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Global Digital OOH Market Research Report 2024

Global Digital OOH Market Research Report 2024

Publishing Date : Jun, 2023

License Type :
 

Report Code : 1713601

No of Pages : 110

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Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage.

Global Digital OOH market is projected to reach US$ 36230 million in 2029, increasing from US$ 20750 million in 2022, with the CAGR of 8.1% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Digital OOH market research.

Key companies engaged in the Digital OOH industry include JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising, Outfront Media, Global (Exterion Media), oOh!media and APG SGA, etc. Among those companies, the top 3 players guaranteed % supply worldwide in 2022.

When refers to consumption region, % value of Digital OOH were sold to North America, Europe and Asia Pacific in 2022. Moreover, China, plays a key role in the whole Digital OOH market and estimated to attract more attentions from industry insiders and investors.

Report Scope

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Digital OOH market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

By Company

  •     JCDecaux
  •     Clear Channel Outdoor
  •     Focus Media
  •     Stroer
  •     Lamar Advertising
  •     Outfront Media
  •     Global (Exterion Media)
  •     oOh!media
  •     APG SGA
  •     Publicis Groupe (Metrobus)
  •     Intersection
  •     Ocean Outdoor
  •     Adams Outdoor Advertising
  •     Capitol Outdoor
  •     Blue Outdoor
  •     Primedia Outdoor
  •     Lightbox OOH Video Network
  •     Captivate Network
  •     Burkhart Advertising
  •     Euromedia Group
  •     Stott Outdoor Advertising
  •     AirMedia
  •     TOM Group
  •     White Horse Group
  •     Phoenix Metropolis Media
  •     Balintimes Hong Kong Media

Segment by Type

  •     Transit Advertising
  •     Billboard
  •     Street Furniture Advertising
  •     Others

Segment by Application

  •     BFSI
  •     IT and Telecom
  •     Automotive and Transportation
  •     Education
  •     Entertainment
  •     Healthcare
  •     Consumer Goods and Retail
  •     Government and Utilities
  •     Others

By Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Russia)
  • Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
  • Latin America (Mexico, Brazil, Argentina)
  • Middle East & Africa (Turkey, Saudi Arabia, UAE)

The Digital OOH report covers below items:

Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Digital OOH Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
        1.2.2 Transit Advertising
        1.2.3 Billboard
        1.2.4 Street Furniture Advertising
        1.2.5 Others
    1.3 Market by Application
        1.3.1 Global Digital OOH Market Growth by Application: 2018 VS 2022 VS 2029
        1.3.2 BFSI
        1.3.3 IT and Telecom
        1.3.4 Automotive and Transportation
        1.3.5 Education
        1.3.6 Entertainment
        1.3.7 Healthcare
        1.3.8 Consumer Goods and Retail
        1.3.9 Government and Utilities
        1.3.10 Others
    1.4 Study Objectives
    1.5 Years Considered
    1.6 Years Considered

 2 Global Growth Trends
    2.1 Global Digital OOH Market Perspective (2018-2029)
    2.2 Digital OOH Growth Trends by Region
        2.2.1 Global Digital OOH Market Size by Region: 2018 VS 2022 VS 2029
        2.2.2 Digital OOH Historic Market Size by Region (2018-2023)
        2.2.3 Digital OOH Forecasted Market Size by Region (2024-2029)
    2.3 Digital OOH Market Dynamics
        2.3.1 Digital OOH Industry Trends
        2.3.2 Digital OOH Market Drivers
        2.3.3 Digital OOH Market Challenges
        2.3.4 Digital OOH Market Restraints

 3 Competition Landscape by Key Players
    3.1 Global Top Digital OOH Players by Revenue
        3.1.1 Global Top Digital OOH Players by Revenue (2018-2023)
        3.1.2 Global Digital OOH Revenue Market Share by Players (2018-2023)
    3.2 Global Digital OOH Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Digital OOH Revenue
    3.4 Global Digital OOH Market Concentration Ratio
        3.4.1 Global Digital OOH Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Digital OOH Revenue in 2022
    3.5 Digital OOH Key Players Head office and Area Served
    3.6 Key Players Digital OOH Product Solution and Service
    3.7 Date of Enter into Digital OOH Market
    3.8 Mergers & Acquisitions, Expansion Plans

 4 Digital OOH Breakdown Data by Type
    4.1 Global Digital OOH Historic Market Size by Type (2018-2023)
    4.2 Global Digital OOH Forecasted Market Size by Type (2024-2029)

 5 Digital OOH Breakdown Data by Application
    5.1 Global Digital OOH Historic Market Size by Application (2018-2023)
    5.2 Global Digital OOH Forecasted Market Size by Application (2024-2029)

 6 North America
    6.1 North America Digital OOH Market Size (2018-2029)
    6.2 North America Digital OOH Market Growth Rate by Country: 2018 VS 2022 VS 2029
    6.3 North America Digital OOH Market Size by Country (2018-2023)
    6.4 North America Digital OOH Market Size by Country (2024-2029)
    6.5 United States
    6.6 Canada

 7 Europe
    7.1 Europe Digital OOH Market Size (2018-2029)
    7.2 Europe Digital OOH Market Growth Rate by Country: 2018 VS 2022 VS 2029
    7.3 Europe Digital OOH Market Size by Country (2018-2023)
    7.4 Europe Digital OOH Market Size by Country (2024-2029)
    7.5 Germany
    7.6 France
    7.7 U.K.
    7.8 Italy
    7.9 Russia
    7.10 Nordic Countries

 8 Asia-Pacific
    8.1 Asia-Pacific Digital OOH Market Size (2018-2029)
    8.2 Asia-Pacific Digital OOH Market Growth Rate by Region: 2018 VS 2022 VS 2029
    8.3 Asia-Pacific Digital OOH Market Size by Region (2018-2023)
    8.4 Asia-Pacific Digital OOH Market Size by Region (2024-2029)
    8.5 China
    8.6 Japan
    8.7 South Korea
    8.8 Southeast Asia
    8.9 India
    8.10 Australia

 9 Latin America
    9.1 Latin America Digital OOH Market Size (2018-2029)
    9.2 Latin America Digital OOH Market Growth Rate by Country: 2018 VS 2022 VS 2029
    9.3 Latin America Digital OOH Market Size by Country (2018-2023)
    9.4 Latin America Digital OOH Market Size by Country (2024-2029)
    9.5 Mexico
    9.6 Brazil

 10 Middle East & Africa
    10.1 Middle East & Africa Digital OOH Market Size (2018-2029)
    10.2 Middle East & Africa Digital OOH Market Growth Rate by Country: 2018 VS 2022 VS 2029
    10.3 Middle East & Africa Digital OOH Market Size by Country (2018-2023)
    10.4 Middle East & Africa Digital OOH Market Size by Country (2024-2029)
    10.5 Turkey
    10.6 Saudi Arabia
    10.7 UAE

 11 Key Players Profiles
    11.1 JCDecaux
        11.1.1 JCDecaux Company Detail
        11.1.2 JCDecaux Business Overview
        11.1.3 JCDecaux Digital OOH Introduction
        11.1.4 JCDecaux Revenue in Digital OOH Business (2018-2023)
        11.1.5 JCDecaux Recent Development
    11.2 Clear Channel Outdoor
        11.2.1 Clear Channel Outdoor Company Detail
        11.2.2 Clear Channel Outdoor Business Overview
        11.2.3 Clear Channel Outdoor Digital OOH Introduction
        11.2.4 Clear Channel Outdoor Revenue in Digital OOH Business (2018-2023)
        11.2.5 Clear Channel Outdoor Recent Development
    11.3 Focus Media
        11.3.1 Focus Media Company Detail
        11.3.2 Focus Media Business Overview
        11.3.3 Focus Media Digital OOH Introduction
        11.3.4 Focus Media Revenue in Digital OOH Business (2018-2023)
        11.3.5 Focus Media Recent Development
    11.4 Stroer
        11.4.1 Stroer Company Detail
        11.4.2 Stroer Business Overview
        11.4.3 Stroer Digital OOH Introduction
        11.4.4 Stroer Revenue in Digital OOH Business (2018-2023)
        11.4.5 Stroer Recent Development
    11.5 Lamar Advertising
        11.5.1 Lamar Advertising Company Detail
        11.5.2 Lamar Advertising Business Overview
        11.5.3 Lamar Advertising Digital OOH Introduction
        11.5.4 Lamar Advertising Revenue in Digital OOH Business (2018-2023)
        11.5.5 Lamar Advertising Recent Development
    11.6 Outfront Media
        11.6.1 Outfront Media Company Detail
        11.6.2 Outfront Media Business Overview
        11.6.3 Outfront Media Digital OOH Introduction
        11.6.4 Outfront Media Revenue in Digital OOH Business (2018-2023)
        11.6.5 Outfront Media Recent Development
    11.7 Global (Exterion Media)
        11.7.1 Global (Exterion Media) Company Detail
        11.7.2 Global (Exterion Media) Business Overview
        11.7.3 Global (Exterion Media) Digital OOH Introduction
        11.7.4 Global (Exterion Media) Revenue in Digital OOH Business (2018-2023)
        11.7.5 Global (Exterion Media) Recent Development
    11.8 oOh!media
        11.8.1 oOh!media Company Detail
        11.8.2 oOh!media Business Overview
        11.8.3 oOh!media Digital OOH Introduction
        11.8.4 oOh!media Revenue in Digital OOH Business (2018-2023)
        11.8.5 oOh!media Recent Development
    11.9 APG SGA
        11.9.1 APG SGA Company Detail
        11.9.2 APG SGA Business Overview
        11.9.3 APG SGA Digital OOH Introduction
        11.9.4 APG SGA Revenue in Digital OOH Business (2018-2023)
        11.9.5 APG SGA Recent Development
    11.10 Publicis Groupe (Metrobus)
        11.10.1 Publicis Groupe (Metrobus) Company Detail
        11.10.2 Publicis Groupe (Metrobus) Business Overview
        11.10.3 Publicis Groupe (Metrobus) Digital OOH Introduction
        11.10.4 Publicis Groupe (Metrobus) Revenue in Digital OOH Business (2018-2023)
        11.10.5 Publicis Groupe (Metrobus) Recent Development
    11.11 Intersection
        11.11.1 Intersection Company Detail
        11.11.2 Intersection Business Overview
        11.11.3 Intersection Digital OOH Introduction
        11.11.4 Intersection Revenue in Digital OOH Business (2018-2023)
        11.11.5 Intersection Recent Development
    11.12 Ocean Outdoor
        11.12.1 Ocean Outdoor Company Detail
        11.12.2 Ocean Outdoor Business Overview
        11.12.3 Ocean Outdoor Digital OOH Introduction
        11.12.4 Ocean Outdoor Revenue in Digital OOH Business (2018-2023)
        11.12.5 Ocean Outdoor Recent Development
    11.13 Adams Outdoor Advertising
        11.13.1 Adams Outdoor Advertising Company Detail
        11.13.2 Adams Outdoor Advertising Business Overview
        11.13.3 Adams Outdoor Advertising Digital OOH Introduction
        11.13.4 Adams Outdoor Advertising Revenue in Digital OOH Business (2018-2023)
        11.13.5 Adams Outdoor Advertising Recent Development
    11.14 Capitol Outdoor
        11.14.1 Capitol Outdoor Company Detail
        11.14.2 Capitol Outdoor Business Overview
        11.14.3 Capitol Outdoor Digital OOH Introduction
        11.14.4 Capitol Outdoor Revenue in Digital OOH Business (2018-2023)
        11.14.5 Capitol Outdoor Recent Development
    11.15 Blue Outdoor
        11.15.1 Blue Outdoor Company Detail
        11.15.2 Blue Outdoor Business Overview
        11.15.3 Blue Outdoor Digital OOH Introduction
        11.15.4 Blue Outdoor Revenue in Digital OOH Business (2018-2023)
        11.15.5 Blue Outdoor Recent Development
    11.16 Primedia Outdoor
        11.16.1 Primedia Outdoor Company Detail
        11.16.2 Primedia Outdoor Business Overview
        11.16.3 Primedia Outdoor Digital OOH Introduction
        11.16.4 Primedia Outdoor Revenue in Digital OOH Business (2018-2023)
        11.16.5 Primedia Outdoor Recent Development
    11.17 Lightbox OOH Video Network
        11.17.1 Lightbox OOH Video Network Company Detail
        11.17.2 Lightbox OOH Video Network Business Overview
        11.17.3 Lightbox OOH Video Network Digital OOH Introduction
        11.17.4 Lightbox OOH Video Network Revenue in Digital OOH Business (2018-2023)
        11.17.5 Lightbox OOH Video Network Recent Development
    11.18 Captivate Network
        11.18.1 Captivate Network Company Detail
        11.18.2 Captivate Network Business Overview
        11.18.3 Captivate Network Digital OOH Introduction
        11.18.4 Captivate Network Revenue in Digital OOH Business (2018-2023)
        11.18.5 Captivate Network Recent Development
    11.19 Burkhart Advertising
        11.19.1 Burkhart Advertising Company Detail
        11.19.2 Burkhart Advertising Business Overview
        11.19.3 Burkhart Advertising Digital OOH Introduction
        11.19.4 Burkhart Advertising Revenue in Digital OOH Business (2018-2023)
        11.19.5 Burkhart Advertising Recent Development
    11.20 Euromedia Group
        11.20.1 Euromedia Group Company Detail
        11.20.2 Euromedia Group Business Overview
        11.20.3 Euromedia Group Digital OOH Introduction
        11.20.4 Euromedia Group Revenue in Digital OOH Business (2018-2023)
        11.20.5 Euromedia Group Recent Development
    11.21 Stott Outdoor Advertising
        11.21.1 Stott Outdoor Advertising Company Detail
        11.21.2 Stott Outdoor Advertising Business Overview
        11.21.3 Stott Outdoor Advertising Digital OOH Introduction
        11.21.4 Stott Outdoor Advertising Revenue in Digital OOH Business (2018-2023)
        11.21.5 Stott Outdoor Advertising Recent Development
    11.22 AirMedia
        11.22.1 AirMedia Company Detail
        11.22.2 AirMedia Business Overview
        11.22.3 AirMedia Digital OOH Introduction
        11.22.4 AirMedia Revenue in Digital OOH Business (2018-2023)
        11.22.5 AirMedia Recent Development
    11.23 TOM Group
        11.23.1 TOM Group Company Detail
        11.23.2 TOM Group Business Overview
        11.23.3 TOM Group Digital OOH Introduction
        11.23.4 TOM Group Revenue in Digital OOH Business (2018-2023)
        11.23.5 TOM Group Recent Development
    11.24 White Horse Group
        11.24.1 White Horse Group Company Detail
        11.24.2 White Horse Group Business Overview
        11.24.3 White Horse Group Digital OOH Introduction
        11.24.4 White Horse Group Revenue in Digital OOH Business (2018-2023)
        11.24.5 White Horse Group Recent Development
    11.25 Phoenix Metropolis Media
        11.25.1 Phoenix Metropolis Media Company Detail
        11.25.2 Phoenix Metropolis Media Business Overview
        11.25.3 Phoenix Metropolis Media Digital OOH Introduction
        11.25.4 Phoenix Metropolis Media Revenue in Digital OOH Business (2018-2023)
        11.25.5 Phoenix Metropolis Media Recent Development
    11.26 Balintimes Hong Kong Media
        11.26.1 Balintimes Hong Kong Media Company Detail
        11.26.2 Balintimes Hong Kong Media Business Overview
        11.26.3 Balintimes Hong Kong Media Digital OOH Introduction
        11.26.4 Balintimes Hong Kong Media Revenue in Digital OOH Business (2018-2023)
        11.26.5 Balintimes Hong Kong Media Recent Development

 12 Analyst's Viewpoints/Conclusions

 13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details
 

Published By : QY Research

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