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Global Licensed Merchandise and Services Market Research Report 2025

Global Licensed Merchandise and Services Market Research Report 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1673973

No of Pages : 108

Synopsis
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
The global Licensed Merchandise and Services market was valued at US$ 337610 million in 2023 and is anticipated to reach US$ 470550 million by 2030, witnessing a CAGR of 4.3% during the forecast period 2024-2030.
On the product side of our analysis, Apparel (17.80%), Toys (13.24%) and Accessories (11.33%) were the clear leading retail Sales share categories of licensed products in 2022. The size of the Home Decoration Category which was driven by the success of some large direct to retail licensing programs was a very healthy 7.33% of the market and we expect this category to grow in future years.
On a regional basis, in 2022, North America is the dominant market for Brand Licensing, accounting for 57.62% of global retail sales, followed by Europe (22.25%) and Asia-Pacific (15.12%). The greatest Brand Licensing sales growth was reported in developing regions of China.
The worldwide Brand Licensing market is becoming increasingly global with much of the new opportunity outside of the more saturated United States market. Economies are finally starting to rebound on a more global basis leading to strong growth trends in the Brand Licensing industry. Non-traditional retail channels and on-line commerce are and will be key sources of growth going forward. Direct-To-Retail license agreements continue to be an important mechanism to break into retail because they offer retailers something unique in a declining brick and mortar shelf space environment and enable new brands to gain a foothold into the retail market. As physical shelf space contracts, on-line shelf space is multiplying at a very rapid pace. The impact of digital product distribution is impacting the way we live, consume and entertain ourselves and that is serving to accelerate the globalization of our industry. And finally, on-line e-commerce is turning into the key distribution channel for licensed goods in developing markets as broadband infrastructure is being put in place ahead of traditional brick and mortar retail locations.
This report aims to provide a comprehensive presentation of the global market for Licensed Merchandise and Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Licensed Merchandise and Services.
Report Scope
The Licensed Merchandise and Services market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Licensed Merchandise and Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Licensed Merchandise and Services companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
The Walt Disney Company
Dotdash Meredith
Authentic Brands Group
Warner Bros. Consumer Products (WarnerMedia)
Universal Brand Development (NBC Universal)
PVH Corp.
Hasbro
The Pokémon Company International
Mattel
Bluestar Alliance
Paramount Consumer Products (Paramount Global)
WHP Global
General Motors
Electrolux
Stanley Black & Decker
Sanrio
Iconix Brand Group
Procter & Gamble
BBC Studios
Kathy Ireland Worldwide
Caterpillar
Whirlpool Corporation
Ferrari
Major League Baseball
NFL Players Association
National Football League
Ford Motor Company
Rainbow
Toei Animation
The Hershey Company
National Basketball Association
Sunkist Growers
PGA Tour
WWE
Ralph Lauren
Segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Licensed Merchandise and Services companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Licensed Merchandise and Services Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Apparels
1.2.3 Toys
1.2.4 Accessories
1.2.5 Home Decoration
1.2.6 Software/Video Games
1.2.7 Food and Beverage
1.2.8 Others
1.3 Market by Application
1.3.1 Global Licensed Merchandise and Services Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Entertainment
1.3.3 Corporate Trademarks/Brand
1.3.4 Fashion
1.3.5 Sports
1.3.6 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Licensed Merchandise and Services Market Perspective (2019-2030)
2.2 Licensed Merchandise and Services Growth Trends by Region
2.2.1 Global Licensed Merchandise and Services Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Licensed Merchandise and Services Historic Market Size by Region (2019-2024)
2.2.3 Licensed Merchandise and Services Forecasted Market Size by Region (2025-2030)
2.3 Licensed Merchandise and Services Market Dynamics
2.3.1 Licensed Merchandise and Services Industry Trends
2.3.2 Licensed Merchandise and Services Market Drivers
2.3.3 Licensed Merchandise and Services Market Challenges
2.3.4 Licensed Merchandise and Services Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Licensed Merchandise and Services Players by Revenue
3.1.1 Global Top Licensed Merchandise and Services Players by Revenue (2019-2024)
3.1.2 Global Licensed Merchandise and Services Revenue Market Share by Players (2019-2024)
3.2 Global Licensed Merchandise and Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Licensed Merchandise and Services Revenue
3.4 Global Licensed Merchandise and Services Market Concentration Ratio
3.4.1 Global Licensed Merchandise and Services Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Licensed Merchandise and Services Revenue in 2023
3.5 Licensed Merchandise and Services Key Players Head office and Area Served
3.6 Key Players Licensed Merchandise and Services Product Solution and Service
3.7 Date of Enter into Licensed Merchandise and Services Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Licensed Merchandise and Services Breakdown Data by Type
4.1 Global Licensed Merchandise and Services Historic Market Size by Type (2019-2024)
4.2 Global Licensed Merchandise and Services Forecasted Market Size by Type (2025-2030)
5 Licensed Merchandise and Services Breakdown Data by Application
5.1 Global Licensed Merchandise and Services Historic Market Size by Application (2019-2024)
5.2 Global Licensed Merchandise and Services Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Licensed Merchandise and Services Market Size (2019-2030)
6.2 North America Licensed Merchandise and Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Licensed Merchandise and Services Market Size by Country (2019-2024)
6.4 North America Licensed Merchandise and Services Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Licensed Merchandise and Services Market Size (2019-2030)
7.2 Europe Licensed Merchandise and Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Licensed Merchandise and Services Market Size by Country (2019-2024)
7.4 Europe Licensed Merchandise and Services Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Licensed Merchandise and Services Market Size (2019-2030)
8.2 Asia-Pacific Licensed Merchandise and Services Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Licensed Merchandise and Services Market Size by Region (2019-2024)
8.4 Asia-Pacific Licensed Merchandise and Services Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Licensed Merchandise and Services Market Size (2019-2030)
9.2 Latin America Licensed Merchandise and Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Licensed Merchandise and Services Market Size by Country (2019-2024)
9.4 Latin America Licensed Merchandise and Services Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Licensed Merchandise and Services Market Size (2019-2030)
10.2 Middle East & Africa Licensed Merchandise and Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Licensed Merchandise and Services Market Size by Country (2019-2024)
10.4 Middle East & Africa Licensed Merchandise and Services Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 The Walt Disney Company
11.1.1 The Walt Disney Company Company Detail
11.1.2 The Walt Disney Company Business Overview
11.1.3 The Walt Disney Company Licensed Merchandise and Services Introduction
11.1.4 The Walt Disney Company Revenue in Licensed Merchandise and Services Business (2019-2024)
11.1.5 The Walt Disney Company Recent Development
11.2 Dotdash Meredith
11.2.1 Dotdash Meredith Company Detail
11.2.2 Dotdash Meredith Business Overview
11.2.3 Dotdash Meredith Licensed Merchandise and Services Introduction
11.2.4 Dotdash Meredith Revenue in Licensed Merchandise and Services Business (2019-2024)
11.2.5 Dotdash Meredith Recent Development
11.3 Authentic Brands Group
11.3.1 Authentic Brands Group Company Detail
11.3.2 Authentic Brands Group Business Overview
11.3.3 Authentic Brands Group Licensed Merchandise and Services Introduction
11.3.4 Authentic Brands Group Revenue in Licensed Merchandise and Services Business (2019-2024)
11.3.5 Authentic Brands Group Recent Development
11.4 Warner Bros. Consumer Products (WarnerMedia)
11.4.1 Warner Bros. Consumer Products (WarnerMedia) Company Detail
11.4.2 Warner Bros. Consumer Products (WarnerMedia) Business Overview
11.4.3 Warner Bros. Consumer Products (WarnerMedia) Licensed Merchandise and Services Introduction
11.4.4 Warner Bros. Consumer Products (WarnerMedia) Revenue in Licensed Merchandise and Services Business (2019-2024)
11.4.5 Warner Bros. Consumer Products (WarnerMedia) Recent Development
11.5 Universal Brand Development (NBC Universal)
11.5.1 Universal Brand Development (NBC Universal) Company Detail
11.5.2 Universal Brand Development (NBC Universal) Business Overview
11.5.3 Universal Brand Development (NBC Universal) Licensed Merchandise and Services Introduction
11.5.4 Universal Brand Development (NBC Universal) Revenue in Licensed Merchandise and Services Business (2019-2024)
11.5.5 Universal Brand Development (NBC Universal) Recent Development
11.6 PVH Corp.
11.6.1 PVH Corp. Company Detail
11.6.2 PVH Corp. Business Overview
11.6.3 PVH Corp. Licensed Merchandise and Services Introduction
11.6.4 PVH Corp. Revenue in Licensed Merchandise and Services Business (2019-2024)
11.6.5 PVH Corp. Recent Development
11.7 Hasbro
11.7.1 Hasbro Company Detail
11.7.2 Hasbro Business Overview
11.7.3 Hasbro Licensed Merchandise and Services Introduction
11.7.4 Hasbro Revenue in Licensed Merchandise and Services Business (2019-2024)
11.7.5 Hasbro Recent Development
11.8 The Pokémon Company International
11.8.1 The Pokémon Company International Company Detail
11.8.2 The Pokémon Company International Business Overview
11.8.3 The Pokémon Company International Licensed Merchandise and Services Introduction
11.8.4 The Pokémon Company International Revenue in Licensed Merchandise and Services Business (2019-2024)
11.8.5 The Pokémon Company International Recent Development
11.9 Mattel
11.9.1 Mattel Company Detail
11.9.2 Mattel Business Overview
11.9.3 Mattel Licensed Merchandise and Services Introduction
11.9.4 Mattel Revenue in Licensed Merchandise and Services Business (2019-2024)
11.9.5 Mattel Recent Development
11.10 Bluestar Alliance
11.10.1 Bluestar Alliance Company Detail
11.10.2 Bluestar Alliance Business Overview
11.10.3 Bluestar Alliance Licensed Merchandise and Services Introduction
11.10.4 Bluestar Alliance Revenue in Licensed Merchandise and Services Business (2019-2024)
11.10.5 Bluestar Alliance Recent Development
11.11 Paramount Consumer Products (Paramount Global)
11.11.1 Paramount Consumer Products (Paramount Global) Company Detail
11.11.2 Paramount Consumer Products (Paramount Global) Business Overview
11.11.3 Paramount Consumer Products (Paramount Global) Licensed Merchandise and Services Introduction
11.11.4 Paramount Consumer Products (Paramount Global) Revenue in Licensed Merchandise and Services Business (2019-2024)
11.11.5 Paramount Consumer Products (Paramount Global) Recent Development
11.12 WHP Global
11.12.1 WHP Global Company Detail
11.12.2 WHP Global Business Overview
11.12.3 WHP Global Licensed Merchandise and Services Introduction
11.12.4 WHP Global Revenue in Licensed Merchandise and Services Business (2019-2024)
11.12.5 WHP Global Recent Development
11.13 General Motors
11.13.1 General Motors Company Detail
11.13.2 General Motors Business Overview
11.13.3 General Motors Licensed Merchandise and Services Introduction
11.13.4 General Motors Revenue in Licensed Merchandise and Services Business (2019-2024)
11.13.5 General Motors Recent Development
11.14 Electrolux
11.14.1 Electrolux Company Detail
11.14.2 Electrolux Business Overview
11.14.3 Electrolux Licensed Merchandise and Services Introduction
11.14.4 Electrolux Revenue in Licensed Merchandise and Services Business (2019-2024)
11.14.5 Electrolux Recent Development
11.15 Stanley Black & Decker
11.15.1 Stanley Black & Decker Company Detail
11.15.2 Stanley Black & Decker Business Overview
11.15.3 Stanley Black & Decker Licensed Merchandise and Services Introduction
11.15.4 Stanley Black & Decker Revenue in Licensed Merchandise and Services Business (2019-2024)
11.15.5 Stanley Black & Decker Recent Development
11.16 Sanrio
11.16.1 Sanrio Company Detail
11.16.2 Sanrio Business Overview
11.16.3 Sanrio Licensed Merchandise and Services Introduction
11.16.4 Sanrio Revenue in Licensed Merchandise and Services Business (2019-2024)
11.16.5 Sanrio Recent Development
11.17 Iconix Brand Group
11.17.1 Iconix Brand Group Company Detail
11.17.2 Iconix Brand Group Business Overview
11.17.3 Iconix Brand Group Licensed Merchandise and Services Introduction
11.17.4 Iconix Brand Group Revenue in Licensed Merchandise and Services Business (2019-2024)
11.17.5 Iconix Brand Group Recent Development
11.18 Procter & Gamble
11.18.1 Procter & Gamble Company Detail
11.18.2 Procter & Gamble Business Overview
11.18.3 Procter & Gamble Licensed Merchandise and Services Introduction
11.18.4 Procter & Gamble Revenue in Licensed Merchandise and Services Business (2019-2024)
11.18.5 Procter & Gamble Recent Development
11.19 BBC Studios
11.19.1 BBC Studios Company Detail
11.19.2 BBC Studios Business Overview
11.19.3 BBC Studios Licensed Merchandise and Services Introduction
11.19.4 BBC Studios Revenue in Licensed Merchandise and Services Business (2019-2024)
11.19.5 BBC Studios Recent Development
11.20 Kathy Ireland Worldwide
11.20.1 Kathy Ireland Worldwide Company Detail
11.20.2 Kathy Ireland Worldwide Business Overview
11.20.3 Kathy Ireland Worldwide Licensed Merchandise and Services Introduction
11.20.4 Kathy Ireland Worldwide Revenue in Licensed Merchandise and Services Business (2019-2024)
11.20.5 Kathy Ireland Worldwide Recent Development
11.21 Caterpillar
11.21.1 Caterpillar Company Detail
11.21.2 Caterpillar Business Overview
11.21.3 Caterpillar Licensed Merchandise and Services Introduction
11.21.4 Caterpillar Revenue in Licensed Merchandise and Services Business (2019-2024)
11.21.5 Caterpillar Recent Development
11.22 Whirlpool Corporation
11.22.1 Whirlpool Corporation Company Detail
11.22.2 Whirlpool Corporation Business Overview
11.22.3 Whirlpool Corporation Licensed Merchandise and Services Introduction
11.22.4 Whirlpool Corporation Revenue in Licensed Merchandise and Services Business (2019-2024)
11.22.5 Whirlpool Corporation Recent Development
11.23 Ferrari
11.23.1 Ferrari Company Detail
11.23.2 Ferrari Business Overview
11.23.3 Ferrari Licensed Merchandise and Services Introduction
11.23.4 Ferrari Revenue in Licensed Merchandise and Services Business (2019-2024)
11.23.5 Ferrari Recent Development
11.24 Major League Baseball
11.24.1 Major League Baseball Company Detail
11.24.2 Major League Baseball Business Overview
11.24.3 Major League Baseball Licensed Merchandise and Services Introduction
11.24.4 Major League Baseball Revenue in Licensed Merchandise and Services Business (2019-2024)
11.24.5 Major League Baseball Recent Development
11.25 NFL Players Association
11.25.1 NFL Players Association Company Detail
11.25.2 NFL Players Association Business Overview
11.25.3 NFL Players Association Licensed Merchandise and Services Introduction
11.25.4 NFL Players Association Revenue in Licensed Merchandise and Services Business (2019-2024)
11.25.5 NFL Players Association Recent Development
11.26 National Football League
11.26.1 National Football League Company Detail
11.26.2 National Football League Business Overview
11.26.3 National Football League Licensed Merchandise and Services Introduction
11.26.4 National Football League Revenue in Licensed Merchandise and Services Business (2019-2024)
11.26.5 National Football League Recent Development
11.27 Ford Motor Company
11.27.1 Ford Motor Company Company Detail
11.27.2 Ford Motor Company Business Overview
11.27.3 Ford Motor Company Licensed Merchandise and Services Introduction
11.27.4 Ford Motor Company Revenue in Licensed Merchandise and Services Business (2019-2024)
11.27.5 Ford Motor Company Recent Development
11.28 Rainbow
11.28.1 Rainbow Company Detail
11.28.2 Rainbow Business Overview
11.28.3 Rainbow Licensed Merchandise and Services Introduction
11.28.4 Rainbow Revenue in Licensed Merchandise and Services Business (2019-2024)
11.28.5 Rainbow Recent Development
11.29 Toei Animation
11.29.1 Toei Animation Company Detail
11.29.2 Toei Animation Business Overview
11.29.3 Toei Animation Licensed Merchandise and Services Introduction
11.29.4 Toei Animation Revenue in Licensed Merchandise and Services Business (2019-2024)
11.29.5 Toei Animation Recent Development
11.30 The Hershey Company
11.30.1 The Hershey Company Company Detail
11.30.2 The Hershey Company Business Overview
11.30.3 The Hershey Company Licensed Merchandise and Services Introduction
11.30.4 The Hershey Company Revenue in Licensed Merchandise and Services Business (2019-2024)
11.30.5 The Hershey Company Recent Development
11.31 National Basketball Association
11.31.1 National Basketball Association Company Detail
11.31.2 National Basketball Association Business Overview
11.31.3 National Basketball Association Licensed Merchandise and Services Introduction
11.31.4 National Basketball Association Revenue in Licensed Merchandise and Services Business (2019-2024)
11.31.5 National Basketball Association Recent Development
11.32 Sunkist Growers
11.32.1 Sunkist Growers Company Detail
11.32.2 Sunkist Growers Business Overview
11.32.3 Sunkist Growers Licensed Merchandise and Services Introduction
11.32.4 Sunkist Growers Revenue in Licensed Merchandise and Services Business (2019-2024)
11.32.5 Sunkist Growers Recent Development
11.33 PGA Tour
11.33.1 PGA Tour Company Detail
11.33.2 PGA Tour Business Overview
11.33.3 PGA Tour Licensed Merchandise and Services Introduction
11.33.4 PGA Tour Revenue in Licensed Merchandise and Services Business (2019-2024)
11.33.5 PGA Tour Recent Development
11.34 WWE
11.34.1 WWE Company Detail
11.34.2 WWE Business Overview
11.34.3 WWE Licensed Merchandise and Services Introduction
11.34.4 WWE Revenue in Licensed Merchandise and Services Business (2019-2024)
11.34.5 WWE Recent Development
11.35 Ralph Lauren
11.35.1 Ralph Lauren Company Detail
11.35.2 Ralph Lauren Business Overview
11.35.3 Ralph Lauren Licensed Merchandise and Services Introduction
11.35.4 Ralph Lauren Revenue in Licensed Merchandise and Services Business (2019-2024)
11.35.5 Ralph Lauren Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
List of Tables
Table 1. Global Licensed Merchandise and Services Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Apparels
Table 3. Key Players of Toys
Table 4. Key Players of Accessories
Table 5. Key Players of Home Decoration
Table 6. Key Players of Software/Video Games
Table 7. Key Players of Food and Beverage
Table 8. Key Players of Others
Table 9. Global Licensed Merchandise and Services Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 10. Global Licensed Merchandise and Services Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 11. Global Licensed Merchandise and Services Market Size by Region (2019-2024) & (US$ Million)
Table 12. Global Licensed Merchandise and Services Market Share by Region (2019-2024)
Table 13. Global Licensed Merchandise and Services Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 14. Global Licensed Merchandise and Services Market Share by Region (2025-2030)
Table 15. Licensed Merchandise and Services Market Trends
Table 16. Licensed Merchandise and Services Market Drivers
Table 17. Licensed Merchandise and Services Market Challenges
Table 18. Licensed Merchandise and Services Market Restraints
Table 19. Global Licensed Merchandise and Services Revenue by Players (2019-2024) & (US$ Million)
Table 20. Global Licensed Merchandise and Services Market Share by Players (2019-2024)
Table 21. Global Top Licensed Merchandise and Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Licensed Merchandise and Services as of 2023)
Table 22. Ranking of Global Top Licensed Merchandise and Services Companies by Revenue (US$ Million) in 2023
Table 23. Global 5 Largest Players Market Share by Licensed Merchandise and Services Revenue (CR5 and HHI) & (2019-2024)
Table 24. Key Players Headquarters and Area Served
Table 25. Key Players Licensed Merchandise and Services Product Solution and Service
Table 26. Date of Enter into Licensed Merchandise and Services Market
Table 27. Mergers & Acquisitions, Expansion Plans
Table 28. Global Licensed Merchandise and Services Market Size by Type (2019-2024) & (US$ Million)
Table 29. Global Licensed Merchandise and Services Revenue Market Share by Type (2019-2024)
Table 30. Global Licensed Merchandise and Services Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 31. Global Licensed Merchandise and Services Revenue Market Share by Type (2025-2030)
Table 32. Global Licensed Merchandise and Services Market Size by Application (2019-2024) & (US$ Million)
Table 33. Global Licensed Merchandise and Services Revenue Market Share by Application (2019-2024)
Table 34. Global Licensed Merchandise and Services Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 35. Global Licensed Merchandise and Services Revenue Market Share by Application (2025-2030)
Table 36. North America Licensed Merchandise and Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 37. North America Licensed Merchandise and Services Market Size by Country (2019-2024) & (US$ Million)
Table 38. North America Licensed Merchandise and Services Market Size by Country (2025-2030) & (US$ Million)
Table 39. Europe Licensed Merchandise and Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 40. Europe Licensed Merchandise and Services Market Size by Country (2019-2024) & (US$ Million)
Table 41. Europe Licensed Merchandise and Services Market Size by Country (2025-2030) & (US$ Million)
Table 42. Asia-Pacific Licensed Merchandise and Services Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 43. Asia-Pacific Licensed Merchandise and Services Market Size by Region (2019-2024) & (US$ Million)
Table 44. Asia-Pacific Licensed Merchandise and Services Market Size by Region (2025-2030) & (US$ Million)
Table 45. Latin America Licensed Merchandise and Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 46. Latin America Licensed Merchandise and Services Market Size by Country (2019-2024) & (US$ Million)
Table 47. Latin America Licensed Merchandise and Services Market Size by Country (2025-2030) & (US$ Million)
Table 48. Middle East & Africa Licensed Merchandise and Services Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 49. Middle East & Africa Licensed Merchandise and Services Market Size by Country (2019-2024) & (US$ Million)
Table 50. Middle East & Africa Licensed Merchandise and Services Market Size by Country (2025-2030) & (US$ Million)
Table 51. The Walt Disney Company Company Detail
Table 52. The Walt Disney Company Business Overview
Table 53. The Walt Disney Company Licensed Merchandise and Services Product
Table 54. The Walt Disney Company Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 55. The Walt Disney Company Recent Development
Table 56. Dotdash Meredith Company Detail
Table 57. Dotdash Meredith Business Overview
Table 58. Dotdash Meredith Licensed Merchandise and Services Product
Table 59. Dotdash Meredith Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 60. Dotdash Meredith Recent Development
Table 61. Authentic Brands Group Company Detail
Table 62. Authentic Brands Group Business Overview
Table 63. Authentic Brands Group Licensed Merchandise and Services Product
Table 64. Authentic Brands Group Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 65. Authentic Brands Group Recent Development
Table 66. Warner Bros. Consumer Products (WarnerMedia) Company Detail
Table 67. Warner Bros. Consumer Products (WarnerMedia) Business Overview
Table 68. Warner Bros. Consumer Products (WarnerMedia) Licensed Merchandise and Services Product
Table 69. Warner Bros. Consumer Products (WarnerMedia) Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 70. Warner Bros. Consumer Products (WarnerMedia) Recent Development
Table 71. Universal Brand Development (NBC Universal) Company Detail
Table 72. Universal Brand Development (NBC Universal) Business Overview
Table 73. Universal Brand Development (NBC Universal) Licensed Merchandise and Services Product
Table 74. Universal Brand Development (NBC Universal) Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 75. Universal Brand Development (NBC Universal) Recent Development
Table 76. PVH Corp. Company Detail
Table 77. PVH Corp. Business Overview
Table 78. PVH Corp. Licensed Merchandise and Services Product
Table 79. PVH Corp. Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 80. PVH Corp. Recent Development
Table 81. Hasbro Company Detail
Table 82. Hasbro Business Overview
Table 83. Hasbro Licensed Merchandise and Services Product
Table 84. Hasbro Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 85. Hasbro Recent Development
Table 86. The Pokémon Company International Company Detail
Table 87. The Pokémon Company International Business Overview
Table 88. The Pokémon Company International Licensed Merchandise and Services Product
Table 89. The Pokémon Company International Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 90. The Pokémon Company International Recent Development
Table 91. Mattel Company Detail
Table 92. Mattel Business Overview
Table 93. Mattel Licensed Merchandise and Services Product
Table 94. Mattel Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 95. Mattel Recent Development
Table 96. Bluestar Alliance Company Detail
Table 97. Bluestar Alliance Business Overview
Table 98. Bluestar Alliance Licensed Merchandise and Services Product
Table 99. Bluestar Alliance Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 100. Bluestar Alliance Recent Development
Table 101. Paramount Consumer Products (Paramount Global) Company Detail
Table 102. Paramount Consumer Products (Paramount Global) Business Overview
Table 103. Paramount Consumer Products (Paramount Global) Licensed Merchandise and Services Product
Table 104. Paramount Consumer Products (Paramount Global) Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 105. Paramount Consumer Products (Paramount Global) Recent Development
Table 106. WHP Global Company Detail
Table 107. WHP Global Business Overview
Table 108. WHP Global Licensed Merchandise and Services Product
Table 109. WHP Global Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 110. WHP Global Recent Development
Table 111. General Motors Company Detail
Table 112. General Motors Business Overview
Table 113. General Motors Licensed Merchandise and Services Product
Table 114. General Motors Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 115. General Motors Recent Development
Table 116. Electrolux Company Detail
Table 117. Electrolux Business Overview
Table 118. Electrolux Licensed Merchandise and Services Product
Table 119. Electrolux Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 120. Electrolux Recent Development
Table 121. Stanley Black & Decker Company Detail
Table 122. Stanley Black & Decker Business Overview
Table 123. Stanley Black & Decker Licensed Merchandise and Services Product
Table 124. Stanley Black & Decker Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 125. Stanley Black & Decker Recent Development
Table 126. Sanrio Company Detail
Table 127. Sanrio Business Overview
Table 128. Sanrio Licensed Merchandise and Services Product
Table 129. Sanrio Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 130. Sanrio Recent Development
Table 131. Iconix Brand Group Company Detail
Table 132. Iconix Brand Group Business Overview
Table 133. Iconix Brand Group Licensed Merchandise and Services Product
Table 134. Iconix Brand Group Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 135. Iconix Brand Group Recent Development
Table 136. Procter & Gamble Company Detail
Table 137. Procter & Gamble Business Overview
Table 138. Procter & Gamble Licensed Merchandise and Services Product
Table 139. Procter & Gamble Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 140. Procter & Gamble Recent Development
Table 141. BBC Studios Company Detail
Table 142. BBC Studios Business Overview
Table 143. BBC Studios Licensed Merchandise and Services Product
Table 144. BBC Studios Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 145. BBC Studios Recent Development
Table 146. Kathy Ireland Worldwide Company Detail
Table 147. Kathy Ireland Worldwide Business Overview
Table 148. Kathy Ireland Worldwide Licensed Merchandise and Services Product
Table 149. Kathy Ireland Worldwide Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 150. Kathy Ireland Worldwide Recent Development
Table 151. Caterpillar Company Detail
Table 152. Caterpillar Business Overview
Table 153. Caterpillar Licensed Merchandise and Services Product
Table 154. Caterpillar Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 155. Caterpillar Recent Development
Table 156. Whirlpool Corporation Company Detail
Table 157. Whirlpool Corporation Business Overview
Table 158. Whirlpool Corporation Licensed Merchandise and Services Product
Table 159. Whirlpool Corporation Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 160. Whirlpool Corporation Recent Development
Table 161. Ferrari Company Detail
Table 162. Ferrari Business Overview
Table 163. Ferrari Licensed Merchandise and Services Product
Table 164. Ferrari Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 165. Ferrari Recent Development
Table 166. Major League Baseball Company Detail
Table 167. Major League Baseball Business Overview
Table 168. Major League Baseball Licensed Merchandise and Services Product
Table 169. Major League Baseball Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 170. Major League Baseball Recent Development
Table 171. NFL Players Association Company Detail
Table 172. NFL Players Association Business Overview
Table 173. NFL Players Association Licensed Merchandise and Services Product
Table 174. NFL Players Association Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 175. NFL Players Association Recent Development
Table 176. National Football League Company Detail
Table 177. National Football League Business Overview
Table 178. National Football League Licensed Merchandise and Services Product
Table 179. National Football League Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 180. National Football League Recent Development
Table 181. Ford Motor Company Company Detail
Table 182. Ford Motor Company Business Overview
Table 183. Ford Motor Company Licensed Merchandise and Services Product
Table 184. Ford Motor Company Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 185. Ford Motor Company Recent Development
Table 186. Rainbow Company Detail
Table 187. Rainbow Business Overview
Table 188. Rainbow Licensed Merchandise and Services Product
Table 189. Rainbow Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 190. Rainbow Recent Development
Table 191. Toei Animation Company Detail
Table 192. Toei Animation Business Overview
Table 193. Toei Animation Licensed Merchandise and Services Product
Table 194. Toei Animation Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 195. Toei Animation Recent Development
Table 196. The Hershey Company Company Detail
Table 197. The Hershey Company Business Overview
Table 198. The Hershey Company Licensed Merchandise and Services Product
Table 199. The Hershey Company Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 200. The Hershey Company Recent Development
Table 201. National Basketball Association Company Detail
Table 202. National Basketball Association Business Overview
Table 203. National Basketball Association Licensed Merchandise and Services Product
Table 204. National Basketball Association Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 205. National Basketball Association Recent Development
Table 206. Sunkist Growers Company Detail
Table 207. Sunkist Growers Business Overview
Table 208. Sunkist Growers Licensed Merchandise and Services Product
Table 209. Sunkist Growers Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 210. Sunkist Growers Recent Development
Table 211. PGA Tour Company Detail
Table 212. PGA Tour Business Overview
Table 213. PGA Tour Licensed Merchandise and Services Product
Table 214. PGA Tour Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 215. PGA Tour Recent Development
Table 216. WWE Company Detail
Table 217. WWE Business Overview
Table 218. WWE Licensed Merchandise and Services Product
Table 219. WWE Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 220. WWE Recent Development
Table 221. Ralph Lauren Company Detail
Table 222. Ralph Lauren Business Overview
Table 223. Ralph Lauren Licensed Merchandise and Services Product
Table 224. Ralph Lauren Revenue in Licensed Merchandise and Services Business (2019-2024) & (US$ Million)
Table 225. Ralph Lauren Recent Development
Table 226. Research Programs/Design for This Report
Table 227. Key Data Information from Secondary Sources
Table 228. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Licensed Merchandise and Services Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Licensed Merchandise and Services Market Share by Type: 2023 VS 2030
Figure 3. Apparels Features
Figure 4. Toys Features
Figure 5. Accessories Features
Figure 6. Home Decoration Features
Figure 7. Software/Video Games Features
Figure 8. Food and Beverage Features
Figure 9. Others Features
Figure 10. Global Licensed Merchandise and Services Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 11. Global Licensed Merchandise and Services Market Share by Application: 2023 VS 2030
Figure 12. Entertainment Case Studies
Figure 13. Corporate Trademarks/Brand Case Studies
Figure 14. Fashion Case Studies
Figure 15. Sports Case Studies
Figure 16. Others Case Studies
Figure 17. Licensed Merchandise and Services Report Years Considered
Figure 18. Global Licensed Merchandise and Services Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 19. Global Licensed Merchandise and Services Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 20. Global Licensed Merchandise and Services Market Share by Region: 2023 VS 2030
Figure 21. Global Licensed Merchandise and Services Market Share by Players in 2023
Figure 22. Global Top Licensed Merchandise and Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Licensed Merchandise and Services as of 2023)
Figure 23. The Top 10 and 5 Players Market Share by Licensed Merchandise and Services Revenue in 2023
Figure 24. North America Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. North America Licensed Merchandise and Services Market Share by Country (2019-2030)
Figure 26. United States Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. Canada Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. Europe Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Europe Licensed Merchandise and Services Market Share by Country (2019-2030)
Figure 30. Germany Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. France Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. U.K. Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Italy Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. Russia Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Nordic Countries Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Asia-Pacific Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Asia-Pacific Licensed Merchandise and Services Market Share by Region (2019-2030)
Figure 38. China Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Japan Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. South Korea Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Southeast Asia Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 42. India Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Australia Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Latin America Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. Latin America Licensed Merchandise and Services Market Share by Country (2019-2030)
Figure 46. Mexico Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Brazil Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. Middle East & Africa Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 49. Middle East & Africa Licensed Merchandise and Services Market Share by Country (2019-2030)
Figure 50. Turkey Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 51. Saudi Arabia Licensed Merchandise and Services Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 52. The Walt Disney Company Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 53. Dotdash Meredith Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 54. Authentic Brands Group Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 55. Warner Bros. Consumer Products (WarnerMedia) Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 56. Universal Brand Development (NBC Universal) Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 57. PVH Corp. Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 58. Hasbro Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 59. The Pokémon Company International Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 60. Mattel Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 61. Bluestar Alliance Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 62. Paramount Consumer Products (Paramount Global) Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 63. WHP Global Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 64. General Motors Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 65. Electrolux Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 66. Stanley Black & Decker Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 67. Sanrio Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 68. Iconix Brand Group Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 69. Procter & Gamble Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 70. BBC Studios Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 71. Kathy Ireland Worldwide Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 72. Caterpillar Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 73. Whirlpool Corporation Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 74. Ferrari Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 75. Major League Baseball Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 76. NFL Players Association Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 77. National Football League Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 78. Ford Motor Company Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 79. Rainbow Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 80. Toei Animation Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 81. The Hershey Company Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 82. National Basketball Association Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 83. Sunkist Growers Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 84. PGA Tour Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 85. WWE Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 86. Ralph Lauren Revenue Growth Rate in Licensed Merchandise and Services Business (2019-2024)
Figure 87. Bottom-up and Top-down Approaches for This Report
Figure 88. Data Triangulation
Figure 89. Key Executives Interviewed

Published By : QY Research

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