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Social media management software (SMMS) is an application program or software suite module that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence.
The Social Media Management Software industry can be broken down into two segments, Cloud-Based and On-Premises.
Global Social Media Management market is projected to reach US$ 6540.5 million in 2029, increasing from US$ 3774.4 million in 2022, with the CAGR of 8.0% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Social Media Management market research.
Social Media Management Software is mainly classified into the following types: Cloud-based and On-premises. Cloud-based type is the most widely used type which takes up about 65% of the total revenue in 2019. Salesforce, Hootsuite, HubSpot, Zoho, Meltwater, Adobe, Sprout Social, etc. are the key suppliers in the global Social Media Management Software market. Top 5 took up more than 54.06% of the global market in 2019.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Social Media Management market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Segment by Type
Segment by Application
By Region
The Social Media Management report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Social Media Management Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 On-premises
1.2.3 Cloud
1.3 Market by Application
1.3.1 Global Social Media Management Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Social Media Management Market Perspective (2018-2029)
2.2 Social Media Management Growth Trends by Region
2.2.1 Global Social Media Management Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Social Media Management Historic Market Size by Region (2018-2023)
2.2.3 Social Media Management Forecasted Market Size by Region (2024-2029)
2.3 Social Media Management Market Dynamics
2.3.1 Social Media Management Industry Trends
2.3.2 Social Media Management Market Drivers
2.3.3 Social Media Management Market Challenges
2.3.4 Social Media Management Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Social Media Management Players by Revenue
3.1.1 Global Top Social Media Management Players by Revenue (2018-2023)
3.1.2 Global Social Media Management Revenue Market Share by Players (2018-2023)
3.2 Global Social Media Management Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Social Media Management Revenue
3.4 Global Social Media Management Market Concentration Ratio
3.4.1 Global Social Media Management Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Social Media Management Revenue in 2022
3.5 Social Media Management Key Players Head office and Area Served
3.6 Key Players Social Media Management Product Solution and Service
3.7 Date of Enter into Social Media Management Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Social Media Management Breakdown Data by Type
4.1 Global Social Media Management Historic Market Size by Type (2018-2023)
4.2 Global Social Media Management Forecasted Market Size by Type (2024-2029)
5 Social Media Management Breakdown Data by Application
5.1 Global Social Media Management Historic Market Size by Application (2018-2023)
5.2 Global Social Media Management Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Social Media Management Market Size (2018-2029)
6.2 North America Social Media Management Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Social Media Management Market Size by Country (2018-2023)
6.4 North America Social Media Management Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Social Media Management Market Size (2018-2029)
7.2 Europe Social Media Management Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Social Media Management Market Size by Country (2018-2023)
7.4 Europe Social Media Management Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Social Media Management Market Size (2018-2029)
8.2 Asia-Pacific Social Media Management Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Social Media Management Market Size by Region (2018-2023)
8.4 Asia-Pacific Social Media Management Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Social Media Management Market Size (2018-2029)
9.2 Latin America Social Media Management Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Social Media Management Market Size by Country (2018-2023)
9.4 Latin America Social Media Management Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Social Media Management Market Size (2018-2029)
10.2 Middle East & Africa Social Media Management Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Social Media Management Market Size by Country (2018-2023)
10.4 Middle East & Africa Social Media Management Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe
11.1.1 Adobe Company Detail
11.1.2 Adobe Business Overview
11.1.3 Adobe Social Media Management Introduction
11.1.4 Adobe Revenue in Social Media Management Business (2018-2023)
11.1.5 Adobe Recent Development
11.2 IBM
11.2.1 IBM Company Detail
11.2.2 IBM Business Overview
11.2.3 IBM Social Media Management Introduction
11.2.4 IBM Revenue in Social Media Management Business (2018-2023)
11.2.5 IBM Recent Development
11.3 Google
11.3.1 Google Company Detail
11.3.2 Google Business Overview
11.3.3 Google Social Media Management Introduction
11.3.4 Google Revenue in Social Media Management Business (2018-2023)
11.3.5 Google Recent Development
11.4 Oracle
11.4.1 Oracle Company Detail
11.4.2 Oracle Business Overview
11.4.3 Oracle Social Media Management Introduction
11.4.4 Oracle Revenue in Social Media Management Business (2018-2023)
11.4.5 Oracle Recent Development
11.5 Salesforce
11.5.1 Salesforce Company Detail
11.5.2 Salesforce Business Overview
11.5.3 Salesforce Social Media Management Introduction
11.5.4 Salesforce Revenue in Social Media Management Business (2018-2023)
11.5.5 Salesforce Recent Development
11.6 Sprout Social
11.6.1 Sprout Social Company Detail
11.6.2 Sprout Social Business Overview
11.6.3 Sprout Social Social Media Management Introduction
11.6.4 Sprout Social Revenue in Social Media Management Business (2018-2023)
11.6.5 Sprout Social Recent Development
11.7 Hootsuite
11.7.1 Hootsuite Company Detail
11.7.2 Hootsuite Business Overview
11.7.3 Hootsuite Social Media Management Introduction
11.7.4 Hootsuite Revenue in Social Media Management Business (2018-2023)
11.7.5 Hootsuite Recent Development
11.8 Sysomos
11.8.1 Sysomos Company Detail
11.8.2 Sysomos Business Overview
11.8.3 Sysomos Social Media Management Introduction
11.8.4 Sysomos Revenue in Social Media Management Business (2018-2023)
11.8.5 Sysomos Recent Development
11.9 Sprinklr
11.9.1 Sprinklr Company Detail
11.9.2 Sprinklr Business Overview
11.9.3 Sprinklr Social Media Management Introduction
11.9.4 Sprinklr Revenue in Social Media Management Business (2018-2023)
11.9.5 Sprinklr Recent Development
11.10 Digimind
11.10.1 Digimind Company Detail
11.10.2 Digimind Business Overview
11.10.3 Digimind Social Media Management Introduction
11.10.4 Digimind Revenue in Social Media Management Business (2018-2023)
11.10.5 Digimind Recent Development
11.11 Clarabridge
11.11.1 Clarabridge Company Detail
11.11.2 Clarabridge Business Overview
11.11.3 Clarabridge Social Media Management Introduction
11.11.4 Clarabridge Revenue in Social Media Management Business (2018-2023)
11.11.5 Clarabridge Recent Development
11.12 Spreadfast
11.12.1 Spreadfast Company Detail
11.12.2 Spreadfast Business Overview
11.12.3 Spreadfast Social Media Management Introduction
11.12.4 Spreadfast Revenue in Social Media Management Business (2018-2023)
11.12.5 Spreadfast Recent Development
11.13 Falcon.Io
11.13.1 Falcon.Io Company Detail
11.13.2 Falcon.Io Business Overview
11.13.3 Falcon.Io Social Media Management Introduction
11.13.4 Falcon.Io Revenue in Social Media Management Business (2018-2023)
11.13.5 Falcon.Io Recent Development
11.14 Zoho
11.14.1 Zoho Company Detail
11.14.2 Zoho Business Overview
11.14.3 Zoho Social Media Management Introduction
11.14.4 Zoho Revenue in Social Media Management Business (2018-2023)
11.14.5 Zoho Recent Development
11.15 Lithium Technologies
11.15.1 Lithium Technologies Company Detail
11.15.2 Lithium Technologies Business Overview
11.15.3 Lithium Technologies Social Media Management Introduction
11.15.4 Lithium Technologies Revenue in Social Media Management Business (2018-2023)
11.15.5 Lithium Technologies Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research