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Global Home Fragrances Market Research Report 2025
Synopsis
Fragrance is considered a functional ingredient in home care products to mask unpleasant odors. Home fragrance products are made with different type of aromas such as eucalyptus, jasmine and lavender that help to liven up the mood, thereby creating a stress-free environment.
The global Home Fragrances market was valued at US$ 9745 million in 2023 and is anticipated to reach US$ 16120 million by 2030, witnessing a CAGR of 7.9% during the forecast period 2024-2030.
The market growth is attributed to the growing interest in home décor and ambience. In addition, consumers’ increasing ability to spend their discretionary funds has also enhanced their propensity to purchase diversified scented products. The development of novel, beautiful products, personalization and the use of natural substances such as oils are driving the growth of the global home fragrance industry.
The aerosols segment leads the market in terms of revenue. Home aromatherapy systems have been a popular choice among consumers for years. They're easy to use and can quickly refresh and scent a room. The demand for home fragrance sprays has remained stable over time, with some fluctuations due to changes in consumer preferences and market trends.
Online distribution channels are expected to expand at a CAGR of 10.3% from 2023 to 2030. This distribution channel provides consumers with a convenient and fast way to purchase home fragrance products. With the increase in online shopping and the convenience it provides, online distribution channels are expected to continue to play an important role in the home fragrance industry.
This report aims to provide a comprehensive presentation of the global market for Home Fragrances, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Home Fragrances.
Report Scope
The Home Fragrances market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Home Fragrances market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Home Fragrances manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Henkel AG & Co. KGaA
Newell Brands, Inc.
Reckitt Benckiser Group Plc
S. C. Johnson & Son, Inc.
The Procter & Gamble Co.
IKEA
Godrej Aer
Seda France
Voluspa
Scent Air
NEST Fragrances
The Estée Lauder Companies Inc
Bougie & Senteur
Bath & Body Works
Aromame
Segment by Type
Candles
Diffusers
Spray
Segment by Application
Offline
Online
Consumption by Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Home Fragrances manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Home Fragrances in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
Fragrance is considered a functional ingredient in home care products to mask unpleasant odors. Home fragrance products are made with different type of aromas such as eucalyptus, jasmine and lavender that help to liven up the mood, thereby creating a stress-free environment.
The global Home Fragrances market was valued at US$ 9745 million in 2023 and is anticipated to reach US$ 16120 million by 2030, witnessing a CAGR of 7.9% during the forecast period 2024-2030.
The market growth is attributed to the growing interest in home décor and ambience. In addition, consumers’ increasing ability to spend their discretionary funds has also enhanced their propensity to purchase diversified scented products. The development of novel, beautiful products, personalization and the use of natural substances such as oils are driving the growth of the global home fragrance industry.
The aerosols segment leads the market in terms of revenue. Home aromatherapy systems have been a popular choice among consumers for years. They're easy to use and can quickly refresh and scent a room. The demand for home fragrance sprays has remained stable over time, with some fluctuations due to changes in consumer preferences and market trends.
Online distribution channels are expected to expand at a CAGR of 10.3% from 2023 to 2030. This distribution channel provides consumers with a convenient and fast way to purchase home fragrance products. With the increase in online shopping and the convenience it provides, online distribution channels are expected to continue to play an important role in the home fragrance industry.
This report aims to provide a comprehensive presentation of the global market for Home Fragrances, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Home Fragrances.
Report Scope
The Home Fragrances market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Home Fragrances market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Home Fragrances manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Henkel AG & Co. KGaA
Newell Brands, Inc.
Reckitt Benckiser Group Plc
S. C. Johnson & Son, Inc.
The Procter & Gamble Co.
IKEA
Godrej Aer
Seda France
Voluspa
Scent Air
NEST Fragrances
The Estée Lauder Companies Inc
Bougie & Senteur
Bath & Body Works
Aromame
Segment by Type
Candles
Diffusers
Spray
Segment by Application
Offline
Online
Consumption by Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Home Fragrances manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Home Fragrances in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
Index1 Home Fragrances Market Overview
1.1 Product Overview and Scope of Home Fragrances
1.2 Home Fragrances Segment by Type
1.2.1 Global Home Fragrances Market Value Comparison by Type (2024-2030)
1.2.2 Candles
1.2.3 Diffusers
1.2.4 Spray
1.3 Home Fragrances Segment by Application
1.3.1 Global Home Fragrances Market Value by Application: (2024-2030)
1.3.2 Offline
1.3.3 Online
1.4 Global Home Fragrances Market Size Estimates and Forecasts
1.4.1 Global Home Fragrances Revenue 2019-2030
1.4.2 Global Home Fragrances Sales 2019-2030
1.4.3 Global Home Fragrances Market Average Price (2019-2030)
1.5 Assumptions and Limitations
2 Home Fragrances Market Competition by Manufacturers
2.1 Global Home Fragrances Sales Market Share by Manufacturers (2019-2024)
2.2 Global Home Fragrances Revenue Market Share by Manufacturers (2019-2024)
2.3 Global Home Fragrances Average Price by Manufacturers (2019-2024)
2.4 Global Home Fragrances Industry Ranking 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Home Fragrances, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Home Fragrances, Product Type & Application
2.7 Home Fragrances Market Competitive Situation and Trends
2.7.1 Home Fragrances Market Concentration Rate
2.7.2 The Global Top 5 and Top 10 Largest Home Fragrances Players Market Share by Revenue
2.7.3 Global Home Fragrances Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.8 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Home Fragrances Retrospective Market Scenario by Region
3.1 Global Home Fragrances Market Size by Region: 2019 Versus 2023 Versus 2030
3.2 Global Home Fragrances Global Home Fragrances Sales by Region: 2019-2030
3.2.1 Global Home Fragrances Sales by Region: 2019-2024
3.2.2 Global Home Fragrances Sales by Region: 2025-2030
3.3 Global Home Fragrances Global Home Fragrances Revenue by Region: 2019-2030
3.3.1 Global Home Fragrances Revenue by Region: 2019-2024
3.3.2 Global Home Fragrances Revenue by Region: 2025-2030
3.4 North America Home Fragrances Market Facts & Figures by Country
3.4.1 North America Home Fragrances Market Size by Country: 2019 VS 2023 VS 2030
3.4.2 North America Home Fragrances Sales by Country (2019-2030)
3.4.3 North America Home Fragrances Revenue by Country (2019-2030)
3.4.4 U.S.
3.4.5 Canada
3.5 Europe Home Fragrances Market Facts & Figures by Country
3.5.1 Europe Home Fragrances Market Size by Country: 2019 VS 2023 VS 2030
3.5.2 Europe Home Fragrances Sales by Country (2019-2030)
3.5.3 Europe Home Fragrances Revenue by Country (2019-2030)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Home Fragrances Market Facts & Figures by Country
3.6.1 Asia Pacific Home Fragrances Market Size by Country: 2019 VS 2023 VS 2030
3.6.2 Asia Pacific Home Fragrances Sales by Country (2019-2030)
3.6.3 Asia Pacific Home Fragrances Revenue by Country (2019-2030)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.6.13 Philippines
3.7 Latin America Home Fragrances Market Facts & Figures by Country
3.7.1 Latin America Home Fragrances Market Size by Country: 2019 VS 2023 VS 2030
3.7.2 Latin America Home Fragrances Sales by Country (2019-2030)
3.7.3 Latin America Home Fragrances Revenue by Country (2019-2030)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Home Fragrances Market Facts & Figures by Country
3.8.1 Middle East and Africa Home Fragrances Market Size by Country: 2019 VS 2023 VS 2030
3.8.2 Middle East and Africa Home Fragrances Sales by Country (2019-2030)
3.8.3 Middle East and Africa Home Fragrances Revenue by Country (2019-2030)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 U.A.E
4 Segment by Type
4.1 Global Home Fragrances Sales by Type (2019-2030)
4.1.1 Global Home Fragrances Sales by Type (2019-2024)
4.1.2 Global Home Fragrances Sales by Type (2025-2030)
4.1.3 Global Home Fragrances Sales Market Share by Type (2019-2030)
4.2 Global Home Fragrances Revenue by Type (2019-2030)
4.2.1 Global Home Fragrances Revenue by Type (2019-2024)
4.2.2 Global Home Fragrances Revenue by Type (2025-2030)
4.2.3 Global Home Fragrances Revenue Market Share by Type (2019-2030)
4.3 Global Home Fragrances Price by Type (2019-2030)
5 Segment by Application
5.1 Global Home Fragrances Sales by Application (2019-2030)
5.1.1 Global Home Fragrances Sales by Application (2019-2024)
5.1.2 Global Home Fragrances Sales by Application (2025-2030)
5.1.3 Global Home Fragrances Sales Market Share by Application (2019-2030)
5.2 Global Home Fragrances Revenue by Application (2019-2030)
5.2.1 Global Home Fragrances Revenue by Application (2019-2024)
5.2.2 Global Home Fragrances Revenue by Application (2025-2030)
5.2.3 Global Home Fragrances Revenue Market Share by Application (2019-2030)
5.3 Global Home Fragrances Price by Application (2019-2030)
6 Key Companies Profiled
6.1 Henkel AG & Co. KGaA
6.1.1 Henkel AG & Co. KGaA Corporation Information
6.1.2 Henkel AG & Co. KGaA Description and Business Overview
6.1.3 Henkel AG & Co. KGaA Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.1.4 Henkel AG & Co. KGaA Home Fragrances Product Portfolio
6.1.5 Henkel AG & Co. KGaA Recent Developments/Updates
6.2 Newell Brands, Inc.
6.2.1 Newell Brands, Inc. Corporation Information
6.2.2 Newell Brands, Inc. Description and Business Overview
6.2.3 Newell Brands, Inc. Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.2.4 Newell Brands, Inc. Home Fragrances Product Portfolio
6.2.5 Newell Brands, Inc. Recent Developments/Updates
6.3 Reckitt Benckiser Group Plc
6.3.1 Reckitt Benckiser Group Plc Corporation Information
6.3.2 Reckitt Benckiser Group Plc Description and Business Overview
6.3.3 Reckitt Benckiser Group Plc Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.3.4 Reckitt Benckiser Group Plc Home Fragrances Product Portfolio
6.3.5 Reckitt Benckiser Group Plc Recent Developments/Updates
6.4 S. C. Johnson & Son, Inc.
6.4.1 S. C. Johnson & Son, Inc. Corporation Information
6.4.2 S. C. Johnson & Son, Inc. Description and Business Overview
6.4.3 S. C. Johnson & Son, Inc. Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.4.4 S. C. Johnson & Son, Inc. Home Fragrances Product Portfolio
6.4.5 S. C. Johnson & Son, Inc. Recent Developments/Updates
6.5 The Procter & Gamble Co.
6.5.1 The Procter & Gamble Co. Corporation Information
6.5.2 The Procter & Gamble Co. Description and Business Overview
6.5.3 The Procter & Gamble Co. Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.5.4 The Procter & Gamble Co. Home Fragrances Product Portfolio
6.5.5 The Procter & Gamble Co. Recent Developments/Updates
6.6 IKEA
6.6.1 IKEA Corporation Information
6.6.2 IKEA Description and Business Overview
6.6.3 IKEA Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.6.4 IKEA Home Fragrances Product Portfolio
6.6.5 IKEA Recent Developments/Updates
6.7 Godrej Aer
6.6.1 Godrej Aer Corporation Information
6.6.2 Godrej Aer Description and Business Overview
6.6.3 Godrej Aer Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.4.4 Godrej Aer Home Fragrances Product Portfolio
6.7.5 Godrej Aer Recent Developments/Updates
6.8 Seda France
6.8.1 Seda France Corporation Information
6.8.2 Seda France Description and Business Overview
6.8.3 Seda France Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.8.4 Seda France Home Fragrances Product Portfolio
6.8.5 Seda France Recent Developments/Updates
6.9 Voluspa
6.9.1 Voluspa Corporation Information
6.9.2 Voluspa Description and Business Overview
6.9.3 Voluspa Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.9.4 Voluspa Home Fragrances Product Portfolio
6.9.5 Voluspa Recent Developments/Updates
6.10 Scent Air
6.10.1 Scent Air Corporation Information
6.10.2 Scent Air Description and Business Overview
6.10.3 Scent Air Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.10.4 Scent Air Home Fragrances Product Portfolio
6.10.5 Scent Air Recent Developments/Updates
6.11 NEST Fragrances
6.11.1 NEST Fragrances Corporation Information
6.11.2 NEST Fragrances Home Fragrances Description and Business Overview
6.11.3 NEST Fragrances Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.11.4 NEST Fragrances Home Fragrances Product Portfolio
6.11.5 NEST Fragrances Recent Developments/Updates
6.12 The Estée Lauder Companies Inc
6.12.1 The Estée Lauder Companies Inc Corporation Information
6.12.2 The Estée Lauder Companies Inc Home Fragrances Description and Business Overview
6.12.3 The Estée Lauder Companies Inc Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.12.4 The Estée Lauder Companies Inc Home Fragrances Product Portfolio
6.12.5 The Estée Lauder Companies Inc Recent Developments/Updates
6.13 Bougie & Senteur
6.13.1 Bougie & Senteur Corporation Information
6.13.2 Bougie & Senteur Home Fragrances Description and Business Overview
6.13.3 Bougie & Senteur Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.13.4 Bougie & Senteur Home Fragrances Product Portfolio
6.13.5 Bougie & Senteur Recent Developments/Updates
6.14 Bath & Body Works
6.14.1 Bath & Body Works Corporation Information
6.14.2 Bath & Body Works Home Fragrances Description and Business Overview
6.14.3 Bath & Body Works Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.14.4 Bath & Body Works Home Fragrances Product Portfolio
6.14.5 Bath & Body Works Recent Developments/Updates
6.15 Aromame
6.15.1 Aromame Corporation Information
6.15.2 Aromame Home Fragrances Description and Business Overview
6.15.3 Aromame Home Fragrances Sales, Revenue and Gross Margin (2019-2024)
6.15.4 Aromame Home Fragrances Product Portfolio
6.15.5 Aromame Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Home Fragrances Industry Chain Analysis
7.2 Home Fragrances Key Raw Materials
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Home Fragrances Production Mode & Process
7.4 Home Fragrances Sales and Marketing
7.4.1 Home Fragrances Sales Channels
7.4.2 Home Fragrances Distributors
7.5 Home Fragrances Customers
8 Home Fragrances Market Dynamics
8.1 Home Fragrances Industry Trends
8.2 Home Fragrances Market Drivers
8.3 Home Fragrances Market Challenges
8.4 Home Fragrances Market Restraints
9 Research Finding and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
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