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Marketing Resource Management (MRM)-Global Market Insights and Sales Trends 2025
Synopsis
There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments, products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today's dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner.
The global Marketing Resource Management (MRM) market size is expected to reach US$ 5809.6 million by 2029, growing at a CAGR of 9.1% from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Resource Management (MRM) in various end use industries. The expanding demands from the Retail Market, IT and Telecom, BFSI Market and Media and Entertainment, are propelling Marketing Resource Management (MRM) market. Marketing Reporting and Analytics, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Financial Management segment is estimated at % CAGR for the next seven-year period.
The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Resource Management (MRM), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Resource Management (MRM) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Resource Management (MRM) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Resource Management (MRM) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Resource Management (MRM) covered in this report include SAP, SAS Institute, Infor, Brandmaker, IBM, Microsoft, Adobe Systems, North Plains Systems and Workfront, etc.
The global Marketing Resource Management (MRM) market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
SAP
SAS Institute
Infor
Brandmaker
IBM
Microsoft
Adobe Systems
North Plains Systems
Workfront
Global Marketing Resource Management (MRM) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Resource Management (MRM) market, Segment by Type:
Marketing Reporting and Analytics
Financial Management
Creative Production Management
Project Management
Brand and Advertising Management
Others
Global Marketing Resource Management (MRM) market, by Application
Retail Market
IT and Telecom
BFSI Market
Media and Entertainment
Manufacturing
Healthcare
Public Sector
Marketing Agencies
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Resource Management (MRM) companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments, products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today's dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner.
The global Marketing Resource Management (MRM) market size is expected to reach US$ 5809.6 million by 2029, growing at a CAGR of 9.1% from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Resource Management (MRM) in various end use industries. The expanding demands from the Retail Market, IT and Telecom, BFSI Market and Media and Entertainment, are propelling Marketing Resource Management (MRM) market. Marketing Reporting and Analytics, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Financial Management segment is estimated at % CAGR for the next seven-year period.
The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Resource Management (MRM), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Resource Management (MRM) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Resource Management (MRM) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Resource Management (MRM) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Resource Management (MRM) covered in this report include SAP, SAS Institute, Infor, Brandmaker, IBM, Microsoft, Adobe Systems, North Plains Systems and Workfront, etc.
The global Marketing Resource Management (MRM) market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
SAP
SAS Institute
Infor
Brandmaker
IBM
Microsoft
Adobe Systems
North Plains Systems
Workfront
Global Marketing Resource Management (MRM) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Resource Management (MRM) market, Segment by Type:
Marketing Reporting and Analytics
Financial Management
Creative Production Management
Project Management
Brand and Advertising Management
Others
Global Marketing Resource Management (MRM) market, by Application
Retail Market
IT and Telecom
BFSI Market
Media and Entertainment
Manufacturing
Healthcare
Public Sector
Marketing Agencies
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Resource Management (MRM) companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Marketing Resource Management (MRM)
1.1 Marketing Resource Management (MRM) Market Overview
1.1.1 Marketing Resource Management (MRM) Product Scope
1.1.2 Marketing Resource Management (MRM) Market Status and Outlook
1.2 Global Marketing Resource Management (MRM) Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Marketing Resource Management (MRM) Market Size by Region (2018-2029)
1.4 Global Marketing Resource Management (MRM) Historic Market Size by Region (2018-2023)
1.5 Global Marketing Resource Management (MRM) Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Marketing Resource Management (MRM) Market Size (2018-2029)
1.6.1 North America Marketing Resource Management (MRM) Market Size (2018-2029)
1.6.2 Europe Marketing Resource Management (MRM) Market Size (2018-2029)
1.6.3 Asia-Pacific Marketing Resource Management (MRM) Market Size (2018-2029)
1.6.4 Latin America Marketing Resource Management (MRM) Market Size (2018-2029)
1.6.5 Middle East & Africa Marketing Resource Management (MRM) Market Size (2018-2029)
2 Marketing Resource Management (MRM) Market by Type
2.1 Introduction
2.1.1 Marketing Reporting and Analytics
2.1.2 Financial Management
2.1.3 Creative Production Management
2.1.4 Project Management
2.1.5 Brand and Advertising Management
2.1.6 Others
2.2 Global Marketing Resource Management (MRM) Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Marketing Resource Management (MRM) Historic Market Size by Type (2018-2023)
2.2.2 Global Marketing Resource Management (MRM) Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Marketing Resource Management (MRM) Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Marketing Resource Management (MRM) Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Marketing Resource Management (MRM) Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Marketing Resource Management (MRM) Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Marketing Resource Management (MRM) Revenue Breakdown by Type (2018-2029)
3 Marketing Resource Management (MRM) Market Overview by Application
3.1 Introduction
3.1.1 Retail Market
3.1.2 IT and Telecom
3.1.3 BFSI Market
3.1.4 Media and Entertainment
3.1.5 Manufacturing
3.1.6 Healthcare
3.1.7 Public Sector
3.1.8 Marketing Agencies
3.1.9 Others
3.2 Global Marketing Resource Management (MRM) Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Marketing Resource Management (MRM) Historic Market Size by Application (2018-2023)
3.2.2 Global Marketing Resource Management (MRM) Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Marketing Resource Management (MRM) Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Marketing Resource Management (MRM) Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Marketing Resource Management (MRM) Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Marketing Resource Management (MRM) Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Marketing Resource Management (MRM) Revenue Breakdown by Application (2018-2029)
4 Marketing Resource Management (MRM) Competition Analysis by Players
4.1 Global Marketing Resource Management (MRM) Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Resource Management (MRM) as of 2022)
4.3 Date of Key Players Enter into Marketing Resource Management (MRM) Market
4.4 Global Top Players Marketing Resource Management (MRM) Headquarters and Area Served
4.5 Key Players Marketing Resource Management (MRM) Product Solution and Service
4.6 Competitive Status
4.6.1 Marketing Resource Management (MRM) Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 SAP
5.1.1 SAP Profile
5.1.2 SAP Main Business
5.1.3 SAP Marketing Resource Management (MRM) Products, Services and Solutions
5.1.4 SAP Marketing Resource Management (MRM) Revenue (US$ Million) & (2018-2023)
5.1.5 SAP Recent Developments
5.2 SAS Institute
5.2.1 SAS Institute Profile
5.2.2 SAS Institute Main Business
5.2.3 SAS Institute Marketing Resource Management (MRM) Products, Services and Solutions
5.2.4 SAS Institute Marketing Resource Management (MRM) Revenue (US$ Million) & (2018-2023)
5.2.5 SAS Institute Recent Developments
5.3 Infor
5.3.1 Infor Profile
5.3.2 Infor Main Business
5.3.3 Infor Marketing Resource Management (MRM) Products, Services and Solutions
5.3.4 Infor Marketing Resource Management (MRM) Revenue (US$ Million) & (2018-2023)
5.3.5 Brandmaker Recent Developments
5.4 Brandmaker
5.4.1 Brandmaker Profile
5.4.2 Brandmaker Main Business
5.4.3 Brandmaker Marketing Resource Management (MRM) Products, Services and Solutions
5.4.4 Brandmaker Marketing Resource Management (MRM) Revenue (US$ Million) & (2018-2023)
5.4.5 Brandmaker Recent Developments
5.5 IBM
5.5.1 IBM Profile
5.5.2 IBM Main Business
5.5.3 IBM Marketing Resource Management (MRM) Products, Services and Solutions
5.5.4 IBM Marketing Resource Management (MRM) Revenue (US$ Million) & (2018-2023)
5.5.5 IBM Recent Developments
5.6 Microsoft
5.6.1 Microsoft Profile
5.6.2 Microsoft Main Business
5.6.3 Microsoft Marketing Resource Management (MRM) Products, Services and Solutions
5.6.4 Microsoft Marketing Resource Management (MRM) Revenue (US$ Million) & (2018-2023)
5.6.5 Microsoft Recent Developments
5.7 Adobe Systems
5.7.1 Adobe Systems Profile
5.7.2 Adobe Systems Main Business
5.7.3 Adobe Systems Marketing Resource Management (MRM) Products, Services and Solutions
5.7.4 Adobe Systems Marketing Resource Management (MRM) Revenue (US$ Million) & (2018-2023)
5.7.5 Adobe Systems Recent Developments
5.8 North Plains Systems
5.8.1 North Plains Systems Profile
5.8.2 North Plains Systems Main Business
5.8.3 North Plains Systems Marketing Resource Management (MRM) Products, Services and Solutions
5.8.4 North Plains Systems Marketing Resource Management (MRM) Revenue (US$ Million) & (2018-2023)
5.8.5 North Plains Systems Recent Developments
5.9 Workfront
5.9.1 Workfront Profile
5.9.2 Workfront Main Business
5.9.3 Workfront Marketing Resource Management (MRM) Products, Services and Solutions
5.9.4 Workfront Marketing Resource Management (MRM) Revenue (US$ Million) & (2018-2023)
5.9.5 Workfront Recent Developments
6 North America
6.1 North America Marketing Resource Management (MRM) Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Marketing Resource Management (MRM) Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Marketing Resource Management (MRM) Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Marketing Resource Management (MRM) Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Marketing Resource Management (MRM) Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Marketing Resource Management (MRM) Market Dynamics
11.1 Marketing Resource Management (MRM) Industry Trends
11.2 Marketing Resource Management (MRM) Market Drivers
11.3 Marketing Resource Management (MRM) Market Challenges
11.4 Marketing Resource Management (MRM) Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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