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Global Key Account Marketing Market Research Report 2025
Synopsis
Key account marketing, also known as Account-based marketing (ABM), is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations.
The global Key Account Marketing market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Key Account Marketing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Key Account Marketing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Key Account Marketing in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Key Account Marketing include Terminus ABM Platform, Sendoso, Engagio ABM Platform, Printfection, Metadata.io, PFL, Marketo, LeanData and Groove, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Key Account Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Key Account Marketing.
Report Scope
The Key Account Marketing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Key Account Marketing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Key Account Marketing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Terminus ABM Platform
Sendoso
Engagio ABM Platform
Printfection
Metadata.io
PFL
Marketo
LeanData
Groove
Bizible
DiscoverOrg
Adapt
Act-On
InsideView
Segment by Type
Account-Based Execution Software
Account-Based Reporting Software
Marketing Account Intelligence Software
Marketing Account Management Software
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Key Account Marketing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Key account marketing, also known as Account-based marketing (ABM), is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations.
The global Key Account Marketing market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Key Account Marketing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Key Account Marketing is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Key Account Marketing in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Key Account Marketing include Terminus ABM Platform, Sendoso, Engagio ABM Platform, Printfection, Metadata.io, PFL, Marketo, LeanData and Groove, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Key Account Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Key Account Marketing.
Report Scope
The Key Account Marketing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Key Account Marketing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Key Account Marketing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Terminus ABM Platform
Sendoso
Engagio ABM Platform
Printfection
Metadata.io
PFL
Marketo
LeanData
Groove
Bizible
DiscoverOrg
Adapt
Act-On
InsideView
Segment by Type
Account-Based Execution Software
Account-Based Reporting Software
Marketing Account Intelligence Software
Marketing Account Management Software
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Key Account Marketing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Key Account Marketing Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Account-Based Execution Software
1.2.3 Account-Based Reporting Software
1.2.4 Marketing Account Intelligence Software
1.2.5 Marketing Account Management Software
1.3 Market by Application
1.3.1 Global Key Account Marketing Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Key Account Marketing Market Perspective (2019-2030)
2.2 Key Account Marketing Growth Trends by Region
2.2.1 Global Key Account Marketing Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Key Account Marketing Historic Market Size by Region (2019-2024)
2.2.3 Key Account Marketing Forecasted Market Size by Region (2025-2030)
2.3 Key Account Marketing Market Dynamics
2.3.1 Key Account Marketing Industry Trends
2.3.2 Key Account Marketing Market Drivers
2.3.3 Key Account Marketing Market Challenges
2.3.4 Key Account Marketing Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Key Account Marketing Players by Revenue
3.1.1 Global Top Key Account Marketing Players by Revenue (2019-2024)
3.1.2 Global Key Account Marketing Revenue Market Share by Players (2019-2024)
3.2 Global Key Account Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Key Account Marketing Revenue
3.4 Global Key Account Marketing Market Concentration Ratio
3.4.1 Global Key Account Marketing Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Key Account Marketing Revenue in 2023
3.5 Key Account Marketing Key Players Head office and Area Served
3.6 Key Players Key Account Marketing Product Solution and Service
3.7 Date of Enter into Key Account Marketing Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Key Account Marketing Breakdown Data by Type
4.1 Global Key Account Marketing Historic Market Size by Type (2019-2024)
4.2 Global Key Account Marketing Forecasted Market Size by Type (2025-2030)
5 Key Account Marketing Breakdown Data by Application
5.1 Global Key Account Marketing Historic Market Size by Application (2019-2024)
5.2 Global Key Account Marketing Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Key Account Marketing Market Size (2019-2030)
6.2 North America Key Account Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Key Account Marketing Market Size by Country (2019-2024)
6.4 North America Key Account Marketing Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Key Account Marketing Market Size (2019-2030)
7.2 Europe Key Account Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Key Account Marketing Market Size by Country (2019-2024)
7.4 Europe Key Account Marketing Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Key Account Marketing Market Size (2019-2030)
8.2 Asia-Pacific Key Account Marketing Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Key Account Marketing Market Size by Region (2019-2024)
8.4 Asia-Pacific Key Account Marketing Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Key Account Marketing Market Size (2019-2030)
9.2 Latin America Key Account Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Key Account Marketing Market Size by Country (2019-2024)
9.4 Latin America Key Account Marketing Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Key Account Marketing Market Size (2019-2030)
10.2 Middle East & Africa Key Account Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Key Account Marketing Market Size by Country (2019-2024)
10.4 Middle East & Africa Key Account Marketing Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Terminus ABM Platform
11.1.1 Terminus ABM Platform Company Detail
11.1.2 Terminus ABM Platform Business Overview
11.1.3 Terminus ABM Platform Key Account Marketing Introduction
11.1.4 Terminus ABM Platform Revenue in Key Account Marketing Business (2019-2024)
11.1.5 Terminus ABM Platform Recent Development
11.2 Sendoso
11.2.1 Sendoso Company Detail
11.2.2 Sendoso Business Overview
11.2.3 Sendoso Key Account Marketing Introduction
11.2.4 Sendoso Revenue in Key Account Marketing Business (2019-2024)
11.2.5 Sendoso Recent Development
11.3 Engagio ABM Platform
11.3.1 Engagio ABM Platform Company Detail
11.3.2 Engagio ABM Platform Business Overview
11.3.3 Engagio ABM Platform Key Account Marketing Introduction
11.3.4 Engagio ABM Platform Revenue in Key Account Marketing Business (2019-2024)
11.3.5 Engagio ABM Platform Recent Development
11.4 Printfection
11.4.1 Printfection Company Detail
11.4.2 Printfection Business Overview
11.4.3 Printfection Key Account Marketing Introduction
11.4.4 Printfection Revenue in Key Account Marketing Business (2019-2024)
11.4.5 Printfection Recent Development
11.5 Metadata.io
11.5.1 Metadata.io Company Detail
11.5.2 Metadata.io Business Overview
11.5.3 Metadata.io Key Account Marketing Introduction
11.5.4 Metadata.io Revenue in Key Account Marketing Business (2019-2024)
11.5.5 Metadata.io Recent Development
11.6 PFL
11.6.1 PFL Company Detail
11.6.2 PFL Business Overview
11.6.3 PFL Key Account Marketing Introduction
11.6.4 PFL Revenue in Key Account Marketing Business (2019-2024)
11.6.5 PFL Recent Development
11.7 Marketo
11.7.1 Marketo Company Detail
11.7.2 Marketo Business Overview
11.7.3 Marketo Key Account Marketing Introduction
11.7.4 Marketo Revenue in Key Account Marketing Business (2019-2024)
11.7.5 Marketo Recent Development
11.8 LeanData
11.8.1 LeanData Company Detail
11.8.2 LeanData Business Overview
11.8.3 LeanData Key Account Marketing Introduction
11.8.4 LeanData Revenue in Key Account Marketing Business (2019-2024)
11.8.5 LeanData Recent Development
11.9 Groove
11.9.1 Groove Company Detail
11.9.2 Groove Business Overview
11.9.3 Groove Key Account Marketing Introduction
11.9.4 Groove Revenue in Key Account Marketing Business (2019-2024)
11.9.5 Groove Recent Development
11.10 Bizible
11.10.1 Bizible Company Detail
11.10.2 Bizible Business Overview
11.10.3 Bizible Key Account Marketing Introduction
11.10.4 Bizible Revenue in Key Account Marketing Business (2019-2024)
11.10.5 Bizible Recent Development
11.11 DiscoverOrg
11.11.1 DiscoverOrg Company Detail
11.11.2 DiscoverOrg Business Overview
11.11.3 DiscoverOrg Key Account Marketing Introduction
11.11.4 DiscoverOrg Revenue in Key Account Marketing Business (2019-2024)
11.11.5 DiscoverOrg Recent Development
11.12 Adapt
11.12.1 Adapt Company Detail
11.12.2 Adapt Business Overview
11.12.3 Adapt Key Account Marketing Introduction
11.12.4 Adapt Revenue in Key Account Marketing Business (2019-2024)
11.12.5 Adapt Recent Development
11.13 Act-On
11.13.1 Act-On Company Detail
11.13.2 Act-On Business Overview
11.13.3 Act-On Key Account Marketing Introduction
11.13.4 Act-On Revenue in Key Account Marketing Business (2019-2024)
11.13.5 Act-On Recent Development
11.14 InsideView
11.14.1 InsideView Company Detail
11.14.2 InsideView Business Overview
11.14.3 InsideView Key Account Marketing Introduction
11.14.4 InsideView Revenue in Key Account Marketing Business (2019-2024)
11.14.5 InsideView Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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