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Global Online Smartphone & Tablet Games Market Research Report 2024
Synopsis
Online games refer to games that are played over some form of computer network, most often the Internet. Online games can range from simple text-based games to games incorporating complex graphics and virtual worlds populated by many players simultaneously.
The Online Game industry can be broken down into several segments:
Massively Multiplayer Online (MMO)
Simulation Games
Action/Adventure
Strategy Games
Sports Games
Role-Playing (RPG)
Educational Games
Across the world, the major players cover Microsoft, Nintendo, Sony, etc.
The global Online Smartphone & Tablet Games market was valued at US$ 123250 million in 2023 and is anticipated to reach US$ 280200 million by 2030, witnessing a CAGR of 12.3% during the forecast period 2024-2030.
The online game market is highly fragmented as the demand for online games and increasing penetration of mobile applications across the various regions is catering to an intense rivalry in the market. Key players in the market are Tencent, Sony, Microsoft, NetEase Games, Activision Blizzard, Electronic Arts, NEXON, Sega, Bandai Namco, Nintendo, Square Enix, Ubisoft, NCSoft, Zynga, etc. Top 5 players occupied 55% market share. Tencent is the largest market player, with 21% market share.
Asia-Pacific is anticipated to hold the largest market share in the online game industry, with above 50% market share. United States is the second largest market of online game industry.
Online Game can be classified into Massively Multiplayer Online (MMO), Simulation Games, Action/Adventure, Strategy Games, Sports Games, Role-Playing (RPG) and Educational Games types. The revenue share of Massively Multiplayer Online (MMO) segment is growing fast and took up 28% of the global market share.
Based on Age Group, the market is segmented into 18-25 years old, 26-35 years old, 36-45 years old, Above 45 years old and Below 18 years old. 18-25 years old and 26-35 years old are two major consumer groups with more interest, money and habits, environment impact, etc.
This report aims to provide a comprehensive presentation of the global market for Online Smartphone & Tablet Games, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Smartphone & Tablet Games.
Report Scope
The Online Smartphone & Tablet Games market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Online Smartphone & Tablet Games market comprehensively. Regional market sizes, concerning products by Type, by Age, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Online Smartphone & Tablet Games companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Age, and by regions.
Market Segmentation
By Company
Microsoft
Nintendo
Sony
Tencent
Activision Blizzard
Sega
Electronic Arts
Ubisoft
Zynga
Square Enix
NetEase Games
NEXON
NCSoft
Bandai Namco
Segment by Type
Massively Multiplayer Online (MMO)
Simulation Games
Action/Adventure
Strategy Games
Sports Games
Role-Playing (RPG)
Educational Games
Segment by Age
18-25 Years Old
26-35 Years Old
36-45 Years Old
Above 45 Years Old
Below 18 Years Old
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Age, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Online Smartphone & Tablet Games companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Age, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Online games refer to games that are played over some form of computer network, most often the Internet. Online games can range from simple text-based games to games incorporating complex graphics and virtual worlds populated by many players simultaneously.
The Online Game industry can be broken down into several segments:
Massively Multiplayer Online (MMO)
Simulation Games
Action/Adventure
Strategy Games
Sports Games
Role-Playing (RPG)
Educational Games
Across the world, the major players cover Microsoft, Nintendo, Sony, etc.
The global Online Smartphone & Tablet Games market was valued at US$ 123250 million in 2023 and is anticipated to reach US$ 280200 million by 2030, witnessing a CAGR of 12.3% during the forecast period 2024-2030.
The online game market is highly fragmented as the demand for online games and increasing penetration of mobile applications across the various regions is catering to an intense rivalry in the market. Key players in the market are Tencent, Sony, Microsoft, NetEase Games, Activision Blizzard, Electronic Arts, NEXON, Sega, Bandai Namco, Nintendo, Square Enix, Ubisoft, NCSoft, Zynga, etc. Top 5 players occupied 55% market share. Tencent is the largest market player, with 21% market share.
Asia-Pacific is anticipated to hold the largest market share in the online game industry, with above 50% market share. United States is the second largest market of online game industry.
Online Game can be classified into Massively Multiplayer Online (MMO), Simulation Games, Action/Adventure, Strategy Games, Sports Games, Role-Playing (RPG) and Educational Games types. The revenue share of Massively Multiplayer Online (MMO) segment is growing fast and took up 28% of the global market share.
Based on Age Group, the market is segmented into 18-25 years old, 26-35 years old, 36-45 years old, Above 45 years old and Below 18 years old. 18-25 years old and 26-35 years old are two major consumer groups with more interest, money and habits, environment impact, etc.
This report aims to provide a comprehensive presentation of the global market for Online Smartphone & Tablet Games, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Smartphone & Tablet Games.
Report Scope
The Online Smartphone & Tablet Games market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Online Smartphone & Tablet Games market comprehensively. Regional market sizes, concerning products by Type, by Age, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Online Smartphone & Tablet Games companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Age, and by regions.
Market Segmentation
By Company
Microsoft
Nintendo
Sony
Tencent
Activision Blizzard
Sega
Electronic Arts
Ubisoft
Zynga
Square Enix
NetEase Games
NEXON
NCSoft
Bandai Namco
Segment by Type
Massively Multiplayer Online (MMO)
Simulation Games
Action/Adventure
Strategy Games
Sports Games
Role-Playing (RPG)
Educational Games
Segment by Age
18-25 Years Old
26-35 Years Old
36-45 Years Old
Above 45 Years Old
Below 18 Years Old
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Age, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Online Smartphone & Tablet Games companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Age, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Online Smartphone & Tablet Games Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Massively Multiplayer Online (MMO)
1.2.3 Simulation Games
1.2.4 Action/Adventure
1.2.5 Strategy Games
1.2.6 Sports Games
1.2.7 Role-Playing (RPG)
1.2.8 Educational Games
1.3 Market by Age
1.3.1 Global Online Smartphone & Tablet Games Market Growth by Age: 2019 VS 2023 VS 2030
1.3.2 18-25 Years Old
1.3.3 26-35 Years Old
1.3.4 36-45 Years Old
1.3.5 Above 45 Years Old
1.3.6 Below 18 Years Old
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Online Smartphone & Tablet Games Market Perspective (2019-2030)
2.2 Online Smartphone & Tablet Games Growth Trends by Region
2.2.1 Global Online Smartphone & Tablet Games Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Online Smartphone & Tablet Games Historic Market Size by Region (2019-2024)
2.2.3 Online Smartphone & Tablet Games Forecasted Market Size by Region (2025-2030)
2.3 Online Smartphone & Tablet Games Market Dynamics
2.3.1 Online Smartphone & Tablet Games Industry Trends
2.3.2 Online Smartphone & Tablet Games Market Drivers
2.3.3 Online Smartphone & Tablet Games Market Challenges
2.3.4 Online Smartphone & Tablet Games Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Online Smartphone & Tablet Games Players by Revenue
3.1.1 Global Top Online Smartphone & Tablet Games Players by Revenue (2019-2024)
3.1.2 Global Online Smartphone & Tablet Games Revenue Market Share by Players (2019-2024)
3.2 Global Online Smartphone & Tablet Games Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Online Smartphone & Tablet Games Revenue
3.4 Global Online Smartphone & Tablet Games Market Concentration Ratio
3.4.1 Global Online Smartphone & Tablet Games Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Online Smartphone & Tablet Games Revenue in 2023
3.5 Online Smartphone & Tablet Games Key Players Head office and Area Served
3.6 Key Players Online Smartphone & Tablet Games Product Solution and Service
3.7 Date of Enter into Online Smartphone & Tablet Games Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Online Smartphone & Tablet Games Breakdown Data by Type
4.1 Global Online Smartphone & Tablet Games Historic Market Size by Type (2019-2024)
4.2 Global Online Smartphone & Tablet Games Forecasted Market Size by Type (2025-2030)
5 Online Smartphone & Tablet Games Breakdown Data by Age
5.1 Global Online Smartphone & Tablet Games Historic Market Size by Age (2019-2024)
5.2 Global Online Smartphone & Tablet Games Forecasted Market Size by Age (2025-2030)
6 North America
6.1 North America Online Smartphone & Tablet Games Market Size (2019-2030)
6.2 North America Online Smartphone & Tablet Games Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Online Smartphone & Tablet Games Market Size by Country (2019-2024)
6.4 North America Online Smartphone & Tablet Games Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Online Smartphone & Tablet Games Market Size (2019-2030)
7.2 Europe Online Smartphone & Tablet Games Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Online Smartphone & Tablet Games Market Size by Country (2019-2024)
7.4 Europe Online Smartphone & Tablet Games Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Online Smartphone & Tablet Games Market Size (2019-2030)
8.2 Asia-Pacific Online Smartphone & Tablet Games Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Online Smartphone & Tablet Games Market Size by Region (2019-2024)
8.4 Asia-Pacific Online Smartphone & Tablet Games Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Online Smartphone & Tablet Games Market Size (2019-2030)
9.2 Latin America Online Smartphone & Tablet Games Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Online Smartphone & Tablet Games Market Size by Country (2019-2024)
9.4 Latin America Online Smartphone & Tablet Games Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Online Smartphone & Tablet Games Market Size (2019-2030)
10.2 Middle East & Africa Online Smartphone & Tablet Games Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Online Smartphone & Tablet Games Market Size by Country (2019-2024)
10.4 Middle East & Africa Online Smartphone & Tablet Games Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Microsoft
11.1.1 Microsoft Company Detail
11.1.2 Microsoft Business Overview
11.1.3 Microsoft Online Smartphone & Tablet Games Introduction
11.1.4 Microsoft Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.1.5 Microsoft Recent Development
11.2 Nintendo
11.2.1 Nintendo Company Detail
11.2.2 Nintendo Business Overview
11.2.3 Nintendo Online Smartphone & Tablet Games Introduction
11.2.4 Nintendo Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.2.5 Nintendo Recent Development
11.3 Sony
11.3.1 Sony Company Detail
11.3.2 Sony Business Overview
11.3.3 Sony Online Smartphone & Tablet Games Introduction
11.3.4 Sony Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.3.5 Sony Recent Development
11.4 Tencent
11.4.1 Tencent Company Detail
11.4.2 Tencent Business Overview
11.4.3 Tencent Online Smartphone & Tablet Games Introduction
11.4.4 Tencent Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.4.5 Tencent Recent Development
11.5 Activision Blizzard
11.5.1 Activision Blizzard Company Detail
11.5.2 Activision Blizzard Business Overview
11.5.3 Activision Blizzard Online Smartphone & Tablet Games Introduction
11.5.4 Activision Blizzard Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.5.5 Activision Blizzard Recent Development
11.6 Sega
11.6.1 Sega Company Detail
11.6.2 Sega Business Overview
11.6.3 Sega Online Smartphone & Tablet Games Introduction
11.6.4 Sega Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.6.5 Sega Recent Development
11.7 Electronic Arts
11.7.1 Electronic Arts Company Detail
11.7.2 Electronic Arts Business Overview
11.7.3 Electronic Arts Online Smartphone & Tablet Games Introduction
11.7.4 Electronic Arts Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.7.5 Electronic Arts Recent Development
11.8 Ubisoft
11.8.1 Ubisoft Company Detail
11.8.2 Ubisoft Business Overview
11.8.3 Ubisoft Online Smartphone & Tablet Games Introduction
11.8.4 Ubisoft Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.8.5 Ubisoft Recent Development
11.9 Zynga
11.9.1 Zynga Company Detail
11.9.2 Zynga Business Overview
11.9.3 Zynga Online Smartphone & Tablet Games Introduction
11.9.4 Zynga Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.9.5 Zynga Recent Development
11.10 Square Enix
11.10.1 Square Enix Company Detail
11.10.2 Square Enix Business Overview
11.10.3 Square Enix Online Smartphone & Tablet Games Introduction
11.10.4 Square Enix Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.10.5 Square Enix Recent Development
11.11 NetEase Games
11.11.1 NetEase Games Company Detail
11.11.2 NetEase Games Business Overview
11.11.3 NetEase Games Online Smartphone & Tablet Games Introduction
11.11.4 NetEase Games Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.11.5 NetEase Games Recent Development
11.12 NEXON
11.12.1 NEXON Company Detail
11.12.2 NEXON Business Overview
11.12.3 NEXON Online Smartphone & Tablet Games Introduction
11.12.4 NEXON Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.12.5 NEXON Recent Development
11.13 NCSoft
11.13.1 NCSoft Company Detail
11.13.2 NCSoft Business Overview
11.13.3 NCSoft Online Smartphone & Tablet Games Introduction
11.13.4 NCSoft Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.13.5 NCSoft Recent Development
11.14 Bandai Namco
11.14.1 Bandai Namco Company Detail
11.14.2 Bandai Namco Business Overview
11.14.3 Bandai Namco Online Smartphone & Tablet Games Introduction
11.14.4 Bandai Namco Revenue in Online Smartphone & Tablet Games Business (2019-2024)
11.14.5 Bandai Namco Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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