The Market Reports
Call: +1-631-407-1315 / +91-750-729-1479
Email: sales@themarketreports.com
Global Video Audience Measurement Market Research Report 2024
Synopsis
Market Analysis and Insights: Global Video Audience Measurement Market
VAM (Video Audience Measurement) captures video consumption from linear television, OTT services and online viewing on all devices and platforms.
The global Video Audience Measurement market size is projected to reach US$ million by 2028, from US$ million in 2021, at a CAGR of % during 2022-2028.
Fully considering the economic change by this health crisis, Viewing Time accounting for % of the Video Audience Measurement global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While TV and Smart TV segment is altered to an % CAGR throughout this forecast period.
China Video Audience Measurement market size is valued at US$ million in 2021, while the North America and Europe Video Audience Measurement are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period 2022-2028. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe Video Audience Measurement landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period 2022-2028.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Video Audience Measurement market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Video Audience Measurement market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Video Audience Measurement market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Video Audience Measurement market.
Global Video Audience Measurement Scope and Market Size
Video Audience Measurement market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Video Audience Measurement market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
Viewing Time
Viewing Times
Segment by Application
TV and Smart TV
Notebook Computer
Desktop
Intelligent Mobile Phone
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
By Company
Comscore
Numeris
VideoAmp
Tvbeat
TVSquared
Samba TV
TVision Insights
Market Analysis and Insights: Global Video Audience Measurement Market
VAM (Video Audience Measurement) captures video consumption from linear television, OTT services and online viewing on all devices and platforms.
The global Video Audience Measurement market size is projected to reach US$ million by 2028, from US$ million in 2021, at a CAGR of % during 2022-2028.
Fully considering the economic change by this health crisis, Viewing Time accounting for % of the Video Audience Measurement global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While TV and Smart TV segment is altered to an % CAGR throughout this forecast period.
China Video Audience Measurement market size is valued at US$ million in 2021, while the North America and Europe Video Audience Measurement are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period 2022-2028. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe Video Audience Measurement landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period 2022-2028.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Video Audience Measurement market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Video Audience Measurement market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Video Audience Measurement market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Video Audience Measurement market.
Global Video Audience Measurement Scope and Market Size
Video Audience Measurement market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Video Audience Measurement market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
Viewing Time
Viewing Times
Segment by Application
TV and Smart TV
Notebook Computer
Desktop
Intelligent Mobile Phone
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
By Company
Comscore
Numeris
VideoAmp
Tvbeat
TVSquared
Samba TV
TVision Insights
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Video Audience Measurement Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
1.2.2 Viewing Time
1.2.3 Viewing Times
1.3 Market by Application
1.3.1 Global Video Audience Measurement Market Share by Application: 2017 VS 2021 VS 2028
1.3.2 TV and Smart TV
1.3.3 Notebook Computer
1.3.4 Desktop
1.3.5 Intelligent Mobile Phone
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Video Audience Measurement Market Perspective (2017-2028)
2.2 Video Audience Measurement Growth Trends by Region
2.2.1 Video Audience Measurement Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Video Audience Measurement Historic Market Size by Region (2017-2022)
2.2.3 Video Audience Measurement Forecasted Market Size by Region (2023-2028)
2.3 Video Audience Measurement Market Dynamics
2.3.1 Video Audience Measurement Industry Trends
2.3.2 Video Audience Measurement Market Drivers
2.3.3 Video Audience Measurement Market Challenges
2.3.4 Video Audience Measurement Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Video Audience Measurement Players by Revenue
3.1.1 Global Top Video Audience Measurement Players by Revenue (2017-2022)
3.1.2 Global Video Audience Measurement Revenue Market Share by Players (2017-2022)
3.2 Global Video Audience Measurement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Video Audience Measurement Revenue
3.4 Global Video Audience Measurement Market Concentration Ratio
3.4.1 Global Video Audience Measurement Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Video Audience Measurement Revenue in 2021
3.5 Video Audience Measurement Key Players Head office and Area Served
3.6 Key Players Video Audience Measurement Product Solution and Service
3.7 Date of Enter into Video Audience Measurement Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Video Audience Measurement Breakdown Data by Type
4.1 Global Video Audience Measurement Historic Market Size by Type (2017-2022)
4.2 Global Video Audience Measurement Forecasted Market Size by Type (2023-2028)
5 Video Audience Measurement Breakdown Data by Application
5.1 Global Video Audience Measurement Historic Market Size by Application (2017-2022)
5.2 Global Video Audience Measurement Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Video Audience Measurement Market Size (2017-2028)
6.2 North America Video Audience Measurement Market Size by Country (2017-2022)
6.3 North America Video Audience Measurement Market Size by Country (2023-2028)
6.4 United States
6.5 Canada
7 Europe
7.1 Europe Video Audience Measurement Market Size (2017-2028)
7.2 Europe Video Audience Measurement Market Size by Country (2017-2022)
7.3 Europe Video Audience Measurement Market Size by Country (2023-2028)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Video Audience Measurement Market Size (2017-2028)
8.2 Asia-Pacific Video Audience Measurement Market Size by Country (2017-2022)
8.3 Asia-Pacific Video Audience Measurement Market Size by Country (2023-2028)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Latin America
9.1 Latin America Video Audience Measurement Market Size (2017-2028)
9.2 Latin America Video Audience Measurement Market Size by Country (2017-2022)
9.3 Latin America Video Audience Measurement Market Size by Country (2023-2028)
9.4 Mexico
9.5 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Video Audience Measurement Market Size (2017-2028)
10.2 Middle East & Africa Video Audience Measurement Market Size by Country (2017-2022)
10.3 Middle East & Africa Video Audience Measurement Market Size by Country (2023-2028)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE
11 Key Players Profiles
11.1 Comscore
11.1.1 Comscore Company Detail
11.1.2 Comscore Business Overview
11.1.3 Comscore Video Audience Measurement Introduction
11.1.4 Comscore Revenue in Video Audience Measurement Business (2017-2022)
11.1.5 Comscore Recent Development
11.2 Numeris
11.2.1 Numeris Company Detail
11.2.2 Numeris Business Overview
11.2.3 Numeris Video Audience Measurement Introduction
11.2.4 Numeris Revenue in Video Audience Measurement Business (2017-2022)
11.2.5 Numeris Recent Development
11.3 VideoAmp
11.3.1 VideoAmp Company Detail
11.3.2 VideoAmp Business Overview
11.3.3 VideoAmp Video Audience Measurement Introduction
11.3.4 VideoAmp Revenue in Video Audience Measurement Business (2017-2022)
11.3.5 VideoAmp Recent Development
11.4 Tvbeat
11.4.1 Tvbeat Company Detail
11.4.2 Tvbeat Business Overview
11.4.3 Tvbeat Video Audience Measurement Introduction
11.4.4 Tvbeat Revenue in Video Audience Measurement Business (2017-2022)
11.4.5 Tvbeat Recent Development
11.5 TVSquared
11.5.1 TVSquared Company Detail
11.5.2 TVSquared Business Overview
11.5.3 TVSquared Video Audience Measurement Introduction
11.5.4 TVSquared Revenue in Video Audience Measurement Business (2017-2022)
11.5.5 TVSquared Recent Development
11.6 Samba TV
11.6.1 Samba TV Company Detail
11.6.2 Samba TV Business Overview
11.6.3 Samba TV Video Audience Measurement Introduction
11.6.4 Samba TV Revenue in Video Audience Measurement Business (2017-2022)
11.6.5 Samba TV Recent Development
11.7 TVision Insights
11.7.1 TVision Insights Company Detail
11.7.2 TVision Insights Business Overview
11.7.3 TVision Insights Video Audience Measurement Introduction
11.7.4 TVision Insights Revenue in Video Audience Measurement Business (2017-2022)
11.7.5 TVision Insights Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of TablesList of Tables
Table 1. Global Video Audience Measurement Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
Table 2. Key Players of Viewing Time
Table 3. Key Players of Viewing Times
Table 4. Global Video Audience Measurement Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
Table 5. Global Video Audience Measurement Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 6. Global Video Audience Measurement Market Size by Region (2017-2022) & (US$ Million)
Table 7. Global Video Audience Measurement Market Share by Region (2017-2022)
Table 8. Global Video Audience Measurement Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 9. Global Video Audience Measurement Market Share by Region (2023-2028)
Table 10. Video Audience Measurement Market Trends
Table 11. Video Audience Measurement Market Drivers
Table 12. Video Audience Measurement Market Challenges
Table 13. Video Audience Measurement Market Restraints
Table 14. Global Video Audience Measurement Revenue by Players (2017-2022) & (US$ Million)
Table 15. Global Video Audience Measurement Market Share by Players (2017-2022)
Table 16. Global Top Video Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Video Audience Measurement as of 2021)
Table 17. Ranking of Global Top Video Audience Measurement Companies by Revenue (US$ Million) in 2021
Table 18. Global 5 Largest Players Market Share by Video Audience Measurement Revenue (CR5 and HHI) & (2017-2022)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Video Audience Measurement Product Solution and Service
Table 21. Date of Enter into Video Audience Measurement Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Video Audience Measurement Market Size by Type (2017-2022) & (US$ Million)
Table 24. Global Video Audience Measurement Revenue Market Share by Type (2017-2022)
Table 25. Global Video Audience Measurement Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 26. Global Video Audience Measurement Revenue Market Share by Type (2023-2028)
Table 27. Global Video Audience Measurement Market Size by Application (2017-2022) & (US$ Million)
Table 28. Global Video Audience Measurement Revenue Market Share by Application (2017-2022)
Table 29. Global Video Audience Measurement Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 30. Global Video Audience Measurement Revenue Market Share by Application (2023-2028)
Table 31. North America Video Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 32. North America Video Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 33. Europe Video Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 34. Europe Video Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 35. Asia-Pacific Video Audience Measurement Market Size by Region (2017-2022) & (US$ Million)
Table 36. Asia-Pacific Video Audience Measurement Market Size by Region (2023-2028) & (US$ Million)
Table 37. Latin America Video Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 38. Latin America Video Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 39. Middle East & Africa Video Audience Measurement Market Size by Country (2017-2022) & (US$ Million)
Table 40. Middle East & Africa Video Audience Measurement Market Size by Country (2023-2028) & (US$ Million)
Table 41. Comscore Company Detail
Table 42. Comscore Business Overview
Table 43. Comscore Video Audience Measurement Product
Table 44. Comscore Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
Table 45. Comscore Recent Development
Table 46. Numeris Company Detail
Table 47. Numeris Business Overview
Table 48. Numeris Video Audience Measurement Product
Table 49. Numeris Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
Table 50. Numeris Recent Development
Table 51. VideoAmp Company Detail
Table 52. VideoAmp Business Overview
Table 53. VideoAmp Video Audience Measurement Product
Table 54. VideoAmp Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
Table 55. VideoAmp Recent Development
Table 56. Tvbeat Company Detail
Table 57. Tvbeat Business Overview
Table 58. Tvbeat Video Audience Measurement Product
Table 59. Tvbeat Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
Table 60. Tvbeat Recent Development
Table 61. TVSquared Company Detail
Table 62. TVSquared Business Overview
Table 63. TVSquared Video Audience Measurement Product
Table 64. TVSquared Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
Table 65. TVSquared Recent Development
Table 66. Samba TV Company Detail
Table 67. Samba TV Business Overview
Table 68. Samba TV Video Audience Measurement Product
Table 69. Samba TV Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
Table 70. Samba TV Recent Development
Table 71. TVision Insights Company Detail
Table 72. TVision Insights Business Overview
Table 73. TVision Insights Video Audience Measurement Product
Table 74. TVision Insights Revenue in Video Audience Measurement Business (2017-2022) & (US$ Million)
Table 75. TVision Insights Recent Development
Table 76. Research Programs/Design for This Report
Table 77. Key Data Information from Secondary Sources
Table 78. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Video Audience Measurement Market Share by Type: 2021 VS 2028
Figure 2. Viewing Time Features
Figure 3. Viewing Times Features
Figure 4. Global Video Audience Measurement Market Share by Application in 2021 & 2028
Figure 5. TV and Smart TV Case Studies
Figure 6. Notebook Computer Case Studies
Figure 7. Desktop Case Studies
Figure 8. Intelligent Mobile Phone Case Studies
Figure 9. Video Audience Measurement Report Years Considered
Figure 10. Global Video Audience Measurement Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 11. Global Video Audience Measurement Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 12. Global Video Audience Measurement Market Share by Region: 2021 VS 2028
Figure 13. Global Video Audience Measurement Market Share by Players in 2021
Figure 14. Global Top Video Audience Measurement Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Video Audience Measurement as of 2021)
Figure 15. The Top 10 and 5 Players Market Share by Video Audience Measurement Revenue in 2021
Figure 16. North America Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 17. North America Video Audience Measurement Market Share by Country (2017-2028)
Figure 18. United States Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 19. Canada Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 20. Europe Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 21. Europe Video Audience Measurement Market Share by Country (2017-2028)
Figure 22. Germany Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 23. France Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 24. U.K. Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 25. Italy Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. Russia Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 27. Nordic Countries Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. Asia-Pacific Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 29. Asia-Pacific Video Audience Measurement Market Share by Region (2017-2028)
Figure 30. China Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 31. Japan Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. South Korea Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 33. Southeast Asia Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 34. India Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 35. Australia Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. Latin America Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 37. Latin America Video Audience Measurement Market Share by Country (2017-2028)
Figure 38. Mexico Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. Brazil Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. Middle East & Africa Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 41. Middle East & Africa Video Audience Measurement Market Share by Country (2017-2028)
Figure 42. Turkey Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 43. Saudi Arabia Video Audience Measurement Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 44. Comscore Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
Figure 45. Numeris Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
Figure 46. VideoAmp Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
Figure 47. Tvbeat Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
Figure 48. TVSquared Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
Figure 49. Samba TV Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
Figure 50. TVision Insights Revenue Growth Rate in Video Audience Measurement Business (2017-2022)
Figure 51. Bottom-up and Top-down Approaches for This Report
Figure 52. Data Triangulation
Figure 53. Key Executives Interviewed
Published By : QY Research
Why ‘The Market Reports’
In Business:
Pre Sales Support:
Post Sales Support:
Turn Around Time:
Clients Served:
Clients Assisted:
Client Types:
Payment:
- Accept global payments [Credit Card / PayPal / Wire Transfer]
- Accept local payments in South Korea, Germany, China and India [Can pay in local currency]
Latest IT & Electronics Market Reports
Payments Accepted From
Connect with us at
Complete Secure Website
