The Market Reports

Synopsis
The global market for GPS Watch Tracker was estimated to be worth US$ 23052 million in 2024 and is forecast to a readjusted size of US$ 42985 million by 2031 with a CAGR of 9.7% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on GPS Watch Tracker cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
In 2024, the global production of GPS watch trackers will reach 83,220 K Units, with an average selling price of US$277 per unit. A watch GPS location tracker is a wearable device that integrates a global positioning system (GPS) module, usually in the form of a watch, with real-time positioning, track recording, geo-fencing, SOS emergency call and other functions. It determines the wearer's geographic location by receiving satellite signals, and can transmit data to a mobile device or cloud platform for monitoring and analysis. Modern GPS watches are not only used for location tracking, but also integrate health monitoring (such as heart rate, steps, sleep), communication (such as calls, text messages), navigation and sports recording functions. They are widely used in child safety, elderly care, outdoor sports, medical monitoring, judicial supervision and other fields. With the advancement of technology, the device is smaller, has longer battery life, and more accurate positioning, becoming an important part of the smart wearable market.
The global GPS watch tracker industry has experienced significant development in the past, led by developed countries such as Switzerland, the United States, and Japan, and companies have maintained their lead in technology, R&D, and equipment. At the same time, Chinese manufacturers have shown strong momentum in cost control and process improvement, and their international market share has continued to rise. With the rise of smart watches, the traditional GPS watch market is facing competitive pressure, and some brands have maintained their market advantages through style innovation and product quality. Overall, the field is shifting from functional competition to brand and technology integration, and the future competition landscape will be more complex and diversified.
The global GPS watch positioning tracker market is rapidly evolving from basic positioning devices to intelligent platforms that integrate "health, safety and communication" functions, especially in the fields of child care and elderly care. AI and data analysis technologies are empowering devices and promoting the implementation of new scenarios such as behavior recognition and health warnings. Regional development has diverged, with North America and Europe being relatively mature, Asia-Pacific growing rapidly, and Latin America and the Middle East holding potential; policy-driven has also accelerated the release of demand for specific applications such as judicial supervision and campus safety. Despite the broad market opportunities, challenges such as battery life, privacy compliance, and user education still exist, becoming the key points of innovation and competition in the next stage.
This report aims to provide a comprehensive presentation of the global market for GPS Watch Tracker, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of GPS Watch Tracker by region & country, by Type, and by Sales Channel.
The GPS Watch Tracker market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding GPS Watch Tracker.
Market Segmentation
By Company
Fitbit (Google)
Suunto
Apple
Garmin
Samsung
Polar
MesidaTech
Coros
TAG Heuer
iSmarch
Wonlex
Gurtam Flespi
Timex
ThinkRace
Xiaomi
Huawei
Starmax
Chileaf
Zepp Health
Queclink
HuatenGlobal
Segment by Type
Basic GPS Watch
Smart GPS Watch
Segment by Sales Channel
Child Safety
Elderly Care
Sports & Outdoors
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of GPS Watch Tracker manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Sales Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of GPS Watch Tracker in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of GPS Watch Tracker in country level. It provides sigmate data by Type, and by Sales Channel for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Index