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Global Lead Management & Tracking Software Market Research Report 2025
Synopsis
Lead management and tracking software is designed to help businesses capture, track, and manage leads throughout the sales process. It provides tools for lead generation, lead qualification, lead nurturing, and lead conversion.
Global Lead Management & Tracking Software market is projected to reach US$ 445.4 million in 2029, increasing from US$ 327 million in 2022, with the CAGR of 4.5% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Lead Management & Tracking Software market research.
The software typically offers features such as lead capture forms, lead scoring, lead routing, automated follow-ups, analytics, and reporting. By using such software, businesses can streamline their lead management process, improve efficiency, and enhance the overall sales and marketing performance.
The market for lead management and tracking software has been growing steadily in recent years due to the increasing importance of effective lead management in driving sales growth. As businesses strive to optimize their marketing and sales efforts, they are investing in software solutions that can help them better track and manage their leads.
Key players in this market include Salesforce, HubSpot, Marketo, Microsoft Dynamics 365, Zoho CRM, Oracle, Pipedrive, and many others. These companies offer a range of lead management and tracking software solutions catering to different business sizes and industries.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Lead Management & Tracking Software market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Salesflare
HubSpot
Pipeliner CRM
Freshworks CRM
Pipedrive
Salesforce
Zoho CRM
Zendesk Sell
Keap
LeadSquared
Lead Docket
ClickPoint
Leadfeeder
Lead Capsule
HubSpot
Segment by Type
Cloud-based
On-premises
Segment by Application
SMEs
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Lead Management & Tracking Software report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Lead management and tracking software is designed to help businesses capture, track, and manage leads throughout the sales process. It provides tools for lead generation, lead qualification, lead nurturing, and lead conversion.
Global Lead Management & Tracking Software market is projected to reach US$ 445.4 million in 2029, increasing from US$ 327 million in 2022, with the CAGR of 4.5% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Lead Management & Tracking Software market research.
The software typically offers features such as lead capture forms, lead scoring, lead routing, automated follow-ups, analytics, and reporting. By using such software, businesses can streamline their lead management process, improve efficiency, and enhance the overall sales and marketing performance.
The market for lead management and tracking software has been growing steadily in recent years due to the increasing importance of effective lead management in driving sales growth. As businesses strive to optimize their marketing and sales efforts, they are investing in software solutions that can help them better track and manage their leads.
Key players in this market include Salesforce, HubSpot, Marketo, Microsoft Dynamics 365, Zoho CRM, Oracle, Pipedrive, and many others. These companies offer a range of lead management and tracking software solutions catering to different business sizes and industries.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Lead Management & Tracking Software market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Salesflare
HubSpot
Pipeliner CRM
Freshworks CRM
Pipedrive
Salesforce
Zoho CRM
Zendesk Sell
Keap
LeadSquared
Lead Docket
ClickPoint
Leadfeeder
Lead Capsule
HubSpot
Segment by Type
Cloud-based
On-premises
Segment by Application
SMEs
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Lead Management & Tracking Software report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Lead Management & Tracking Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Cloud-based
1.2.3 On-premises
1.3 Market by Application
1.3.1 Global Lead Management & Tracking Software Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 SMEs
1.3.3 Large Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Lead Management & Tracking Software Market Perspective (2018-2029)
2.2 Lead Management & Tracking Software Growth Trends by Region
2.2.1 Global Lead Management & Tracking Software Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Lead Management & Tracking Software Historic Market Size by Region (2018-2023)
2.2.3 Lead Management & Tracking Software Forecasted Market Size by Region (2024-2029)
2.3 Lead Management & Tracking Software Market Dynamics
2.3.1 Lead Management & Tracking Software Industry Trends
2.3.2 Lead Management & Tracking Software Market Drivers
2.3.3 Lead Management & Tracking Software Market Challenges
2.3.4 Lead Management & Tracking Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Lead Management & Tracking Software Players by Revenue
3.1.1 Global Top Lead Management & Tracking Software Players by Revenue (2018-2023)
3.1.2 Global Lead Management & Tracking Software Revenue Market Share by Players (2018-2023)
3.2 Global Lead Management & Tracking Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Lead Management & Tracking Software Revenue
3.4 Global Lead Management & Tracking Software Market Concentration Ratio
3.4.1 Global Lead Management & Tracking Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Lead Management & Tracking Software Revenue in 2022
3.5 Lead Management & Tracking Software Key Players Head office and Area Served
3.6 Key Players Lead Management & Tracking Software Product Solution and Service
3.7 Date of Enter into Lead Management & Tracking Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Lead Management & Tracking Software Breakdown Data by Type
4.1 Global Lead Management & Tracking Software Historic Market Size by Type (2018-2023)
4.2 Global Lead Management & Tracking Software Forecasted Market Size by Type (2024-2029)
5 Lead Management & Tracking Software Breakdown Data by Application
5.1 Global Lead Management & Tracking Software Historic Market Size by Application (2018-2023)
5.2 Global Lead Management & Tracking Software Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Lead Management & Tracking Software Market Size (2018-2029)
6.2 North America Lead Management & Tracking Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Lead Management & Tracking Software Market Size by Country (2018-2023)
6.4 North America Lead Management & Tracking Software Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Lead Management & Tracking Software Market Size (2018-2029)
7.2 Europe Lead Management & Tracking Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Lead Management & Tracking Software Market Size by Country (2018-2023)
7.4 Europe Lead Management & Tracking Software Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Lead Management & Tracking Software Market Size (2018-2029)
8.2 Asia-Pacific Lead Management & Tracking Software Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Lead Management & Tracking Software Market Size by Region (2018-2023)
8.4 Asia-Pacific Lead Management & Tracking Software Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Lead Management & Tracking Software Market Size (2018-2029)
9.2 Latin America Lead Management & Tracking Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Lead Management & Tracking Software Market Size by Country (2018-2023)
9.4 Latin America Lead Management & Tracking Software Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Lead Management & Tracking Software Market Size (2018-2029)
10.2 Middle East & Africa Lead Management & Tracking Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Lead Management & Tracking Software Market Size by Country (2018-2023)
10.4 Middle East & Africa Lead Management & Tracking Software Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Salesflare
11.1.1 Salesflare Company Detail
11.1.2 Salesflare Business Overview
11.1.3 Salesflare Lead Management & Tracking Software Introduction
11.1.4 Salesflare Revenue in Lead Management & Tracking Software Business (2018-2023)
11.1.5 Salesflare Recent Development
11.2 HubSpot
11.2.1 HubSpot Company Detail
11.2.2 HubSpot Business Overview
11.2.3 HubSpot Lead Management & Tracking Software Introduction
11.2.4 HubSpot Revenue in Lead Management & Tracking Software Business (2018-2023)
11.2.5 HubSpot Recent Development
11.3 Pipeliner CRM
11.3.1 Pipeliner CRM Company Detail
11.3.2 Pipeliner CRM Business Overview
11.3.3 Pipeliner CRM Lead Management & Tracking Software Introduction
11.3.4 Pipeliner CRM Revenue in Lead Management & Tracking Software Business (2018-2023)
11.3.5 Pipeliner CRM Recent Development
11.4 Freshworks CRM
11.4.1 Freshworks CRM Company Detail
11.4.2 Freshworks CRM Business Overview
11.4.3 Freshworks CRM Lead Management & Tracking Software Introduction
11.4.4 Freshworks CRM Revenue in Lead Management & Tracking Software Business (2018-2023)
11.4.5 Freshworks CRM Recent Development
11.5 Pipedrive
11.5.1 Pipedrive Company Detail
11.5.2 Pipedrive Business Overview
11.5.3 Pipedrive Lead Management & Tracking Software Introduction
11.5.4 Pipedrive Revenue in Lead Management & Tracking Software Business (2018-2023)
11.5.5 Pipedrive Recent Development
11.6 Salesforce
11.6.1 Salesforce Company Detail
11.6.2 Salesforce Business Overview
11.6.3 Salesforce Lead Management & Tracking Software Introduction
11.6.4 Salesforce Revenue in Lead Management & Tracking Software Business (2018-2023)
11.6.5 Salesforce Recent Development
11.7 Zoho CRM
11.7.1 Zoho CRM Company Detail
11.7.2 Zoho CRM Business Overview
11.7.3 Zoho CRM Lead Management & Tracking Software Introduction
11.7.4 Zoho CRM Revenue in Lead Management & Tracking Software Business (2018-2023)
11.7.5 Zoho CRM Recent Development
11.8 Zendesk Sell
11.8.1 Zendesk Sell Company Detail
11.8.2 Zendesk Sell Business Overview
11.8.3 Zendesk Sell Lead Management & Tracking Software Introduction
11.8.4 Zendesk Sell Revenue in Lead Management & Tracking Software Business (2018-2023)
11.8.5 Zendesk Sell Recent Development
11.9 Keap
11.9.1 Keap Company Detail
11.9.2 Keap Business Overview
11.9.3 Keap Lead Management & Tracking Software Introduction
11.9.4 Keap Revenue in Lead Management & Tracking Software Business (2018-2023)
11.9.5 Keap Recent Development
11.10 LeadSquared
11.10.1 LeadSquared Company Detail
11.10.2 LeadSquared Business Overview
11.10.3 LeadSquared Lead Management & Tracking Software Introduction
11.10.4 LeadSquared Revenue in Lead Management & Tracking Software Business (2018-2023)
11.10.5 LeadSquared Recent Development
11.11 Lead Docket
11.11.1 Lead Docket Company Detail
11.11.2 Lead Docket Business Overview
11.11.3 Lead Docket Lead Management & Tracking Software Introduction
11.11.4 Lead Docket Revenue in Lead Management & Tracking Software Business (2018-2023)
11.11.5 Lead Docket Recent Development
11.12 ClickPoint
11.12.1 ClickPoint Company Detail
11.12.2 ClickPoint Business Overview
11.12.3 ClickPoint Lead Management & Tracking Software Introduction
11.12.4 ClickPoint Revenue in Lead Management & Tracking Software Business (2018-2023)
11.12.5 ClickPoint Recent Development
11.13 Leadfeeder
11.13.1 Leadfeeder Company Detail
11.13.2 Leadfeeder Business Overview
11.13.3 Leadfeeder Lead Management & Tracking Software Introduction
11.13.4 Leadfeeder Revenue in Lead Management & Tracking Software Business (2018-2023)
11.13.5 Leadfeeder Recent Development
11.14 Lead Capsule
11.14.1 Lead Capsule Company Detail
11.14.2 Lead Capsule Business Overview
11.14.3 Lead Capsule Lead Management & Tracking Software Introduction
11.14.4 Lead Capsule Revenue in Lead Management & Tracking Software Business (2018-2023)
11.14.5 Lead Capsule Recent Development
11.15 HubSpot
11.15.1 HubSpot Company Detail
11.15.2 HubSpot Business Overview
11.15.3 HubSpot Lead Management & Tracking Software Introduction
11.15.4 HubSpot Revenue in Lead Management & Tracking Software Business (2018-2023)
11.15.5 HubSpot Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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