The Market Reports

Call: +1-631-407-1315 / +91-750-729-1479
Email: sales@themarketreports.com

Global Media Planning Software Market Research Report 2024

Global Media Planning Software Market Research Report 2024

Publishing Date : Feb, 2024

License Type :
 

Report Code : 1705187

No of Pages : 86

Synopsis
Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.
The global Media Planning Software market was valued at US$ 645.8 million in 2023 and is anticipated to reach US$ 1113.8 million by 2030, witnessing a CAGR of 8.0% during the forecast period 2024-2030.
The key consumption markets locate at developed countries. The USA takes the market share of 42%, followed by Europe with 31%.
comScore and SAP are the top 2 players of Media Planning Software, with about 56% market shares.
This report aims to provide a comprehensive presentation of the global market for Media Planning Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Media Planning Software.
Report Scope
The Media Planning Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Media Planning Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Media Planning Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic(NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)
Segment by Type
Web-Based and Cloud-Based
On-Premises
Segment by Application
SMBs
Large Business
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Media Planning Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Media Planning Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Web-Based and Cloud-Based
1.2.3 On-Premises
1.3 Market by Application
1.3.1 Global Media Planning Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 SMBs
1.3.3 Large Business
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Media Planning Software Market Perspective (2019-2030)
2.2 Media Planning Software Growth Trends by Region
2.2.1 Global Media Planning Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Media Planning Software Historic Market Size by Region (2019-2024)
2.2.3 Media Planning Software Forecasted Market Size by Region (2025-2030)
2.3 Media Planning Software Market Dynamics
2.3.1 Media Planning Software Industry Trends
2.3.2 Media Planning Software Market Drivers
2.3.3 Media Planning Software Market Challenges
2.3.4 Media Planning Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Media Planning Software Players by Revenue
3.1.1 Global Top Media Planning Software Players by Revenue (2019-2024)
3.1.2 Global Media Planning Software Revenue Market Share by Players (2019-2024)
3.2 Global Media Planning Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Media Planning Software Revenue
3.4 Global Media Planning Software Market Concentration Ratio
3.4.1 Global Media Planning Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Media Planning Software Revenue in 2023
3.5 Media Planning Software Key Players Head office and Area Served
3.6 Key Players Media Planning Software Product Solution and Service
3.7 Date of Enter into Media Planning Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Media Planning Software Breakdown Data by Type
4.1 Global Media Planning Software Historic Market Size by Type (2019-2024)
4.2 Global Media Planning Software Forecasted Market Size by Type (2025-2030)
5 Media Planning Software Breakdown Data by Application
5.1 Global Media Planning Software Historic Market Size by Application (2019-2024)
5.2 Global Media Planning Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Media Planning Software Market Size (2019-2030)
6.2 North America Media Planning Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Media Planning Software Market Size by Country (2019-2024)
6.4 North America Media Planning Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Media Planning Software Market Size (2019-2030)
7.2 Europe Media Planning Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Media Planning Software Market Size by Country (2019-2024)
7.4 Europe Media Planning Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Media Planning Software Market Size (2019-2030)
8.2 Asia-Pacific Media Planning Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Media Planning Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Media Planning Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Media Planning Software Market Size (2019-2030)
9.2 Latin America Media Planning Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Media Planning Software Market Size by Country (2019-2024)
9.4 Latin America Media Planning Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Media Planning Software Market Size (2019-2030)
10.2 Middle East & Africa Media Planning Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Media Planning Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Media Planning Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 comScore
11.1.1 comScore Company Detail
11.1.2 comScore Business Overview
11.1.3 comScore Media Planning Software Introduction
11.1.4 comScore Revenue in Media Planning Software Business (2019-2024)
11.1.5 comScore Recent Development
11.2 SAP
11.2.1 SAP Company Detail
11.2.2 SAP Business Overview
11.2.3 SAP Media Planning Software Introduction
11.2.4 SAP Revenue in Media Planning Software Business (2019-2024)
11.2.5 SAP Recent Development
11.3 Centro
11.3.1 Centro Company Detail
11.3.2 Centro Business Overview
11.3.3 Centro Media Planning Software Introduction
11.3.4 Centro Revenue in Media Planning Software Business (2019-2024)
11.3.5 Centro Recent Development
11.4 Strata
11.4.1 Strata Company Detail
11.4.2 Strata Business Overview
11.4.3 Strata Media Planning Software Introduction
11.4.4 Strata Revenue in Media Planning Software Business (2019-2024)
11.4.5 Strata Recent Development
11.5 SQAD
11.5.1 SQAD Company Detail
11.5.2 SQAD Business Overview
11.5.3 SQAD Media Planning Software Introduction
11.5.4 SQAD Revenue in Media Planning Software Business (2019-2024)
11.5.5 SQAD Recent Development
11.6 Telmar
11.6.1 Telmar Company Detail
11.6.2 Telmar Business Overview
11.6.3 Telmar Media Planning Software Introduction
11.6.4 Telmar Revenue in Media Planning Software Business (2019-2024)
11.6.5 Telmar Recent Development
11.7 BluHorn
11.7.1 BluHorn Company Detail
11.7.2 BluHorn Business Overview
11.7.3 BluHorn Media Planning Software Introduction
11.7.4 BluHorn Revenue in Media Planning Software Business (2019-2024)
11.7.5 BluHorn Recent Development
11.8 Bionic(NextMark)
11.8.1 Bionic(NextMark) Company Detail
11.8.2 Bionic(NextMark) Business Overview
11.8.3 Bionic(NextMark) Media Planning Software Introduction
11.8.4 Bionic(NextMark) Revenue in Media Planning Software Business (2019-2024)
11.8.5 Bionic(NextMark) Recent Development
11.9 Mediatool
11.9.1 Mediatool Company Detail
11.9.2 Mediatool Business Overview
11.9.3 Mediatool Media Planning Software Introduction
11.9.4 Mediatool Revenue in Media Planning Software Business (2019-2024)
11.9.5 Mediatool Recent Development
11.10 remags
11.10.1 remags Company Detail
11.10.2 remags Business Overview
11.10.3 remags Media Planning Software Introduction
11.10.4 remags Revenue in Media Planning Software Business (2019-2024)
11.10.5 remags Recent Development
11.11 HeyOrca
11.11.1 HeyOrca Company Detail
11.11.2 HeyOrca Business Overview
11.11.3 HeyOrca Media Planning Software Introduction
11.11.4 HeyOrca Revenue in Media Planning Software Business (2019-2024)
11.11.5 HeyOrca Recent Development
11.12 Quintiq (Dassault Systemes)
11.12.1 Quintiq (Dassault Systemes) Company Detail
11.12.2 Quintiq (Dassault Systemes) Business Overview
11.12.3 Quintiq (Dassault Systemes) Media Planning Software Introduction
11.12.4 Quintiq (Dassault Systemes) Revenue in Media Planning Software Business (2019-2024)
11.12.5 Quintiq (Dassault Systemes) Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
List of Tables
Table 1. Global Media Planning Software Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Web-Based and Cloud-Based
Table 3. Key Players of On-Premises
Table 4. Global Media Planning Software Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 5. Global Media Planning Software Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 6. Global Media Planning Software Market Size by Region (2019-2024) & (US$ Million)
Table 7. Global Media Planning Software Market Share by Region (2019-2024)
Table 8. Global Media Planning Software Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 9. Global Media Planning Software Market Share by Region (2025-2030)
Table 10. Media Planning Software Market Trends
Table 11. Media Planning Software Market Drivers
Table 12. Media Planning Software Market Challenges
Table 13. Media Planning Software Market Restraints
Table 14. Global Media Planning Software Revenue by Players (2019-2024) & (US$ Million)
Table 15. Global Media Planning Software Market Share by Players (2019-2024)
Table 16. Global Top Media Planning Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Media Planning Software as of 2023)
Table 17. Ranking of Global Top Media Planning Software Companies by Revenue (US$ Million) in 2023
Table 18. Global 5 Largest Players Market Share by Media Planning Software Revenue (CR5 and HHI) & (2019-2024)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Media Planning Software Product Solution and Service
Table 21. Date of Enter into Media Planning Software Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Media Planning Software Market Size by Type (2019-2024) & (US$ Million)
Table 24. Global Media Planning Software Revenue Market Share by Type (2019-2024)
Table 25. Global Media Planning Software Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 26. Global Media Planning Software Revenue Market Share by Type (2025-2030)
Table 27. Global Media Planning Software Market Size by Application (2019-2024) & (US$ Million)
Table 28. Global Media Planning Software Revenue Market Share by Application (2019-2024)
Table 29. Global Media Planning Software Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 30. Global Media Planning Software Revenue Market Share by Application (2025-2030)
Table 31. North America Media Planning Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 32. North America Media Planning Software Market Size by Country (2019-2024) & (US$ Million)
Table 33. North America Media Planning Software Market Size by Country (2025-2030) & (US$ Million)
Table 34. Europe Media Planning Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 35. Europe Media Planning Software Market Size by Country (2019-2024) & (US$ Million)
Table 36. Europe Media Planning Software Market Size by Country (2025-2030) & (US$ Million)
Table 37. Asia-Pacific Media Planning Software Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 38. Asia-Pacific Media Planning Software Market Size by Region (2019-2024) & (US$ Million)
Table 39. Asia-Pacific Media Planning Software Market Size by Region (2025-2030) & (US$ Million)
Table 40. Latin America Media Planning Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 41. Latin America Media Planning Software Market Size by Country (2019-2024) & (US$ Million)
Table 42. Latin America Media Planning Software Market Size by Country (2025-2030) & (US$ Million)
Table 43. Middle East & Africa Media Planning Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 44. Middle East & Africa Media Planning Software Market Size by Country (2019-2024) & (US$ Million)
Table 45. Middle East & Africa Media Planning Software Market Size by Country (2025-2030) & (US$ Million)
Table 46. comScore Company Detail
Table 47. comScore Business Overview
Table 48. comScore Media Planning Software Product
Table 49. comScore Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 50. comScore Recent Development
Table 51. SAP Company Detail
Table 52. SAP Business Overview
Table 53. SAP Media Planning Software Product
Table 54. SAP Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 55. SAP Recent Development
Table 56. Centro Company Detail
Table 57. Centro Business Overview
Table 58. Centro Media Planning Software Product
Table 59. Centro Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 60. Centro Recent Development
Table 61. Strata Company Detail
Table 62. Strata Business Overview
Table 63. Strata Media Planning Software Product
Table 64. Strata Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 65. Strata Recent Development
Table 66. SQAD Company Detail
Table 67. SQAD Business Overview
Table 68. SQAD Media Planning Software Product
Table 69. SQAD Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 70. SQAD Recent Development
Table 71. Telmar Company Detail
Table 72. Telmar Business Overview
Table 73. Telmar Media Planning Software Product
Table 74. Telmar Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 75. Telmar Recent Development
Table 76. BluHorn Company Detail
Table 77. BluHorn Business Overview
Table 78. BluHorn Media Planning Software Product
Table 79. BluHorn Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 80. BluHorn Recent Development
Table 81. Bionic(NextMark) Company Detail
Table 82. Bionic(NextMark) Business Overview
Table 83. Bionic(NextMark) Media Planning Software Product
Table 84. Bionic(NextMark) Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 85. Bionic(NextMark) Recent Development
Table 86. Mediatool Company Detail
Table 87. Mediatool Business Overview
Table 88. Mediatool Media Planning Software Product
Table 89. Mediatool Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 90. Mediatool Recent Development
Table 91. remags Company Detail
Table 92. remags Business Overview
Table 93. remags Media Planning Software Product
Table 94. remags Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 95. remags Recent Development
Table 96. HeyOrca Company Detail
Table 97. HeyOrca Business Overview
Table 98. HeyOrca Media Planning Software Product
Table 99. HeyOrca Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 100. HeyOrca Recent Development
Table 101. Quintiq (Dassault Systemes) Company Detail
Table 102. Quintiq (Dassault Systemes) Business Overview
Table 103. Quintiq (Dassault Systemes) Media Planning Software Product
Table 104. Quintiq (Dassault Systemes) Revenue in Media Planning Software Business (2019-2024) & (US$ Million)
Table 105. Quintiq (Dassault Systemes) Recent Development
Table 106. Research Programs/Design for This Report
Table 107. Key Data Information from Secondary Sources
Table 108. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Media Planning Software Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Media Planning Software Market Share by Type: 2023 VS 2030
Figure 3. Web-Based and Cloud-Based Features
Figure 4. On-Premises Features
Figure 5. Global Media Planning Software Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 6. Global Media Planning Software Market Share by Application: 2023 VS 2030
Figure 7. SMBs Case Studies
Figure 8. Large Business Case Studies
Figure 9. Media Planning Software Report Years Considered
Figure 10. Global Media Planning Software Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 11. Global Media Planning Software Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 12. Global Media Planning Software Market Share by Region: 2023 VS 2030
Figure 13. Global Media Planning Software Market Share by Players in 2023
Figure 14. Global Top Media Planning Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Media Planning Software as of 2023)
Figure 15. The Top 10 and 5 Players Market Share by Media Planning Software Revenue in 2023
Figure 16. North America Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 17. North America Media Planning Software Market Share by Country (2019-2030)
Figure 18. United States Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 19. Canada Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 20. Europe Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 21. Europe Media Planning Software Market Share by Country (2019-2030)
Figure 22. Germany Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 23. France Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. U.K. Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. Italy Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 26. Russia Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. Nordic Countries Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. Asia-Pacific Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Asia-Pacific Media Planning Software Market Share by Region (2019-2030)
Figure 30. China Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Japan Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. South Korea Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Southeast Asia Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. India Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Australia Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Latin America Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Latin America Media Planning Software Market Share by Country (2019-2030)
Figure 38. Mexico Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Brazil Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Middle East & Africa Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Middle East & Africa Media Planning Software Market Share by Country (2019-2030)
Figure 42. Turkey Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Saudi Arabia Media Planning Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. comScore Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 45. SAP Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 46. Centro Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 47. Strata Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 48. SQAD Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 49. Telmar Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 50. BluHorn Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 51. Bionic(NextMark) Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 52. Mediatool Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 53. remags Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 54. HeyOrca Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 55. Quintiq (Dassault Systemes) Revenue Growth Rate in Media Planning Software Business (2019-2024)
Figure 56. Bottom-up and Top-down Approaches for This Report
Figure 57. Data Triangulation
Figure 58. Key Executives Interviewed

Published By : QY Research

Why ‘The Market Reports’