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Heated Tobacco Products (HTPs)-Global Market Insights and Sales Trends 2025
Synopsis
A heated tobacco product (HNB) heats tobacco to a lower temperature than when a conventional cigarette is burned. The resulting smoke contains nicotine and other chemicals.[2] These products may match some of the behavioral aspects of smoking. Several tobacco companies claim these products are less harmful to consumers than other types of cigarettes, but there is no reliable evidence to support these claims
The global Heated Tobacco Products (HTPs) market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Heated Tobacco Products (HTPs) in various end use industries. The expanding demands from the Supermarket, Tobacco Store and Online,, are propelling Heated Tobacco Products (HTPs) market. Use Tobacco Stick Heated Tobacco Products, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Use Loose-leaf Heated Tobacco Products segment is estimated at % CAGR for the next seven-year period.
Heat-Not-Burn. Heat-not-burn products, also known as heated tobacco products, only heat tobacco. The heating process generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Heated Tobacco Products (HTPs), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Heated Tobacco Products (HTPs) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Heated Tobacco Products (HTPs) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Heated Tobacco Products (HTPs) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Heated Tobacco Products (HTPs) covered in this report include Philip Morris International, British American Tobacco, Japan Tobacco, Imperial Brands, Altria, China tobacco, Korea Tobacco & Ginseng Corporation, American electronic cigarette company and VMR Products, etc.
The global Heated Tobacco Products (HTPs) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Philip Morris International
British American Tobacco
Japan Tobacco
Imperial Brands
Altria
China tobacco
Korea Tobacco & Ginseng Corporation
American electronic cigarette company
VMR Products
Global Heated Tobacco Products (HTPs) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Heated Tobacco Products (HTPs) market, Segment by Type:
Use Tobacco Stick Heated Tobacco Products
Use Loose-leaf Heated Tobacco Products
Global Heated Tobacco Products (HTPs) market, by Application
Supermarket
Tobacco Store
Online
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Heated Tobacco Products (HTPs) manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Heated Tobacco Products (HTPs) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
A heated tobacco product (HNB) heats tobacco to a lower temperature than when a conventional cigarette is burned. The resulting smoke contains nicotine and other chemicals.[2] These products may match some of the behavioral aspects of smoking. Several tobacco companies claim these products are less harmful to consumers than other types of cigarettes, but there is no reliable evidence to support these claims
The global Heated Tobacco Products (HTPs) market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Heated Tobacco Products (HTPs) in various end use industries. The expanding demands from the Supermarket, Tobacco Store and Online,, are propelling Heated Tobacco Products (HTPs) market. Use Tobacco Stick Heated Tobacco Products, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Use Loose-leaf Heated Tobacco Products segment is estimated at % CAGR for the next seven-year period.
Heat-Not-Burn. Heat-not-burn products, also known as heated tobacco products, only heat tobacco. The heating process generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Heated Tobacco Products (HTPs), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Heated Tobacco Products (HTPs) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Heated Tobacco Products (HTPs) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Heated Tobacco Products (HTPs) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Heated Tobacco Products (HTPs) covered in this report include Philip Morris International, British American Tobacco, Japan Tobacco, Imperial Brands, Altria, China tobacco, Korea Tobacco & Ginseng Corporation, American electronic cigarette company and VMR Products, etc.
The global Heated Tobacco Products (HTPs) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Philip Morris International
British American Tobacco
Japan Tobacco
Imperial Brands
Altria
China tobacco
Korea Tobacco & Ginseng Corporation
American electronic cigarette company
VMR Products
Global Heated Tobacco Products (HTPs) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Heated Tobacco Products (HTPs) market, Segment by Type:
Use Tobacco Stick Heated Tobacco Products
Use Loose-leaf Heated Tobacco Products
Global Heated Tobacco Products (HTPs) market, by Application
Supermarket
Tobacco Store
Online
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Heated Tobacco Products (HTPs) manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Heated Tobacco Products (HTPs) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Index1 Heated Tobacco Products (HTPs) Market Overview
1.1 Heated Tobacco Products (HTPs) Product Overview
1.2 Heated Tobacco Products (HTPs) Market Segment by Type
1.2.1 Use Tobacco Stick Heated Tobacco Products
1.2.2 Use Loose-leaf Heated Tobacco Products
1.3 Global Heated Tobacco Products (HTPs) Market Size by Type
1.3.1 Global Heated Tobacco Products (HTPs) Market Size Overview by Type (2018-2029)
1.3.2 Global Heated Tobacco Products (HTPs) Historic Market Size Review by Type (2018-2023)
1.3.3 Global Heated Tobacco Products (HTPs) Forecasted Market Size by Type (2024-2029)
1.4 Key Regions Market Size Segment by Type
1.4.1 North America Heated Tobacco Products (HTPs) Sales Breakdown by Type (2018-2023)
1.4.2 Europe Heated Tobacco Products (HTPs) Sales Breakdown by Type (2018-2023)
1.4.3 Asia-Pacific Heated Tobacco Products (HTPs) Sales Breakdown by Type (2018-2023)
1.4.4 Latin America Heated Tobacco Products (HTPs) Sales Breakdown by Type (2018-2023)
1.4.5 Middle East and Africa Heated Tobacco Products (HTPs) Sales Breakdown by Type (2018-2023)
2 Global Heated Tobacco Products (HTPs) Market Competition by Company
2.1 Global Top Players by Heated Tobacco Products (HTPs) Sales (2018-2023)
2.2 Global Top Players by Heated Tobacco Products (HTPs) Revenue (2018-2023)
2.3 Global Top Players by Heated Tobacco Products (HTPs) Price (2018-2023)
2.4 Global Top Manufacturers Heated Tobacco Products (HTPs) Manufacturing Base Distribution, Sales Area, Product Type
2.5 Heated Tobacco Products (HTPs) Market Competitive Situation and Trends
2.5.1 Heated Tobacco Products (HTPs) Market Concentration Rate (2018-2023)
2.5.2 Global 5 and 10 Largest Manufacturers by Heated Tobacco Products (HTPs) Sales and Revenue in 2022
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Heated Tobacco Products (HTPs) as of 2022)
2.7 Date of Key Manufacturers Enter into Heated Tobacco Products (HTPs) Market
2.8 Key Manufacturers Heated Tobacco Products (HTPs) Product Offered
2.9 Mergers & Acquisitions, Expansion
3 Heated Tobacco Products (HTPs) Status and Outlook by Region
3.1 Global Heated Tobacco Products (HTPs) Market Size and CAGR by Region: 2018 VS 2022 VS 2029
3.2 Global Heated Tobacco Products (HTPs) Historic Market Size by Region
3.2.1 Global Heated Tobacco Products (HTPs) Sales in Volume by Region (2018-2023)
3.2.2 Global Heated Tobacco Products (HTPs) Sales in Value by Region (2018-2023)
3.2.3 Global Heated Tobacco Products (HTPs) Sales (Volume & Value) Price and Gross Margin (2018-2023)
3.3 Global Heated Tobacco Products (HTPs) Forecasted Market Size by Region
3.3.1 Global Heated Tobacco Products (HTPs) Sales in Volume by Region (2024-2029)
3.3.2 Global Heated Tobacco Products (HTPs) Sales in Value by Region (2024-2029)
3.3.3 Global Heated Tobacco Products (HTPs) Sales (Volume & Value), Price and Gross Margin (2024-2029)
4 Global Heated Tobacco Products (HTPs) by Application
4.1 Heated Tobacco Products (HTPs) Market Segment by Application
4.1.1 Supermarket
4.1.2 Tobacco Store
4.1.3 Online
4.2 Global Heated Tobacco Products (HTPs) Market Size by Application
4.2.1 Global Heated Tobacco Products (HTPs) Market Size Overview by Application (2018-2029)
4.2.2 Global Heated Tobacco Products (HTPs) Historic Market Size Review by Application (2018-2023)
4.2.3 Global Heated Tobacco Products (HTPs) Forecasted Market Size by Application (2024-2029)
4.3 Key Regions Market Size Segment by Application
4.3.1 North America Heated Tobacco Products (HTPs) Sales Breakdown by Application (2018-2023)
4.3.2 Europe Heated Tobacco Products (HTPs) Sales Breakdown by Application (2018-2023)
4.3.3 Asia-Pacific Heated Tobacco Products (HTPs) Sales Breakdown by Application (2018-2023)
4.3.4 Latin America Heated Tobacco Products (HTPs) Sales Breakdown by Application (2018-2023)
4.3.5 Middle East and Africa Heated Tobacco Products (HTPs) Sales Breakdown by Application (2018-2023)
5 North America Heated Tobacco Products (HTPs) by Country
5.1 North America Heated Tobacco Products (HTPs) Historic Market Size by Country
5.1.1 North America Heated Tobacco Products (HTPs) Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
5.1.2 North America Heated Tobacco Products (HTPs) Sales in Volume by Country (2018-2023)
5.1.3 North America Heated Tobacco Products (HTPs) Sales in Value by Country (2018-2023)
5.2 North America Heated Tobacco Products (HTPs) Forecasted Market Size by Country
5.2.1 North America Heated Tobacco Products (HTPs) Sales in Volume by Country (2024-2029)
5.2.2 North America Heated Tobacco Products (HTPs) Sales in Value by Country (2024-2029)
6 Europe Heated Tobacco Products (HTPs) by Country
6.1 Europe Heated Tobacco Products (HTPs) Historic Market Size by Country
6.1.1 Europe Heated Tobacco Products (HTPs) Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
6.1.2 Europe Heated Tobacco Products (HTPs) Sales in Volume by Country (2018-2023)
6.1.3 Europe Heated Tobacco Products (HTPs) Sales in Value by Country (2018-2023)
6.2 Europe Heated Tobacco Products (HTPs) Forecasted Market Size by Country
6.2.1 Europe Heated Tobacco Products (HTPs) Sales in Volume by Country (2024-2029)
6.2.2 Europe Heated Tobacco Products (HTPs) Sales in Value by Country (2024-2029)
7 Asia-Pacific Heated Tobacco Products (HTPs) by Region
7.1 Asia-Pacific Heated Tobacco Products (HTPs) Historic Market Size by Region
7.1.1 Asia-Pacific Heated Tobacco Products (HTPs) Market Size Growth Rate (CAGR) by Region: 2018 VS 2022 VS 2029
7.1.2 Asia-Pacific Heated Tobacco Products (HTPs) Sales in Volume by Region (2018-2023)
7.1.3 Asia-Pacific Heated Tobacco Products (HTPs) Sales in Value by Region (2018-2023)
7.2 Asia-Pacific Heated Tobacco Products (HTPs) Forecasted Market Size by Region
7.2.1 Asia-Pacific Heated Tobacco Products (HTPs) Sales in Volume by Region (2024-2029)
7.2.2 Asia-Pacific Heated Tobacco Products (HTPs) Sales in Value by Region (2024-2029)
8 Latin America Heated Tobacco Products (HTPs) by Country
8.1 Latin America Heated Tobacco Products (HTPs) Historic Market Size by Country
8.1.1 Latin America Heated Tobacco Products (HTPs) Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
8.1.2 Latin America Heated Tobacco Products (HTPs) Sales in Volume by Country (2018-2023)
8.1.3 Latin America Heated Tobacco Products (HTPs) Sales in Value by Country (2018-2023)
8.2 Latin America Heated Tobacco Products (HTPs) Forecasted Market Size by Country
8.2.1 Latin America Heated Tobacco Products (HTPs) Sales in Volume by Country (2024-2029)
8.2.2 Latin America Heated Tobacco Products (HTPs) Sales in Value by Country (2024-2029)
9 Middle East and Africa Heated Tobacco Products (HTPs) by Country
9.1 Middle East and Africa Heated Tobacco Products (HTPs) Historic Market Size by Country
9.1.1 Middle East and Africa Heated Tobacco Products (HTPs) Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
9.1.2 Middle East and Africa Heated Tobacco Products (HTPs) Sales in Volume by Country (2018-2023)
9.1.3 Middle East and Africa Heated Tobacco Products (HTPs) Sales in Value by Country (2018-2023)
9.2 Middle East and Africa Heated Tobacco Products (HTPs) Forecasted Market Size by Country
9.2.1 Middle East and Africa Heated Tobacco Products (HTPs) Sales in Volume by Country (2024-2029)
9.2.2 Middle East and Africa Heated Tobacco Products (HTPs) Sales in Value by Country (2024-2029)
10 Company Profiles
10.1 Philip Morris International
10.1.1 Philip Morris International Company Information
10.1.2 Philip Morris International Introduction and Business Overview
10.1.3 Philip Morris International Heated Tobacco Products (HTPs) Sales, Revenue and Gross Margin (2018-2023)
10.1.4 Philip Morris International Heated Tobacco Products (HTPs) Products Offered
10.1.5 Philip Morris International Recent Development
10.2 British American Tobacco
10.2.1 British American Tobacco Company Information
10.2.2 British American Tobacco Introduction and Business Overview
10.2.3 British American Tobacco Heated Tobacco Products (HTPs) Sales, Revenue and Gross Margin (2018-2023)
10.2.4 British American Tobacco Heated Tobacco Products (HTPs) Products Offered
10.2.5 British American Tobacco Recent Development
10.3 Japan Tobacco
10.3.1 Japan Tobacco Company Information
10.3.2 Japan Tobacco Introduction and Business Overview
10.3.3 Japan Tobacco Heated Tobacco Products (HTPs) Sales, Revenue and Gross Margin (2018-2023)
10.3.4 Japan Tobacco Heated Tobacco Products (HTPs) Products Offered
10.3.5 Japan Tobacco Recent Development
10.4 Imperial Brands
10.4.1 Imperial Brands Company Information
10.4.2 Imperial Brands Introduction and Business Overview
10.4.3 Imperial Brands Heated Tobacco Products (HTPs) Sales, Revenue and Gross Margin (2018-2023)
10.4.4 Imperial Brands Heated Tobacco Products (HTPs) Products Offered
10.4.5 Imperial Brands Recent Development
10.5 Altria
10.5.1 Altria Company Information
10.5.2 Altria Introduction and Business Overview
10.5.3 Altria Heated Tobacco Products (HTPs) Sales, Revenue and Gross Margin (2018-2023)
10.5.4 Altria Heated Tobacco Products (HTPs) Products Offered
10.5.5 Altria Recent Development
10.6 China tobacco
10.6.1 China tobacco Company Information
10.6.2 China tobacco Introduction and Business Overview
10.6.3 China tobacco Heated Tobacco Products (HTPs) Sales, Revenue and Gross Margin (2018-2023)
10.6.4 China tobacco Heated Tobacco Products (HTPs) Products Offered
10.6.5 China tobacco Recent Development
10.7 Korea Tobacco & Ginseng Corporation
10.7.1 Korea Tobacco & Ginseng Corporation Company Information
10.7.2 Korea Tobacco & Ginseng Corporation Introduction and Business Overview
10.7.3 Korea Tobacco & Ginseng Corporation Heated Tobacco Products (HTPs) Sales, Revenue and Gross Margin (2018-2023)
10.7.4 Korea Tobacco & Ginseng Corporation Heated Tobacco Products (HTPs) Products Offered
10.7.5 Korea Tobacco & Ginseng Corporation Recent Development
10.8 American electronic cigarette company
10.8.1 American electronic cigarette company Company Information
10.8.2 American electronic cigarette company Introduction and Business Overview
10.8.3 American electronic cigarette company Heated Tobacco Products (HTPs) Sales, Revenue and Gross Margin (2018-2023)
10.8.4 American electronic cigarette company Heated Tobacco Products (HTPs) Products Offered
10.8.5 American electronic cigarette company Recent Development
10.9 VMR Products
10.9.1 VMR Products Company Information
10.9.2 VMR Products Introduction and Business Overview
10.9.3 VMR Products Heated Tobacco Products (HTPs) Sales, Revenue and Gross Margin (2018-2023)
10.9.4 VMR Products Heated Tobacco Products (HTPs) Products Offered
10.9.5 VMR Products Recent Development
11 Upstream, Opportunities, Challenges, Risks and Influences Factors Analysis
11.1 Heated Tobacco Products (HTPs) Key Raw Materials
11.1.1 Key Raw Materials
11.1.2 Key Raw Materials Price
11.1.3 Raw Materials Key Suppliers
11.2 Manufacturing Cost Structure
11.2.1 Raw Materials
11.2.2 Labor Cost
11.2.3 Manufacturing Expenses
11.3 Heated Tobacco Products (HTPs) Industrial Chain Analysis
11.4 Heated Tobacco Products (HTPs) Market Dynamics
11.4.1 Heated Tobacco Products (HTPs) Industry Trends
11.4.2 Heated Tobacco Products (HTPs) Market Drivers
11.4.3 Heated Tobacco Products (HTPs) Market Challenges
11.4.4 Heated Tobacco Products (HTPs) Market Restraints
12 Market Strategy Analysis, Distributors
12.1 Sales Channel
12.2 Heated Tobacco Products (HTPs) Distributors
12.3 Heated Tobacco Products (HTPs) Downstream Customers
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.2 Data Source
14.2 Author Details
14.3 Disclaimer
Published By : QY Research
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