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Global Online Microtransaction Market Research Report 2025

Global Online Microtransaction Market Research Report 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1805578

No of Pages : 97

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The Online Microtransaction market consists of sales of in-game virtual goods and its related services. Microtransactions are in-game purchases of virtual items for small amounts of money. These often appear in free-to-play games that do not have any cost for downloading the game and only includes the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game.  

Global Online Microtransaction market is projected to reach US$ million in 2029, increasing from US$ million in 2022, with the CAGR of % during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Online Microtransaction market research.

Key companies engaged in the Online Microtransaction industry include SmileGate (CrossFire), Riot Games, Inc, Nexon Co. Ltd, Wargaming.net, NCSoft, Activision Blizzard Inc, Electronic Arts Inc, Valve Corporation and Tencent Holdings Ltd, etc. Among those companies, the top 3 players guaranteed % supply worldwide in 2022.

When refers to consumption region, % value of Online Microtransaction were sold to North America, Europe and Asia Pacific in 2022. Moreover, China, plays a key role in the whole Online Microtransaction market and estimated to attract more attentions from industry insiders and investors.

Report Scope

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Online Microtransaction market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

By Company

  •     SmileGate (CrossFire)
  •     Riot Games, Inc
  •     Nexon Co. Ltd
  •     Wargaming.net
  •     NCSoft
  •     Activision Blizzard Inc
  •     Electronic Arts Inc
  •     Valve Corporation
  •     Tencent Holdings Ltd
  •     NetEase Inc
  •     Microsoft Corp
  •     GungHo Online Entertainment Inc
  •     CyberAgent Inc
  •     Ubisoft Entertainment
  •     Niantic Inc
  •     Take-Two Interactive

Segment by Type

  •         In-Game Curriencies
  •         Random Chance Puchases
  •         In-Game Items
  •         Expiration
  •         Othes

    By Device

  •         Mobile
  •         Gaming Console
  •         PC
  •         Others

Segment by Application

  •     Teenager
  •     Adult

By Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Russia)
  • Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
  • Latin America (Mexico, Brazil, Argentina)
  • Middle East & Africa (Turkey, Saudi Arabia, UAE)

The Online Microtransaction report covers below items:

Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

 1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis By Type
        1.2.1 Global Online Microtransaction Market Size Growth Rate By Type: 2018 VS 2022 VS 2029
        1.2.2 In-Game Curriencies
        1.2.3 Random Chance Puchases
        1.2.4 In-Game Items
        1.2.5 Expiration
        1.2.6 Othes
    1.3 Market by Application
        1.3.1 Global Online Microtransaction Market Growth by Application: 2018 VS 2022 VS 2029
        1.3.2 Teenager
        1.3.3 Adult
    1.4 Study Objectives
    1.5 Years Considered
    1.6 Years Considered

 2 Global Growth Trends
    2.1 Global Online Microtransaction Market Perspective (2018-2029)
    2.2 Online Microtransaction Growth Trends by Region
        2.2.1 Global Online Microtransaction Market Size by Region: 2018 VS 2022 VS 2029
        2.2.2 Online Microtransaction Historic Market Size by Region (2018-2023)
        2.2.3 Online Microtransaction Forecasted Market Size by Region (2024-2029)
    2.3 Online Microtransaction Market Dynamics
        2.3.1 Online Microtransaction Industry Trends
        2.3.2 Online Microtransaction Market Drivers
        2.3.3 Online Microtransaction Market Challenges
        2.3.4 Online Microtransaction Market Restraints

 3 Competition Landscape by Key Players
    3.1 Global Top Online Microtransaction Players by Revenue
        3.1.1 Global Top Online Microtransaction Players by Revenue (2018-2023)
        3.1.2 Global Online Microtransaction Revenue Market Share by Players (2018-2023)
    3.2 Global Online Microtransaction Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Online Microtransaction Revenue
    3.4 Global Online Microtransaction Market Concentration Ratio
        3.4.1 Global Online Microtransaction Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Online Microtransaction Revenue in 2022
    3.5 Online Microtransaction Key Players Head office and Area Served
    3.6 Key Players Online Microtransaction Product Solution and Service
    3.7 Date of Enter into Online Microtransaction Market
    3.8 Mergers & Acquisitions, Expansion Plans

 4 Online Microtransaction Breakdown Data by Type
    4.1 Global Online Microtransaction Historic Market Size by Type (2018-2023)
    4.2 Global Online Microtransaction Forecasted Market Size by Type (2024-2029)

 5 Online Microtransaction Breakdown Data by Application
    5.1 Global Online Microtransaction Historic Market Size by Application (2018-2023)
    5.2 Global Online Microtransaction Forecasted Market Size by Application (2024-2029)

 6 North America
    6.1 North America Online Microtransaction Market Size (2018-2029)
    6.2 North America Online Microtransaction Market Growth Rate by Country: 2018 VS 2022 VS 2029
    6.3 North America Online Microtransaction Market Size by Country (2018-2023)
    6.4 North America Online Microtransaction Market Size by Country (2024-2029)
    6.5 United States
    6.6 Canada

 7 Europe
    7.1 Europe Online Microtransaction Market Size (2018-2029)
    7.2 Europe Online Microtransaction Market Growth Rate by Country: 2018 VS 2022 VS 2029
    7.3 Europe Online Microtransaction Market Size by Country (2018-2023)
    7.4 Europe Online Microtransaction Market Size by Country (2024-2029)
    7.5 Germany
    7.6 France
    7.7 U.K.
    7.8 Italy
    7.9 Russia
    7.10 Nordic Countries

 8 Asia-Pacific
    8.1 Asia-Pacific Online Microtransaction Market Size (2018-2029)
    8.2 Asia-Pacific Online Microtransaction Market Growth Rate by Region: 2018 VS 2022 VS 2029
    8.3 Asia-Pacific Online Microtransaction Market Size by Region (2018-2023)
    8.4 Asia-Pacific Online Microtransaction Market Size by Region (2024-2029)
    8.5 China
    8.6 Japan
    8.7 South Korea
    8.8 Southeast Asia
    8.9 India
    8.10 Australia

 9 Latin America
    9.1 Latin America Online Microtransaction Market Size (2018-2029)
    9.2 Latin America Online Microtransaction Market Growth Rate by Country: 2018 VS 2022 VS 2029
    9.3 Latin America Online Microtransaction Market Size by Country (2018-2023)
    9.4 Latin America Online Microtransaction Market Size by Country (2024-2029)
    9.5 Mexico
    9.6 Brazil

 10 Middle East & Africa
    10.1 Middle East & Africa Online Microtransaction Market Size (2018-2029)
    10.2 Middle East & Africa Online Microtransaction Market Growth Rate by Country: 2018 VS 2022 VS 2029
    10.3 Middle East & Africa Online Microtransaction Market Size by Country (2018-2023)
    10.4 Middle East & Africa Online Microtransaction Market Size by Country (2024-2029)
    10.5 Turkey
    10.6 Saudi Arabia
    10.7 UAE

 11 Key Players Profiles
    11.1 SmileGate (CrossFire)
        11.1.1 SmileGate (CrossFire) Company Detail
        11.1.2 SmileGate (CrossFire) Business Overview
        11.1.3 SmileGate (CrossFire) Online Microtransaction Introduction
        11.1.4 SmileGate (CrossFire) Revenue in Online Microtransaction Business (2018-2023)
        11.1.5 SmileGate (CrossFire) Recent Development
    11.2 Riot Games, Inc
        11.2.1 Riot Games, Inc Company Detail
        11.2.2 Riot Games, Inc Business Overview
        11.2.3 Riot Games, Inc Online Microtransaction Introduction
        11.2.4 Riot Games, Inc Revenue in Online Microtransaction Business (2018-2023)
        11.2.5 Riot Games, Inc Recent Development
    11.3 Nexon Co. Ltd
        11.3.1 Nexon Co. Ltd Company Detail
        11.3.2 Nexon Co. Ltd Business Overview
        11.3.3 Nexon Co. Ltd Online Microtransaction Introduction
        11.3.4 Nexon Co. Ltd Revenue in Online Microtransaction Business (2018-2023)
        11.3.5 Nexon Co. Ltd Recent Development
    11.4 Wargaming.net
        11.4.1 Wargaming.net Company Detail
        11.4.2 Wargaming.net Business Overview
        11.4.3 Wargaming.net Online Microtransaction Introduction
        11.4.4 Wargaming.net Revenue in Online Microtransaction Business (2018-2023)
        11.4.5 Wargaming.net Recent Development
    11.5 NCSoft
        11.5.1 NCSoft Company Detail
        11.5.2 NCSoft Business Overview
        11.5.3 NCSoft Online Microtransaction Introduction
        11.5.4 NCSoft Revenue in Online Microtransaction Business (2018-2023)
        11.5.5 NCSoft Recent Development
    11.6 Activision Blizzard Inc
        11.6.1 Activision Blizzard Inc Company Detail
        11.6.2 Activision Blizzard Inc Business Overview
        11.6.3 Activision Blizzard Inc Online Microtransaction Introduction
        11.6.4 Activision Blizzard Inc Revenue in Online Microtransaction Business (2018-2023)
        11.6.5 Activision Blizzard Inc Recent Development
    11.7 Electronic Arts Inc
        11.7.1 Electronic Arts Inc Company Detail
        11.7.2 Electronic Arts Inc Business Overview
        11.7.3 Electronic Arts Inc Online Microtransaction Introduction
        11.7.4 Electronic Arts Inc Revenue in Online Microtransaction Business (2018-2023)
        11.7.5 Electronic Arts Inc Recent Development
    11.8 Valve Corporation
        11.8.1 Valve Corporation Company Detail
        11.8.2 Valve Corporation Business Overview
        11.8.3 Valve Corporation Online Microtransaction Introduction
        11.8.4 Valve Corporation Revenue in Online Microtransaction Business (2018-2023)
        11.8.5 Valve Corporation Recent Development
    11.9 Tencent Holdings Ltd
        11.9.1 Tencent Holdings Ltd Company Detail
        11.9.2 Tencent Holdings Ltd Business Overview
        11.9.3 Tencent Holdings Ltd Online Microtransaction Introduction
        11.9.4 Tencent Holdings Ltd Revenue in Online Microtransaction Business (2018-2023)
        11.9.5 Tencent Holdings Ltd Recent Development
    11.10 NetEase Inc
        11.10.1 NetEase Inc Company Detail
        11.10.2 NetEase Inc Business Overview
        11.10.3 NetEase Inc Online Microtransaction Introduction
        11.10.4 NetEase Inc Revenue in Online Microtransaction Business (2018-2023)
        11.10.5 NetEase Inc Recent Development
    11.11 Microsoft Corp
        11.11.1 Microsoft Corp Company Detail
        11.11.2 Microsoft Corp Business Overview
        11.11.3 Microsoft Corp Online Microtransaction Introduction
        11.11.4 Microsoft Corp Revenue in Online Microtransaction Business (2018-2023)
        11.11.5 Microsoft Corp Recent Development
    11.12 GungHo Online Entertainment Inc
        11.12.1 GungHo Online Entertainment Inc Company Detail
        11.12.2 GungHo Online Entertainment Inc Business Overview
        11.12.3 GungHo Online Entertainment Inc Online Microtransaction Introduction
        11.12.4 GungHo Online Entertainment Inc Revenue in Online Microtransaction Business (2018-2023)
        11.12.5 GungHo Online Entertainment Inc Recent Development
    11.13 CyberAgent Inc
        11.13.1 CyberAgent Inc Company Detail
        11.13.2 CyberAgent Inc Business Overview
        11.13.3 CyberAgent Inc Online Microtransaction Introduction
        11.13.4 CyberAgent Inc Revenue in Online Microtransaction Business (2018-2023)
        11.13.5 CyberAgent Inc Recent Development
    11.14 Ubisoft Entertainment
        11.14.1 Ubisoft Entertainment Company Detail
        11.14.2 Ubisoft Entertainment Business Overview
        11.14.3 Ubisoft Entertainment Online Microtransaction Introduction
        11.14.4 Ubisoft Entertainment Revenue in Online Microtransaction Business (2018-2023)
        11.14.5 Ubisoft Entertainment Recent Development
    11.15 Niantic Inc
        11.15.1 Niantic Inc Company Detail
        11.15.2 Niantic Inc Business Overview
        11.15.3 Niantic Inc Online Microtransaction Introduction
        11.15.4 Niantic Inc Revenue in Online Microtransaction Business (2018-2023)
        11.15.5 Niantic Inc Recent Development
    11.16 Take-Two Interactive
        11.16.1 Take-Two Interactive Company Detail
        11.16.2 Take-Two Interactive Business Overview
        11.16.3 Take-Two Interactive Online Microtransaction Introduction
        11.16.4 Take-Two Interactive Revenue in Online Microtransaction Business (2018-2023)
        11.16.5 Take-Two Interactive Recent Development

 12 Analyst's Viewpoints/Conclusions

 13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

Published By : QY Research

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