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Global Marketing Analytics Market Research Report 2025
Synopsis
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.Marketing analytic is based on understanding and keeping in touch with customers.Analyzing solutions enables them to track the impact of actions taken.
The global Marketing Analytics market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Analytics in Retail and Consumer Goods is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Analytics include Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS and Teradata, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics.
Report Scope
The Marketing Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Google
Adobe
Salesforce
Oracle
Accenture
IBM
Wipro Corporation
SAS
Teradata
Microsoft Corporation
McKinsey & Company
Harte Hank
Pegasystems
NGData
Experian
Tableau Software
GoodData
Neustar
Segment by Type
By Modality
Software Platform
Professional Services
Hosting Service
By Marketing Mode
Social Media Marketing
Email Marketing
SEO Marketing
Pay Per Click Marketing
Display Marketing
Video Marketing
Content Marketing
Campaign Management Marketing
By Metrics
Based On Open Rates
Based On Click-Through Rates
Segment by Application
Retail and Consumer Goods
Healthcare
Travel and Hospitality
Automotive
Telecommunication
Education
Manufacturing
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.Marketing analytic is based on understanding and keeping in touch with customers.Analyzing solutions enables them to track the impact of actions taken.
The global Marketing Analytics market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Analytics in Retail and Consumer Goods is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Analytics include Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS and Teradata, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics.
Report Scope
The Marketing Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe
Salesforce
Oracle
Accenture
IBM
Wipro Corporation
SAS
Teradata
Microsoft Corporation
McKinsey & Company
Harte Hank
Pegasystems
NGData
Experian
Tableau Software
GoodData
Neustar
Segment by Type
By Modality
Software Platform
Professional Services
Hosting Service
By Marketing Mode
Social Media Marketing
Email Marketing
SEO Marketing
Pay Per Click Marketing
Display Marketing
Video Marketing
Content Marketing
Campaign Management Marketing
By Metrics
Based On Open Rates
Based On Click-Through Rates
Segment by Application
Retail and Consumer Goods
Healthcare
Travel and Hospitality
Automotive
Telecommunication
Education
Manufacturing
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis By Modality
1.2.1 Global Marketing Analytics Market Size Growth Rate By Modality: 2019 VS 2023 VS 2030
1.2.2 Software Platform
1.2.3 Professional Services
1.2.4 Hosting Service
1.3 Market by Application
1.3.1 Global Marketing Analytics Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail and Consumer Goods
1.3.3 Healthcare
1.3.4 Travel and Hospitality
1.3.5 Automotive
1.3.6 Telecommunication
1.3.7 Education
1.3.8 Manufacturing
1.3.9 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Market Perspective (2019-2030)
2.2 Marketing Analytics Growth Trends by Region
2.2.1 Global Marketing Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Analytics Historic Market Size by Region (2019-2024)
2.2.3 Marketing Analytics Forecasted Market Size by Region (2025-2030)
2.3 Marketing Analytics Market Dynamics
2.3.1 Marketing Analytics Industry Trends
2.3.2 Marketing Analytics Market Drivers
2.3.3 Marketing Analytics Market Challenges
2.3.4 Marketing Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Players by Revenue
3.1.1 Global Top Marketing Analytics Players by Revenue (2019-2024)
3.1.2 Global Marketing Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Analytics Revenue
3.4 Global Marketing Analytics Market Concentration Ratio
3.4.1 Global Marketing Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Revenue in 2023
3.5 Marketing Analytics Key Players Head office and Area Served
3.6 Key Players Marketing Analytics Product Solution and Service
3.7 Date of Enter into Marketing Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Breakdown Data by Type
4.1 Global Marketing Analytics Historic Market Size by Type (2019-2024)
4.2 Global Marketing Analytics Forecasted Market Size by Type (2025-2030)
5 Marketing Analytics Breakdown Data by Application
5.1 Global Marketing Analytics Historic Market Size by Application (2019-2024)
5.2 Global Marketing Analytics Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Analytics Market Size (2019-2030)
6.2 North America Marketing Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Analytics Market Size by Country (2019-2024)
6.4 North America Marketing Analytics Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Analytics Market Size (2019-2030)
7.2 Europe Marketing Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Analytics Market Size by Country (2019-2024)
7.4 Europe Marketing Analytics Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Market Size (2019-2030)
8.2 Asia-Pacific Marketing Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Analytics Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Analytics Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Analytics Market Size (2019-2030)
9.2 Latin America Marketing Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Analytics Market Size by Country (2019-2024)
9.4 Latin America Marketing Analytics Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Market Size (2019-2030)
10.2 Middle East & Africa Marketing Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Analytics Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Analytics Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Marketing Analytics Introduction
11.1.4 Google Revenue in Marketing Analytics Business (2019-2024)
11.1.5 Google Recent Development
11.2 Adobe
11.2.1 Adobe Company Detail
11.2.2 Adobe Business Overview
11.2.3 Adobe Marketing Analytics Introduction
11.2.4 Adobe Revenue in Marketing Analytics Business (2019-2024)
11.2.5 Adobe Recent Development
11.3 Salesforce
11.3.1 Salesforce Company Detail
11.3.2 Salesforce Business Overview
11.3.3 Salesforce Marketing Analytics Introduction
11.3.4 Salesforce Revenue in Marketing Analytics Business (2019-2024)
11.3.5 Salesforce Recent Development
11.4 Oracle
11.4.1 Oracle Company Detail
11.4.2 Oracle Business Overview
11.4.3 Oracle Marketing Analytics Introduction
11.4.4 Oracle Revenue in Marketing Analytics Business (2019-2024)
11.4.5 Oracle Recent Development
11.5 Accenture
11.5.1 Accenture Company Detail
11.5.2 Accenture Business Overview
11.5.3 Accenture Marketing Analytics Introduction
11.5.4 Accenture Revenue in Marketing Analytics Business (2019-2024)
11.5.5 Accenture Recent Development
11.6 IBM
11.6.1 IBM Company Detail
11.6.2 IBM Business Overview
11.6.3 IBM Marketing Analytics Introduction
11.6.4 IBM Revenue in Marketing Analytics Business (2019-2024)
11.6.5 IBM Recent Development
11.7 Wipro Corporation
11.7.1 Wipro Corporation Company Detail
11.7.2 Wipro Corporation Business Overview
11.7.3 Wipro Corporation Marketing Analytics Introduction
11.7.4 Wipro Corporation Revenue in Marketing Analytics Business (2019-2024)
11.7.5 Wipro Corporation Recent Development
11.8 SAS
11.8.1 SAS Company Detail
11.8.2 SAS Business Overview
11.8.3 SAS Marketing Analytics Introduction
11.8.4 SAS Revenue in Marketing Analytics Business (2019-2024)
11.8.5 SAS Recent Development
11.9 Teradata
11.9.1 Teradata Company Detail
11.9.2 Teradata Business Overview
11.9.3 Teradata Marketing Analytics Introduction
11.9.4 Teradata Revenue in Marketing Analytics Business (2019-2024)
11.9.5 Teradata Recent Development
11.10 Microsoft Corporation
11.10.1 Microsoft Corporation Company Detail
11.10.2 Microsoft Corporation Business Overview
11.10.3 Microsoft Corporation Marketing Analytics Introduction
11.10.4 Microsoft Corporation Revenue in Marketing Analytics Business (2019-2024)
11.10.5 Microsoft Corporation Recent Development
11.11 McKinsey & Company
11.11.1 McKinsey & Company Company Detail
11.11.2 McKinsey & Company Business Overview
11.11.3 McKinsey & Company Marketing Analytics Introduction
11.11.4 McKinsey & Company Revenue in Marketing Analytics Business (2019-2024)
11.11.5 McKinsey & Company Recent Development
11.12 Harte Hank
11.12.1 Harte Hank Company Detail
11.12.2 Harte Hank Business Overview
11.12.3 Harte Hank Marketing Analytics Introduction
11.12.4 Harte Hank Revenue in Marketing Analytics Business (2019-2024)
11.12.5 Harte Hank Recent Development
11.13 Pegasystems
11.13.1 Pegasystems Company Detail
11.13.2 Pegasystems Business Overview
11.13.3 Pegasystems Marketing Analytics Introduction
11.13.4 Pegasystems Revenue in Marketing Analytics Business (2019-2024)
11.13.5 Pegasystems Recent Development
11.14 NGData
11.14.1 NGData Company Detail
11.14.2 NGData Business Overview
11.14.3 NGData Marketing Analytics Introduction
11.14.4 NGData Revenue in Marketing Analytics Business (2019-2024)
11.14.5 NGData Recent Development
11.15 Experian
11.15.1 Experian Company Detail
11.15.2 Experian Business Overview
11.15.3 Experian Marketing Analytics Introduction
11.15.4 Experian Revenue in Marketing Analytics Business (2019-2024)
11.15.5 Experian Recent Development
11.16 Tableau Software
11.16.1 Tableau Software Company Detail
11.16.2 Tableau Software Business Overview
11.16.3 Tableau Software Marketing Analytics Introduction
11.16.4 Tableau Software Revenue in Marketing Analytics Business (2019-2024)
11.16.5 Tableau Software Recent Development
11.17 GoodData
11.17.1 GoodData Company Detail
11.17.2 GoodData Business Overview
11.17.3 GoodData Marketing Analytics Introduction
11.17.4 GoodData Revenue in Marketing Analytics Business (2019-2024)
11.17.5 GoodData Recent Development
11.18 Neustar
11.18.1 Neustar Company Detail
11.18.2 Neustar Business Overview
11.18.3 Neustar Marketing Analytics Introduction
11.18.4 Neustar Revenue in Marketing Analytics Business (2019-2024)
11.18.5 Neustar Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of TablesList of Tables
Table 1. Global Marketing Analytics Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Software Platform
Table 3. Key Players of Professional Services
Table 4. Key Players of Hosting Service
Table 5. Global Marketing Analytics Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 6. Global Marketing Analytics Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 7. Global Marketing Analytics Market Size by Region (2019-2024) & (US$ Million)
Table 8. Global Marketing Analytics Market Share by Region (2019-2024)
Table 9. Global Marketing Analytics Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 10. Global Marketing Analytics Market Share by Region (2025-2030)
Table 11. Marketing Analytics Market Trends
Table 12. Marketing Analytics Market Drivers
Table 13. Marketing Analytics Market Challenges
Table 14. Marketing Analytics Market Restraints
Table 15. Global Marketing Analytics Revenue by Players (2019-2024) & (US$ Million)
Table 16. Global Marketing Analytics Market Share by Players (2019-2024)
Table 17. Global Top Marketing Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2023)
Table 18. Ranking of Global Top Marketing Analytics Companies by Revenue (US$ Million) in 2023
Table 19. Global 5 Largest Players Market Share by Marketing Analytics Revenue (CR5 and HHI) & (2019-2024)
Table 20. Key Players Headquarters and Area Served
Table 21. Key Players Marketing Analytics Product Solution and Service
Table 22. Date of Enter into Marketing Analytics Market
Table 23. Mergers & Acquisitions, Expansion Plans
Table 24. Global Marketing Analytics Market Size by Type (2019-2024) & (US$ Million)
Table 25. Global Marketing Analytics Revenue Market Share by Type (2019-2024)
Table 26. Global Marketing Analytics Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 27. Global Marketing Analytics Revenue Market Share by Type (2025-2030)
Table 28. Global Marketing Analytics Market Size by Application (2019-2024) & (US$ Million)
Table 29. Global Marketing Analytics Revenue Market Share by Application (2019-2024)
Table 30. Global Marketing Analytics Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 31. Global Marketing Analytics Revenue Market Share by Application (2025-2030)
Table 32. North America Marketing Analytics Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 33. North America Marketing Analytics Market Size by Country (2019-2024) & (US$ Million)
Table 34. North America Marketing Analytics Market Size by Country (2025-2030) & (US$ Million)
Table 35. Europe Marketing Analytics Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 36. Europe Marketing Analytics Market Size by Country (2019-2024) & (US$ Million)
Table 37. Europe Marketing Analytics Market Size by Country (2025-2030) & (US$ Million)
Table 38. Asia-Pacific Marketing Analytics Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 39. Asia-Pacific Marketing Analytics Market Size by Region (2019-2024) & (US$ Million)
Table 40. Asia-Pacific Marketing Analytics Market Size by Region (2025-2030) & (US$ Million)
Table 41. Latin America Marketing Analytics Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 42. Latin America Marketing Analytics Market Size by Country (2019-2024) & (US$ Million)
Table 43. Latin America Marketing Analytics Market Size by Country (2025-2030) & (US$ Million)
Table 44. Middle East & Africa Marketing Analytics Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 45. Middle East & Africa Marketing Analytics Market Size by Country (2019-2024) & (US$ Million)
Table 46. Middle East & Africa Marketing Analytics Market Size by Country (2025-2030) & (US$ Million)
Table 47. Google Company Detail
Table 48. Google Business Overview
Table 49. Google Marketing Analytics Product
Table 50. Google Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 51. Google Recent Development
Table 52. Adobe Company Detail
Table 53. Adobe Business Overview
Table 54. Adobe Marketing Analytics Product
Table 55. Adobe Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 56. Adobe Recent Development
Table 57. Salesforce Company Detail
Table 58. Salesforce Business Overview
Table 59. Salesforce Marketing Analytics Product
Table 60. Salesforce Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 61. Salesforce Recent Development
Table 62. Oracle Company Detail
Table 63. Oracle Business Overview
Table 64. Oracle Marketing Analytics Product
Table 65. Oracle Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 66. Oracle Recent Development
Table 67. Accenture Company Detail
Table 68. Accenture Business Overview
Table 69. Accenture Marketing Analytics Product
Table 70. Accenture Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 71. Accenture Recent Development
Table 72. IBM Company Detail
Table 73. IBM Business Overview
Table 74. IBM Marketing Analytics Product
Table 75. IBM Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 76. IBM Recent Development
Table 77. Wipro Corporation Company Detail
Table 78. Wipro Corporation Business Overview
Table 79. Wipro Corporation Marketing Analytics Product
Table 80. Wipro Corporation Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 81. Wipro Corporation Recent Development
Table 82. SAS Company Detail
Table 83. SAS Business Overview
Table 84. SAS Marketing Analytics Product
Table 85. SAS Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 86. SAS Recent Development
Table 87. Teradata Company Detail
Table 88. Teradata Business Overview
Table 89. Teradata Marketing Analytics Product
Table 90. Teradata Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 91. Teradata Recent Development
Table 92. Microsoft Corporation Company Detail
Table 93. Microsoft Corporation Business Overview
Table 94. Microsoft Corporation Marketing Analytics Product
Table 95. Microsoft Corporation Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 96. Microsoft Corporation Recent Development
Table 97. McKinsey & Company Company Detail
Table 98. McKinsey & Company Business Overview
Table 99. McKinsey & Company Marketing Analytics Product
Table 100. McKinsey & Company Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 101. McKinsey & Company Recent Development
Table 102. Harte Hank Company Detail
Table 103. Harte Hank Business Overview
Table 104. Harte Hank Marketing Analytics Product
Table 105. Harte Hank Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 106. Harte Hank Recent Development
Table 107. Pegasystems Company Detail
Table 108. Pegasystems Business Overview
Table 109. Pegasystems Marketing Analytics Product
Table 110. Pegasystems Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 111. Pegasystems Recent Development
Table 112. NGData Company Detail
Table 113. NGData Business Overview
Table 114. NGData Marketing Analytics Product
Table 115. NGData Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 116. NGData Recent Development
Table 117. Experian Company Detail
Table 118. Experian Business Overview
Table 119. Experian Marketing Analytics Product
Table 120. Experian Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 121. Experian Recent Development
Table 122. Tableau Software Company Detail
Table 123. Tableau Software Business Overview
Table 124. Tableau Software Marketing Analytics Product
Table 125. Tableau Software Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 126. Tableau Software Recent Development
Table 127. GoodData Company Detail
Table 128. GoodData Business Overview
Table 129. GoodData Marketing Analytics Product
Table 130. GoodData Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 131. GoodData Recent Development
Table 132. Neustar Company Detail
Table 133. Neustar Business Overview
Table 134. Neustar Marketing Analytics Product
Table 135. Neustar Revenue in Marketing Analytics Business (2019-2024) & (US$ Million)
Table 136. Neustar Recent Development
Table 137. Research Programs/Design for This Report
Table 138. Key Data Information from Secondary Sources
Table 139. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Marketing Analytics Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Marketing Analytics Market Share by Type: 2023 VS 2030
Figure 3. Software Platform Features
Figure 4. Professional Services Features
Figure 5. Hosting Service Features
Figure 6. Global Marketing Analytics Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 7. Global Marketing Analytics Market Share by Application: 2023 VS 2030
Figure 8. Retail and Consumer Goods Case Studies
Figure 9. Healthcare Case Studies
Figure 10. Travel and Hospitality Case Studies
Figure 11. Automotive Case Studies
Figure 12. Telecommunication Case Studies
Figure 13. Education Case Studies
Figure 14. Manufacturing Case Studies
Figure 15. Other Case Studies
Figure 16. Marketing Analytics Report Years Considered
Figure 17. Global Marketing Analytics Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 18. Global Marketing Analytics Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 19. Global Marketing Analytics Market Share by Region: 2023 VS 2030
Figure 20. Global Marketing Analytics Market Share by Players in 2023
Figure 21. Global Top Marketing Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2023)
Figure 22. The Top 10 and 5 Players Market Share by Marketing Analytics Revenue in 2023
Figure 23. North America Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. North America Marketing Analytics Market Share by Country (2019-2030)
Figure 25. United States Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 26. Canada Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. Europe Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. Europe Marketing Analytics Market Share by Country (2019-2030)
Figure 29. Germany Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. France Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. U.K. Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Italy Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Russia Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. Nordic Countries Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Asia-Pacific Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Asia-Pacific Marketing Analytics Market Share by Region (2019-2030)
Figure 37. China Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. Japan Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. South Korea Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Southeast Asia Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. India Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 42. Australia Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Latin America Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Latin America Marketing Analytics Market Share by Country (2019-2030)
Figure 45. Mexico Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 46. Brazil Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Middle East & Africa Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. Middle East & Africa Marketing Analytics Market Share by Country (2019-2030)
Figure 49. Turkey Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 50. Saudi Arabia Marketing Analytics Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 51. Google Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 52. Adobe Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 53. Salesforce Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 54. Oracle Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 55. Accenture Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 56. IBM Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 57. Wipro Corporation Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 58. SAS Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 59. Teradata Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 60. Microsoft Corporation Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 61. McKinsey & Company Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 62. Harte Hank Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 63. Pegasystems Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 64. NGData Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 65. Experian Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 66. Tableau Software Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 67. GoodData Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 68. Neustar Revenue Growth Rate in Marketing Analytics Business (2019-2024)
Figure 69. Bottom-up and Top-down Approaches for This Report
Figure 70. Data Triangulation
Figure 71. Key Executives Interviewed
Published By : QY Research
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