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Synopsis
Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. Hair may be colored, trimmed, shaved, plucked, or otherwise removed with treatments such as waxing, sugaring, and threading. Hair care services are offered in salons, barbershops, and day spas, and products are available commercially for home use. Laser hair removal and electrolysis are also available, though these are provided (in the US) by licensed professionals in medical offices or speciality spas.
The increasing demand for natural haircare products in the market is one of the primary factors propelling the growth prospects for this market. The majority of consumers are increasingly looking for products that contain natural ingredients as they are influenced by the natural look sported by celebrities such as Lupita Nyongo, Chimamanda Adichie, and Lira. Moreover, the increasing preference for natural productscomes amid growing health concerns related to the use of chemical products, which have been linked to hair breakage, hair loss, and other conditions. This has led many specialty chains and beauty product manufacturers to enhance their product portfolio for natural hair products, which will boost the sales of haircare products in Africa in the future.
The global Hair Care market was valued at US$ 4870 million in 2020 and is expected to reach US$ 7655.5 million by the end of 2027, growing at a CAGR of 6.6% during 2021-2027.
This report focuses on Hair Care volume and value at the global level, regional level and company level. From a global perspective, this report represents overall Hair Care market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.
Global Hair Care Market: Segment Analysis
The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2016 to 2027. Understanding the segments helps in identifying the importance of different factors that aid the market growth.
Segment by Type
- Shampoo
- Conditioner
- Hair Color
- Hair Styling Products
Segment by Application
- Hypermarkets and Supermarkets
- Drugstores and Pharmacies
- Specialty Stores
- Department Stores
By Region
- North America (United States, Canada, Mexico)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, Other Regions)
- Europe (Germany, U.K., France, Italy, Russia, Rest of Europe)
- South America (Brazil, Argentina, Rest of South America)
- Middle East & Africa (Turkey, Saudi Arabia, U.A.E., South Africa, Other Regions)
By Company
- Amka Products
- P&G
- L'Oréal
- Unilever
- Avon
- Estée Lauder
- Johnson & Johnson
- Shiseido
- Toni&Guy
Scope of the Hair Care Market Report
|
Report Metric |
Details |
|
Report Name |
Hair Care Market |
|
Market size in 2020 |
US$ 4870 Million |
|
The revenue forecast in 2027 |
US$ 7655.5 Million |
|
Growth Rate |
CAGR of 6.6% from 2021 to 2027 |
|
Market size available for years |
2020-2027 |
|
Forecast units |
Value (USD) & Volume (Units) |
|
Segments covered |
Types, End-User / Applications, Companies, and Region |
|
Report coverage |
Revenue & volume forecast, company share, competitive landscape, growth factors, and trends |
|
Geographic regions covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Index
1 Hair Care Market Overview
1.1 Product Overview and Scope of Hair Care
1.2 Hair Care Segment by Type
1.2.1 Global Hair Care Sales Growth Rate Comparison by Type (2021-2027)
1.2.2 Shampoo
1.2.3 Conditioner
1.2.4 Hair Color
1.2.5 Hair Styling Products
1.3 Hair Care Segment by Application
1.3.1 Global Hair Care Sales Comparison by Application: (2021-2027)
1.3.2 Hypermarkets and Supermarkets
1.3.3 Drugstores and Pharmacies
1.3.4 Specialty Stores
1.3.5 Department Stores
1.4 Global Hair Care Market Size Estimates and Forecasts
1.4.1 Global Hair Care Revenue 2016-2027
1.4.2 Global Hair Care Sales 2016-2027
1.4.3 Hair Care Market Size by Region: 2016 Versus 2021 Versus 2027
2 Hair Care Market Competition by Manufacturers
2.1 Global Hair Care Sales Market Share by Manufacturers (2016-2021)
2.2 Global Hair Care Revenue Market Share by Manufacturers (2016-2021)
2.3 Global Hair Care Average Price by Manufacturers (2016-2021)
2.4 Manufacturers Hair Care Manufacturing Sites, Area Served, Product Type
2.5 Hair Care Market Competitive Situation and Trends
2.5.1 Hair Care Market Concentration Rate
2.5.2 The Global Top 5 and Top 10 Largest Hair Care Players Market Share by Revenue
2.5.3 Global Hair Care Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.6 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Hair Care Retrospective Market Scenario by Region
3.1 Global Hair Care Retrospective Market Scenario in Sales by Region: 2016-2021
3.2 Global Hair Care Retrospective Market Scenario in Revenue by Region: 2016-2021
3.3 North America Hair Care Market Facts & Figures by Country
3.3.1 North America Hair Care Sales by Country
3.3.2 North America Hair Care Revenue by Country
3.3.3 U.S.
3.3.4 Canada
3.4 Europe Hair Care Market Facts & Figures by Country
3.4.1 Europe Hair Care Sales by Country
3.4.2 Europe Hair Care Revenue by Country
3.4.3 Germany
3.4.4 France
3.4.5 U.K.
3.4.6 Italy
3.4.7 Russia
3.5 Asia Pacific Hair Care Market Facts & Figures by Region
3.5.1 Asia Pacific Hair Care Sales by Region
3.5.2 Asia Pacific Hair Care Revenue by Region
3.5.3 China
3.5.4 Japan
3.5.5 South Korea
3.5.6 India
3.5.7 Australia
3.5.8 Taiwan
3.5.9 Indonesia
3.5.10 Thailand
3.5.11 Malaysia
3.5.12 Philippines
3.5.13 Vietnam
3.6 Latin America Hair Care Market Facts & Figures by Country
3.6.1 Latin America Hair Care Sales by Country
3.6.2 Latin America Hair Care Revenue by Country
3.6.3 Mexico
3.6.4 Brazil
3.6.5 Argentina
3.7 Middle East and Africa Hair Care Market Facts & Figures by Country
3.7.1 Middle East and Africa Hair Care Sales by Country
3.7.2 Middle East and Africa Hair Care Revenue by Country
3.7.3 Turkey
3.7.4 Saudi Arabia
3.7.5 U.A.E
4 Global Hair Care Historic Market Analysis by Type
4.1 Global Hair Care Sales Market Share by Type (2016-2021)
4.2 Global Hair Care Revenue Market Share by Type (2016-2021)
4.3 Global Hair Care Price by Type (2016-2021)
5 Global Hair Care Historic Market Analysis by Application
5.1 Global Hair Care Sales Market Share by Application (2016-2021)
5.2 Global Hair Care Revenue Market Share by Application (2016-2021)
5.3 Global Hair Care Price by Application (2016-2021)
6 Key Companies Profiled
6.1 Amka Products
6.1.1 Amka Products Corporation Information
6.1.2 Amka Products Description and Business Overview
6.1.3 Amka Products Hair Care Sales, Revenue and Gross Margin (2016-2021)
6.1.4 Amka Products Hair Care Product Portfolio
6.1.5 Amka Products Recent Developments/Updates
6.2 P&G
6.2.1 P&G Corporation Information
6.2.2 P&G Description and Business Overview
6.2.3 P&G Hair Care Sales, Revenue and Gross Margin (2016-2021)
6.2.4 P&G Hair Care Product Portfolio
6.2.5 P&G Recent Developments/Updates
6.3 L'Oréal
6.3.1 L'Oréal Corporation Information
6.3.2 L'Oréal Description and Business Overview
6.3.3 L'Oréal Hair Care Sales, Revenue and Gross Margin (2016-2021)
6.3.4 L'Oréal Hair Care Product Portfolio
6.3.5 L'Oréal Recent Developments/Updates
6.4 Unilever
6.4.1 Unilever Corporation Information
6.4.2 Unilever Description and Business Overview
6.4.3 Unilever Hair Care Sales, Revenue and Gross Margin (2016-2021)
6.4.4 Unilever Hair Care Product Portfolio
6.4.5 Unilever Recent Developments/Updates
6.5 Avon
6.5.1 Avon Corporation Information
6.5.2 Avon Description and Business Overview
6.5.3 Avon Hair Care Sales, Revenue and Gross Margin (2016-2021)
6.5.4 Avon Hair Care Product Portfolio
6.5.5 Avon Recent Developments/Updates
6.6 Estée Lauder
6.6.1 Estée Lauder Corporation Information
6.6.2 Estée Lauder Description and Business Overview
6.6.3 Estée Lauder Hair Care Sales, Revenue and Gross Margin (2016-2021)
6.6.4 Estée Lauder Hair Care Product Portfolio
6.6.5 Estée Lauder Recent Developments/Updates
6.7 Johnson & Johnson
6.6.1 Johnson & Johnson Corporation Information
6.6.2 Johnson & Johnson Description and Business Overview
6.6.3 Johnson & Johnson Hair Care Sales, Revenue and Gross Margin (2016-2021)
6.4.4 Johnson & Johnson Hair Care Product Portfolio
6.7.5 Johnson & Johnson Recent Developments/Updates
6.8 Shiseido
6.8.1 Shiseido Corporation Information
6.8.2 Shiseido Description and Business Overview
6.8.3 Shiseido Hair Care Sales, Revenue and Gross Margin (2016-2021)
6.8.4 Shiseido Hair Care Product Portfolio
6.8.5 Shiseido Recent Developments/Updates
6.9 TONI&GUY
6.9.1 TONI&GUY Corporation Information
6.9.2 TONI&GUY Description and Business Overview
6.9.3 TONI&GUY Hair Care Sales, Revenue and Gross Margin (2016-2021)
6.9.4 TONI&GUY Hair Care Product Portfolio
6.9.5 TONI&GUY Recent Developments/Updates
7 Hair Care Manufacturing Cost Analysis
7.1 Hair Care Key Raw Materials Analysis
7.1.1 Key Raw Materials
7.1.2 Key Suppliers of Raw Materials
7.2 Proportion of Manufacturing Cost Structure
7.3 Manufacturing Process Analysis of Hair Care
7.4 Hair Care Industrial Chain Analysis
8 Marketing Channel, Distributors and Customers
8.1 Marketing Channel
8.2 Hair Care Distributors List
8.3 Hair Care Customers
9 Hair Care Market Dynamics
9.1 Hair Care Industry Trends
9.2 Hair Care Growth Drivers
9.3 Hair Care Market Challenges
9.4 Hair Care Market Restraints
10 Global Market Forecast
10.1 Hair Care Market Estimates and Projections by Type
10.1.1 Global Forecasted Sales of Hair Care by Type (2022-2027)
10.1.2 Global Forecasted Revenue of Hair Care by Type (2022-2027)
10.2 Hair Care Market Estimates and Projections by Application
10.2.1 Global Forecasted Sales of Hair Care by Application (2022-2027)
10.2.2 Global Forecasted Revenue of Hair Care by Application (2022-2027)
10.3 Hair Care Market Estimates and Projections by Region
10.3.1 Global Forecasted Sales of Hair Care by Region (2022-2027)
10.3.2 Global Forecasted Revenue of Hair Care by Region (2022-2027)
11 Research Finding and Conclusion
12 Methodology and Data Source
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Author List
12.4 Disclaimer
List of Tables
List of Tables
Table 1. Global Hair Care Sales (K MT) Growth Rate Comparison by Type (2021-2027)
Table 2. Global Hair Care Sales (K MT) Comparison by Application (2021-2027)
Table 3. Global Hair Care Market Size by Region (US$ Million) (2016 VS 2021 VS 2027)
Table 4. Key Manufacturers Hair Care Covered in This Study
Table 5. Global Hair Care Sales (K MT) of Key Manufacturers (2016-2021)
Table 6. Global Hair Care Sales Market Share by Manufacturers (2016-2021)
Table 7. Global Hair Care Revenue (US$ Million) by Manufacturers (2016-2021)
Table 8. Global Hair Care Revenue Share by Manufacturers (2016-2021)
Table 9. Global Market Hair Care Average Price (USD/MT) of Key Manufacturers (2016-2021)
Table 10. Manufacturers Hair Care Manufacturing Sites and Area Served
Table 11. Manufacturers Hair Care Product Type
Table 12. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 13. Global Hair Care by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Hair Care as of 2020)
Table 14. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 15. Global Hair Care Sales by Region (2016-2021) & (K MT)
Table 16. Global Hair Care Sales Market Share by Region (2016-2021)
Table 17. Global Hair Care Revenue by Region (2016-2021) & (US$ Million)
Table 18. North America Hair Care Sales by Country (2016-2021) & (K MT)
Table 19. North America Hair Care Sales Market Share by Country (2016-2021)
Table 20. North America Hair Care Revenue by Country (2016-2021) & (US$ Million)
Table 21. North America Hair Care Revenue Market Share by Country (2016-2021)
Table 22. Europe Hair Care Sales by Country (2016-2021) & (K MT)
Table 23. Europe Hair Care Sales Market Share by Country (2016-2021)
Table 24. Europe Hair Care Revenue by Country (2016-2021) & (US$ Million)
Table 25. Europe Hair Care Revenue Market Share by Country (2016-2021)
Table 26. Asia Pacific Hair Care Sales by Region (2016-2021) & (K MT)
Table 27. Asia Pacific Hair Care Sales Market Share by Region (2016-2021)
Table 28. Asia Pacific Hair Care Revenue by Region (2016-2021) & (US$ Million)
Table 29. Asia Pacific Hair Care Revenue Market Share by Region (2016-2021)
Table 30. Latin America Hair Care Sales by Country (2016-2021) & (K MT)
Table 31. Latin America Hair Care Sales Market Share by Country (2016-2021)
Table 32. Latin America Hair Care Revenue by Country (2016-2021) & (US$ Million)
Table 33. Latin America Hair Care Revenue Market Share by Country (2016-2021)
Table 34. Middle East and Africa Hair Care Sales by Country (2016-2021) & (K MT)
Table 35. Middle East and Africa Hair Care Sales Market Share by Country (2016-2021)
Table 36. Middle East and Africa Hair Care Revenue by Country (2016-2021) & (US$ Million)
Table 37. Middle East and Africa Hair Care Revenue Market Share by Country (2016-2021)
Table 38. Global Hair Care Sales (K MT) by Type (2016-2021)
Table 39. Global Hair Care Sales Market Share by Type (2016-2021)
Table 40. Global Hair Care Revenue (Million US$) by Type (2016-2021)
Table 41. Global Hair Care Revenue Share by Type (2016-2021)
Table 42. Global Hair Care Price (USD/MT) by Type (2016-2021)
Table 43. Global Hair Care Sales (K MT) by Application (2016-2021)
Table 44. Global Hair Care Sales Market Share by Application (2016-2021)
Table 45. Global Hair Care Revenue (Million US$) by Application (2016-2021)
Table 46. Global Hair Care Revenue Share by Application (2016-2021)
Table 47. Global Hair Care Price (USD/MT) by Application (2016-2021)
Table 48. Amka Products Corporation Information
Table 49. Amka Products Description and Business Overview
Table 50. Amka Products Hair Care Sales (K MT), Revenue (Million US$), Price (USD/MT) and Gross Margin (2016-2021)
Table 51. Amka Products Hair Care Product
Table 52. Amka Products Recent Developments/Updates
Table 53. P&G Corporation Information
Table 54. P&G Description and Business Overview
Table 55. P&G Hair Care Sales (K MT), Revenue (Million US$), Price (USD/MT) and Gross Margin (2016-2021)
Table 56. P&G Hair Care Product
Table 57. P&G Recent Developments/Updates
Table 58. L'Oréal Corporation Information
Table 59. L'Oréal Description and Business Overview
Table 60. L'Oréal Hair Care Sales (K MT), Revenue (Million US$), Price (USD/MT) and Gross Margin (2016-2021)
Table 61. L'Oréal Hair Care Product
Table 62. L'Oréal Recent Developments/Updates
Table 63. Unilever Corporation Information
Table 64. Unilever Description and Business Overview
Table 65. Unilever Hair Care Sales (K MT), Revenue (Million US$), Price (USD/MT) and Gross Margin (2016-2021)
Table 66. Unilever Hair Care Product
Table 67. Unilever Recent Developments/Updates
Table 68. Avon Corporation Information
Table 69. Avon Description and Business Overview
Table 70. Avon Hair Care Sales (K MT), Revenue (Million US$), Price (USD/MT) and Gross Margin (2016-2021)
Table 71. Avon Hair Care Product
Table 72. Avon Recent Developments/Updates
Table 73. Estée Lauder Corporation Information
Table 74. Estée Lauder Description and Business Overview
Table 75. Estée Lauder Hair Care Sales (K MT), Revenue (Million US$), Price (USD/MT) and Gross Margin (2016-2021)
Table 76. Estée Lauder Hair Care Product
Table 77. Estée Lauder Recent Developments/Updates
Table 78. Johnson & Johnson Corporation Information
Table 79. Johnson & Johnson Description and Business Overview
Table 80. Johnson & Johnson Hair Care Sales (K MT), Revenue (Million US$), Price (USD/MT) and Gross Margin (2016-2021)
Table 81. Johnson & Johnson Hair Care Product
Table 82. Johnson & Johnson Recent Developments/Updates
Table 83. Shiseido Corporation Information
Table 84. Shiseido Description and Business Overview
Table 85. Shiseido Hair Care Sales (K MT), Revenue (Million US$), Price (USD/MT) and Gross Margin (2016-2021)
Table 86. Shiseido Hair Care Product
Table 87. Shiseido Recent Developments/Updates
Table 88. TONI&GUY Corporation Information
Table 89. TONI&GUY Description and Business Overview
Table 90. TONI&GUY Hair Care Sales (K MT), Revenue (Million US$), Price (USD/MT) and Gross Margin (2016-2021)
Table 91. TONI&GUY Hair Care Product
Table 92. TONI&GUY Recent Developments/Updates
Table 93. Production Base and Market Concentration Rate of Raw Material
Table 94. Key Suppliers of Raw Materials
Table 95. Hair Care Distributors List
Table 96. Hair Care Customers List
Table 97. Hair Care Market Trends
Table 98. Hair Care Growth Drivers
Table 99. Hair Care Market Challenges
Table 100. Hair Care Market Restraints
Table 101. Global Hair Care Sales Forecast by Type (2022-2027) & (K MT)
Table 102. Global Hair Care Sales Market Share Forecast by Type (2022-2027)
Table 103. Global Hair Care Revenue Forecast by Type (2022-2027) & (US$ Million)
Table 104. Global Hair Care Revenue Market Share Forecast by Type (2022-2027)
Table 105. Global Hair Care Sales Forecast by Application (2022-2027) & (K MT)
Table 106. Global Hair Care Sales Market Share Forecast by Application (2022-2027)
Table 107. Global Hair Care Revenue Forecast by Application (2022-2027) & (US$ Million)
Table 108. Global Hair Care Revenue Market Share Forecast by Application (2022-2027)
Table 109. Global Hair Care Sales Forecast by Region (2022-2027) & (K MT)
Table 110. Global Hair Care Sales Market Share Forecast by Region (2022-2027)
Table 111. Global Hair Care Revenue Forecast by Region (2022-2027) & (US$ Million)
Table 112. Global Hair Care Revenue Market Share Forecast by Region (2022-2027)
Table 113. Research Programs/Design for This Report
Table 114. Key Data Information from Secondary Sources
Table 115. Key Data Information from Primary Sources
List of Figures
Figure 1. Product Picture of Hair Care
Figure 2. Global Hair Care Market Share by Type in 2020 & 2027
Figure 3. Shampoo Product Picture
Figure 4. Conditioner Product Picture
Figure 5. Hair Color Product Picture
Figure 6. Hair Styling Products Product Picture
Figure 7. Global Hair Care Market Share by Application in 2020 & 2027
Figure 8. Hypermarkets and Supermarkets
Figure 9. Drugstores and Pharmacies
Figure 10. Specialty Stores
Figure 11. Department Stores
Figure 12. Global Hair Care Revenue, (US$ Million), 2016 VS 2021 VS 2027
Figure 13. Global Hair Care Market Size 2016-2027 (US$ Million)
Figure 14. Global Hair Care Sales 2016-2027 (K MT)
Figure 15. Global Hair Care Market Size Market Share by Region: 2016 VS 20210 VS 2027
Figure 16. Hair Care Sales Share by Manufacturers in 2020
Figure 17. Global Hair Care Revenue Share by Manufacturers in 2020
Figure 18. The Global 5 and 10 Largest Hair Care Players: Market Share by Revenue in 2020
Figure 19. Hair Care Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2021
Figure 20. Global Hair Care Sales Market Share by Region (2016-2021)
Figure 21. Global Hair Care Sales Market Share by Region in 2020
Figure 22. Global Hair Care Revenue Market Share by Region (2016-2021)
Figure 23. Global Hair Care Revenue Market Share by Region in 2020
Figure 24. U.S. Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 25. Canada Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 26. Germany Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 27. France Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 28. U.K. Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 29. Italy Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 30. Russia Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 31. China Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 32. Japan Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 33. South Korea Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 34. India Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 35. Australia Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 36. Taiwan Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 37. Indonesia Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 38. Thailand Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 39. Malaysia Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 40. Philippines Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 41. Vietnam Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 42. Mexico Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 43. Brazil Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 44. Argentina Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 45. Turkey Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 46. Saudi Arabia Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 47. U.A.E Hair Care Revenue Growth Rate (2016-2021) (US$ Million)
Figure 48. Sales Market Share of Hair Care by Type (2016-2021)
Figure 49. Sales Market Share of Hair Care by Application (2016-2021)
Figure 50. Sales Market Share of Hair Care by Application in 2020
Figure 51. Revenue Share of Hair Care by Application (2016-2021)
Figure 52. Revenue Share of Hair Care by Application in 2020
Figure 53. Manufacturing Cost Structure of Hair Care
Figure 54. Manufacturing Process Analysis of Hair Care
Figure 55. Hair Care Industrial Chain Analysis
Figure 56. Channels of Distribution
Figure 57. Distributors Profiles
Figure 58. Bottom-up and Top-down Approaches for This Report
Figure 59. Data Triangulation
Figure 60. Key Executives Interviewed
Published By : QY Research
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