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Global Real-time Bidding Market Research Report 2024

Global Real-time Bidding Market Research Report 2024

Publishing Date : Jul, 2023

License Type :

Report Code : 1718306

No of Pages : 104

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Report Description
Table of Content

Synopsis

Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.

Global Real-time Bidding market is projected to reach US$ 23290 million in 2029, increasing from US$ 9528.5 million in 2022, with the CAGR of 13.2% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Real-time Bidding market research.

Key companies engaged in the Real-time Bidding industry include Google (US), WPP (UK), Adobe (US), Criteo (France), Facebook (US), Smaato (US), Yandex (Russia), PubMatic (US) and Salesforce (US), etc. Among those companies, the top 3 players guaranteed % supply worldwide in 2022.

When refers to consumption region, % value of Real-time Bidding were sold to North America, Europe and Asia Pacific in 2022. Moreover, China, plays a key role in the whole Real-time Bidding market and estimated to attract more attentions from industry insiders and investors.

Report Scope

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Real-time Bidding market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

By Company

Google (US)
WPP (UK)
Adobe (US)
Criteo (France)
Facebook (US)
Smaato (US)
Yandex (Russia)
PubMatic (US)
Salesforce (US)
Rubicon Project (US)
MediaMath (US)
MoPub (US)
AppNexus (US)
Platform One (Japan)
Verizon Media (US)

Segment by Type

Open Auction
Invited Auction

Segment by Application

Media and Entertainment
Games
Retail and eCommerce
Travel and Luxury
Mobile Apps
Others

By Region

North America (United States, Canada)
Europe (Germany, France, U.K., Italy, Russia, Nordic Countries, Rest of Europe)
Asia-Pacific (China, Japan, South Korea,Southeast Asia, India, Australia, Rest of Asia)
Latin America (Mexico, Brazil, Rest of Latin America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of MEA)

The Real-time Bidding report covers below items:

Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

Index

1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Real-time Bidding Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Open Auction
1.2.3 Invited Auction
1.3 Market by Application
1.3.1 Global Real-time Bidding Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Media and Entertainment
1.3.3 Games
1.3.4 Retail and eCommerce
1.3.5 Travel and Luxury
1.3.6 Mobile Apps
1.3.7 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered

2 Global Growth Trends
2.1 Global Real-time Bidding Market Perspective (2018-2029)
2.2 Real-time Bidding Growth Trends by Region
2.2.1 Global Real-time Bidding Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Real-time Bidding Historic Market Size by Region (2018-2023)
2.2.3 Real-time Bidding Forecasted Market Size by Region (2024-2029)
2.3 Real-time Bidding Market Dynamics
2.3.1 Real-time Bidding Industry Trends
2.3.2 Real-time Bidding Market Drivers
2.3.3 Real-time Bidding Market Challenges
2.3.4 Real-time Bidding Market Restraints

3 Competition Landscape by Key Players
3.1 Global Top Real-time Bidding Players by Revenue
3.1.1 Global Top Real-time Bidding Players by Revenue (2018-2023)
3.1.2 Global Real-time Bidding Revenue Market Share by Players (2018-2023)
3.2 Global Real-time Bidding Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Real-time Bidding Revenue
3.4 Global Real-time Bidding Market Concentration Ratio
3.4.1 Global Real-time Bidding Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Real-time Bidding Revenue in 2022
3.5 Real-time Bidding Key Players Head office and Area Served
3.6 Key Players Real-time Bidding Product Solution and Service
3.7 Date of Enter into Real-time Bidding Market
3.8 Mergers & Acquisitions, Expansion Plans

4 Real-time Bidding Breakdown Data by Type
4.1 Global Real-time Bidding Historic Market Size by Type (2018-2023)
4.2 Global Real-time Bidding Forecasted Market Size by Type (2024-2029)

5 Real-time Bidding Breakdown Data by Application
5.1 Global Real-time Bidding Historic Market Size by Application (2018-2023)
5.2 Global Real-time Bidding Forecasted Market Size by Application (2024-2029)

6 North America
6.1 North America Real-time Bidding Market Size (2018-2029)
6.2 North America Real-time Bidding Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Real-time Bidding Market Size by Country (2018-2023)
6.4 North America Real-time Bidding Market Size by Country (2024-2029)
6.5 United States
6.6 Canada

7 Europe
7.1 Europe Real-time Bidding Market Size (2018-2029)
7.2 Europe Real-time Bidding Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Real-time Bidding Market Size by Country (2018-2023)
7.4 Europe Real-time Bidding Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries

8 Asia-Pacific
8.1 Asia-Pacific Real-time Bidding Market Size (2018-2029)
8.2 Asia-Pacific Real-time Bidding Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Real-time Bidding Market Size by Region (2018-2023)
8.4 Asia-Pacific Real-time Bidding Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia

9 Latin America
9.1 Latin America Real-time Bidding Market Size (2018-2029)
9.2 Latin America Real-time Bidding Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Real-time Bidding Market Size by Country (2018-2023)
9.4 Latin America Real-time Bidding Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil

10 Middle East & Africa
10.1 Middle East & Africa Real-time Bidding Market Size (2018-2029)
10.2 Middle East & Africa Real-time Bidding Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Real-time Bidding Market Size by Country (2018-2023)
10.4 Middle East & Africa Real-time Bidding Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE

11 Key Players Profiles
11.1 Google (US)
11.1.1 Google (US) Company Detail
11.1.2 Google (US) Business Overview
11.1.3 Google (US) Real-time Bidding Introduction
11.1.4 Google (US) Revenue in Real-time Bidding Business (2018-2023)
11.1.5 Google (US) Recent Development
11.2 WPP (UK)
11.2.1 WPP (UK) Company Detail
11.2.2 WPP (UK) Business Overview
11.2.3 WPP (UK) Real-time Bidding Introduction
11.2.4 WPP (UK) Revenue in Real-time Bidding Business (2018-2023)
11.2.5 WPP (UK) Recent Development
11.3 Adobe (US)
11.3.1 Adobe (US) Company Detail
11.3.2 Adobe (US) Business Overview
11.3.3 Adobe (US) Real-time Bidding Introduction
11.3.4 Adobe (US) Revenue in Real-time Bidding Business (2018-2023)
11.3.5 Adobe (US) Recent Development
11.4 Criteo (France)
11.4.1 Criteo (France) Company Detail
11.4.2 Criteo (France) Business Overview
11.4.3 Criteo (France) Real-time Bidding Introduction
11.4.4 Criteo (France) Revenue in Real-time Bidding Business (2018-2023)
11.4.5 Criteo (France) Recent Development
11.5 Facebook (US)
11.5.1 Facebook (US) Company Detail
11.5.2 Facebook (US) Business Overview
11.5.3 Facebook (US) Real-time Bidding Introduction
11.5.4 Facebook (US) Revenue in Real-time Bidding Business (2018-2023)
11.5.5 Facebook (US) Recent Development
11.6 Smaato (US)
11.6.1 Smaato (US) Company Detail
11.6.2 Smaato (US) Business Overview
11.6.3 Smaato (US) Real-time Bidding Introduction
11.6.4 Smaato (US) Revenue in Real-time Bidding Business (2018-2023)
11.6.5 Smaato (US) Recent Development
11.7 Yandex (Russia)
11.7.1 Yandex (Russia) Company Detail
11.7.2 Yandex (Russia) Business Overview
11.7.3 Yandex (Russia) Real-time Bidding Introduction
11.7.4 Yandex (Russia) Revenue in Real-time Bidding Business (2018-2023)
11.7.5 Yandex (Russia) Recent Development
11.8 PubMatic (US)
11.8.1 PubMatic (US) Company Detail
11.8.2 PubMatic (US) Business Overview
11.8.3 PubMatic (US) Real-time Bidding Introduction
11.8.4 PubMatic (US) Revenue in Real-time Bidding Business (2018-2023)
11.8.5 PubMatic (US) Recent Development
11.9 Salesforce (US)
11.9.1 Salesforce (US) Company Detail
11.9.2 Salesforce (US) Business Overview
11.9.3 Salesforce (US) Real-time Bidding Introduction
11.9.4 Salesforce (US) Revenue in Real-time Bidding Business (2018-2023)
11.9.5 Salesforce (US) Recent Development
11.10 Rubicon Project (US)
11.10.1 Rubicon Project (US) Company Detail
11.10.2 Rubicon Project (US) Business Overview
11.10.3 Rubicon Project (US) Real-time Bidding Introduction
11.10.4 Rubicon Project (US) Revenue in Real-time Bidding Business (2018-2023)
11.10.5 Rubicon Project (US) Recent Development
11.11 MediaMath (US)
11.11.1 MediaMath (US) Company Detail
11.11.2 MediaMath (US) Business Overview
11.11.3 MediaMath (US) Real-time Bidding Introduction
11.11.4 MediaMath (US) Revenue in Real-time Bidding Business (2018-2023)
11.11.5 MediaMath (US) Recent Development
11.12 MoPub (US)
11.12.1 MoPub (US) Company Detail
11.12.2 MoPub (US) Business Overview
11.12.3 MoPub (US) Real-time Bidding Introduction
11.12.4 MoPub (US) Revenue in Real-time Bidding Business (2018-2023)
11.12.5 MoPub (US) Recent Development
11.13 AppNexus (US)
11.13.1 AppNexus (US) Company Detail
11.13.2 AppNexus (US) Business Overview
11.13.3 AppNexus (US) Real-time Bidding Introduction
11.13.4 AppNexus (US) Revenue in Real-time Bidding Business (2018-2023)
11.13.5 AppNexus (US) Recent Development
11.14 Platform One (Japan)
11.14.1 Platform One (Japan) Company Detail
11.14.2 Platform One (Japan) Business Overview
11.14.3 Platform One (Japan) Real-time Bidding Introduction
11.14.4 Platform One (Japan) Revenue in Real-time Bidding Business (2018-2023)
11.14.5 Platform One (Japan) Recent Development
11.15 Verizon Media (US)
11.15.1 Verizon Media (US) Company Detail
11.15.2 Verizon Media (US) Business Overview
11.15.3 Verizon Media (US) Real-time Bidding Introduction
11.15.4 Verizon Media (US) Revenue in Real-time Bidding Business (2018-2023)
11.15.5 Verizon Media (US) Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Published By : QY Research

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