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Global DTC Genetic Testing Market Research Report 2024
Synopsis
Direct-to-consumer genetic testing is different: these genetic tests are marketed directly to customers via television, print advertisements, or the Internet, and the tests can be bought online or in stores. Customers send the company a DNA sample and receive their results directly from a secure website or in a written report. Direct-to-consumer genetic testing provides people access to their genetic information without necessarily involving a healthcare provider or health insurance company in the process.
The global DTC Genetic Testing market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for DTC Genetic Testing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for DTC Genetic Testing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for DTC Genetic Testing in Carrier Testing is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of DTC Genetic Testing include 23andMe, Ancestry, Color, EasyDNA, Family Tree DNA（Gene by Gene）, Full Genomes, Genesis HealthCare, Helix and Identigene, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for DTC Genetic Testing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding DTC Genetic Testing.
Report Scope
The DTC Genetic Testing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global DTC Genetic Testing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the DTC Genetic Testing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
23andMe
Ancestry
Color
EasyDNA
Family Tree DNA（Gene by Gene）
Full Genomes
Genesis HealthCare
Helix
Identigene
Karmagenes
Living DNA
MapMyGenome
MyHeritage
Pathway Genomics
Segment by Type
Targeted Analysis
Single Nucleotide Polymorphism (SNP) Chips
Whole Genome Sequencing (WGS)
Segment by Application
Carrier Testing
Predictive Testing
Ancestry and Relationship Testing
Nutrigenomics Testing
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of DTC Genetic Testing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Direct-to-consumer genetic testing is different: these genetic tests are marketed directly to customers via television, print advertisements, or the Internet, and the tests can be bought online or in stores. Customers send the company a DNA sample and receive their results directly from a secure website or in a written report. Direct-to-consumer genetic testing provides people access to their genetic information without necessarily involving a healthcare provider or health insurance company in the process.
The global DTC Genetic Testing market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for DTC Genetic Testing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for DTC Genetic Testing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for DTC Genetic Testing in Carrier Testing is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of DTC Genetic Testing include 23andMe, Ancestry, Color, EasyDNA, Family Tree DNA（Gene by Gene）, Full Genomes, Genesis HealthCare, Helix and Identigene, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for DTC Genetic Testing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding DTC Genetic Testing.
Report Scope
The DTC Genetic Testing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global DTC Genetic Testing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the DTC Genetic Testing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
23andMe
Ancestry
Color
EasyDNA
Family Tree DNA（Gene by Gene）
Full Genomes
Genesis HealthCare
Helix
Identigene
Karmagenes
Living DNA
MapMyGenome
MyHeritage
Pathway Genomics
Segment by Type
Targeted Analysis
Single Nucleotide Polymorphism (SNP) Chips
Whole Genome Sequencing (WGS)
Segment by Application
Carrier Testing
Predictive Testing
Ancestry and Relationship Testing
Nutrigenomics Testing
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of DTC Genetic Testing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global DTC Genetic Testing Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Targeted Analysis
1.2.3 Single Nucleotide Polymorphism (SNP) Chips
1.2.4 Whole Genome Sequencing (WGS)
1.3 Market by Application
1.3.1 Global DTC Genetic Testing Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Carrier Testing
1.3.3 Predictive Testing
1.3.4 Ancestry and Relationship Testing
1.3.5 Nutrigenomics Testing
1.3.6 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global DTC Genetic Testing Market Perspective (2019-2030)
2.2 DTC Genetic Testing Growth Trends by Region
2.2.1 Global DTC Genetic Testing Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 DTC Genetic Testing Historic Market Size by Region (2019-2024)
2.2.3 DTC Genetic Testing Forecasted Market Size by Region (2025-2030)
2.3 DTC Genetic Testing Market Dynamics
2.3.1 DTC Genetic Testing Industry Trends
2.3.2 DTC Genetic Testing Market Drivers
2.3.3 DTC Genetic Testing Market Challenges
2.3.4 DTC Genetic Testing Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top DTC Genetic Testing Players by Revenue
3.1.1 Global Top DTC Genetic Testing Players by Revenue (2019-2024)
3.1.2 Global DTC Genetic Testing Revenue Market Share by Players (2019-2024)
3.2 Global DTC Genetic Testing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by DTC Genetic Testing Revenue
3.4 Global DTC Genetic Testing Market Concentration Ratio
3.4.1 Global DTC Genetic Testing Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by DTC Genetic Testing Revenue in 2023
3.5 DTC Genetic Testing Key Players Head office and Area Served
3.6 Key Players DTC Genetic Testing Product Solution and Service
3.7 Date of Enter into DTC Genetic Testing Market
3.8 Mergers & Acquisitions, Expansion Plans
4 DTC Genetic Testing Breakdown Data by Type
4.1 Global DTC Genetic Testing Historic Market Size by Type (2019-2024)
4.2 Global DTC Genetic Testing Forecasted Market Size by Type (2025-2030)
5 DTC Genetic Testing Breakdown Data by Application
5.1 Global DTC Genetic Testing Historic Market Size by Application (2019-2024)
5.2 Global DTC Genetic Testing Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America DTC Genetic Testing Market Size (2019-2030)
6.2 North America DTC Genetic Testing Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America DTC Genetic Testing Market Size by Country (2019-2024)
6.4 North America DTC Genetic Testing Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe DTC Genetic Testing Market Size (2019-2030)
7.2 Europe DTC Genetic Testing Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe DTC Genetic Testing Market Size by Country (2019-2024)
7.4 Europe DTC Genetic Testing Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific DTC Genetic Testing Market Size (2019-2030)
8.2 Asia-Pacific DTC Genetic Testing Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific DTC Genetic Testing Market Size by Region (2019-2024)
8.4 Asia-Pacific DTC Genetic Testing Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America DTC Genetic Testing Market Size (2019-2030)
9.2 Latin America DTC Genetic Testing Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America DTC Genetic Testing Market Size by Country (2019-2024)
9.4 Latin America DTC Genetic Testing Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa DTC Genetic Testing Market Size (2019-2030)
10.2 Middle East & Africa DTC Genetic Testing Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa DTC Genetic Testing Market Size by Country (2019-2024)
10.4 Middle East & Africa DTC Genetic Testing Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 23andMe
11.1.1 23andMe Company Detail
11.1.2 23andMe Business Overview
11.1.3 23andMe DTC Genetic Testing Introduction
11.1.4 23andMe Revenue in DTC Genetic Testing Business (2019-2024)
11.1.5 23andMe Recent Development
11.2 Ancestry
11.2.1 Ancestry Company Detail
11.2.2 Ancestry Business Overview
11.2.3 Ancestry DTC Genetic Testing Introduction
11.2.4 Ancestry Revenue in DTC Genetic Testing Business (2019-2024)
11.2.5 Ancestry Recent Development
11.3 Color
11.3.1 Color Company Detail
11.3.2 Color Business Overview
11.3.3 Color DTC Genetic Testing Introduction
11.3.4 Color Revenue in DTC Genetic Testing Business (2019-2024)
11.3.5 Color Recent Development
11.4 EasyDNA
11.4.1 EasyDNA Company Detail
11.4.2 EasyDNA Business Overview
11.4.3 EasyDNA DTC Genetic Testing Introduction
11.4.4 EasyDNA Revenue in DTC Genetic Testing Business (2019-2024)
11.4.5 EasyDNA Recent Development
11.5 Family Tree DNA（Gene by Gene）
11.5.1 Family Tree DNA（Gene by Gene） Company Detail
11.5.2 Family Tree DNA（Gene by Gene） Business Overview
11.5.3 Family Tree DNA（Gene by Gene） DTC Genetic Testing Introduction
11.5.4 Family Tree DNA（Gene by Gene） Revenue in DTC Genetic Testing Business (2019-2024)
11.5.5 Family Tree DNA（Gene by Gene） Recent Development
11.6 Full Genomes
11.6.1 Full Genomes Company Detail
11.6.2 Full Genomes Business Overview
11.6.3 Full Genomes DTC Genetic Testing Introduction
11.6.4 Full Genomes Revenue in DTC Genetic Testing Business (2019-2024)
11.6.5 Full Genomes Recent Development
11.7 Genesis HealthCare
11.7.1 Genesis HealthCare Company Detail
11.7.2 Genesis HealthCare Business Overview
11.7.3 Genesis HealthCare DTC Genetic Testing Introduction
11.7.4 Genesis HealthCare Revenue in DTC Genetic Testing Business (2019-2024)
11.7.5 Genesis HealthCare Recent Development
11.8 Helix
11.8.1 Helix Company Detail
11.8.2 Helix Business Overview
11.8.3 Helix DTC Genetic Testing Introduction
11.8.4 Helix Revenue in DTC Genetic Testing Business (2019-2024)
11.8.5 Helix Recent Development
11.9 Identigene
11.9.1 Identigene Company Detail
11.9.2 Identigene Business Overview
11.9.3 Identigene DTC Genetic Testing Introduction
11.9.4 Identigene Revenue in DTC Genetic Testing Business (2019-2024)
11.9.5 Identigene Recent Development
11.10 Karmagenes
11.10.1 Karmagenes Company Detail
11.10.2 Karmagenes Business Overview
11.10.3 Karmagenes DTC Genetic Testing Introduction
11.10.4 Karmagenes Revenue in DTC Genetic Testing Business (2019-2024)
11.10.5 Karmagenes Recent Development
11.11 Living DNA
11.11.1 Living DNA Company Detail
11.11.2 Living DNA Business Overview
11.11.3 Living DNA DTC Genetic Testing Introduction
11.11.4 Living DNA Revenue in DTC Genetic Testing Business (2019-2024)
11.11.5 Living DNA Recent Development
11.12 MapMyGenome
11.12.1 MapMyGenome Company Detail
11.12.2 MapMyGenome Business Overview
11.12.3 MapMyGenome DTC Genetic Testing Introduction
11.12.4 MapMyGenome Revenue in DTC Genetic Testing Business (2019-2024)
11.12.5 MapMyGenome Recent Development
11.13 MyHeritage
11.13.1 MyHeritage Company Detail
11.13.2 MyHeritage Business Overview
11.13.3 MyHeritage DTC Genetic Testing Introduction
11.13.4 MyHeritage Revenue in DTC Genetic Testing Business (2019-2024)
11.13.5 MyHeritage Recent Development
11.14 Pathway Genomics
11.14.1 Pathway Genomics Company Detail
11.14.2 Pathway Genomics Business Overview
11.14.3 Pathway Genomics DTC Genetic Testing Introduction
11.14.4 Pathway Genomics Revenue in DTC Genetic Testing Business (2019-2024)
11.14.5 Pathway Genomics Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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