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Global Programmatic Display Advertising Market Research Report 2025

Global Programmatic Display Advertising Market Research Report 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1805235

No of Pages : 108

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Synopsis

Programmatic display advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.

The global Programmatic Display Advertising market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.

This report aims to provide a comprehensive presentation of the global market for Programmatic Display Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Display Advertising.

Report Scope

The Programmatic Display Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Programmatic Display Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Programmatic Display Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

By Company

  • Facebook
  • Google (Doubleclick)
  • Alibaba
  • Adobe Systems Incorporated
  • Tencent
  • AppNexus
  • Amazon
  • JD.com
  • Yahoo
  • Verizon Communications
  • eBay
  • Booking
  • Expedia
  • MediaMath
  • Baidu
  • Rakuten
  • Rocket Fuel
  • The Trade Desk
  • Adroll
  • Sina

Segment by Type

  • Real Time Bidding
  • Private Marketplace
  • Automated Guaranteed

Segment by Application

  • E-commerce Ads
  • Travel Ads
  • Game Ads
  • Others

By Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Netherlands)
  • Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
  • Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Programmatic Display Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Index

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Display Advertising Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Real Time Bidding
1.2.3 Private Marketplace
1.2.4 Automated Guaranteed
1.3 Market by Application
1.3.1 Global Programmatic Display Advertising Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 E-commerce Ads
1.3.3 Travel Ads
1.3.4 Game Ads
1.3.5 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Display Advertising Market Perspective (2019-2030)
2.2 Programmatic Display Advertising Growth Trends by Region
2.2.1 Global Programmatic Display Advertising Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Programmatic Display Advertising Historic Market Size by Region (2019-2024)
2.2.3 Programmatic Display Advertising Forecasted Market Size by Region (2025-2030)
2.3 Programmatic Display Advertising Market Dynamics
2.3.1 Programmatic Display Advertising Industry Trends
2.3.2 Programmatic Display Advertising Market Drivers
2.3.3 Programmatic Display Advertising Market Challenges
2.3.4 Programmatic Display Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Programmatic Display Advertising Players by Revenue
3.1.1 Global Top Programmatic Display Advertising Players by Revenue (2019-2024)
3.1.2 Global Programmatic Display Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Programmatic Display Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Programmatic Display Advertising Revenue
3.4 Global Programmatic Display Advertising Market Concentration Ratio
3.4.1 Global Programmatic Display Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Display Advertising Revenue in 2023
3.5 Programmatic Display Advertising Key Players Head office and Area Served
3.6 Key Players Programmatic Display Advertising Product Solution and Service
3.7 Date of Enter into Programmatic Display Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Display Advertising Breakdown Data by Type
4.1 Global Programmatic Display Advertising Historic Market Size by Type (2019-2024)
4.2 Global Programmatic Display Advertising Forecasted Market Size by Type (2025-2030)
5 Programmatic Display Advertising Breakdown Data by Application
5.1 Global Programmatic Display Advertising Historic Market Size by Application (2019-2024)
5.2 Global Programmatic Display Advertising Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Programmatic Display Advertising Market Size (2019-2030)
6.2 North America Programmatic Display Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Programmatic Display Advertising Market Size by Country (2019-2024)
6.4 North America Programmatic Display Advertising Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Programmatic Display Advertising Market Size (2019-2030)
7.2 Europe Programmatic Display Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Programmatic Display Advertising Market Size by Country (2019-2024)
7.4 Europe Programmatic Display Advertising Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Display Advertising Market Size (2019-2030)
8.2 Asia-Pacific Programmatic Display Advertising Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Programmatic Display Advertising Market Size by Region (2019-2024)
8.4 Asia-Pacific Programmatic Display Advertising Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Programmatic Display Advertising Market Size (2019-2030)
9.2 Latin America Programmatic Display Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Programmatic Display Advertising Market Size by Country (2019-2024)
9.4 Latin America Programmatic Display Advertising Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Display Advertising Market Size (2019-2030)
10.2 Middle East & Africa Programmatic Display Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Programmatic Display Advertising Market Size by Country (2019-2024)
10.4 Middle East & Africa Programmatic Display Advertising Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Facebook
11.1.1 Facebook Company Detail
11.1.2 Facebook Business Overview
11.1.3 Facebook Programmatic Display Advertising Introduction
11.1.4 Facebook Revenue in Programmatic Display Advertising Business (2019-2024)
11.1.5 Facebook Recent Development
11.2 Google (Doubleclick)
11.2.1 Google (Doubleclick) Company Detail
11.2.2 Google (Doubleclick) Business Overview
11.2.3 Google (Doubleclick) Programmatic Display Advertising Introduction
11.2.4 Google (Doubleclick) Revenue in Programmatic Display Advertising Business (2019-2024)
11.2.5 Google (Doubleclick) Recent Development
11.3 Alibaba
11.3.1 Alibaba Company Detail
11.3.2 Alibaba Business Overview
11.3.3 Alibaba Programmatic Display Advertising Introduction
11.3.4 Alibaba Revenue in Programmatic Display Advertising Business (2019-2024)
11.3.5 Alibaba Recent Development
11.4 Adobe Systems Incorporated
11.4.1 Adobe Systems Incorporated Company Detail
11.4.2 Adobe Systems Incorporated Business Overview
11.4.3 Adobe Systems Incorporated Programmatic Display Advertising Introduction
11.4.4 Adobe Systems Incorporated Revenue in Programmatic Display Advertising Business (2019-2024)
11.4.5 Adobe Systems Incorporated Recent Development
11.5 Tencent
11.5.1 Tencent Company Detail
11.5.2 Tencent Business Overview
11.5.3 Tencent Programmatic Display Advertising Introduction
11.5.4 Tencent Revenue in Programmatic Display Advertising Business (2019-2024)
11.5.5 Tencent Recent Development
11.6 AppNexus
11.6.1 AppNexus Company Detail
11.6.2 AppNexus Business Overview
11.6.3 AppNexus Programmatic Display Advertising Introduction
11.6.4 AppNexus Revenue in Programmatic Display Advertising Business (2019-2024)
11.6.5 AppNexus Recent Development
11.7 Amazon
11.7.1 Amazon Company Detail
11.7.2 Amazon Business Overview
11.7.3 Amazon Programmatic Display Advertising Introduction
11.7.4 Amazon Revenue in Programmatic Display Advertising Business (2019-2024)
11.7.5 Amazon Recent Development
11.8 JD.com
11.8.1 JD.com Company Detail
11.8.2 JD.com Business Overview
11.8.3 JD.com Programmatic Display Advertising Introduction
11.8.4 JD.com Revenue in Programmatic Display Advertising Business (2019-2024)
11.8.5 JD.com Recent Development
11.9 Yahoo
11.9.1 Yahoo Company Detail
11.9.2 Yahoo Business Overview
11.9.3 Yahoo Programmatic Display Advertising Introduction
11.9.4 Yahoo Revenue in Programmatic Display Advertising Business (2019-2024)
11.9.5 Yahoo Recent Development
11.10 Verizon Communications
11.10.1 Verizon Communications Company Detail
11.10.2 Verizon Communications Business Overview
11.10.3 Verizon Communications Programmatic Display Advertising Introduction
11.10.4 Verizon Communications Revenue in Programmatic Display Advertising Business (2019-2024)
11.10.5 Verizon Communications Recent Development
11.11 eBay
11.11.1 eBay Company Detail
11.11.2 eBay Business Overview
11.11.3 eBay Programmatic Display Advertising Introduction
11.11.4 eBay Revenue in Programmatic Display Advertising Business (2019-2024)
11.11.5 eBay Recent Development
11.12 Booking
11.12.1 Booking Company Detail
11.12.2 Booking Business Overview
11.12.3 Booking Programmatic Display Advertising Introduction
11.12.4 Booking Revenue in Programmatic Display Advertising Business (2019-2024)
11.12.5 Booking Recent Development
11.13 Expedia
11.13.1 Expedia Company Detail
11.13.2 Expedia Business Overview
11.13.3 Expedia Programmatic Display Advertising Introduction
11.13.4 Expedia Revenue in Programmatic Display Advertising Business (2019-2024)
11.13.5 Expedia Recent Development
11.14 MediaMath
11.14.1 MediaMath Company Detail
11.14.2 MediaMath Business Overview
11.14.3 MediaMath Programmatic Display Advertising Introduction
11.14.4 MediaMath Revenue in Programmatic Display Advertising Business (2019-2024)
11.14.5 MediaMath Recent Development
11.15 Baidu
11.15.1 Baidu Company Detail
11.15.2 Baidu Business Overview
11.15.3 Baidu Programmatic Display Advertising Introduction
11.15.4 Baidu Revenue in Programmatic Display Advertising Business (2019-2024)
11.15.5 Baidu Recent Development
11.16 Rakuten
11.16.1 Rakuten Company Detail
11.16.2 Rakuten Business Overview
11.16.3 Rakuten Programmatic Display Advertising Introduction
11.16.4 Rakuten Revenue in Programmatic Display Advertising Business (2019-2024)
11.16.5 Rakuten Recent Development
11.17 Rocket Fuel
11.17.1 Rocket Fuel Company Detail
11.17.2 Rocket Fuel Business Overview
11.17.3 Rocket Fuel Programmatic Display Advertising Introduction
11.17.4 Rocket Fuel Revenue in Programmatic Display Advertising Business (2019-2024)
11.17.5 Rocket Fuel Recent Development
11.18 The Trade Desk
11.18.1 The Trade Desk Company Detail
11.18.2 The Trade Desk Business Overview
11.18.3 The Trade Desk Programmatic Display Advertising Introduction
11.18.4 The Trade Desk Revenue in Programmatic Display Advertising Business (2019-2024)
11.18.5 The Trade Desk Recent Development
11.19 Adroll
11.19.1 Adroll Company Detail
11.19.2 Adroll Business Overview
11.19.3 Adroll Programmatic Display Advertising Introduction
11.19.4 Adroll Revenue in Programmatic Display Advertising Business (2019-2024)
11.19.5 Adroll Recent Development
11.20 Sina
11.20.1 Sina Company Detail
11.20.2 Sina Business Overview
11.20.3 Sina Programmatic Display Advertising Introduction
11.20.4 Sina Revenue in Programmatic Display Advertising Business (2019-2024)
11.20.5 Sina Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Published By : QY Research

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