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Global Marketing Analytics Software Market Research Report 2025
Synopsis
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
The global Marketing Analytics Software market was valued at US$ 2959.1 million in 2023 and is anticipated to reach US$ 6236.8 million by 2030, witnessing a CAGR of 11.1% during the forecast period 2024-2030.
In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.
France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Software.
Report Scope
The Marketing Analytics Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics Software market comprehensively. Regional market sizes, concerning products by End User, by Vertical Industry, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by End User, by Vertical Industry, and by regions.
Market Segmentation
By Company
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Segment by End User
SMEs
Large Enterprises
Segment by Vertical Industry
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by End User, by Vertical Industry, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Vertical Industry, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
The global Marketing Analytics Software market was valued at US$ 2959.1 million in 2023 and is anticipated to reach US$ 6236.8 million by 2030, witnessing a CAGR of 11.1% during the forecast period 2024-2030.
In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.
France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Software.
Report Scope
The Marketing Analytics Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics Software market comprehensively. Regional market sizes, concerning products by End User, by Vertical Industry, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by End User, by Vertical Industry, and by regions.
Market Segmentation
By Company
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Segment by End User
SMEs
Large Enterprises
Segment by Vertical Industry
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by End User, by Vertical Industry, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Vertical Industry, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by End User
1.2.1 Global Marketing Analytics Software Market Size Growth Rate by End User: 2019 VS 2023 VS 2030
1.2.2 SMEs
1.2.3 Large Enterprises
1.3 Market by Vertical Industry
1.3.1 Global Marketing Analytics Software Market Growth by Vertical Industry: 2019 VS 2023 VS 2030
1.3.2 Retail & eCommerce
1.3.3 Banking & Insurance
1.3.4 Media & Entertaiment
1.3.5 Travel & Hospitality
1.3.6 Education
1.3.7 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Software Market Perspective (2019-2030)
2.2 Marketing Analytics Software Growth Trends by Region
2.2.1 Global Marketing Analytics Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Analytics Software Historic Market Size by Region (2019-2024)
2.2.3 Marketing Analytics Software Forecasted Market Size by Region (2025-2030)
2.3 Marketing Analytics Software Market Dynamics
2.3.1 Marketing Analytics Software Industry Trends
2.3.2 Marketing Analytics Software Market Drivers
2.3.3 Marketing Analytics Software Market Challenges
2.3.4 Marketing Analytics Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Software Players by Revenue
3.1.1 Global Top Marketing Analytics Software Players by Revenue (2019-2024)
3.1.2 Global Marketing Analytics Software Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Analytics Software Revenue
3.4 Global Marketing Analytics Software Market Concentration Ratio
3.4.1 Global Marketing Analytics Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Software Revenue in 2023
3.5 Marketing Analytics Software Key Players Head office and Area Served
3.6 Key Players Marketing Analytics Software Product Solution and Service
3.7 Date of Enter into Marketing Analytics Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Software Breakdown Data by End User
4.1 Global Marketing Analytics Software Historic Market Size by End User (2019-2024)
4.2 Global Marketing Analytics Software Forecasted Market Size by End User (2025-2030)
5 Marketing Analytics Software Breakdown Data by Vertical Industry
5.1 Global Marketing Analytics Software Historic Market Size by Vertical Industry (2019-2024)
5.2 Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2025-2030)
6 North America
6.1 North America Marketing Analytics Software Market Size (2019-2030)
6.2 North America Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Analytics Software Market Size by Country (2019-2024)
6.4 North America Marketing Analytics Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Analytics Software Market Size (2019-2030)
7.2 Europe Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Analytics Software Market Size by Country (2019-2024)
7.4 Europe Marketing Analytics Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Software Market Size (2019-2030)
8.2 Asia-Pacific Marketing Analytics Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Analytics Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Analytics Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Analytics Software Market Size (2019-2030)
9.2 Latin America Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Analytics Software Market Size by Country (2019-2024)
9.4 Latin America Marketing Analytics Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Software Market Size (2019-2030)
10.2 Middle East & Africa Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Analytics Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Analytics Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Detail
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Analytics Software Introduction
11.1.4 HubSpot Revenue in Marketing Analytics Software Business (2019-2024)
11.1.5 HubSpot Recent Development
11.2 Semrush
11.2.1 Semrush Company Detail
11.2.2 Semrush Business Overview
11.2.3 Semrush Marketing Analytics Software Introduction
11.2.4 Semrush Revenue in Marketing Analytics Software Business (2019-2024)
11.2.5 Semrush Recent Development
11.3 Looker Data Sciences (Google)
11.3.1 Looker Data Sciences (Google) Company Detail
11.3.2 Looker Data Sciences (Google) Business Overview
11.3.3 Looker Data Sciences (Google) Marketing Analytics Software Introduction
11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Software Business (2019-2024)
11.3.5 Looker Data Sciences (Google) Recent Development
11.4 Insider.
11.4.1 Insider. Company Detail
11.4.2 Insider. Business Overview
11.4.3 Insider. Marketing Analytics Software Introduction
11.4.4 Insider. Revenue in Marketing Analytics Software Business (2019-2024)
11.4.5 Insider. Recent Development
11.5 LeadsRx
11.5.1 LeadsRx Company Detail
11.5.2 LeadsRx Business Overview
11.5.3 LeadsRx Marketing Analytics Software Introduction
11.5.4 LeadsRx Revenue in Marketing Analytics Software Business (2019-2024)
11.5.5 LeadsRx Recent Development
11.6 SharpSpring
11.6.1 SharpSpring Company Detail
11.6.2 SharpSpring Business Overview
11.6.3 SharpSpring Marketing Analytics Software Introduction
11.6.4 SharpSpring Revenue in Marketing Analytics Software Business (2019-2024)
11.6.5 SharpSpring Recent Development
11.7 OWOX BI
11.7.1 OWOX BI Company Detail
11.7.2 OWOX BI Business Overview
11.7.3 OWOX BI Marketing Analytics Software Introduction
11.7.4 OWOX BI Revenue in Marketing Analytics Software Business (2019-2024)
11.7.5 OWOX BI Recent Development
11.8 Whatagraph BV
11.8.1 Whatagraph BV Company Detail
11.8.2 Whatagraph BV Business Overview
11.8.3 Whatagraph BV Marketing Analytics Software Introduction
11.8.4 Whatagraph BV Revenue in Marketing Analytics Software Business (2019-2024)
11.8.5 Whatagraph BV Recent Development
11.9 Pathmatics (Sensor Tower)
11.9.1 Pathmatics (Sensor Tower) Company Detail
11.9.2 Pathmatics (Sensor Tower) Business Overview
11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Introduction
11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Software Business (2019-2024)
11.9.5 Pathmatics (Sensor Tower) Recent Development
11.10 MoEngage
11.10.1 MoEngage Company Detail
11.10.2 MoEngage Business Overview
11.10.3 MoEngage Marketing Analytics Software Introduction
11.10.4 MoEngage Revenue in Marketing Analytics Software Business (2019-2024)
11.10.5 MoEngage Recent Development
11.11 Emarsys (SAP)
11.11.1 Emarsys (SAP) Company Detail
11.11.2 Emarsys (SAP) Business Overview
11.11.3 Emarsys (SAP) Marketing Analytics Software Introduction
11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Software Business (2019-2024)
11.11.5 Emarsys (SAP) Recent Development
11.12 SALESmanago
11.12.1 SALESmanago Company Detail
11.12.2 SALESmanago Business Overview
11.12.3 SALESmanago Marketing Analytics Software Introduction
11.12.4 SALESmanago Revenue in Marketing Analytics Software Business (2019-2024)
11.12.5 SALESmanago Recent Development
11.13 CleverTap
11.13.1 CleverTap Company Detail
11.13.2 CleverTap Business Overview
11.13.3 CleverTap Marketing Analytics Software Introduction
11.13.4 CleverTap Revenue in Marketing Analytics Software Business (2019-2024)
11.13.5 CleverTap Recent Development
11.14 Act-On Software
11.14.1 Act-On Software Company Detail
11.14.2 Act-On Software Business Overview
11.14.3 Act-On Software Marketing Analytics Software Introduction
11.14.4 Act-On Software Revenue in Marketing Analytics Software Business (2019-2024)
11.14.5 Act-On Software Recent Development
11.15 TapClicks
11.15.1 TapClicks Company Detail
11.15.2 TapClicks Business Overview
11.15.3 TapClicks Marketing Analytics Software Introduction
11.15.4 TapClicks Revenue in Marketing Analytics Software Business (2019-2024)
11.15.5 TapClicks Recent Development
11.16 Ometria
11.16.1 Ometria Company Detail
11.16.2 Ometria Business Overview
11.16.3 Ometria Marketing Analytics Software Introduction
11.16.4 Ometria Revenue in Marketing Analytics Software Business (2019-2024)
11.16.5 Ometria Recent Development
11.17 Adverity
11.17.1 Adverity Company Detail
11.17.2 Adverity Business Overview
11.17.3 Adverity Marketing Analytics Software Introduction
11.17.4 Adverity Revenue in Marketing Analytics Software Business (2019-2024)
11.17.5 Adverity Recent Development
11.18 Optimove
11.18.1 Optimove Company Detail
11.18.2 Optimove Business Overview
11.18.3 Optimove Marketing Analytics Software Introduction
11.18.4 Optimove Revenue in Marketing Analytics Software Business (2019-2024)
11.18.5 Optimove Recent Development
11.19 Funnel
11.19.1 Funnel Company Detail
11.19.2 Funnel Business Overview
11.19.3 Funnel Marketing Analytics Software Introduction
11.19.4 Funnel Revenue in Marketing Analytics Software Business (2019-2024)
11.19.5 Funnel Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of TablesList of Tables
Table 1. Global Marketing Analytics Software Market Size Growth Rate by End User (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of SMEs
Table 3. Key Players of Large Enterprises
Table 4. Global Marketing Analytics Software Market Size Growth by Vertical Industry (US$ Million): 2019 VS 2023 VS 2030
Table 5. Global Marketing Analytics Software Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 6. Global Marketing Analytics Software Market Size by Region (2019-2024) & (US$ Million)
Table 7. Global Marketing Analytics Software Market Share by Region (2019-2024)
Table 8. Global Marketing Analytics Software Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 9. Global Marketing Analytics Software Market Share by Region (2025-2030)
Table 10. Marketing Analytics Software Market Trends
Table 11. Marketing Analytics Software Market Drivers
Table 12. Marketing Analytics Software Market Challenges
Table 13. Marketing Analytics Software Market Restraints
Table 14. Global Marketing Analytics Software Revenue by Players (2019-2024) & (US$ Million)
Table 15. Global Marketing Analytics Software Market Share by Players (2019-2024)
Table 16. Global Top Marketing Analytics Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2023)
Table 17. Ranking of Global Top Marketing Analytics Software Companies by Revenue (US$ Million) in 2023
Table 18. Global 5 Largest Players Market Share by Marketing Analytics Software Revenue (CR5 and HHI) & (2019-2024)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Marketing Analytics Software Product Solution and Service
Table 21. Date of Enter into Marketing Analytics Software Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Marketing Analytics Software Market Size by End User (2019-2024) & (US$ Million)
Table 24. Global Marketing Analytics Software Revenue Market Share by End User (2019-2024)
Table 25. Global Marketing Analytics Software Forecasted Market Size by End User (2025-2030) & (US$ Million)
Table 26. Global Marketing Analytics Software Revenue Market Share by End User (2025-2030)
Table 27. Global Marketing Analytics Software Market Size by Vertical Industry (2019-2024) & (US$ Million)
Table 28. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2019-2024)
Table 29. Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2025-2030) & (US$ Million)
Table 30. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2025-2030)
Table 31. North America Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 32. North America Marketing Analytics Software Market Size by Country (2019-2024) & (US$ Million)
Table 33. North America Marketing Analytics Software Market Size by Country (2025-2030) & (US$ Million)
Table 34. Europe Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 35. Europe Marketing Analytics Software Market Size by Country (2019-2024) & (US$ Million)
Table 36. Europe Marketing Analytics Software Market Size by Country (2025-2030) & (US$ Million)
Table 37. Asia-Pacific Marketing Analytics Software Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 38. Asia-Pacific Marketing Analytics Software Market Size by Region (2019-2024) & (US$ Million)
Table 39. Asia-Pacific Marketing Analytics Software Market Size by Region (2025-2030) & (US$ Million)
Table 40. Latin America Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 41. Latin America Marketing Analytics Software Market Size by Country (2019-2024) & (US$ Million)
Table 42. Latin America Marketing Analytics Software Market Size by Country (2025-2030) & (US$ Million)
Table 43. Middle East & Africa Marketing Analytics Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 44. Middle East & Africa Marketing Analytics Software Market Size by Country (2019-2024) & (US$ Million)
Table 45. Middle East & Africa Marketing Analytics Software Market Size by Country (2025-2030) & (US$ Million)
Table 46. HubSpot Company Detail
Table 47. HubSpot Business Overview
Table 48. HubSpot Marketing Analytics Software Product
Table 49. HubSpot Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 50. HubSpot Recent Development
Table 51. Semrush Company Detail
Table 52. Semrush Business Overview
Table 53. Semrush Marketing Analytics Software Product
Table 54. Semrush Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 55. Semrush Recent Development
Table 56. Looker Data Sciences (Google) Company Detail
Table 57. Looker Data Sciences (Google) Business Overview
Table 58. Looker Data Sciences (Google) Marketing Analytics Software Product
Table 59. Looker Data Sciences (Google) Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 60. Looker Data Sciences (Google) Recent Development
Table 61. Insider. Company Detail
Table 62. Insider. Business Overview
Table 63. Insider. Marketing Analytics Software Product
Table 64. Insider. Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 65. Insider. Recent Development
Table 66. LeadsRx Company Detail
Table 67. LeadsRx Business Overview
Table 68. LeadsRx Marketing Analytics Software Product
Table 69. LeadsRx Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 70. LeadsRx Recent Development
Table 71. SharpSpring Company Detail
Table 72. SharpSpring Business Overview
Table 73. SharpSpring Marketing Analytics Software Product
Table 74. SharpSpring Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 75. SharpSpring Recent Development
Table 76. OWOX BI Company Detail
Table 77. OWOX BI Business Overview
Table 78. OWOX BI Marketing Analytics Software Product
Table 79. OWOX BI Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 80. OWOX BI Recent Development
Table 81. Whatagraph BV Company Detail
Table 82. Whatagraph BV Business Overview
Table 83. Whatagraph BV Marketing Analytics Software Product
Table 84. Whatagraph BV Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 85. Whatagraph BV Recent Development
Table 86. Pathmatics (Sensor Tower) Company Detail
Table 87. Pathmatics (Sensor Tower) Business Overview
Table 88. Pathmatics (Sensor Tower) Marketing Analytics Software Product
Table 89. Pathmatics (Sensor Tower) Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 90. Pathmatics (Sensor Tower) Recent Development
Table 91. MoEngage Company Detail
Table 92. MoEngage Business Overview
Table 93. MoEngage Marketing Analytics Software Product
Table 94. MoEngage Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 95. MoEngage Recent Development
Table 96. Emarsys (SAP) Company Detail
Table 97. Emarsys (SAP) Business Overview
Table 98. Emarsys (SAP) Marketing Analytics Software Product
Table 99. Emarsys (SAP) Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 100. Emarsys (SAP) Recent Development
Table 101. SALESmanago Company Detail
Table 102. SALESmanago Business Overview
Table 103. SALESmanago Marketing Analytics Software Product
Table 104. SALESmanago Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 105. SALESmanago Recent Development
Table 106. CleverTap Company Detail
Table 107. CleverTap Business Overview
Table 108. CleverTap Marketing Analytics Software Product
Table 109. CleverTap Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 110. CleverTap Recent Development
Table 111. Act-On Software Company Detail
Table 112. Act-On Software Business Overview
Table 113. Act-On Software Marketing Analytics Software Product
Table 114. Act-On Software Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 115. Act-On Software Recent Development
Table 116. TapClicks Company Detail
Table 117. TapClicks Business Overview
Table 118. TapClicks Marketing Analytics Software Product
Table 119. TapClicks Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 120. TapClicks Recent Development
Table 121. Ometria Company Detail
Table 122. Ometria Business Overview
Table 123. Ometria Marketing Analytics Software Product
Table 124. Ometria Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 125. Ometria Recent Development
Table 126. Adverity Company Detail
Table 127. Adverity Business Overview
Table 128. Adverity Marketing Analytics Software Product
Table 129. Adverity Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 130. Adverity Recent Development
Table 131. Optimove Company Detail
Table 132. Optimove Business Overview
Table 133. Optimove Marketing Analytics Software Product
Table 134. Optimove Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 135. Optimove Recent Development
Table 136. Funnel Company Detail
Table 137. Funnel Business Overview
Table 138. Funnel Marketing Analytics Software Product
Table 139. Funnel Revenue in Marketing Analytics Software Business (2019-2024) & (US$ Million)
Table 140. Funnel Recent Development
Table 141. Research Programs/Design for This Report
Table 142. Key Data Information from Secondary Sources
Table 143. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Marketing Analytics Software Market Size Comparison by End User (2024-2030) & (US$ Million)
Figure 2. Global Marketing Analytics Software Market Share by End User: 2023 VS 2030
Figure 3. SMEs Features
Figure 4. Large Enterprises Features
Figure 5. Global Marketing Analytics Software Market Size Comparison by Vertical Industry (2024-2030) & (US$ Million)
Figure 6. Global Marketing Analytics Software Market Share by Vertical Industry: 2023 VS 2030
Figure 7. Retail & eCommerce Case Studies
Figure 8. Banking & Insurance Case Studies
Figure 9. Media & Entertaiment Case Studies
Figure 10. Travel & Hospitality Case Studies
Figure 11. Education Case Studies
Figure 12. Others Case Studies
Figure 13. Marketing Analytics Software Report Years Considered
Figure 14. Global Marketing Analytics Software Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 15. Global Marketing Analytics Software Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 16. Global Marketing Analytics Software Market Share by Region: 2023 VS 2030
Figure 17. Global Marketing Analytics Software Market Share by Players in 2023
Figure 18. Global Top Marketing Analytics Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2023)
Figure 19. The Top 10 and 5 Players Market Share by Marketing Analytics Software Revenue in 2023
Figure 20. North America Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 21. North America Marketing Analytics Software Market Share by Country (2019-2030)
Figure 22. United States Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 23. Canada Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. Europe Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. Europe Marketing Analytics Software Market Share by Country (2019-2030)
Figure 26. Germany Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. France Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. U.K. Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Italy Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. Russia Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Nordic Countries Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Asia-Pacific Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Asia-Pacific Marketing Analytics Software Market Share by Region (2019-2030)
Figure 34. China Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Japan Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. South Korea Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Southeast Asia Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. India Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Australia Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Latin America Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Latin America Marketing Analytics Software Market Share by Country (2019-2030)
Figure 42. Mexico Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Brazil Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Middle East & Africa Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 45. Middle East & Africa Marketing Analytics Software Market Share by Country (2019-2030)
Figure 46. Turkey Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Saudi Arabia Marketing Analytics Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 48. HubSpot Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 49. Semrush Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 50. Looker Data Sciences (Google) Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 51. Insider. Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 52. LeadsRx Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 53. SharpSpring Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 54. OWOX BI Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 55. Whatagraph BV Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 56. Pathmatics (Sensor Tower) Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 57. MoEngage Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 58. Emarsys (SAP) Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 59. SALESmanago Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 60. CleverTap Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 61. Act-On Software Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 62. TapClicks Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 63. Ometria Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 64. Adverity Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 65. Optimove Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 66. Funnel Revenue Growth Rate in Marketing Analytics Software Business (2019-2024)
Figure 67. Bottom-up and Top-down Approaches for This Report
Figure 68. Data Triangulation
Figure 69. Key Executives Interviewed
Published By : QY Research
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