Dotdash Meredith
11.2.1 Dotdash Meredith Company Detail
11.2.2 Dotdash Meredith Business Overview
11.2.3 Dotdash Meredith Brand Licensing Introduction
11.2.4 Dotdash Meredith Revenue in Brand Licensing Business (2019-2024)
11.2.5 Dotdash Meredith Recent Development
11.3 Authentic Brands Group
11.3.1 Authentic Brands Group Company Detail
11.3.2 Authentic Brands Group Business Overview
11.3.3 Authentic Brands Group Brand Licensing Introduction
11.3.4 Authentic Brands Group Revenue in Brand Licensing Business (2019-2024)
11.3.5 Authentic Brands Group Recent Development
11.4 Warner Bros. Consumer Products (WarnerMedia)
11.4.1 Warner Bros. Consumer Products (WarnerMedia) Company Detail
11.4.2 Warner Bros. Consumer Products (WarnerMedia) Business Overview
11.4.3 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Introduction
11.4.4 Warner Bros. Consumer Products (WarnerMedia) Revenue in Brand Licensing Business (2019-2024)
11.4.5 Warner Bros. Consumer Products (WarnerMedia) Recent Development
11.5 Universal Brand Development (NBC Universal)
11.5.1 Universal Brand Development (NBC Universal) Company Detail
11.5.2 Universal Brand Development (NBC Universal) Business Overview
11.5.3 Universal Brand Development (NBC Universal) Brand Licensing Introduction
11.5.4 Universal Brand Development (NBC Universal) Revenue in Brand Licensing Business (2019-2024)
11.5.5 Universal Brand Development (NBC Universal) Recent Development
11.6 PVH Corp.
11.6.1 PVH Corp. Company Detail
11.6.2 PVH Corp. Business Overview
11.6.3 PVH Corp. Brand Licensing Introduction
11.6.4 PVH Corp. Revenue in Brand Licensing Business (2019-2024)
11.6.5 PVH Corp. Recent Development
11.7 Hasbro
11.7.1 Hasbro Company Detail
11.7.2 Hasbro Business Overview
11.7.3 Hasbro Brand Licensing Introduction
11.7.4 Hasbro Revenue in Brand Licensing Business (2019-2024)
11.7.5 Hasbro Recent Development
11.8 The Pokémon Company International
11.8.1 The Pokémon Company International Company Detail
11.8.2 The Pokémon Company International Business Overview
11.8.3 The Pokémon Company International Brand Licensing Introduction
11.8.4 The Pokémon Company International Revenue in Brand Licensing Business (2019-2024)
11.8.5 The Pokémon Company International Recent Development
11.9 Mattel
11.9.1 Mattel Company Detail
11.9.2 Mattel Business Overview
11.9.3 Mattel Brand Licensing Introduction
11.9.4 Mattel Revenue in Brand Licensing Business (2019-2024)
11.9.5 Mattel Recent Development
11.10 Bluestar Alliance
11.10.1 Bluestar Alliance Company Detail
11.10.2 Bluestar Alliance Business Overview
11.10.3 Bluestar Alliance Brand Licensing Introduction
11.10.4 Bluestar Alliance Revenue in Brand Licensing Business (2019-2024)
11.10.5 Bluestar Alliance Recent Development
11.11 Paramount Consumer Products (Paramount Global)
11.11.1 Paramount Consumer Products (Paramount Global) Company Detail
11.11.2 Paramount Consumer Products (Paramount Global) Business Overview
11.11.3 Paramount Consumer Products (Paramount Global) Brand Licensing Introduction
11.11.4 Paramount Consumer Products (Paramount Global) Revenue in Brand Licensing Business (2019-2024)
11.11.5 Paramount Consumer Products (Paramount Global) Recent Development
11.12 WHP Global
11.12.1 WHP Global Company Detail
11.12.2 WHP Global Business Overview
11.12.3 WHP Global Brand Licensing Introduction
11.12.4 WHP Global Revenue in Brand Licensing Business (2019-2024)
11.12.5 WHP Global Recent Development
11.13 General Motors
11.13.1 General Motors Company Detail
11.13.2 General Motors Business Overview
11.13.3 General Motors Brand Licensing Introduction
11.13.4 General Motors Revenue in Brand Licensing Business (2019-2024)
11.13.5 General Motors Recent Development
11.14 Electrolux
11.14.1 Electrolux Company Detail
11.14.2 Electrolux Business Overview
11.14.3 Electrolux Brand Licensing Introduction
11.14.4 Electrolux Revenue in Brand Licensing Business (2019-2024)
11.14.5 Electrolux Recent Development
11.15 Stanley Black & Decker
11.15.1 Stanley Black & Decker Company Detail
11.15.2 Stanley Black & Decker Business Overview
11.15.3 Stanley Black & Decker Brand Licensing Introduction
11.15.4 Stanley Black & Decker Revenue in Brand Licensing Business (2019-2024)
11.15.5 Stanley Black & Decker Recent Development
11.16 Sanrio
11.16.1 Sanrio Company Detail
11.16.2 Sanrio Business Overview
11.16.3 Sanrio Brand Licensing Introduction
11.16.4 Sanrio Revenue in Brand Licensing Business (2019-2024)
11.16.5 Sanrio Recent Development
11.17 Iconix Brand Group
11.17.1 Iconix Brand Group Company Detail
11.17.2 Iconix Brand Group Business Overview
11.17.3 Iconix Brand Group Brand Licensing Introduction
11.17.4 Iconix Brand Group Revenue in Brand Licensing Business (2019-2024)
11.17.5 Iconix Brand Group Recent Development
11.18 Procter & Gamble
11.18.1 Procter & Gamble Company Detail
11.18.2 Procter & Gamble Business Overview
11.18.3 Procter & Gamble Brand Licensing Introduction
11.18.4 Procter & Gamble Revenue in Brand Licensing Business (2019-2024)
11.18.5 Procter & Gamble Recent Development
11.19 BBC Studios
11.19.1 BBC Studios Company Detail
11.19.2 BBC Studios Business Overview
11.19.3 BBC Studios Brand Licensing Introduction
11.19.4 BBC Studios Revenue in Brand Licensing Business (2019-2024)
11.19.5 BBC Studios Recent Development
11.20 Kathy Ireland Worldwide
11.20.1 Kathy Ireland Worldwide Company Detail
11.20.2 Kathy Ireland Worldwide Business Overview
11.20.3 Kathy Ireland Worldwide Brand Licensing Introduction
11.20.4 Kathy Ireland Worldwide Revenue in Brand Licensing Business (2019-2024)
11.20.5 Kathy Ireland Worldwide Recent Development
11.21 Caterpillar
11.21.1 Caterpillar Company Detail
11.21.2 Caterpillar Business Overview
11.21.3 Caterpillar Brand Licensing Introduction
11.21.4 Caterpillar Revenue in Brand Licensing Business (2019-2024)
11.21.5 Caterpillar Recent Development
11.22 Whirlpool Corporation
11.22.1 Whirlpool Corporation Company Detail
11.22.2 Whirlpool Corporation Business Overview
11.22.3 Whirlpool Corporation Brand Licensing Introduction
11.22.4 Whirlpool Corporation Revenue in Brand Licensing Business (2019-2024)
11.22.5 Whirlpool Corporation Recent Development
11.23 Ferrari
11.23.1 Ferrari Company Detail
11.23.2 Ferrari Business Overview
11.23.3 Ferrari Brand Licensing Introduction
11.23.4 Ferrari Revenue in Brand Licensing Business (2019-2024)
11.23.5 Ferrari Recent Development
11.24 Major League Baseball
11.24.1 Major League Baseball Company Detail
11.24.2 Major League Baseball Business Overview
11.24.3 Major League Baseball Brand Licensing Introduction
11.24.4 Major League Baseball Revenue in Brand Licensing Business (2019-2024)
11.24.5 Major League Baseball Recent Development
11.25 NFL Players Association
11.25.1 NFL Players Association Company Detail
11.25.2 NFL Players Association Business Overview
11.25.3 NFL Players Association Brand Licensing Introduction
11.25.4 NFL Players Association Revenue in Brand Licensing Business (2019-2024)
11.25.5 NFL Players Association Recent Development
11.26 National Football League
11.26.1 National Football League Company Detail
11.26.2 National Football League Business Overview
11.26.3 National Football League Brand Licensing Introduction
11.26.4 National Football League Revenue in Brand Licensing Business (2019-2024)
11.26.5 National Football League Recent Development
11.27 Ford Motor Company
11.27.1 Ford Motor Company Company Detail
11.27.2 Ford Motor Company Business Overview
11.27.3 Ford Motor Company Brand Licensing Introduction
11.27.4 Ford Motor Company Revenue in Brand Licensing Business (2019-2024)
11.27.5 Ford Motor Company Recent Development
11.28 Rainbow
11.28.1 Rainbow Company Detail
11.28.2 Rainbow Business Overview
11.28.3 Rainbow Brand Licensing Introduction
11.28.4 Rainbow Revenue in Brand Licensing Business (2019-2024)
11.28.5 Rainbow Recent Development
11.29 Toei Animation
11.29.1 Toei Animation Company Detail
11.29.2 Toei Animation Business Overview
11.29.3 Toei Animation Brand Licensing Introduction
11.29.4 Toei Animation Revenue in Brand Licensing Business (2019-2024)
11.29.5 Toei Animation Recent Development
11.30 The Hershey Company
11.30.1 The Hershey Company Company Detail
11.30.2 The Hershey Company Business Overview
11.30.3 The Hershey Company Brand Licensing Introduction
11.30.4 The Hershey Company Revenue in Brand Licensing Business (2019-2024)
11.30.5 The Hershey Company Recent Development
11.31 National Basketball Association
11.31.1 National Basketball Association Company Detail
11.31.2 National Basketball Association Business Overview
11.31.3 National Basketball Association Brand Licensing Introduction
11.31.4 National Basketball Association Revenue in Brand Licensing Business (2019-2024)
11.31.5 National Basketball Association Recent Development
11.32 Sunkist Growers
11.32.1 Sunkist Growers Company Detail
11.32.2 Sunkist Growers Business Overview
11.32.3 Sunkist Growers Brand Licensing Introduction
11.32.4 Sunkist Growers Revenue in Brand Licensing Business (2019-2024)
11.32.5 Sunkist Growers Recent Development
11.33 PGA Tour
11.33.1 PGA Tour Company Detail
11.33.2 PGA Tour Business Overview
11.33.3 PGA Tour Brand Licensing Introduction
11.33.4 PGA Tour Revenue in Brand Licensing Business (2019-2024)
11.33.5 PGA Tour Recent Development
11.34 WWE
11.34.1 WWE Company Detail
11.34.2 WWE Business Overview
11.34.3 WWE Brand Licensing Introduction
11.34.4 WWE Revenue in Brand Licensing Business (2019-2024)
11.34.5 WWE Recent Development
11.35 Ralph Lauren
11.35.1 Ralph Lauren Company Detail
11.35.2 Ralph Lauren Business Overview
11.35.3 Ralph Lauren Brand Licensing Introduction
11.35.4 Ralph Lauren Revenue in Brand Licensing Business (2019-2024)
11.35.5 Ralph Lauren Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
List of Tables
Table 1. Global Brand Licensing Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Apparels
Table 3. Key Players of Toys
Table 4. Key Players of Accessories
Table 5. Key Players of Home Decoration
Table 6. Key Players of Software/Video Games
Table 7. Key Players of Food and Beverage
Table 8. Key Players of Others
Table 9. Global Brand Licensing Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 10. Global Brand Licensing Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 11. Global Brand Licensing Market Size by Region (2019-2024) & (US$ Million)
Table 12. Global Brand Licensing Market Share by Region (2019-2024)
Table 13. Global Brand Licensing Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 14. Global Brand Licensing Market Share by Region (2025-2030)
Table 15. Brand Licensing Market Trends
Table 16. Brand Licensing Market Drivers
Table 17. Brand Licensing Market Challenges
Table 18. Brand Licensing Market Restraints
Table 19. Global Brand Licensing Revenue by Players (2019-2024) & (US$ Million)
Table 20. Global Brand Licensing Market Share by Players (2019-2024)
Table 21. Global Top Brand Licensing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brand Licensing as of 2023)
Table 22. Ranking of Global Top Brand Licensing Companies by Revenue (US$ Million) in 2023
Table 23. Global 5 Largest Players Market Share by Brand Licensing Revenue (CR5 and HHI) & (2019-2024)
Table 24. Key Players Headquarters and Area Served
Table 25. Key Players Brand Licensing Product Solution and Service
Table 26. Date of Enter into Brand Licensing Market
Table 27. Mergers & Acquisitions, Expansion Plans
Table 28. Global Brand Licensing Market Size by Type (2019-2024) & (US$ Million)
Table 29. Global Brand Licensing Revenue Market Share by Type (2019-2024)
Table 30. Global Brand Licensing Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 31. Global Brand Licensing Revenue Market Share by Type (2025-2030)
Table 32. Global Brand Licensing Market Size by Application (2019-2024) & (US$ Million)
Table 33. Global Brand Licensing Revenue Market Share by Application (2019-2024)
Table 34. Global Brand Licensing Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 35. Global Brand Licensing Revenue Market Share by Application (2025-2030)
Table 36. North America Brand Licensing Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 37. North America Brand Licensing Market Size by Country (2019-2024) & (US$ Million)
Table 38. North America Brand Licensing Market Size by Country (2025-2030) & (US$ Million)
Table 39. Europe Brand Licensing Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 40. Europe Brand Licensing Market Size by Country (2019-2024) & (US$ Million)
Table 41. Europe Brand Licensing Market Size by Country (2025-2030) & (US$ Million)
Table 42. Asia-Pacific Brand Licensing Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 43. Asia-Pacific Brand Licensing Market Size by Region (2019-2024) & (US$ Million)
Table 44. Asia-Pacific Brand Licensing Market Size by Region (2025-2030) & (US$ Million)
Table 45. Latin America Brand Licensing Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 46. Latin America Brand Licensing Market Size by Country (2019-2024) & (US$ Million)
Table 47. Latin America Brand Licensing Market Size by Country (2025-2030) & (US$ Million)
Table 48. Middle East & Africa Brand Licensing Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 49. Middle East & Africa Brand Licensing Market Size by Country (2019-2024) & (US$ Million)
Table 50. Middle East & Africa Brand Licensing Market Size by Country (2025-2030) & (US$ Million)
Table 51. The Walt Disney Company Company Detail
Table 52. The Walt Disney Company Business Overview
Table 53. The Walt Disney Company Brand Licensing Product
Table 54. The Walt Disney Company Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 55. The Walt Disney Company Recent Development
Table 56. Dotdash Meredith Company Detail
Table 57. Dotdash Meredith Business Overview
Table 58. Dotdash Meredith Brand Licensing Product
Table 59. Dotdash Meredith Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 60. Dotdash Meredith Recent Development
Table 61. Authentic Brands Group Company Detail
Table 62. Authentic Brands Group Business Overview
Table 63. Authentic Brands Group Brand Licensing Product
Table 64. Authentic Brands Group Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 65. Authentic Brands Group Recent Development
Table 66. Warner Bros. Consumer Products (WarnerMedia) Company Detail
Table 67. Warner Bros. Consumer Products (WarnerMedia) Business Overview
Table 68. Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Product
Table 69. Warner Bros. Consumer Products (WarnerMedia) Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 70. Warner Bros. Consumer Products (WarnerMedia) Recent Development
Table 71. Universal Brand Development (NBC Universal) Company Detail
Table 72. Universal Brand Development (NBC Universal) Business Overview
Table 73. Universal Brand Development (NBC Universal) Brand Licensing Product
Table 74. Universal Brand Development (NBC Universal) Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 75. Universal Brand Development (NBC Universal) Recent Development
Table 76. PVH Corp. Company Detail
Table 77. PVH Corp. Business Overview
Table 78. PVH Corp. Brand Licensing Product
Table 79. PVH Corp. Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 80. PVH Corp. Recent Development
Table 81. Hasbro Company Detail
Table 82. Hasbro Business Overview
Table 83. Hasbro Brand Licensing Product
Table 84. Hasbro Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 85. Hasbro Recent Development
Table 86. The Pokémon Company International Company Detail
Table 87. The Pokémon Company International Business Overview
Table 88. The Pokémon Company International Brand Licensing Product
Table 89. The Pokémon Company International Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 90. The Pokémon Company International Recent Development
Table 91. Mattel Company Detail
Table 92. Mattel Business Overview
Table 93. Mattel Brand Licensing Product
Table 94. Mattel Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 95. Mattel Recent Development
Table 96. Bluestar Alliance Company Detail
Table 97. Bluestar Alliance Business Overview
Table 98. Bluestar Alliance Brand Licensing Product
Table 99. Bluestar Alliance Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 100. Bluestar Alliance Recent Development
Table 101. Paramount Consumer Products (Paramount Global) Company Detail
Table 102. Paramount Consumer Products (Paramount Global) Business Overview
Table 103. Paramount Consumer Products (Paramount Global) Brand Licensing Product
Table 104. Paramount Consumer Products (Paramount Global) Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 105. Paramount Consumer Products (Paramount Global) Recent Development
Table 106. WHP Global Company Detail
Table 107. WHP Global Business Overview
Table 108. WHP Global Brand Licensing Product
Table 109. WHP Global Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 110. WHP Global Recent Development
Table 111. General Motors Company Detail
Table 112. General Motors Business Overview
Table 113. General Motors Brand Licensing Product
Table 114. General Motors Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 115. General Motors Recent Development
Table 116. Electrolux Company Detail
Table 117. Electrolux Business Overview
Table 118. Electrolux Brand Licensing Product
Table 119. Electrolux Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 120. Electrolux Recent Development
Table 121. Stanley Black & Decker Company Detail
Table 122. Stanley Black & Decker Business Overview
Table 123. Stanley Black & Decker Brand Licensing Product
Table 124. Stanley Black & Decker Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 125. Stanley Black & Decker Recent Development
Table 126. Sanrio Company Detail
Table 127. Sanrio Business Overview
Table 128. Sanrio Brand Licensing Product
Table 129. Sanrio Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 130. Sanrio Recent Development
Table 131. Iconix Brand Group Company Detail
Table 132. Iconix Brand Group Business Overview
Table 133. Iconix Brand Group Brand Licensing Product
Table 134. Iconix Brand Group Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 135. Iconix Brand Group Recent Development
Table 136. Procter & Gamble Company Detail
Table 137. Procter & Gamble Business Overview
Table 138. Procter & Gamble Brand Licensing Product
Table 139. Procter & Gamble Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 140. Procter & Gamble Recent Development
Table 141. BBC Studios Company Detail
Table 142. BBC Studios Business Overview
Table 143. BBC Studios Brand Licensing Product
Table 144. BBC Studios Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 145. BBC Studios Recent Development
Table 146. Kathy Ireland Worldwide Company Detail
Table 147. Kathy Ireland Worldwide Business Overview
Table 148. Kathy Ireland Worldwide Brand Licensing Product
Table 149. Kathy Ireland Worldwide Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 150. Kathy Ireland Worldwide Recent Development
Table 151. Caterpillar Company Detail
Table 152. Caterpillar Business Overview
Table 153. Caterpillar Brand Licensing Product
Table 154. Caterpillar Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 155. Caterpillar Recent Development
Table 156. Whirlpool Corporation Company Detail
Table 157. Whirlpool Corporation Business Overview
Table 158. Whirlpool Corporation Brand Licensing Product
Table 159. Whirlpool Corporation Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 160. Whirlpool Corporation Recent Development
Table 161. Ferrari Company Detail
Table 162. Ferrari Business Overview
Table 163. Ferrari Brand Licensing Product
Table 164. Ferrari Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 165. Ferrari Recent Development
Table 166. Major League Baseball Company Detail
Table 167. Major League Baseball Business Overview
Table 168. Major League Baseball Brand Licensing Product
Table 169. Major League Baseball Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 170. Major League Baseball Recent Development
Table 171. NFL Players Association Company Detail
Table 172. NFL Players Association Business Overview
Table 173. NFL Players Association Brand Licensing Product
Table 174. NFL Players Association Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 175. NFL Players Association Recent Development
Table 176. National Football League Company Detail
Table 177. National Football League Business Overview
Table 178. National Football League Brand Licensing Product
Table 179. National Football League Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 180. National Football League Recent Development
Table 181. Ford Motor Company Company Detail
Table 182. Ford Motor Company Business Overview
Table 183. Ford Motor Company Brand Licensing Product
Table 184. Ford Motor Company Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 185. Ford Motor Company Recent Development
Table 186. Rainbow Company Detail
Table 187. Rainbow Business Overview
Table 188. Rainbow Brand Licensing Product
Table 189. Rainbow Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 190. Rainbow Recent Development
Table 191. Toei Animation Company Detail
Table 192. Toei Animation Business Overview
Table 193. Toei Animation Brand Licensing Product
Table 194. Toei Animation Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 195. Toei Animation Recent Development
Table 196. The Hershey Company Company Detail
Table 197. The Hershey Company Business Overview
Table 198. The Hershey Company Brand Licensing Product
Table 199. The Hershey Company Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 200. The Hershey Company Recent Development
Table 201. National Basketball Association Company Detail
Table 202. National Basketball Association Business Overview
Table 203. National Basketball Association Brand Licensing Product
Table 204. National Basketball Association Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 205. National Basketball Association Recent Development
Table 206. Sunkist Growers Company Detail
Table 207. Sunkist Growers Business Overview
Table 208. Sunkist Growers Brand Licensing Product
Table 209. Sunkist Growers Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 210. Sunkist Growers Recent Development
Table 211. PGA Tour Company Detail
Table 212. PGA Tour Business Overview
Table 213. PGA Tour Brand Licensing Product
Table 214. PGA Tour Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 215. PGA Tour Recent Development
Table 216. WWE Company Detail
Table 217. WWE Business Overview
Table 218. WWE Brand Licensing Product
Table 219. WWE Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 220. WWE Recent Development
Table 221. Ralph Lauren Company Detail
Table 222. Ralph Lauren Business Overview
Table 223. Ralph Lauren Brand Licensing Product
Table 224. Ralph Lauren Revenue in Brand Licensing Business (2019-2024) & (US$ Million)
Table 225. Ralph Lauren Recent Development
Table 226. Research Programs/Design for This Report
Table 227. Key Data Information from Secondary Sources
Table 228. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Brand Licensing Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Brand Licensing Market Share by Type: 2023 VS 2030
Figure 3. Apparels Features
Figure 4. Toys Features
Figure 5. Accessories Features
Figure 6. Home Decoration Features
Figure 7. Software/Video Games Features
Figure 8. Food and Beverage Features
Figure 9. Others Features
Figure 10. Global Brand Licensing Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 11. Global Brand Licensing Market Share by Application: 2023 VS 2030
Figure 12. Entertainment Case Studies
Figure 13. Corporate Trademarks/Brand Case Studies
Figure 14. Fashion Case Studies
Figure 15. Sports Case Studies
Figure 16. Others Case Studies
Figure 17. Brand Licensing Report Years Considered
Figure 18. Global Brand Licensing Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 19. Global Brand Licensing Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 20. Global Brand Licensing Market Share by Region: 2023 VS 2030
Figure 21. Global Brand Licensing Market Share by Players in 2023
Figure 22. Global Top Brand Licensing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Brand Licensing as of 2023)
Figure 23. The Top 10 and 5 Players Market Share by Brand Licensing Revenue in 2023
Figure 24. North America Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. North America Brand Licensing Market Share by Country (2019-2030)
Figure 26. United States Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. Canada Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. Europe Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Europe Brand Licensing Market Share by Country (2019-2030)
Figure 30. Germany Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. France Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. U.K. Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Italy Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. Russia Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Nordic Countries Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Asia-Pacific Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Asia-Pacific Brand Licensing Market Share by Region (2019-2030)
Figure 38. China Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Japan Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. South Korea Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Southeast Asia Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 42. India Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Australia Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Latin America Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. Latin America Brand Licensing Market Share by Country (2019-2030)
Figure 46. Mexico Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Brazil Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. Middle East & Africa Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 49. Middle East & Africa Brand Licensing Market Share by Country (2019-2030)
Figure 50. Turkey Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 51. Saudi Arabia Brand Licensing Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 52. The Walt Disney Company Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 53. Dotdash Meredith Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 54. Authentic Brands Group Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 55. Warner Bros. Consumer Products (WarnerMedia) Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 56. Universal Brand Development (NBC Universal) Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 57. PVH Corp. Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 58. Hasbro Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 59. The Pokémon Company International Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 60. Mattel Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 61. Bluestar Alliance Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 62. Paramount Consumer Products (Paramount Global) Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 63. WHP Global Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 64. General Motors Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 65. Electrolux Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 66. Stanley Black & Decker Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 67. Sanrio Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 68. Iconix Brand Group Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 69. Procter & Gamble Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 70. BBC Studios Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 71. Kathy Ireland Worldwide Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 72. Caterpillar Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 73. Whirlpool Corporation Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 74. Ferrari Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 75. Major League Baseball Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 76. NFL Players Association Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 77. National Football League Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 78. Ford Motor Company Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 79. Rainbow Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 80. Toei Animation Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 81. The Hershey Company Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 82. National Basketball Association Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 83. Sunkist Growers Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 84. PGA Tour Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 85. WWE Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 86. Ralph Lauren Revenue Growth Rate in Brand Licensing Business (2019-2024)
Figure 87. Bottom-up and Top-down Approaches for This Report
Figure 88. Data Triangulation
Figure 89. Key Executives Interviewed
Published By : QY Research