Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Digital Audience Measurement Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
1.2.2 Site-centric
1.2.3 User-centric
1.3 Market by Application
1.3.1 Global Digital Audience Measurement Market Share by Application: 2017 VS 2021 VS 2028
1.3.2 Advertisers
1.3.3 Media Agency
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Digital Audience Measurement Market Perspective (2017-2028)
2.2 Digital Audience Measurement Growth Trends by Region
2.2.1 Digital Audience Measurement Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Digital Audience Measurement Historic Market Size by Region (2017-2022)
2.2.3 Digital Audience Measurement Forecasted Market Size by Region (2023-2028)
2.3 Digital Audience Measurement Market Dynamics
2.3.1 Digital Audience Measurement Industry Trends
2.3.2 Digital Audience Measurement Market Drivers
2.3.3 Digital Audience Measurement Market Challenges
2.3.4 Digital Audience Measurement Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Digital Audience Measurement Players by Revenue
3.1.1 Global Top Digital Audience Measurement Players by Revenue (2017-2022)
3.1.2 Global Digital Audience Measurement Revenue Market Share by Players (2017-2022)
3.2 Global Digital Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Digital Audience Measurement Revenue
3.4 Global Digital Audience Measurement Market Concentration Ratio
3.4.1 Global Digital Audience Measurement Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Digital Audience Measurement Revenue in 2021
3.5 Digital Audience Measurement Key Players Head office and Area Served
3.6 Key Players Digital Audience Measurement Product Solution and Service
3.7 Date of Enter into Digital Audience Measurement Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Digital Audience Measurement Breakdown Data by Type
4.1 Global Digital Audience Measurement Historic Market Size by Type (2017-2022)
4.2 Global Digital Audience Measurement Forecasted Market Size by Type (2023-2028)
5 Digital Audience Measurement Breakdown Data by Application
5.1 Global Digital Audience Measurement Historic Market Size by Application (2017-2022)
5.2 Global Digital Audience Measurement Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Digital Audience Measurement Market Size (2017-2028)
6.2 North America Digital Audience Measurement Market Size by Country (2017-2022)
6.3 North America Digital Audience Measurement Market Size by Country (2023-2028)
6.4 United States
6.5 Canada
7 Europe
7.1 Europe Digital Audience Measurement Market Size (2017-2028)
7.2 Europe Digital Audience Measurement Market Size by Country (2017-2022)
7.3 Europe Digital Audience Measurement Market Size by Country (2023-2028)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Digital Audience Measurement Market Size (2017-2028)
8.2 Asia-Pacific Digital Audience Measurement Market Size by Country (2017-2022)
8.3 Asia-Pacific Digital Audience Measurement Market Size by Country (2023-2028)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Latin America
9.1 Latin America Digital Audience Measurement Market Size (2017-2028)
9.2 Latin America Digital Audience Measurement Market Size by Country (2017-2022)
9.3 Latin America Digital Audience Measurement Market Size by Country (2023-2028)
9.4 Mexico
9.5 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Digital Audience Measurement Market Size (2017-2028)
10.2 Middle East & Africa Digital Audience Measurement Market Size by Country (2017-2022)
10.3 Middle East & Africa Digital Audience Measurement Market Size by Country (2023-2028)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE
11 Key Players Profiles
11.1 Nielsen
11.1.1 Nielsen Company Detail
11.1.2 Nielsen Business Overview
11.1.3 Nielsen Digital Audience Measurement Introduction
11.1.4 Nielsen Revenue in Digital Audience Measurement Business (2017-2022)
11.1.5 Nielsen Recent Development
11.2 Tubular
11.2.1 Tubular Company Detail
11.2.2 Tubular Business Overview
11.2.3 Tubular Digital Audience Measurement Introduction
11.2.4 Tubular Revenue in Digital Audience Measurement Business (2017-2022)
11.2.5 Tubular Recent Development
11.3 YouGov
11.3.1 YouGov Company Detail
11.3.2 YouGov Business Overview
11.3.3 YouGov Digital Audience Measurement Introduction
11.3.4 YouGov Revenue in Digital Audience Measurement Business (2017-2022)
11.3.5 YouGov Recent Development
11.4 GeoPoll
11.4.1 GeoPoll Company Detail
11.4.2 GeoPoll Business Overview
11.4.3 GeoPoll Digital Audience Measurement Introduction
11.4.4 GeoPoll Revenue in Digital Audience Measurement Business (2017-2022)
11.4.5 GeoPoll Recent Development
11.5 Kantar
11.5.1 Kantar Company Detail
11.5.2 Kantar Business Overview
11.5.3 Kantar Digital Audience Measurement Introduction
11.5.4 Kantar Revenue in Digital Audience Measurement Business (2017-2022)
11.5.5 Kantar Recent Development
11.6 Comscore
11.6.1 Comscore Company Detail
11.6.2 Comscore Business Overview
11.6.3 Comscore Digital Audience Measurement Introduction
11.6.4 Comscore Revenue in Digital Audience Measurement Business (2017-2022)
11.6.5 Comscore Recent Development
11.7 GfK
11.7.1 GfK Company Detail
11.7.2 GfK Business Overview
11.7.3 GfK Digital Audience Measurement Introduction
11.7.4 GfK Revenue in Digital Audience Measurement Business (2017-2022)
11.7.5 GfK Recent Development
11.8 RSG Media
11.8.1 RSG Media Company Detail
11.8.2 RSG Media Business Overview
11.8.3 RSG Media Digital Audience Measurement Introduction
11.8.4 RSG Media Revenue in Digital Audience Measurement Business (2017-2022)
11.8.5 RSG Media Recent Development
11.9 PwC
11.9.1 PwC Company Detail
11.9.2 PwC Business Overview
11.9.3 PwC Digital Audience Measurement Introduction
11.9.4 PwC Revenue in Digital Audience Measurement Business (2017-2022)
11.9.5 PwC Recent Development
11.10 JCDecaux Group
11.10.1 JCDecaux Group Company Detail
11.10.2 JCDecaux Group Business Overview
11.10.3 JCDecaux Group Digital Audience Measurement Introduction
11.10.4 JCDecaux Group Revenue in Digital Audience Measurement Business (2017-2022)
11.10.5 JCDecaux Group Recent Development
11.11 Contentsquare
11.11.1 Contentsquare Company Detail
11.11.2 Contentsquare Business Overview
11.11.3 Contentsquare Digital Audience Measurement Introduction
11.11.4 Contentsquare Revenue in Digital Audience Measurement Business (2017-2022)
11.11.5 Contentsquare Recent Development
11.12 Ipsos
11.12.1 Ipsos Company Detail
11.12.2 Ipsos Business Overview
11.12.3 Ipsos Digital Audience Measurement Introduction
11.12.4 Ipsos Revenue in Digital Audience Measurement Business (2017-2022)
11.12.5 Ipsos Recent Development
11.13 Quividi
11.13.1 Quividi Company Detail
11.13.2 Quividi Business Overview
11.13.3 Quividi Digital Audience Measurement Introduction
11.13.4 Quividi Revenue in Digital Audience Measurement Business (2017-2022)
11.13.5 Quividi Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
List of Tables
Table 1. Global Digital Audience Measurement Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
Table 2. Key Players of Site-centric
Table 3. Key Players of User-centric
Table 4. Global Digital Audience Measurement Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
Table 5. Global Digital Audience Measurement Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 6. Global Digital Audience Measurement Market Size by Region (2017-2022) & (US$ Million)
Table 7. Global Digital Audience Measurement Market Share by Region (2017-2022)
Table 8. Global Digital Audience Measurement Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 9. Global Digital Audience Measurement Market Share by Region (2023-2028)
Table 10. Digital Audience Measurement Market Trends
Table 11. Digital Audience Measurement Market Drivers
Table 12. Digital Audience Measurement Market Challenges
Table 13. Digital Audience Measurement Market Restraints
Table 14. Global Digital Audience Measurement Revenue by Players (2017-2022) & (US$ Million)
Table 15. Global Digital Audience Measurement Market Share by Players (2017-2022)
Table 16. Global Top Digital Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Digital Audience Measurement as of 2021)
Table 17. Ranking of Global Top Digital Audience Measurement Companies by Revenue (US$ Million) in 2021
Table 18. Global 5 Largest Players Market Share by Digital Audience Measurement Revenue (CR5 and HHI) & (2017-2022)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Digital Audience Measurement Product Solution and Service
Table 21. Date of Enter into Digital Audience Measurement Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Digital Audience Measurement Market Size by Type (2017-2022) & (US$ Million)
Table 24. Global Digital Audience Measurement Revenue Market Share by Type (2017-2022)
Table 25. Global Digital Audience Measurement Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 26. Global Digital Audience Measurement Revenue Market Share by Type (2023-2028)
Table 27. Global Digital Audience Measurement Market Size by Application (2017-2022) & (US$ Million)
Table 28. Global Digital Audience Measurement Revenue Market Share by Application (2017-2022)
Table 29. Global Digital Audience Measurement Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 30. Global Digital Audience Measurement Revenue Market Share by Application (2023-2028)
Table 31. North America Digital Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 32. North America Digital Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 33. Europe Digital Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 34. Europe Digital Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 35. Asia-Pacific Digital Audience Measurement Market Size by Region (2017-2022) & (US$ Million)
Table 36. Asia-Pacific Digital Audience Measurement Market Size by Region (2023-2028) & (US$ Million)
Table 37. Latin America Digital Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 38. Latin America Digital Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 39. Middle East & Africa Digital Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 40. Middle East & Africa Digital Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 41. Nielsen Company Detail
Table 42. Nielsen Business Overview
Table 43. Nielsen Digital Audience Measurement Product
Table 44. Nielsen Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 45. Nielsen Recent Development
Table 46. Tubular Company Detail
Table 47. Tubular Business Overview
Table 48. Tubular Digital Audience Measurement Product
Table 49. Tubular Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 50. Tubular Recent Development
Table 51. YouGov Company Detail
Table 52. YouGov Business Overview
Table 53. YouGov Digital Audience Measurement Product
Table 54. YouGov Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 55. YouGov Recent Development
Table 56. GeoPoll Company Detail
Table 57. GeoPoll Business Overview
Table 58. GeoPoll Digital Audience Measurement Product
Table 59. GeoPoll Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 60. GeoPoll Recent Development
Table 61. Kantar Company Detail
Table 62. Kantar Business Overview
Table 63. Kantar Digital Audience Measurement Product
Table 64. Kantar Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 65. Kantar Recent Development
Table 66. Comscore Company Detail
Table 67. Comscore Business Overview
Table 68. Comscore Digital Audience Measurement Product
Table 69. Comscore Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 70. Comscore Recent Development
Table 71. GfK Company Detail
Table 72. GfK Business Overview
Table 73. GfK Digital Audience Measurement Product
Table 74. GfK Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 75. GfK Recent Development
Table 76. RSG Media Company Detail
Table 77. RSG Media Business Overview
Table 78. RSG Media Digital Audience Measurement Product
Table 79. RSG Media Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 80. RSG Media Recent Development
Table 81. PwC Company Detail
Table 82. PwC Business Overview
Table 83. PwC Digital Audience Measurement Product
Table 84. PwC Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 85. PwC Recent Development
Table 86. JCDecaux Group Company Detail
Table 87. JCDecaux Group Business Overview
Table 88. JCDecaux Group Digital Audience Measurement Product
Table 89. JCDecaux Group Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 90. JCDecaux Group Recent Development
Table 91. Contentsquare Company Detail
Table 92. Contentsquare Business Overview
Table 93. Contentsquare Digital Audience MeasurementProduct
Table 94. Contentsquare Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 95. Contentsquare Recent Development
Table 96. Ipsos Company Detail
Table 97. Ipsos Business Overview
Table 98. Ipsos Digital Audience MeasurementProduct
Table 99. Ipsos Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 100. Ipsos Recent Development
Table 101. Quividi Company Detail
Table 102. Quividi Business Overview
Table 103. Quividi Digital Audience MeasurementProduct
Table 104. Quividi Revenue in Digital Audience Measurement Business (2017-2022) & (US$ Million)
Table 105. Quividi Recent Development
Table 106. Research Programs/Design for This Report
Table 107. Key Data Information from Secondary Sources
Table 108. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Digital Audience Measurement Market Share by Type: 2021 VS 2028
Figure 2. Site-centric Features
Figure 3. User-centric Features
Figure 4. Global Digital Audience Measurement Market Share by Application in 2021 & 2028
Figure 5. Advertisers Case Studies
Figure 6. Media Agency Case Studies
Figure 7. Others Case Studies
Figure 8. Digital Audience Measurement Report Years Considered
Figure 9. Global Digital Audience Measurement Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 10. Global Digital Audience Measurement Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 11. Global Digital Audience Measurement Market Share by Region: 2021 VS 2028
Figure 12. Global Digital Audience Measurement Market Share by Players in 2021
Figure 13. Global Top Digital Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Digital Audience Measurement as of 2021)
Figure 14. The Top 10 and 5 Players Market Share by Digital Audience Measurement Revenue in 2021
Figure 15. North America Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 16. North America Digital Audience Measurement Market Share by Country (2017-2028)
Figure 17. United States Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 18. Canada Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 19. Europe Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 20. Europe Digital Audience Measurement Market Share by Country (2017-2028)
Figure 21. Germany Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 22. France Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 23. U.K. Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 24. Italy Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 25. Russia Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. Nordic Countries Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 27. Asia-Pacific Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. Asia-Pacific Digital Audience Measurement Market Share by Region (2017-2028)
Figure 29. China Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 30. Japan Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 31. South Korea Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. Southeast Asia Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 33. India Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 34. Australia Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 35. Latin America Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. Latin America Digital Audience Measurement Market Share by Country (2017-2028)
Figure 37. Mexico Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 38. Brazil Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. Middle East & Africa Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. Middle East & Africa Digital Audience Measurement Market Share by Country (2017-2028)
Figure 41. Turkey Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 42. Saudi Arabia Digital Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 43. Nielsen Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 44. Tubular Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 45. YouGov Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 46. GeoPoll Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 47. Kantar Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 48. Comscore Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 49. GfK Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 50. RSG Media Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 51. PwC Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 52. JCDecaux Group Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 53. Contentsquare Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 54. Ipsos Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 55. Quividi Revenue Growth Rate in Digital Audience Measurement Business (2017-2022)
Figure 56. Bottom-up and Top-down Approaches for This Report
Figure 57. Data Triangulation
Figure 58. Key Executives Interviewed