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Global Social Media Management Market Research Report 2024

Global Social Media Management Market Research Report 2024

Publishing Date : Jun, 2023

License Type :
 

Report Code : 1718302

No of Pages : 97

Social media management software (SMMS) is an application program or software suite module that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence.

The Social Media Management Software industry can be broken down into two segments, Cloud-Based and On-Premises.

Global Social Media Management market is projected to reach US$ 6540.5 million in 2029, increasing from US$ 3774.4 million in 2022, with the CAGR of 8.0% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Social Media Management market research.

Social Media Management Software is mainly classified into the following types: Cloud-based and On-premises. Cloud-based type is the most widely used type which takes up about 65% of the total revenue in 2019. Salesforce, Hootsuite, HubSpot, Zoho, Meltwater, Adobe, Sprout Social, etc. are the key suppliers in the global Social Media Management Software market. Top 5 took up more than 54.06% of the global market in 2019.

Report Scope

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Social Media Management market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.

By Company

  •     Adobe
  •     IBM
  •     Google
  •     Oracle
  •     Salesforce
  •     Sprout Social
  •     Hootsuite
  •     Sysomos
  •     Sprinklr
  •     Digimind
  •     Clarabridge
  •     Spreadfast
  •     Falcon.Io
  •     Zoho
  •     Lithium Technologies

Segment by Type

  •     On-premises
  •     Cloud

Segment by Application

  •     Large Enterprises
  •     SMEs

By Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Russia)
  • Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
  • Latin America (Mexico, Brazil, Argentina)
  • Middle East & Africa (Turkey, Saudi Arabia, UAE)

The Social Media Management report covers below items:

Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Social Media Management Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
        1.2.2 On-premises
        1.2.3 Cloud
    1.3 Market by Application
        1.3.1 Global Social Media Management Market Growth by Application: 2018 VS 2022 VS 2029
        1.3.2 Large Enterprises
        1.3.3 SMEs
    1.4 Study Objectives
    1.5 Years Considered
    1.6 Years Considered

 2 Global Growth Trends
    2.1 Global Social Media Management Market Perspective (2018-2029)
    2.2 Social Media Management Growth Trends by Region
        2.2.1 Global Social Media Management Market Size by Region: 2018 VS 2022 VS 2029
        2.2.2 Social Media Management Historic Market Size by Region (2018-2023)
        2.2.3 Social Media Management Forecasted Market Size by Region (2024-2029)
    2.3 Social Media Management Market Dynamics
        2.3.1 Social Media Management Industry Trends
        2.3.2 Social Media Management Market Drivers
        2.3.3 Social Media Management Market Challenges
        2.3.4 Social Media Management Market Restraints

 3 Competition Landscape by Key Players
    3.1 Global Top Social Media Management Players by Revenue
        3.1.1 Global Top Social Media Management Players by Revenue (2018-2023)
        3.1.2 Global Social Media Management Revenue Market Share by Players (2018-2023)
    3.2 Global Social Media Management Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Social Media Management Revenue
    3.4 Global Social Media Management Market Concentration Ratio
        3.4.1 Global Social Media Management Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Social Media Management Revenue in 2022
    3.5 Social Media Management Key Players Head office and Area Served
    3.6 Key Players Social Media Management Product Solution and Service
    3.7 Date of Enter into Social Media Management Market
    3.8 Mergers & Acquisitions, Expansion Plans

 4 Social Media Management Breakdown Data by Type
    4.1 Global Social Media Management Historic Market Size by Type (2018-2023)
    4.2 Global Social Media Management Forecasted Market Size by Type (2024-2029)

 5 Social Media Management Breakdown Data by Application
    5.1 Global Social Media Management Historic Market Size by Application (2018-2023)
    5.2 Global Social Media Management Forecasted Market Size by Application (2024-2029)

 6 North America
    6.1 North America Social Media Management Market Size (2018-2029)
    6.2 North America Social Media Management Market Growth Rate by Country: 2018 VS 2022 VS 2029
    6.3 North America Social Media Management Market Size by Country (2018-2023)
    6.4 North America Social Media Management Market Size by Country (2024-2029)
    6.5 United States
    6.6 Canada

 7 Europe
    7.1 Europe Social Media Management Market Size (2018-2029)
    7.2 Europe Social Media Management Market Growth Rate by Country: 2018 VS 2022 VS 2029
    7.3 Europe Social Media Management Market Size by Country (2018-2023)
    7.4 Europe Social Media Management Market Size by Country (2024-2029)
    7.5 Germany
    7.6 France
    7.7 U.K.
    7.8 Italy
    7.9 Russia
    7.10 Nordic Countries

 8 Asia-Pacific
    8.1 Asia-Pacific Social Media Management Market Size (2018-2029)
    8.2 Asia-Pacific Social Media Management Market Growth Rate by Region: 2018 VS 2022 VS 2029
    8.3 Asia-Pacific Social Media Management Market Size by Region (2018-2023)
    8.4 Asia-Pacific Social Media Management Market Size by Region (2024-2029)
    8.5 China
    8.6 Japan
    8.7 South Korea
    8.8 Southeast Asia
    8.9 India
    8.10 Australia

 9 Latin America
    9.1 Latin America Social Media Management Market Size (2018-2029)
    9.2 Latin America Social Media Management Market Growth Rate by Country: 2018 VS 2022 VS 2029
    9.3 Latin America Social Media Management Market Size by Country (2018-2023)
    9.4 Latin America Social Media Management Market Size by Country (2024-2029)
    9.5 Mexico
    9.6 Brazil

 10 Middle East & Africa
    10.1 Middle East & Africa Social Media Management Market Size (2018-2029)
    10.2 Middle East & Africa Social Media Management Market Growth Rate by Country: 2018 VS 2022 VS 2029
    10.3 Middle East & Africa Social Media Management Market Size by Country (2018-2023)
    10.4 Middle East & Africa Social Media Management Market Size by Country (2024-2029)
    10.5 Turkey
    10.6 Saudi Arabia
    10.7 UAE

 11 Key Players Profiles
    11.1 Adobe
        11.1.1 Adobe Company Detail
        11.1.2 Adobe Business Overview
        11.1.3 Adobe Social Media Management Introduction
        11.1.4 Adobe Revenue in Social Media Management Business (2018-2023)
        11.1.5 Adobe Recent Development
    11.2 IBM
        11.2.1 IBM Company Detail
        11.2.2 IBM Business Overview
        11.2.3 IBM Social Media Management Introduction
        11.2.4 IBM Revenue in Social Media Management Business (2018-2023)
        11.2.5 IBM Recent Development
    11.3 Google
        11.3.1 Google Company Detail
        11.3.2 Google Business Overview
        11.3.3 Google Social Media Management Introduction
        11.3.4 Google Revenue in Social Media Management Business (2018-2023)
        11.3.5 Google Recent Development
    11.4 Oracle
        11.4.1 Oracle Company Detail
        11.4.2 Oracle Business Overview
        11.4.3 Oracle Social Media Management Introduction
        11.4.4 Oracle Revenue in Social Media Management Business (2018-2023)
        11.4.5 Oracle Recent Development
    11.5 Salesforce
        11.5.1 Salesforce Company Detail
        11.5.2 Salesforce Business Overview
        11.5.3 Salesforce Social Media Management Introduction
        11.5.4 Salesforce Revenue in Social Media Management Business (2018-2023)
        11.5.5 Salesforce Recent Development
    11.6 Sprout Social
        11.6.1 Sprout Social Company Detail
        11.6.2 Sprout Social Business Overview
        11.6.3 Sprout Social Social Media Management Introduction
        11.6.4 Sprout Social Revenue in Social Media Management Business (2018-2023)
        11.6.5 Sprout Social Recent Development
    11.7 Hootsuite
        11.7.1 Hootsuite Company Detail
        11.7.2 Hootsuite Business Overview
        11.7.3 Hootsuite Social Media Management Introduction
        11.7.4 Hootsuite Revenue in Social Media Management Business (2018-2023)
        11.7.5 Hootsuite Recent Development
    11.8 Sysomos
        11.8.1 Sysomos Company Detail
        11.8.2 Sysomos Business Overview
        11.8.3 Sysomos Social Media Management Introduction
        11.8.4 Sysomos Revenue in Social Media Management Business (2018-2023)
        11.8.5 Sysomos Recent Development
    11.9 Sprinklr
        11.9.1 Sprinklr Company Detail
        11.9.2 Sprinklr Business Overview
        11.9.3 Sprinklr Social Media Management Introduction
        11.9.4 Sprinklr Revenue in Social Media Management Business (2018-2023)
        11.9.5 Sprinklr Recent Development
    11.10 Digimind
        11.10.1 Digimind Company Detail
        11.10.2 Digimind Business Overview
        11.10.3 Digimind Social Media Management Introduction
        11.10.4 Digimind Revenue in Social Media Management Business (2018-2023)
        11.10.5 Digimind Recent Development
    11.11 Clarabridge
        11.11.1 Clarabridge Company Detail
        11.11.2 Clarabridge Business Overview
        11.11.3 Clarabridge Social Media Management Introduction
        11.11.4 Clarabridge Revenue in Social Media Management Business (2018-2023)
        11.11.5 Clarabridge Recent Development
    11.12 Spreadfast
        11.12.1 Spreadfast Company Detail
        11.12.2 Spreadfast Business Overview
        11.12.3 Spreadfast Social Media Management Introduction
        11.12.4 Spreadfast Revenue in Social Media Management Business (2018-2023)
        11.12.5 Spreadfast Recent Development
    11.13 Falcon.Io
        11.13.1 Falcon.Io Company Detail
        11.13.2 Falcon.Io Business Overview
        11.13.3 Falcon.Io Social Media Management Introduction
        11.13.4 Falcon.Io Revenue in Social Media Management Business (2018-2023)
        11.13.5 Falcon.Io Recent Development
    11.14 Zoho
        11.14.1 Zoho Company Detail
        11.14.2 Zoho Business Overview
        11.14.3 Zoho Social Media Management Introduction
        11.14.4 Zoho Revenue in Social Media Management Business (2018-2023)
        11.14.5 Zoho Recent Development
    11.15 Lithium Technologies
        11.15.1 Lithium Technologies Company Detail
        11.15.2 Lithium Technologies Business Overview
        11.15.3 Lithium Technologies Social Media Management Introduction
        11.15.4 Lithium Technologies Revenue in Social Media Management Business (2018-2023)
        11.15.5 Lithium Technologies Recent Development

 12 Analyst's Viewpoints/Conclusions

 13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

Published By : QY Research

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