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Global Martech Market Research Report 2025

Global Martech Market Research Report 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1679022

No of Pages : 82

Synopsis
MarTech, also known as Marketing Technology , describes a range of software and tools that assist in achieving marketing goals or objectives. When a marketing team utilizes a grouping of marketing technologies, this is known as their marketing technology stack. MarTech has become a staple in digital marketing campaigns, but can also be used to optimize marketing efforts across any marketing channel.

The global Martech market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

North American market for Martech is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Martech is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global market for Martech in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Martech include HubSpot, Treasure Data, Typeform, Crisp, Zoho Mail, SendPulse, SpyFu, Meet Edgar and PRNewswire, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Martech, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Martech.

Report Scope

The Martech market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Martech market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Martech companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

By Company

HubSpot

Treasure Data

Typeform

Crisp

Zoho Mail

SendPulse

SpyFu

Meet Edgar

PRNewswire

Mavrck

6Sense Insights, Inc

Segment by Type

Advertising & Promotion

Content & Experience

Social & Relationships

Commerce & Sales

Data

Management

Segment by Application

Large Enterprises

SME

By Region

North America

United States

Canada

Europe

Germany

France

UK

Italy

Russia

Nordic Countries

Rest of Europe

Asia-Pacific

China

Japan

South Korea

Southeast Asia

India

Australia

Rest of Asia

Latin America

Mexico

Brazil

Rest of Latin America

Middle East & Africa

Turkey

Saudi Arabia

UAE

Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Martech companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Martech Market Size Growth Rate by Type: 2019 VS 2023 VS 2030

1.2.2 Advertising & Promotion

1.2.3 Content & Experience

1.2.4 Social & Relationships

1.2.5 Commerce & Sales

1.2.6 Data

1.2.7 Management

1.3 Market by Application

1.3.1 Global Martech Market Growth by Application: 2019 VS 2023 VS 2030

1.3.2 Large Enterprises

1.3.3 SME

1.4 Study Objectives

1.5 Years Considered

1.6 Years Considered

2 Global Growth Trends

2.1 Global Martech Market Perspective (2019-2030)

2.2 Martech Growth Trends by Region

2.2.1 Global Martech Market Size by Region: 2019 VS 2023 VS 2030

2.2.2 Martech Historic Market Size by Region (2019-2024)

2.2.3 Martech Forecasted Market Size by Region (2025-2030)

2.3 Martech Market Dynamics

2.3.1 Martech Industry Trends

2.3.2 Martech Market Drivers

2.3.3 Martech Market Challenges

2.3.4 Martech Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Martech Players by Revenue

3.1.1 Global Top Martech Players by Revenue (2019-2024)

3.1.2 Global Martech Revenue Market Share by Players (2019-2024)

3.2 Global Martech Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Players Covered: Ranking by Martech Revenue

3.4 Global Martech Market Concentration Ratio

3.4.1 Global Martech Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Martech Revenue in 2023

3.5 Martech Key Players Head office and Area Served

3.6 Key Players Martech Product Solution and Service

3.7 Date of Enter into Martech Market

3.8 Mergers & Acquisitions, Expansion Plans

4 Martech Breakdown Data by Type

4.1 Global Martech Historic Market Size by Type (2019-2024)

4.2 Global Martech Forecasted Market Size by Type (2025-2030)

5 Martech Breakdown Data by Application

5.1 Global Martech Historic Market Size by Application (2019-2024)

5.2 Global Martech Forecasted Market Size by Application (2025-2030)

6 North America

6.1 North America Martech Market Size (2019-2030)

6.2 North America Martech Market Growth Rate by Country: 2019 VS 2023 VS 2030

6.3 North America Martech Market Size by Country (2019-2024)

6.4 North America Martech Market Size by Country (2025-2030)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Martech Market Size (2019-2030)

7.2 Europe Martech Market Growth Rate by Country: 2019 VS 2023 VS 2030

7.3 Europe Martech Market Size by Country (2019-2024)

7.4 Europe Martech Market Size by Country (2025-2030)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Martech Market Size (2019-2030)

8.2 Asia-Pacific Martech Market Growth Rate by Region: 2019 VS 2023 VS 2030

8.3 Asia-Pacific Martech Market Size by Region (2019-2024)

8.4 Asia-Pacific Martech Market Size by Region (2025-2030)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Martech Market Size (2019-2030)

9.2 Latin America Martech Market Growth Rate by Country: 2019 VS 2023 VS 2030

9.3 Latin America Martech Market Size by Country (2019-2024)

9.4 Latin America Martech Market Size by Country (2025-2030)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Martech Market Size (2019-2030)

10.2 Middle East & Africa Martech Market Growth Rate by Country: 2019 VS 2023 VS 2030

10.3 Middle East & Africa Martech Market Size by Country (2019-2024)

10.4 Middle East & Africa Martech Market Size by Country (2025-2030)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 HubSpot

11.1.1 HubSpot Company Detail

11.1.2 HubSpot Business Overview

11.1.3 HubSpot Martech Introduction

11.1.4 HubSpot Revenue in Martech Business (2019-2024)

11.1.5 HubSpot Recent Development

11.2 Treasure Data

11.2.1 Treasure Data Company Detail

11.2.2 Treasure Data Business Overview

11.2.3 Treasure Data Martech Introduction

11.2.4 Treasure Data Revenue in Martech Business (2019-2024)

11.2.5 Treasure Data Recent Development

11.3 Typeform

11.3.1 Typeform Company Detail

11.3.2 Typeform Business Overview

11.3.3 Typeform Martech Introduction

11.3.4 Typeform Revenue in Martech Business (2019-2024)

11.3.5 Typeform Recent Development

11.4 Crisp

11.4.1 Crisp Company Detail

11.4.2 Crisp Business Overview

11.4.3 Crisp Martech Introduction

11.4.4 Crisp Revenue in Martech Business (2019-2024)

11.4.5 Crisp Recent Development

11.5 Zoho Mail

11.5.1 Zoho Mail Company Detail

11.5.2 Zoho Mail Business Overview

11.5.3 Zoho Mail Martech Introduction

11.5.4 Zoho Mail Revenue in Martech Business (2019-2024)

11.5.5 Zoho Mail Recent Development

11.6 SendPulse

11.6.1 SendPulse Company Detail

11.6.2 SendPulse Business Overview

11.6.3 SendPulse Martech Introduction

11.6.4 SendPulse Revenue in Martech Business (2019-2024)

11.6.5 SendPulse Recent Development

11.7 SpyFu

11.7.1 SpyFu Company Detail

11.7.2 SpyFu Business Overview

11.7.3 SpyFu Martech Introduction

11.7.4 SpyFu Revenue in Martech Business (2019-2024)

11.7.5 SpyFu Recent Development

11.8 Meet Edgar

11.8.1 Meet Edgar Company Detail

11.8.2 Meet Edgar Business Overview

11.8.3 Meet Edgar Martech Introduction

11.8.4 Meet Edgar Revenue in Martech Business (2019-2024)

11.8.5 Meet Edgar Recent Development

11.9 PRNewswire

11.9.1 PRNewswire Company Detail

11.9.2 PRNewswire Business Overview

11.9.3 PRNewswire Martech Introduction

11.9.4 PRNewswire Revenue in Martech Business (2019-2024)

11.9.5 PRNewswire Recent Development

11.10 Mavrck

11.10.1 Mavrck Company Detail

11.10.2 Mavrck Business Overview

11.10.3 Mavrck Martech Introduction

11.10.4 Mavrck Revenue in Martech Business (2019-2024)

11.10.5 Mavrck Recent Development

11.11 6Sense Insights, Inc

11.11.1 6Sense Insights, Inc Company Detail

11.11.2 6Sense Insights, Inc Business Overview

11.11.3 6Sense Insights, Inc Martech Introduction

11.11.4 6Sense Insights, Inc Revenue in Martech Business (2019-2024)

11.11.5 6Sense Insights, Inc Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.2 Data Source

13.2 Disclaimer

13.3 Author Details
List of Tables
List of Tables

Table 1. Global Martech Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030

Table 2. Key Players of Advertising & Promotion

Table 3. Key Players of Content & Experience

Table 4. Key Players of Social & Relationships

Table 5. Key Players of Commerce & Sales

Table 6. Key Players of Data

Table 7. Key Players of Management

Table 8. Global Martech Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030

Table 9. Global Martech Market Size by Region (US$ Million): 2019 VS 2023 VS 2030

Table 10. Global Martech Market Size by Region (2019-2024) & (US$ Million)

Table 11. Global Martech Market Share by Region (2019-2024)

Table 12. Global Martech Forecasted Market Size by Region (2025-2030) & (US$ Million)

Table 13. Global Martech Market Share by Region (2025-2030)

Table 14. Martech Market Trends

Table 15. Martech Market Drivers

Table 16. Martech Market Challenges

Table 17. Martech Market Restraints

Table 18. Global Martech Revenue by Players (2019-2024) & (US$ Million)

Table 19. Global Martech Market Share by Players (2019-2024)

Table 20. Global Top Martech Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Martech as of 2023)

Table 21. Ranking of Global Top Martech Companies by Revenue (US$ Million) in 2023

Table 22. Global 5 Largest Players Market Share by Martech Revenue (CR5 and HHI) & (2019-2024)

Table 23. Key Players Headquarters and Area Served

Table 24. Key Players Martech Product Solution and Service

Table 25. Date of Enter into Martech Market

Table 26. Mergers & Acquisitions, Expansion Plans

Table 27. Global Martech Market Size by Type (2019-2024) & (US$ Million)

Table 28. Global Martech Revenue Market Share by Type (2019-2024)

Table 29. Global Martech Forecasted Market Size by Type (2025-2030) & (US$ Million)

Table 30. Global Martech Revenue Market Share by Type (2025-2030)

Table 31. Global Martech Market Size by Application (2019-2024) & (US$ Million)

Table 32. Global Martech Revenue Market Share by Application (2019-2024)

Table 33. Global Martech Forecasted Market Size by Application (2025-2030) & (US$ Million)

Table 34. Global Martech Revenue Market Share by Application (2025-2030)

Table 35. North America Martech Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 36. North America Martech Market Size by Country (2019-2024) & (US$ Million)

Table 37. North America Martech Market Size by Country (2025-2030) & (US$ Million)

Table 38. Europe Martech Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 39. Europe Martech Market Size by Country (2019-2024) & (US$ Million)

Table 40. Europe Martech Market Size by Country (2025-2030) & (US$ Million)

Table 41. Asia-Pacific Martech Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030

Table 42. Asia-Pacific Martech Market Size by Region (2019-2024) & (US$ Million)

Table 43. Asia-Pacific Martech Market Size by Region (2025-2030) & (US$ Million)

Table 44. Latin America Martech Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 45. Latin America Martech Market Size by Country (2019-2024) & (US$ Million)

Table 46. Latin America Martech Market Size by Country (2025-2030) & (US$ Million)

Table 47. Middle East & Africa Martech Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030

Table 48. Middle East & Africa Martech Market Size by Country (2019-2024) & (US$ Million)

Table 49. Middle East & Africa Martech Market Size by Country (2025-2030) & (US$ Million)

Table 50. HubSpot Company Detail

Table 51. HubSpot Business Overview

Table 52. HubSpot Martech Product

Table 53. HubSpot Revenue in Martech Business (2019-2024) & (US$ Million)

Table 54. HubSpot Recent Development

Table 55. Treasure Data Company Detail

Table 56. Treasure Data Business Overview

Table 57. Treasure Data Martech Product

Table 58. Treasure Data Revenue in Martech Business (2019-2024) & (US$ Million)

Table 59. Treasure Data Recent Development

Table 60. Typeform Company Detail

Table 61. Typeform Business Overview

Table 62. Typeform Martech Product

Table 63. Typeform Revenue in Martech Business (2019-2024) & (US$ Million)

Table 64. Typeform Recent Development

Table 65. Crisp Company Detail

Table 66. Crisp Business Overview

Table 67. Crisp Martech Product

Table 68. Crisp Revenue in Martech Business (2019-2024) & (US$ Million)

Table 69. Crisp Recent Development

Table 70. Zoho Mail Company Detail

Table 71. Zoho Mail Business Overview

Table 72. Zoho Mail Martech Product

Table 73. Zoho Mail Revenue in Martech Business (2019-2024) & (US$ Million)

Table 74. Zoho Mail Recent Development

Table 75. SendPulse Company Detail

Table 76. SendPulse Business Overview

Table 77. SendPulse Martech Product

Table 78. SendPulse Revenue in Martech Business (2019-2024) & (US$ Million)

Table 79. SendPulse Recent Development

Table 80. SpyFu Company Detail

Table 81. SpyFu Business Overview

Table 82. SpyFu Martech Product

Table 83. SpyFu Revenue in Martech Business (2019-2024) & (US$ Million)

Table 84. SpyFu Recent Development

Table 85. Meet Edgar Company Detail

Table 86. Meet Edgar Business Overview

Table 87. Meet Edgar Martech Product

Table 88. Meet Edgar Revenue in Martech Business (2019-2024) & (US$ Million)

Table 89. Meet Edgar Recent Development

Table 90. PRNewswire Company Detail

Table 91. PRNewswire Business Overview

Table 92. PRNewswire Martech Product

Table 93. PRNewswire Revenue in Martech Business (2019-2024) & (US$ Million)

Table 94. PRNewswire Recent Development

Table 95. Mavrck Company Detail

Table 96. Mavrck Business Overview

Table 97. Mavrck Martech Product

Table 98. Mavrck Revenue in Martech Business (2019-2024) & (US$ Million)

Table 99. Mavrck Recent Development

Table 100. 6Sense Insights, Inc Company Detail

Table 101. 6Sense Insights, Inc Business Overview

Table 102. 6Sense Insights, Inc Martech Product

Table 103. 6Sense Insights, Inc Revenue in Martech Business (2019-2024) & (US$ Million)

Table 104. 6Sense Insights, Inc Recent Development

Table 105. Research Programs/Design for This Report

Table 106. Key Data Information from Secondary Sources

Table 107. Key Data Information from Primary Sources

List of Figures

Figure 1. Global Martech Market Size Comparison by Type (2024-2030) & (US$ Million)

Figure 2. Global Martech Market Share by Type: 2023 VS 2030

Figure 3. Advertising & Promotion Features

Figure 4. Content & Experience Features

Figure 5. Social & Relationships Features

Figure 6. Commerce & Sales Features

Figure 7. Data Features

Figure 8. Management Features

Figure 9. Global Martech Market Size Comparison by Application (2024-2030) & (US$ Million)

Figure 10. Global Martech Market Share by Application: 2023 VS 2030

Figure 11. Large Enterprises Case Studies

Figure 12. SME Case Studies

Figure 13. Martech Report Years Considered

Figure 14. Global Martech Market Size (US$ Million), Year-over-Year: 2019-2030

Figure 15. Global Martech Market Size, (US$ Million), 2019 VS 2023 VS 2030

Figure 16. Global Martech Market Share by Region: 2023 VS 2030

Figure 17. Global Martech Market Share by Players in 2023

Figure 18. Global Top Martech Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Martech as of 2023)

Figure 19. The Top 10 and 5 Players Market Share by Martech Revenue in 2023

Figure 20. North America Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 21. North America Martech Market Share by Country (2019-2030)

Figure 22. United States Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 23. Canada Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 24. Europe Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 25. Europe Martech Market Share by Country (2019-2030)

Figure 26. Germany Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 27. France Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 28. U.K. Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 29. Italy Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 30. Russia Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 31. Nordic Countries Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 32. Asia-Pacific Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 33. Asia-Pacific Martech Market Share by Region (2019-2030)

Figure 34. China Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 35. Japan Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 36. South Korea Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 37. Southeast Asia Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 38. India Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 39. Australia Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 40. Latin America Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 41. Latin America Martech Market Share by Country (2019-2030)

Figure 42. Mexico Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 43. Brazil Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 44. Middle East & Africa Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 45. Middle East & Africa Martech Market Share by Country (2019-2030)

Figure 46. Turkey Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 47. Saudi Arabia Martech Market Size YoY Growth (2019-2030) & (US$ Million)

Figure 48. HubSpot Revenue Growth Rate in Martech Business (2019-2024)

Figure 49. Treasure Data Revenue Growth Rate in Martech Business (2019-2024)

Figure 50. Typeform Revenue Growth Rate in Martech Business (2019-2024)

Figure 51. Crisp Revenue Growth Rate in Martech Business (2019-2024)

Figure 52. Zoho Mail Revenue Growth Rate in Martech Business (2019-2024)

Figure 53. SendPulse Revenue Growth Rate in Martech Business (2019-2024)

Figure 54. SpyFu Revenue Growth Rate in Martech Business (2019-2024)

Figure 55. Meet Edgar Revenue Growth Rate in Martech Business (2019-2024)

Figure 56. PRNewswire Revenue Growth Rate in Martech Business (2019-2024)

Figure 57. Mavrck Revenue Growth Rate in Martech Business (2019-2024)

Figure 58. 6Sense Insights, Inc Revenue Growth Rate in Martech Business (2019-2024)

Figure 59. Bottom-up and Top-down Approaches for This Report

Figure 60. Data Triangulation

Figure 61. Key Executives Interviewed

Published By : QY Research

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