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Global In-App Advertising Market Research Report 2025

Global In-App Advertising Market Research Report 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1806091

No of Pages : 82

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In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.

Global In-App Advertising market is projected to reach US$ 405370 million in 2029, increasing from US$ 122660 million in 2022, with the CAGR of 18.3% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole In-App Advertising market research.

The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software’s like android and iOS are time-consuming as both software’s display contents differently which might pose as a restraint to the in-app advertising market globally.

Report Scope

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global In-App Advertising market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

By Company

  •     Chartboost
  •     Flurry
  •     Inmobi
  •     Millennial media
  •     Mopub

Segment by Type

  •     Standard Banner Ads
  •     Interstitial Ads
  •     Hyper-local Targeted Ads
  •     Rich Media Ads
  •     Video Ads
  •     Native Ads

Segment by Application

  •     Messaging
  •     Online Shopping
  •     Ticketing
  •     Others

By Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Russia)
  • Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
  • Latin America (Mexico, Brazil, Argentina)
  • Middle East & Africa (Turkey, Saudi Arabia, UAE)

The In-App Advertising report covers below items:

Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

 1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global In-App Advertising Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
        1.2.2 Standard Banner Ads
        1.2.3 Interstitial Ads
        1.2.4 Hyper-local Targeted Ads
        1.2.5 Rich Media Ads
        1.2.6 Video Ads
        1.2.7 Native Ads
    1.3 Market by Application
        1.3.1 Global In-App Advertising Market Growth by Application: 2018 VS 2022 VS 2029
        1.3.2 Messaging
        1.3.3 Online Shopping
        1.3.4 Ticketing
        1.3.5 Others
    1.4 Study Objectives
    1.5 Years Considered
    1.6 Years Considered

 2 Global Growth Trends
    2.1 Global In-App Advertising Market Perspective (2018-2029)
    2.2 In-App Advertising Growth Trends by Region
        2.2.1 Global In-App Advertising Market Size by Region: 2018 VS 2022 VS 2029
        2.2.2 In-App Advertising Historic Market Size by Region (2018-2023)
        2.2.3 In-App Advertising Forecasted Market Size by Region (2024-2029)
    2.3 In-App Advertising Market Dynamics
        2.3.1 In-App Advertising Industry Trends
        2.3.2 In-App Advertising Market Drivers
        2.3.3 In-App Advertising Market Challenges
        2.3.4 In-App Advertising Market Restraints

 3 Competition Landscape by Key Players
    3.1 Global Top In-App Advertising Players by Revenue
        3.1.1 Global Top In-App Advertising Players by Revenue (2018-2023)
        3.1.2 Global In-App Advertising Revenue Market Share by Players (2018-2023)
    3.2 Global In-App Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by In-App Advertising Revenue
    3.4 Global In-App Advertising Market Concentration Ratio
        3.4.1 Global In-App Advertising Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by In-App Advertising Revenue in 2022
    3.5 In-App Advertising Key Players Head office and Area Served
    3.6 Key Players In-App Advertising Product Solution and Service
    3.7 Date of Enter into In-App Advertising Market
    3.8 Mergers & Acquisitions, Expansion Plans

 4 In-App Advertising Breakdown Data by Type
    4.1 Global In-App Advertising Historic Market Size by Type (2018-2023)
    4.2 Global In-App Advertising Forecasted Market Size by Type (2024-2029)

 5 In-App Advertising Breakdown Data by Application
    5.1 Global In-App Advertising Historic Market Size by Application (2018-2023)
    5.2 Global In-App Advertising Forecasted Market Size by Application (2024-2029)

 6 North America
    6.1 North America In-App Advertising Market Size (2018-2029)
    6.2 North America In-App Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029
    6.3 North America In-App Advertising Market Size by Country (2018-2023)
    6.4 North America In-App Advertising Market Size by Country (2024-2029)
    6.5 United States
    6.6 Canada

 7 Europe
    7.1 Europe In-App Advertising Market Size (2018-2029)
    7.2 Europe In-App Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029
    7.3 Europe In-App Advertising Market Size by Country (2018-2023)
    7.4 Europe In-App Advertising Market Size by Country (2024-2029)
    7.5 Germany
    7.6 France
    7.7 U.K.
    7.8 Italy
    7.9 Russia
    7.10 Nordic Countries

 8 Asia-Pacific
    8.1 Asia-Pacific In-App Advertising Market Size (2018-2029)
    8.2 Asia-Pacific In-App Advertising Market Growth Rate by Region: 2018 VS 2022 VS 2029
    8.3 Asia-Pacific In-App Advertising Market Size by Region (2018-2023)
    8.4 Asia-Pacific In-App Advertising Market Size by Region (2024-2029)
    8.5 China
    8.6 Japan
    8.7 South Korea
    8.8 Southeast Asia
    8.9 India
    8.10 Australia

 9 Latin America
    9.1 Latin America In-App Advertising Market Size (2018-2029)
    9.2 Latin America In-App Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029
    9.3 Latin America In-App Advertising Market Size by Country (2018-2023)
    9.4 Latin America In-App Advertising Market Size by Country (2024-2029)
    9.5 Mexico
    9.6 Brazil

 10 Middle East & Africa
    10.1 Middle East & Africa In-App Advertising Market Size (2018-2029)
    10.2 Middle East & Africa In-App Advertising Market Growth Rate by Country: 2018 VS 2022 VS 2029
    10.3 Middle East & Africa In-App Advertising Market Size by Country (2018-2023)
    10.4 Middle East & Africa In-App Advertising Market Size by Country (2024-2029)
    10.5 Turkey
    10.6 Saudi Arabia
    10.7 UAE

 11 Key Players Profiles
    11.1 Chartboost
        11.1.1 Chartboost Company Detail
        11.1.2 Chartboost Business Overview
        11.1.3 Chartboost In-App Advertising Introduction
        11.1.4 Chartboost Revenue in In-App Advertising Business (2018-2023)
        11.1.5 Chartboost Recent Development
    11.2 Flurry
        11.2.1 Flurry Company Detail
        11.2.2 Flurry Business Overview
        11.2.3 Flurry In-App Advertising Introduction
        11.2.4 Flurry Revenue in In-App Advertising Business (2018-2023)
        11.2.5 Flurry Recent Development
    11.3 Inmobi
        11.3.1 Inmobi Company Detail
        11.3.2 Inmobi Business Overview
        11.3.3 Inmobi In-App Advertising Introduction
        11.3.4 Inmobi Revenue in In-App Advertising Business (2018-2023)
        11.3.5 Inmobi Recent Development
    11.4 Millennial media
        11.4.1 Millennial media Company Detail
        11.4.2 Millennial media Business Overview
        11.4.3 Millennial media In-App Advertising Introduction
        11.4.4 Millennial media Revenue in In-App Advertising Business (2018-2023)
        11.4.5 Millennial media Recent Development
    11.5 Mopub
        11.5.1 Mopub Company Detail
        11.5.2 Mopub Business Overview
        11.5.3 Mopub In-App Advertising Introduction
        11.5.4 Mopub Revenue in In-App Advertising Business (2018-2023)
        11.5.5 Mopub Recent Development

 12 Analyst's Viewpoints/Conclusions

 13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

Published By : QY Research

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