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Synopsis
Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—25 percent of revenue, according to research—on promotions with retailers designed to boost revenue or increase/protect market share (or both).
Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:
Aggregate volume planning and predictive modeling (V, S, P)
Fund allocation predictive modeling and optimization
Account team event and calendar predictive modeling and optimization
Post-event causal decomposition and performance reporting
Applied learnings, course correction, and continuous improvement
Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.
The global Trade Promotion Management and Optimization Solution market was valued at US$ 548.4 million in 2023 and is anticipated to reach US$ 897.3 million by 2030, witnessing a CAGR of 7.2% during the forecast period 2024-2030.
Global key players of Trade Promotion Management and Optimization Solution include SAP, Wipro, Blacksmith Applications, IRI Worldwide, AFS Technologies, RI and Accenture, etc. Top five players occupy for a share about 36%. Americas is the largest market, with a share about 46%, followed by Europe and.APAC In terms of product, Cloud-Based is the largest segment, with a share over 59%. In terms of application, CPG, Retail and E-Commerce is the largest market, with a share over 62%.
This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization Solution, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization Solution.
Report Scope
The Trade Promotion Management and Optimization Solution market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Trade Promotion Management and Optimization Solution market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Trade Promotion Management and Optimization Solution companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- Blueshift
- Oracle
- McKinsey & Company
- TABS Analytics
- IRI Worldwide
- AFS Technologies
- RI
- Blacksmith Applications
- UpClear
- Acumen Commercial Insights
- Anaplan
- CPGToolBox
- SAP
- Wipro
- Accenture
Segment by Type
- Cloud-Based
- On-Premises
Segment by Application
- CPG, Retail and E-Commerce
- Food Service
- Media and Publishing
- Others
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Netherlands)
- Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
- Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Trade Promotion Management and Optimization Solution companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Trade Promotion Management and Optimization Solution Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-Based
1.2.3 On-Premises
1.3 Market by Application
1.3.1 Global Trade Promotion Management and Optimization Solution Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 CPG, Retail and E-Commerce
1.3.3 Food Service
1.3.4 Media and Publishing
1.3.5 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Trade Promotion Management and Optimization Solution Market Perspective (2019-2030)
2.2 Trade Promotion Management and Optimization Solution Growth Trends by Region
2.2.1 Global Trade Promotion Management and Optimization Solution Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Trade Promotion Management and Optimization Solution Historic Market Size by Region (2019-2024)
2.2.3 Trade Promotion Management and Optimization Solution Forecasted Market Size by Region (2025-2030)
2.3 Trade Promotion Management and Optimization Solution Market Dynamics
2.3.1 Trade Promotion Management and Optimization Solution Industry Trends
2.3.2 Trade Promotion Management and Optimization Solution Market Drivers
2.3.3 Trade Promotion Management and Optimization Solution Market Challenges
2.3.4 Trade Promotion Management and Optimization Solution Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Trade Promotion Management and Optimization Solution Players by Revenue
3.1.1 Global Top Trade Promotion Management and Optimization Solution Players by Revenue (2019-2024)
3.1.2 Global Trade Promotion Management and Optimization Solution Revenue Market Share by Players (2019-2024)
3.2 Global Trade Promotion Management and Optimization Solution Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Trade Promotion Management and Optimization Solution Revenue
3.4 Global Trade Promotion Management and Optimization Solution Market Concentration Ratio
3.4.1 Global Trade Promotion Management and Optimization Solution Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Trade Promotion Management and Optimization Solution Revenue in 2023
3.5 Trade Promotion Management and Optimization Solution Key Players Head office and Area Served
3.6 Key Players Trade Promotion Management and Optimization Solution Product Solution and Service
3.7 Date of Enter into Trade Promotion Management and Optimization Solution Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Trade Promotion Management and Optimization Solution Breakdown Data by Type
4.1 Global Trade Promotion Management and Optimization Solution Historic Market Size by Type (2019-2024)
4.2 Global Trade Promotion Management and Optimization Solution Forecasted Market Size by Type (2025-2030)
5 Trade Promotion Management and Optimization Solution Breakdown Data by Application
5.1 Global Trade Promotion Management and Optimization Solution Historic Market Size by Application (2019-2024)
5.2 Global Trade Promotion Management and Optimization Solution Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Trade Promotion Management and Optimization Solution Market Size (2019-2030)
6.2 North America Trade Promotion Management and Optimization Solution Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Trade Promotion Management and Optimization Solution Market Size by Country (2019-2024)
6.4 North America Trade Promotion Management and Optimization Solution Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Trade Promotion Management and Optimization Solution Market Size (2019-2030)
7.2 Europe Trade Promotion Management and Optimization Solution Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Trade Promotion Management and Optimization Solution Market Size by Country (2019-2024)
7.4 Europe Trade Promotion Management and Optimization Solution Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Trade Promotion Management and Optimization Solution Market Size (2019-2030)
8.2 Asia-Pacific Trade Promotion Management and Optimization Solution Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Trade Promotion Management and Optimization Solution Market Size by Region (2019-2024)
8.4 Asia-Pacific Trade Promotion Management and Optimization Solution Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Trade Promotion Management and Optimization Solution Market Size (2019-2030)
9.2 Latin America Trade Promotion Management and Optimization Solution Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Trade Promotion Management and Optimization Solution Market Size by Country (2019-2024)
9.4 Latin America Trade Promotion Management and Optimization Solution Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Trade Promotion Management and Optimization Solution Market Size (2019-2030)
10.2 Middle East & Africa Trade Promotion Management and Optimization Solution Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Country (2019-2024)
10.4 Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Blueshift
11.1.1 Blueshift Company Detail
11.1.2 Blueshift Business Overview
11.1.3 Blueshift Trade Promotion Management and Optimization Solution Introduction
11.1.4 Blueshift Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.1.5 Blueshift Recent Development
11.2 Oracle
11.2.1 Oracle Company Detail
11.2.2 Oracle Business Overview
11.2.3 Oracle Trade Promotion Management and Optimization Solution Introduction
11.2.4 Oracle Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.2.5 Oracle Recent Development
11.3 McKinsey & Company
11.3.1 McKinsey & Company Company Detail
11.3.2 McKinsey & Company Business Overview
11.3.3 McKinsey & Company Trade Promotion Management and Optimization Solution Introduction
11.3.4 McKinsey & Company Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.3.5 McKinsey & Company Recent Development
11.4 TABS Analytics
11.4.1 TABS Analytics Company Detail
11.4.2 TABS Analytics Business Overview
11.4.3 TABS Analytics Trade Promotion Management and Optimization Solution Introduction
11.4.4 TABS Analytics Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.4.5 TABS Analytics Recent Development
11.5 IRI Worldwide
11.5.1 IRI Worldwide Company Detail
11.5.2 IRI Worldwide Business Overview
11.5.3 IRI Worldwide Trade Promotion Management and Optimization Solution Introduction
11.5.4 IRI Worldwide Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.5.5 IRI Worldwide Recent Development
11.6 AFS Technologies
11.6.1 AFS Technologies Company Detail
11.6.2 AFS Technologies Business Overview
11.6.3 AFS Technologies Trade Promotion Management and Optimization Solution Introduction
11.6.4 AFS Technologies Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.6.5 AFS Technologies Recent Development
11.7 RI
11.7.1 RI Company Detail
11.7.2 RI Business Overview
11.7.3 RI Trade Promotion Management and Optimization Solution Introduction
11.7.4 RI Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.7.5 RI Recent Development
11.8 Blacksmith Applications
11.8.1 Blacksmith Applications Company Detail
11.8.2 Blacksmith Applications Business Overview
11.8.3 Blacksmith Applications Trade Promotion Management and Optimization Solution Introduction
11.8.4 Blacksmith Applications Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.8.5 Blacksmith Applications Recent Development
11.9 UpClear
11.9.1 UpClear Company Detail
11.9.2 UpClear Business Overview
11.9.3 UpClear Trade Promotion Management and Optimization Solution Introduction
11.9.4 UpClear Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.9.5 UpClear Recent Development
11.10 Acumen Commercial Insights
11.10.1 Acumen Commercial Insights Company Detail
11.10.2 Acumen Commercial Insights Business Overview
11.10.3 Acumen Commercial Insights Trade Promotion Management and Optimization Solution Introduction
11.10.4 Acumen Commercial Insights Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.10.5 Acumen Commercial Insights Recent Development
11.11 Anaplan
11.11.1 Anaplan Company Detail
11.11.2 Anaplan Business Overview
11.11.3 Anaplan Trade Promotion Management and Optimization Solution Introduction
11.11.4 Anaplan Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.11.5 Anaplan Recent Development
11.12 CPGToolBox
11.12.1 CPGToolBox Company Detail
11.12.2 CPGToolBox Business Overview
11.12.3 CPGToolBox Trade Promotion Management and Optimization Solution Introduction
11.12.4 CPGToolBox Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.12.5 CPGToolBox Recent Development
11.13 SAP
11.13.1 SAP Company Detail
11.13.2 SAP Business Overview
11.13.3 SAP Trade Promotion Management and Optimization Solution Introduction
11.13.4 SAP Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.13.5 SAP Recent Development
11.14 Wipro
11.14.1 Wipro Company Detail
11.14.2 Wipro Business Overview
11.14.3 Wipro Trade Promotion Management and Optimization Solution Introduction
11.14.4 Wipro Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.14.5 Wipro Recent Development
11.15 Accenture
11.15.1 Accenture Company Detail
11.15.2 Accenture Business Overview
11.15.3 Accenture Trade Promotion Management and Optimization Solution Introduction
11.15.4 Accenture Revenue in Trade Promotion Management and Optimization Solution Business (2019-2024)
11.15.5 Accenture Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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