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Marketing Intelligence Software-Global Market Insights and Sales Trends 2025
Synopsis
Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These software can take data from disparate data sources, such as web analytics, business intelligence, call center and sales data and puts them into a single environment.
The global Marketing Intelligence Software market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Intelligence Software in various end use industries. The expanding demands from the Large Enterprises and SMEs, are propelling Marketing Intelligence Software market. On-Premises, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Cloud Based segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Marketing Intelligence Software market, driven by demand from China, the second largest economy with some signs of stabilising, the Marketing Intelligence Software market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Intelligence Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Intelligence Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Intelligence Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Intelligence Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Intelligence Software covered in this report include ZoomInfo, DiscoverOrg, InsideView, Chartio, TapClicks, Lead411, D&B Hoovers, Datorama and Bizible, etc.
The global Marketing Intelligence Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
ZoomInfo
DiscoverOrg
InsideView
Chartio
TapClicks
Lead411
D&B Hoovers
Datorama
Bizible
V12 Data
Marketo
Metadata.io
DataFox
Demandbase
FullContact
Global Marketing Intelligence Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Intelligence Software market, Segment by Type:
On-Premises
Cloud Based
Global Marketing Intelligence Software market, by Application
Large Enterprises
SMEs
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Intelligence Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These software can take data from disparate data sources, such as web analytics, business intelligence, call center and sales data and puts them into a single environment.
The global Marketing Intelligence Software market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Intelligence Software in various end use industries. The expanding demands from the Large Enterprises and SMEs, are propelling Marketing Intelligence Software market. On-Premises, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Cloud Based segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Marketing Intelligence Software market, driven by demand from China, the second largest economy with some signs of stabilising, the Marketing Intelligence Software market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Intelligence Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Intelligence Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Intelligence Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Intelligence Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Intelligence Software covered in this report include ZoomInfo, DiscoverOrg, InsideView, Chartio, TapClicks, Lead411, D&B Hoovers, Datorama and Bizible, etc.
The global Marketing Intelligence Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
ZoomInfo
DiscoverOrg
InsideView
Chartio
TapClicks
Lead411
D&B Hoovers
Datorama
Bizible
V12 Data
Marketo
Metadata.io
DataFox
Demandbase
FullContact
Global Marketing Intelligence Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Intelligence Software market, Segment by Type:
On-Premises
Cloud Based
Global Marketing Intelligence Software market, by Application
Large Enterprises
SMEs
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Intelligence Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Marketing Intelligence Software
1.1 Marketing Intelligence Software Market Overview
1.1.1 Marketing Intelligence Software Product Scope
1.1.2 Marketing Intelligence Software Market Status and Outlook
1.2 Global Marketing Intelligence Software Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Marketing Intelligence Software Market Size by Region (2018-2029)
1.4 Global Marketing Intelligence Software Historic Market Size by Region (2018-2023)
1.5 Global Marketing Intelligence Software Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Marketing Intelligence Software Market Size (2018-2029)
1.6.1 North America Marketing Intelligence Software Market Size (2018-2029)
1.6.2 Europe Marketing Intelligence Software Market Size (2018-2029)
1.6.3 Asia-Pacific Marketing Intelligence Software Market Size (2018-2029)
1.6.4 Latin America Marketing Intelligence Software Market Size (2018-2029)
1.6.5 Middle East & Africa Marketing Intelligence Software Market Size (2018-2029)
2 Marketing Intelligence Software Market by Type
2.1 Introduction
2.1.1 On-Premises
2.1.2 Cloud Based
2.2 Global Marketing Intelligence Software Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Marketing Intelligence Software Historic Market Size by Type (2018-2023)
2.2.2 Global Marketing Intelligence Software Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Marketing Intelligence Software Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Marketing Intelligence Software Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Marketing Intelligence Software Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Marketing Intelligence Software Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Marketing Intelligence Software Revenue Breakdown by Type (2018-2029)
3 Marketing Intelligence Software Market Overview by Application
3.1 Introduction
3.1.1 Large Enterprises
3.1.2 SMEs
3.2 Global Marketing Intelligence Software Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Marketing Intelligence Software Historic Market Size by Application (2018-2023)
3.2.2 Global Marketing Intelligence Software Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Marketing Intelligence Software Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Marketing Intelligence Software Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Marketing Intelligence Software Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Marketing Intelligence Software Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Marketing Intelligence Software Revenue Breakdown by Application (2018-2029)
4 Marketing Intelligence Software Competition Analysis by Players
4.1 Global Marketing Intelligence Software Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Intelligence Software as of 2022)
4.3 Date of Key Players Enter into Marketing Intelligence Software Market
4.4 Global Top Players Marketing Intelligence Software Headquarters and Area Served
4.5 Key Players Marketing Intelligence Software Product Solution and Service
4.6 Competitive Status
4.6.1 Marketing Intelligence Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 ZoomInfo
5.1.1 ZoomInfo Profile
5.1.2 ZoomInfo Main Business
5.1.3 ZoomInfo Marketing Intelligence Software Products, Services and Solutions
5.1.4 ZoomInfo Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.1.5 ZoomInfo Recent Developments
5.2 DiscoverOrg
5.2.1 DiscoverOrg Profile
5.2.2 DiscoverOrg Main Business
5.2.3 DiscoverOrg Marketing Intelligence Software Products, Services and Solutions
5.2.4 DiscoverOrg Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.2.5 DiscoverOrg Recent Developments
5.3 InsideView
5.3.1 InsideView Profile
5.3.2 InsideView Main Business
5.3.3 InsideView Marketing Intelligence Software Products, Services and Solutions
5.3.4 InsideView Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.3.5 Chartio Recent Developments
5.4 Chartio
5.4.1 Chartio Profile
5.4.2 Chartio Main Business
5.4.3 Chartio Marketing Intelligence Software Products, Services and Solutions
5.4.4 Chartio Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.4.5 Chartio Recent Developments
5.5 TapClicks
5.5.1 TapClicks Profile
5.5.2 TapClicks Main Business
5.5.3 TapClicks Marketing Intelligence Software Products, Services and Solutions
5.5.4 TapClicks Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.5.5 TapClicks Recent Developments
5.6 Lead411
5.6.1 Lead411 Profile
5.6.2 Lead411 Main Business
5.6.3 Lead411 Marketing Intelligence Software Products, Services and Solutions
5.6.4 Lead411 Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.6.5 Lead411 Recent Developments
5.7 D&B Hoovers
5.7.1 D&B Hoovers Profile
5.7.2 D&B Hoovers Main Business
5.7.3 D&B Hoovers Marketing Intelligence Software Products, Services and Solutions
5.7.4 D&B Hoovers Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.7.5 D&B Hoovers Recent Developments
5.8 Datorama
5.8.1 Datorama Profile
5.8.2 Datorama Main Business
5.8.3 Datorama Marketing Intelligence Software Products, Services and Solutions
5.8.4 Datorama Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.8.5 Datorama Recent Developments
5.9 Bizible
5.9.1 Bizible Profile
5.9.2 Bizible Main Business
5.9.3 Bizible Marketing Intelligence Software Products, Services and Solutions
5.9.4 Bizible Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.9.5 Bizible Recent Developments
5.10 V12 Data
5.10.1 V12 Data Profile
5.10.2 V12 Data Main Business
5.10.3 V12 Data Marketing Intelligence Software Products, Services and Solutions
5.10.4 V12 Data Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.10.5 V12 Data Recent Developments
5.11 Marketo
5.11.1 Marketo Profile
5.11.2 Marketo Main Business
5.11.3 Marketo Marketing Intelligence Software Products, Services and Solutions
5.11.4 Marketo Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.11.5 Marketo Recent Developments
5.12 Metadata.io
5.12.1 Metadata.io Profile
5.12.2 Metadata.io Main Business
5.12.3 Metadata.io Marketing Intelligence Software Products, Services and Solutions
5.12.4 Metadata.io Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.12.5 Metadata.io Recent Developments
5.13 DataFox
5.13.1 DataFox Profile
5.13.2 DataFox Main Business
5.13.3 DataFox Marketing Intelligence Software Products, Services and Solutions
5.13.4 DataFox Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.13.5 DataFox Recent Developments
5.14 Demandbase
5.14.1 Demandbase Profile
5.14.2 Demandbase Main Business
5.14.3 Demandbase Marketing Intelligence Software Products, Services and Solutions
5.14.4 Demandbase Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.14.5 Demandbase Recent Developments
5.15 FullContact
5.15.1 FullContact Profile
5.15.2 FullContact Main Business
5.15.3 FullContact Marketing Intelligence Software Products, Services and Solutions
5.15.4 FullContact Marketing Intelligence Software Revenue (US$ Million) & (2018-2023)
5.15.5 FullContact Recent Developments
6 North America
6.1 North America Marketing Intelligence Software Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Marketing Intelligence Software Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Marketing Intelligence Software Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Marketing Intelligence Software Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Marketing Intelligence Software Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Marketing Intelligence Software Market Dynamics
11.1 Marketing Intelligence Software Industry Trends
11.2 Marketing Intelligence Software Market Drivers
11.3 Marketing Intelligence Software Market Challenges
11.4 Marketing Intelligence Software Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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