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Global Mobile Marketing Market Research Report 2025
Synopsis
Increasing use of smartphones and tablets is driving the market.
The global Mobile Marketing market was valued at US$ 93530 million in 2023 and is anticipated to reach US$ 259270 million by 2030, witnessing a CAGR of 15.4% during the forecast period 2024-2030.
The APAC region is expected to be the largest revenue generator region for mobile marketing vendors for the next five years, followed by North America.
This report aims to provide a comprehensive presentation of the global market for Mobile Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Marketing.
Report Scope
The Mobile Marketing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Marketing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Marketing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
SAP
IBM
Salesforce
At&T
Oracle
Adobe Systems
Sas Institute
Mobivity Holdings
Salmat
Vibes Media
Segment by Type
SMS Service
Multimedia Information Service
Push Notification
Mobile Email
Segment by Application
Financial Services
Communication
Media
Medical Authorities
Government
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Marketing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Increasing use of smartphones and tablets is driving the market.
The global Mobile Marketing market was valued at US$ 93530 million in 2023 and is anticipated to reach US$ 259270 million by 2030, witnessing a CAGR of 15.4% during the forecast period 2024-2030.
The APAC region is expected to be the largest revenue generator region for mobile marketing vendors for the next five years, followed by North America.
This report aims to provide a comprehensive presentation of the global market for Mobile Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Marketing.
Report Scope
The Mobile Marketing market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Marketing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Marketing companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
SAP
IBM
Salesforce
At&T
Oracle
Adobe Systems
Sas Institute
Mobivity Holdings
Salmat
Vibes Media
Segment by Type
SMS Service
Multimedia Information Service
Push Notification
Mobile Email
Segment by Application
Financial Services
Communication
Media
Medical Authorities
Government
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Marketing companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Marketing Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 SMS Service
1.2.3 Multimedia Information Service
1.2.4 Push Notification
1.2.5 Mobile Email
1.3 Market by Application
1.3.1 Global Mobile Marketing Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Financial Services
1.3.3 Communication
1.3.4 Media
1.3.5 Medical Authorities
1.3.6 Government
1.3.7 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Marketing Market Perspective (2019-2030)
2.2 Mobile Marketing Growth Trends by Region
2.2.1 Global Mobile Marketing Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Mobile Marketing Historic Market Size by Region (2019-2024)
2.2.3 Mobile Marketing Forecasted Market Size by Region (2025-2030)
2.3 Mobile Marketing Market Dynamics
2.3.1 Mobile Marketing Industry Trends
2.3.2 Mobile Marketing Market Drivers
2.3.3 Mobile Marketing Market Challenges
2.3.4 Mobile Marketing Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Marketing Players by Revenue
3.1.1 Global Top Mobile Marketing Players by Revenue (2019-2024)
3.1.2 Global Mobile Marketing Revenue Market Share by Players (2019-2024)
3.2 Global Mobile Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile Marketing Revenue
3.4 Global Mobile Marketing Market Concentration Ratio
3.4.1 Global Mobile Marketing Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Marketing Revenue in 2023
3.5 Mobile Marketing Key Players Head office and Area Served
3.6 Key Players Mobile Marketing Product Solution and Service
3.7 Date of Enter into Mobile Marketing Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Marketing Breakdown Data by Type
4.1 Global Mobile Marketing Historic Market Size by Type (2019-2024)
4.2 Global Mobile Marketing Forecasted Market Size by Type (2025-2030)
5 Mobile Marketing Breakdown Data by Application
5.1 Global Mobile Marketing Historic Market Size by Application (2019-2024)
5.2 Global Mobile Marketing Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Mobile Marketing Market Size (2019-2030)
6.2 North America Mobile Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Mobile Marketing Market Size by Country (2019-2024)
6.4 North America Mobile Marketing Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Marketing Market Size (2019-2030)
7.2 Europe Mobile Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Mobile Marketing Market Size by Country (2019-2024)
7.4 Europe Mobile Marketing Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Marketing Market Size (2019-2030)
8.2 Asia-Pacific Mobile Marketing Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Mobile Marketing Market Size by Region (2019-2024)
8.4 Asia-Pacific Mobile Marketing Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Marketing Market Size (2019-2030)
9.2 Latin America Mobile Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Mobile Marketing Market Size by Country (2019-2024)
9.4 Latin America Mobile Marketing Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Marketing Market Size (2019-2030)
10.2 Middle East & Africa Mobile Marketing Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Mobile Marketing Market Size by Country (2019-2024)
10.4 Middle East & Africa Mobile Marketing Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 SAP
11.1.1 SAP Company Detail
11.1.2 SAP Business Overview
11.1.3 SAP Mobile Marketing Introduction
11.1.4 SAP Revenue in Mobile Marketing Business (2019-2024)
11.1.5 SAP Recent Development
11.2 IBM
11.2.1 IBM Company Detail
11.2.2 IBM Business Overview
11.2.3 IBM Mobile Marketing Introduction
11.2.4 IBM Revenue in Mobile Marketing Business (2019-2024)
11.2.5 IBM Recent Development
11.3 Salesforce
11.3.1 Salesforce Company Detail
11.3.2 Salesforce Business Overview
11.3.3 Salesforce Mobile Marketing Introduction
11.3.4 Salesforce Revenue in Mobile Marketing Business (2019-2024)
11.3.5 Salesforce Recent Development
11.4 At&T
11.4.1 At&T Company Detail
11.4.2 At&T Business Overview
11.4.3 At&T Mobile Marketing Introduction
11.4.4 At&T Revenue in Mobile Marketing Business (2019-2024)
11.4.5 At&T Recent Development
11.5 Oracle
11.5.1 Oracle Company Detail
11.5.2 Oracle Business Overview
11.5.3 Oracle Mobile Marketing Introduction
11.5.4 Oracle Revenue in Mobile Marketing Business (2019-2024)
11.5.5 Oracle Recent Development
11.6 Adobe Systems
11.6.1 Adobe Systems Company Detail
11.6.2 Adobe Systems Business Overview
11.6.3 Adobe Systems Mobile Marketing Introduction
11.6.4 Adobe Systems Revenue in Mobile Marketing Business (2019-2024)
11.6.5 Adobe Systems Recent Development
11.7 Sas Institute
11.7.1 Sas Institute Company Detail
11.7.2 Sas Institute Business Overview
11.7.3 Sas Institute Mobile Marketing Introduction
11.7.4 Sas Institute Revenue in Mobile Marketing Business (2019-2024)
11.7.5 Sas Institute Recent Development
11.8 Mobivity Holdings
11.8.1 Mobivity Holdings Company Detail
11.8.2 Mobivity Holdings Business Overview
11.8.3 Mobivity Holdings Mobile Marketing Introduction
11.8.4 Mobivity Holdings Revenue in Mobile Marketing Business (2019-2024)
11.8.5 Mobivity Holdings Recent Development
11.9 Salmat
11.9.1 Salmat Company Detail
11.9.2 Salmat Business Overview
11.9.3 Salmat Mobile Marketing Introduction
11.9.4 Salmat Revenue in Mobile Marketing Business (2019-2024)
11.9.5 Salmat Recent Development
11.10 Vibes Media
11.10.1 Vibes Media Company Detail
11.10.2 Vibes Media Business Overview
11.10.3 Vibes Media Mobile Marketing Introduction
11.10.4 Vibes Media Revenue in Mobile Marketing Business (2019-2024)
11.10.5 Vibes Media Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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