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Global Video on Demand (VOD) Market Research Report 2025
Synopsis
VOD solutions enable users to watch long-form content on-demand, as opposed to being received through traditional live linear programming. This market insight examines trends driving global VOD growth. VOD can be received as part of cable, satellite, IPTV subscription, or via the Internet through an online video service provider.
The global Video on Demand (VOD) market was valued at US$ 54600 million in 2023 and is anticipated to reach US$ 150520 million by 2030, witnessing a CAGR of 15.3% during the forecast period 2024-2030.
Major forces driving this market are reaching audiences on any device, delivering best possible viewer experience, enabling time-shifting view, and unmatched scalability. VOD solutions helps the viewers to reach any connected device, offering a key competitive advantage in terms of consumer reach despite of various challenges involved such as diversified bit rates, operating systems, digital rights management (DRM) and multiple screen formats. As customers want to acquire large number of programs, they demand for high quality videos and this is where an emergence of OTT and IPTV occur. Therefore, TV no longer considers itself a push industry, because viewers are now pulling the content they require. As the TV experience is changing rapidly from a traditional linear TV, OTT viewers are surpassing IPTV viewers. The VOD providers are consolidating their grounds in the highly competitive market through mergers and acquisitions to build feature-rich solutions and attain better market visibility.
This report aims to provide a comprehensive presentation of the global market for Video on Demand (VOD), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Video on Demand (VOD).
Report Scope
The Video on Demand (VOD) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Video on Demand (VOD) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Video on Demand (VOD) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Amazon
Apple
CinemaNow
Comcast
Crackle
DirecTV
Dish TV
Google
Hulu
Indieflix
Netflix
Sky
SnagFilms
TalkTalk TV
Time Warner
Verizon Communications
Virgin Media
Vudu
Segment by Type
Animation
Documentary
Films & TV Fiction
Music
Others
Segment by Application
Private
Commerce
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Video on Demand (VOD) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
VOD solutions enable users to watch long-form content on-demand, as opposed to being received through traditional live linear programming. This market insight examines trends driving global VOD growth. VOD can be received as part of cable, satellite, IPTV subscription, or via the Internet through an online video service provider.
The global Video on Demand (VOD) market was valued at US$ 54600 million in 2023 and is anticipated to reach US$ 150520 million by 2030, witnessing a CAGR of 15.3% during the forecast period 2024-2030.
Major forces driving this market are reaching audiences on any device, delivering best possible viewer experience, enabling time-shifting view, and unmatched scalability. VOD solutions helps the viewers to reach any connected device, offering a key competitive advantage in terms of consumer reach despite of various challenges involved such as diversified bit rates, operating systems, digital rights management (DRM) and multiple screen formats. As customers want to acquire large number of programs, they demand for high quality videos and this is where an emergence of OTT and IPTV occur. Therefore, TV no longer considers itself a push industry, because viewers are now pulling the content they require. As the TV experience is changing rapidly from a traditional linear TV, OTT viewers are surpassing IPTV viewers. The VOD providers are consolidating their grounds in the highly competitive market through mergers and acquisitions to build feature-rich solutions and attain better market visibility.
This report aims to provide a comprehensive presentation of the global market for Video on Demand (VOD), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Video on Demand (VOD).
Report Scope
The Video on Demand (VOD) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Video on Demand (VOD) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Video on Demand (VOD) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Amazon
Apple
CinemaNow
Comcast
Crackle
DirecTV
Dish TV
Hulu
Indieflix
Netflix
Sky
SnagFilms
TalkTalk TV
Time Warner
Verizon Communications
Virgin Media
Vudu
Segment by Type
Animation
Documentary
Films & TV Fiction
Music
Others
Segment by Application
Private
Commerce
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Video on Demand (VOD) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Video on Demand (VOD) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Animation
1.2.3 Documentary
1.2.4 Films & TV Fiction
1.2.5 Music
1.2.6 Others
1.3 Market by Application
1.3.1 Global Video on Demand (VOD) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Private
1.3.3 Commerce
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Video on Demand (VOD) Market Perspective (2019-2030)
2.2 Video on Demand (VOD) Growth Trends by Region
2.2.1 Global Video on Demand (VOD) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Video on Demand (VOD) Historic Market Size by Region (2019-2024)
2.2.3 Video on Demand (VOD) Forecasted Market Size by Region (2025-2030)
2.3 Video on Demand (VOD) Market Dynamics
2.3.1 Video on Demand (VOD) Industry Trends
2.3.2 Video on Demand (VOD) Market Drivers
2.3.3 Video on Demand (VOD) Market Challenges
2.3.4 Video on Demand (VOD) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Video on Demand (VOD) Players by Revenue
3.1.1 Global Top Video on Demand (VOD) Players by Revenue (2019-2024)
3.1.2 Global Video on Demand (VOD) Revenue Market Share by Players (2019-2024)
3.2 Global Video on Demand (VOD) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Video on Demand (VOD) Revenue
3.4 Global Video on Demand (VOD) Market Concentration Ratio
3.4.1 Global Video on Demand (VOD) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Video on Demand (VOD) Revenue in 2023
3.5 Video on Demand (VOD) Key Players Head office and Area Served
3.6 Key Players Video on Demand (VOD) Product Solution and Service
3.7 Date of Enter into Video on Demand (VOD) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Video on Demand (VOD) Breakdown Data by Type
4.1 Global Video on Demand (VOD) Historic Market Size by Type (2019-2024)
4.2 Global Video on Demand (VOD) Forecasted Market Size by Type (2025-2030)
5 Video on Demand (VOD) Breakdown Data by Application
5.1 Global Video on Demand (VOD) Historic Market Size by Application (2019-2024)
5.2 Global Video on Demand (VOD) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Video on Demand (VOD) Market Size (2019-2030)
6.2 North America Video on Demand (VOD) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Video on Demand (VOD) Market Size by Country (2019-2024)
6.4 North America Video on Demand (VOD) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Video on Demand (VOD) Market Size (2019-2030)
7.2 Europe Video on Demand (VOD) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Video on Demand (VOD) Market Size by Country (2019-2024)
7.4 Europe Video on Demand (VOD) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Video on Demand (VOD) Market Size (2019-2030)
8.2 Asia-Pacific Video on Demand (VOD) Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Video on Demand (VOD) Market Size by Region (2019-2024)
8.4 Asia-Pacific Video on Demand (VOD) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Video on Demand (VOD) Market Size (2019-2030)
9.2 Latin America Video on Demand (VOD) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Video on Demand (VOD) Market Size by Country (2019-2024)
9.4 Latin America Video on Demand (VOD) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Video on Demand (VOD) Market Size (2019-2030)
10.2 Middle East & Africa Video on Demand (VOD) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Video on Demand (VOD) Market Size by Country (2019-2024)
10.4 Middle East & Africa Video on Demand (VOD) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Amazon
11.1.1 Amazon Company Detail
11.1.2 Amazon Business Overview
11.1.3 Amazon Video on Demand (VOD) Introduction
11.1.4 Amazon Revenue in Video on Demand (VOD) Business (2019-2024)
11.1.5 Amazon Recent Development
11.2 Apple
11.2.1 Apple Company Detail
11.2.2 Apple Business Overview
11.2.3 Apple Video on Demand (VOD) Introduction
11.2.4 Apple Revenue in Video on Demand (VOD) Business (2019-2024)
11.2.5 Apple Recent Development
11.3 CinemaNow
11.3.1 CinemaNow Company Detail
11.3.2 CinemaNow Business Overview
11.3.3 CinemaNow Video on Demand (VOD) Introduction
11.3.4 CinemaNow Revenue in Video on Demand (VOD) Business (2019-2024)
11.3.5 CinemaNow Recent Development
11.4 Comcast
11.4.1 Comcast Company Detail
11.4.2 Comcast Business Overview
11.4.3 Comcast Video on Demand (VOD) Introduction
11.4.4 Comcast Revenue in Video on Demand (VOD) Business (2019-2024)
11.4.5 Comcast Recent Development
11.5 Crackle
11.5.1 Crackle Company Detail
11.5.2 Crackle Business Overview
11.5.3 Crackle Video on Demand (VOD) Introduction
11.5.4 Crackle Revenue in Video on Demand (VOD) Business (2019-2024)
11.5.5 Crackle Recent Development
11.6 DirecTV
11.6.1 DirecTV Company Detail
11.6.2 DirecTV Business Overview
11.6.3 DirecTV Video on Demand (VOD) Introduction
11.6.4 DirecTV Revenue in Video on Demand (VOD) Business (2019-2024)
11.6.5 DirecTV Recent Development
11.7 Dish TV
11.7.1 Dish TV Company Detail
11.7.2 Dish TV Business Overview
11.7.3 Dish TV Video on Demand (VOD) Introduction
11.7.4 Dish TV Revenue in Video on Demand (VOD) Business (2019-2024)
11.7.5 Dish TV Recent Development
11.8 Google
11.8.1 Google Company Detail
11.8.2 Google Business Overview
11.8.3 Google Video on Demand (VOD) Introduction
11.8.4 Google Revenue in Video on Demand (VOD) Business (2019-2024)
11.8.5 Google Recent Development
11.9 Hulu
11.9.1 Hulu Company Detail
11.9.2 Hulu Business Overview
11.9.3 Hulu Video on Demand (VOD) Introduction
11.9.4 Hulu Revenue in Video on Demand (VOD) Business (2019-2024)
11.9.5 Hulu Recent Development
11.10 Indieflix
11.10.1 Indieflix Company Detail
11.10.2 Indieflix Business Overview
11.10.3 Indieflix Video on Demand (VOD) Introduction
11.10.4 Indieflix Revenue in Video on Demand (VOD) Business (2019-2024)
11.10.5 Indieflix Recent Development
11.11 Netflix
11.11.1 Netflix Company Detail
11.11.2 Netflix Business Overview
11.11.3 Netflix Video on Demand (VOD) Introduction
11.11.4 Netflix Revenue in Video on Demand (VOD) Business (2019-2024)
11.11.5 Netflix Recent Development
11.12 Sky
11.12.1 Sky Company Detail
11.12.2 Sky Business Overview
11.12.3 Sky Video on Demand (VOD) Introduction
11.12.4 Sky Revenue in Video on Demand (VOD) Business (2019-2024)
11.12.5 Sky Recent Development
11.13 SnagFilms
11.13.1 SnagFilms Company Detail
11.13.2 SnagFilms Business Overview
11.13.3 SnagFilms Video on Demand (VOD) Introduction
11.13.4 SnagFilms Revenue in Video on Demand (VOD) Business (2019-2024)
11.13.5 SnagFilms Recent Development
11.14 TalkTalk TV
11.14.1 TalkTalk TV Company Detail
11.14.2 TalkTalk TV Business Overview
11.14.3 TalkTalk TV Video on Demand (VOD) Introduction
11.14.4 TalkTalk TV Revenue in Video on Demand (VOD) Business (2019-2024)
11.14.5 TalkTalk TV Recent Development
11.15 Time Warner
11.15.1 Time Warner Company Detail
11.15.2 Time Warner Business Overview
11.15.3 Time Warner Video on Demand (VOD) Introduction
11.15.4 Time Warner Revenue in Video on Demand (VOD) Business (2019-2024)
11.15.5 Time Warner Recent Development
11.16 Verizon Communications
11.16.1 Verizon Communications Company Detail
11.16.2 Verizon Communications Business Overview
11.16.3 Verizon Communications Video on Demand (VOD) Introduction
11.16.4 Verizon Communications Revenue in Video on Demand (VOD) Business (2019-2024)
11.16.5 Verizon Communications Recent Development
11.17 Virgin Media
11.17.1 Virgin Media Company Detail
11.17.2 Virgin Media Business Overview
11.17.3 Virgin Media Video on Demand (VOD) Introduction
11.17.4 Virgin Media Revenue in Video on Demand (VOD) Business (2019-2024)
11.17.5 Virgin Media Recent Development
11.18 Vudu
11.18.1 Vudu Company Detail
11.18.2 Vudu Business Overview
11.18.3 Vudu Video on Demand (VOD) Introduction
11.18.4 Vudu Revenue in Video on Demand (VOD) Business (2019-2024)
11.18.5 Vudu Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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