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Global Trade Promotion Management and Optimization for the Consumer Goods Market Research Report 2025

Global Trade Promotion Management and Optimization for the Consumer Goods Market Research Report 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1763510

No of Pages : 81

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Synopsis
Trade Promotion Management (TPM) and Optimization are crucial aspects of the consumer goods industry. They involve planning, executing, and analyzing trade promotions to effectively manage the relationships between manufacturers and retailers, drive sales, and maximize profitability.
The global Trade Promotion Management and Optimization for the Consumer Goods market was valued at US$ 601 million in 2023 and is anticipated to reach US$ 1052 million by 2030, witnessing a CAGR of 8.3% during the forecast period 2024-2030.
Global 5 largest companies of Trade Promotion Management and Optimization for the Consumer Goods are SAP, Anaplan, Wipro, TELUS Consumer Goods and Retail Insight, which make up over 37%. Among them, SAP is the leader with about 14% market share. North America is the largest market, with a share about 38%, followed by Europe and Asia-Pacific, with the share about 31% and 20%. In terms of product type, Head Office Planning occupy the largest share of the total market, about 37%. And in terms of product Application, the largest application is Food and Beverage (retail), followed by Food and Beverage (Ecommerce).
This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization for the Consumer Goods, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization for the Consumer Goods.
Report Scope
The Trade Promotion Management and Optimization for the Consumer Goods market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Trade Promotion Management and Optimization for the Consumer Goods market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Trade Promotion Management and Optimization for the Consumer Goods companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Blueshift
IRI Worldwide
TELUS Consumer Goods
Acumen Commercial Insights
Wipro
SAP
Anaplan
Oracle
Accenture
PSignite (CPGvision)
McKinsey & Company
Retail Insight
UpClear
Segment by Type
Data Harmonization
Order Management
Head Office Planning
Others
Segment by Application
Food and Beverage (retail)
Food and Beverage (Ecommerce)
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Trade Promotion Management and Optimization for the Consumer Goods companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Data Harmonization
1.2.3 Order Management
1.2.4 Head Office Planning
1.2.5 Others
1.3 Market by Application
1.3.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Food and Beverage (retail)
1.3.3 Food and Beverage (Ecommerce)
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Perspective (2019-2030)
2.2 Trade Promotion Management and Optimization for the Consumer Goods Growth Trends by Region
2.2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Trade Promotion Management and Optimization for the Consumer Goods Historic Market Size by Region (2019-2024)
2.2.3 Trade Promotion Management and Optimization for the Consumer Goods Forecasted Market Size by Region (2025-2030)
2.3 Trade Promotion Management and Optimization for the Consumer Goods Market Dynamics
2.3.1 Trade Promotion Management and Optimization for the Consumer Goods Industry Trends
2.3.2 Trade Promotion Management and Optimization for the Consumer Goods Market Drivers
2.3.3 Trade Promotion Management and Optimization for the Consumer Goods Market Challenges
2.3.4 Trade Promotion Management and Optimization for the Consumer Goods Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Trade Promotion Management and Optimization for the Consumer Goods Players by Revenue
3.1.1 Global Top Trade Promotion Management and Optimization for the Consumer Goods Players by Revenue (2019-2024)
3.1.2 Global Trade Promotion Management and Optimization for the Consumer Goods Revenue Market Share by Players (2019-2024)
3.2 Global Trade Promotion Management and Optimization for the Consumer Goods Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Trade Promotion Management and Optimization for the Consumer Goods Revenue
3.4 Global Trade Promotion Management and Optimization for the Consumer Goods Market Concentration Ratio
3.4.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Trade Promotion Management and Optimization for the Consumer Goods Revenue in 2023
3.5 Trade Promotion Management and Optimization for the Consumer Goods Key Players Head office and Area Served
3.6 Key Players Trade Promotion Management and Optimization for the Consumer Goods Product Solution and Service
3.7 Date of Enter into Trade Promotion Management and Optimization for the Consumer Goods Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Trade Promotion Management and Optimization for the Consumer Goods Breakdown Data by Type
4.1 Global Trade Promotion Management and Optimization for the Consumer Goods Historic Market Size by Type (2019-2024)
4.2 Global Trade Promotion Management and Optimization for the Consumer Goods Forecasted Market Size by Type (2025-2030)
5 Trade Promotion Management and Optimization for the Consumer Goods Breakdown Data by Application
5.1 Global Trade Promotion Management and Optimization for the Consumer Goods Historic Market Size by Application (2019-2024)
5.2 Global Trade Promotion Management and Optimization for the Consumer Goods Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Trade Promotion Management and Optimization for the Consumer Goods Market Size (2019-2030)
6.2 North America Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2019-2024)
6.4 North America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Size (2019-2030)
7.2 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2019-2024)
7.4 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Size (2019-2030)
8.2 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Size by Region (2019-2024)
8.4 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Trade Promotion Management and Optimization for the Consumer Goods Market Size (2019-2030)
9.2 Latin America Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2019-2024)
9.4 Latin America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Market Size (2019-2030)
10.2 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2019-2024)
10.4 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Blueshift
11.1.1 Blueshift Company Detail
11.1.2 Blueshift Business Overview
11.1.3 Blueshift Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.1.4 Blueshift Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.1.5 Blueshift Recent Development
11.2 IRI Worldwide
11.2.1 IRI Worldwide Company Detail
11.2.2 IRI Worldwide Business Overview
11.2.3 IRI Worldwide Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.2.4 IRI Worldwide Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.2.5 IRI Worldwide Recent Development
11.3 TELUS Consumer Goods
11.3.1 TELUS Consumer Goods Company Detail
11.3.2 TELUS Consumer Goods Business Overview
11.3.3 TELUS Consumer Goods Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.3.4 TELUS Consumer Goods Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.3.5 TELUS Consumer Goods Recent Development
11.4 Acumen Commercial Insights
11.4.1 Acumen Commercial Insights Company Detail
11.4.2 Acumen Commercial Insights Business Overview
11.4.3 Acumen Commercial Insights Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.4.4 Acumen Commercial Insights Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.4.5 Acumen Commercial Insights Recent Development
11.5 Wipro
11.5.1 Wipro Company Detail
11.5.2 Wipro Business Overview
11.5.3 Wipro Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.5.4 Wipro Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.5.5 Wipro Recent Development
11.6 SAP
11.6.1 SAP Company Detail
11.6.2 SAP Business Overview
11.6.3 SAP Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.6.4 SAP Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.6.5 SAP Recent Development
11.7 Anaplan
11.7.1 Anaplan Company Detail
11.7.2 Anaplan Business Overview
11.7.3 Anaplan Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.7.4 Anaplan Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.7.5 Anaplan Recent Development
11.8 Oracle
11.8.1 Oracle Company Detail
11.8.2 Oracle Business Overview
11.8.3 Oracle Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.8.4 Oracle Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.8.5 Oracle Recent Development
11.9 Accenture
11.9.1 Accenture Company Detail
11.9.2 Accenture Business Overview
11.9.3 Accenture Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.9.4 Accenture Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.9.5 Accenture Recent Development
11.10 PSignite (CPGvision)
11.10.1 PSignite (CPGvision) Company Detail
11.10.2 PSignite (CPGvision) Business Overview
11.10.3 PSignite (CPGvision) Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.10.4 PSignite (CPGvision) Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.10.5 PSignite (CPGvision) Recent Development
11.11 McKinsey & Company
11.11.1 McKinsey & Company Company Detail
11.11.2 McKinsey & Company Business Overview
11.11.3 McKinsey & Company Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.11.4 McKinsey & Company Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.11.5 McKinsey & Company Recent Development
11.12 Retail Insight
11.12.1 Retail Insight Company Detail
11.12.2 Retail Insight Business Overview
11.12.3 Retail Insight Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.12.4 Retail Insight Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.12.5 Retail Insight Recent Development
11.13 UpClear
11.13.1 UpClear Company Detail
11.13.2 UpClear Business Overview
11.13.3 UpClear Trade Promotion Management and Optimization for the Consumer Goods Introduction
11.13.4 UpClear Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2019-2024)
11.13.5 UpClear Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Published By : QY Research

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