The Market Reports
Call: +1-631-407-1315 / +91-750-729-1479
Email: sales@themarketreports.com
Global Over-the-Top Media Service (OTT Service) Market Research Report 2025
Synopsis
OTT (Over-the-Top) refers to content providers that deliver media directly over the internet to users without the need for traditional cable or satellite TV services. Streaming, on the other hand, is the overarching technology that is used to transmit data (audio, video, etc.) in real time over the internet.
Global Over-the-Top Media Service (OTT Service) market is projected to reach US$ 219960 million in 2029, increasing from US$ 117950 million in 2022, with the CAGR of 10.0% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Over-the-Top Media Service (OTT Service) market research.
The global OTT media services market is primarily driven by ease of viewing through different devices and platforms, variety of content, and technological advancements. The expansion of the OTT industry is driven by the availability of various streaming content in different languages and the ease of viewing through various devices and platforms such as smartphones, smart TVs, laptops, etc. are the factors driving the growth of the OTT industry. Significantly influence customer choice from traditional broadcast networks to OTT media services. The demand for OTT media services is expected to grow significantly over the forecast period as consumers' spending power increases and consumers are now more willing to purchase subscriptions to different streaming OTT services in order to take advantage of a wide range of network services Series, movies, live broadcasts, and other media content on everything from TVs to smartphones.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Over-the-Top Media Service (OTT Service) market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Amazon
Netflix
Hulu
Google
Apple
Meta
Telstra
Roku, Inc.
Kakao
The Walt Disney Company
Alphabet
WarnerMedia Direct
Rakuten
Tencent
Baidu
Segment by Type
Video
Audio
Game
Communication
Other
Segment by Application
Media & Entertainment
Education & Training
Health & Fitness
IT & Telecom
E-commerce
BFSI
Government
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Over-the-Top Media Service (OTT Service) report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
OTT (Over-the-Top) refers to content providers that deliver media directly over the internet to users without the need for traditional cable or satellite TV services. Streaming, on the other hand, is the overarching technology that is used to transmit data (audio, video, etc.) in real time over the internet.
Global Over-the-Top Media Service (OTT Service) market is projected to reach US$ 219960 million in 2029, increasing from US$ 117950 million in 2022, with the CAGR of 10.0% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Over-the-Top Media Service (OTT Service) market research.
The global OTT media services market is primarily driven by ease of viewing through different devices and platforms, variety of content, and technological advancements. The expansion of the OTT industry is driven by the availability of various streaming content in different languages and the ease of viewing through various devices and platforms such as smartphones, smart TVs, laptops, etc. are the factors driving the growth of the OTT industry. Significantly influence customer choice from traditional broadcast networks to OTT media services. The demand for OTT media services is expected to grow significantly over the forecast period as consumers' spending power increases and consumers are now more willing to purchase subscriptions to different streaming OTT services in order to take advantage of a wide range of network services Series, movies, live broadcasts, and other media content on everything from TVs to smartphones.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Over-the-Top Media Service (OTT Service) market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Amazon
Netflix
Hulu
Apple
Meta
Telstra
Roku, Inc.
Kakao
The Walt Disney Company
Alphabet
WarnerMedia Direct
Rakuten
Tencent
Baidu
Segment by Type
Video
Audio
Game
Communication
Other
Segment by Application
Media & Entertainment
Education & Training
Health & Fitness
IT & Telecom
E-commerce
BFSI
Government
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Over-the-Top Media Service (OTT Service) report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Over-the-Top Media Service (OTT Service) Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Video
1.2.3 Audio
1.2.4 Game
1.2.5 Communication
1.2.6 Other
1.3 Market by Application
1.3.1 Global Over-the-Top Media Service (OTT Service) Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Media & Entertainment
1.3.3 Education & Training
1.3.4 Health & Fitness
1.3.5 IT & Telecom
1.3.6 E-commerce
1.3.7 BFSI
1.3.8 Government
1.3.9 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Over-the-Top Media Service (OTT Service) Market Perspective (2018-2029)
2.2 Over-the-Top Media Service (OTT Service) Growth Trends by Region
2.2.1 Global Over-the-Top Media Service (OTT Service) Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Over-the-Top Media Service (OTT Service) Historic Market Size by Region (2018-2023)
2.2.3 Over-the-Top Media Service (OTT Service) Forecasted Market Size by Region (2024-2029)
2.3 Over-the-Top Media Service (OTT Service) Market Dynamics
2.3.1 Over-the-Top Media Service (OTT Service) Industry Trends
2.3.2 Over-the-Top Media Service (OTT Service) Market Drivers
2.3.3 Over-the-Top Media Service (OTT Service) Market Challenges
2.3.4 Over-the-Top Media Service (OTT Service) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Over-the-Top Media Service (OTT Service) Players by Revenue
3.1.1 Global Top Over-the-Top Media Service (OTT Service) Players by Revenue (2018-2023)
3.1.2 Global Over-the-Top Media Service (OTT Service) Revenue Market Share by Players (2018-2023)
3.2 Global Over-the-Top Media Service (OTT Service) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Over-the-Top Media Service (OTT Service) Revenue
3.4 Global Over-the-Top Media Service (OTT Service) Market Concentration Ratio
3.4.1 Global Over-the-Top Media Service (OTT Service) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Over-the-Top Media Service (OTT Service) Revenue in 2022
3.5 Over-the-Top Media Service (OTT Service) Key Players Head office and Area Served
3.6 Key Players Over-the-Top Media Service (OTT Service) Product Solution and Service
3.7 Date of Enter into Over-the-Top Media Service (OTT Service) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Over-the-Top Media Service (OTT Service) Breakdown Data by Type
4.1 Global Over-the-Top Media Service (OTT Service) Historic Market Size by Type (2018-2023)
4.2 Global Over-the-Top Media Service (OTT Service) Forecasted Market Size by Type (2024-2029)
5 Over-the-Top Media Service (OTT Service) Breakdown Data by Application
5.1 Global Over-the-Top Media Service (OTT Service) Historic Market Size by Application (2018-2023)
5.2 Global Over-the-Top Media Service (OTT Service) Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Over-the-Top Media Service (OTT Service) Market Size (2018-2029)
6.2 North America Over-the-Top Media Service (OTT Service) Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Over-the-Top Media Service (OTT Service) Market Size by Country (2018-2023)
6.4 North America Over-the-Top Media Service (OTT Service) Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Over-the-Top Media Service (OTT Service) Market Size (2018-2029)
7.2 Europe Over-the-Top Media Service (OTT Service) Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Over-the-Top Media Service (OTT Service) Market Size by Country (2018-2023)
7.4 Europe Over-the-Top Media Service (OTT Service) Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Over-the-Top Media Service (OTT Service) Market Size (2018-2029)
8.2 Asia-Pacific Over-the-Top Media Service (OTT Service) Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Over-the-Top Media Service (OTT Service) Market Size by Region (2018-2023)
8.4 Asia-Pacific Over-the-Top Media Service (OTT Service) Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Over-the-Top Media Service (OTT Service) Market Size (2018-2029)
9.2 Latin America Over-the-Top Media Service (OTT Service) Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Over-the-Top Media Service (OTT Service) Market Size by Country (2018-2023)
9.4 Latin America Over-the-Top Media Service (OTT Service) Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Over-the-Top Media Service (OTT Service) Market Size (2018-2029)
10.2 Middle East & Africa Over-the-Top Media Service (OTT Service) Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Over-the-Top Media Service (OTT Service) Market Size by Country (2018-2023)
10.4 Middle East & Africa Over-the-Top Media Service (OTT Service) Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Amazon
11.1.1 Amazon Company Detail
11.1.2 Amazon Business Overview
11.1.3 Amazon Over-the-Top Media Service (OTT Service) Introduction
11.1.4 Amazon Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.1.5 Amazon Recent Development
11.2 Netflix
11.2.1 Netflix Company Detail
11.2.2 Netflix Business Overview
11.2.3 Netflix Over-the-Top Media Service (OTT Service) Introduction
11.2.4 Netflix Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.2.5 Netflix Recent Development
11.3 Hulu
11.3.1 Hulu Company Detail
11.3.2 Hulu Business Overview
11.3.3 Hulu Over-the-Top Media Service (OTT Service) Introduction
11.3.4 Hulu Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.3.5 Hulu Recent Development
11.4 Google
11.4.1 Google Company Detail
11.4.2 Google Business Overview
11.4.3 Google Over-the-Top Media Service (OTT Service) Introduction
11.4.4 Google Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.4.5 Google Recent Development
11.5 Apple
11.5.1 Apple Company Detail
11.5.2 Apple Business Overview
11.5.3 Apple Over-the-Top Media Service (OTT Service) Introduction
11.5.4 Apple Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.5.5 Apple Recent Development
11.6 Meta
11.6.1 Meta Company Detail
11.6.2 Meta Business Overview
11.6.3 Meta Over-the-Top Media Service (OTT Service) Introduction
11.6.4 Meta Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.6.5 Meta Recent Development
11.7 Telstra
11.7.1 Telstra Company Detail
11.7.2 Telstra Business Overview
11.7.3 Telstra Over-the-Top Media Service (OTT Service) Introduction
11.7.4 Telstra Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.7.5 Telstra Recent Development
11.8 Roku, Inc.
11.8.1 Roku, Inc. Company Detail
11.8.2 Roku, Inc. Business Overview
11.8.3 Roku, Inc. Over-the-Top Media Service (OTT Service) Introduction
11.8.4 Roku, Inc. Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.8.5 Roku, Inc. Recent Development
11.9 Kakao
11.9.1 Kakao Company Detail
11.9.2 Kakao Business Overview
11.9.3 Kakao Over-the-Top Media Service (OTT Service) Introduction
11.9.4 Kakao Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.9.5 Kakao Recent Development
11.10 The Walt Disney Company
11.10.1 The Walt Disney Company Company Detail
11.10.2 The Walt Disney Company Business Overview
11.10.3 The Walt Disney Company Over-the-Top Media Service (OTT Service) Introduction
11.10.4 The Walt Disney Company Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.10.5 The Walt Disney Company Recent Development
11.11 Alphabet
11.11.1 Alphabet Company Detail
11.11.2 Alphabet Business Overview
11.11.3 Alphabet Over-the-Top Media Service (OTT Service) Introduction
11.11.4 Alphabet Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.11.5 Alphabet Recent Development
11.12 WarnerMedia Direct
11.12.1 WarnerMedia Direct Company Detail
11.12.2 WarnerMedia Direct Business Overview
11.12.3 WarnerMedia Direct Over-the-Top Media Service (OTT Service) Introduction
11.12.4 WarnerMedia Direct Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.12.5 WarnerMedia Direct Recent Development
11.13 Rakuten
11.13.1 Rakuten Company Detail
11.13.2 Rakuten Business Overview
11.13.3 Rakuten Over-the-Top Media Service (OTT Service) Introduction
11.13.4 Rakuten Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.13.5 Rakuten Recent Development
11.14 Tencent
11.14.1 Tencent Company Detail
11.14.2 Tencent Business Overview
11.14.3 Tencent Over-the-Top Media Service (OTT Service) Introduction
11.14.4 Tencent Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.14.5 Tencent Recent Development
11.15 Baidu
11.15.1 Baidu Company Detail
11.15.2 Baidu Business Overview
11.15.3 Baidu Over-the-Top Media Service (OTT Service) Introduction
11.15.4 Baidu Revenue in Over-the-Top Media Service (OTT Service) Business (2018-2023)
11.15.5 Baidu Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
Why ‘The Market Reports’
In Business:
Pre Sales Support:
Post Sales Support:
Turn Around Time:
Clients Served:
Clients Assisted:
Client Types:
Payment:
- Accept global payments [Credit Card / PayPal / Wire Transfer]
- Accept local payments in South Korea, Germany, China and India [Can pay in local currency]
Latest IT & Electronics Market Reports
Payments Accepted From
Connect with us at
Complete Secure Website
