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Marketing Software-Global Market Insights and Sales Trends 2025
Synopsis
Digital marketing software offers the prospect of improving the customer interaction through various sources such as instant messaging systems, social networking sites, and mobile apps. The rise in adoption of digital marketing software is attributable to the increase in digital marketing budgets in organizations, widespread social media platforms, and increased internet penetration. Moreover, the cloud solutions have also played a prominent role owing to its benefits including minimum IT investments, cost effectiveness, and ease of accessibility.
The global Marketing Software market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Software in various end use industries. The expanding demands from the Real Estate, Automotive and Others,, are propelling Marketing Software market. Cloud-Based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On-Premise segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Marketing Software market, driven by demand from China, the second largest economy with some signs of stabilising, the Marketing Software market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Software covered in this report include Adobe Systems, Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot and SAS Institute, etc.
The global Marketing Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe Systems
Oracle
SAP
Salesforce
IBM
Marketo
Microsoft
Hubspot
SAS Institute
Act-On Software
AppFolio
BoomTown
Constellation Real Estate Group (CREG)
IXACT Contact
Nestio
CoStar
Placester
rezora
Propertybase
Buildout
Real Geeks
Keller Williams Realty
MRI Software
LeadSquared
IContact
Point2
SpinCar
Dealer.com
Friendemic
PureCars
Global Marketing Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Software market, Segment by Type:
Cloud-Based
On-Premise
Global Marketing Software market, by Application
Real Estate
Automotive
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Digital marketing software offers the prospect of improving the customer interaction through various sources such as instant messaging systems, social networking sites, and mobile apps. The rise in adoption of digital marketing software is attributable to the increase in digital marketing budgets in organizations, widespread social media platforms, and increased internet penetration. Moreover, the cloud solutions have also played a prominent role owing to its benefits including minimum IT investments, cost effectiveness, and ease of accessibility.
The global Marketing Software market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Software in various end use industries. The expanding demands from the Real Estate, Automotive and Others,, are propelling Marketing Software market. Cloud-Based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On-Premise segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Marketing Software market, driven by demand from China, the second largest economy with some signs of stabilising, the Marketing Software market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Software covered in this report include Adobe Systems, Oracle, SAP, Salesforce, IBM, Marketo, Microsoft, Hubspot and SAS Institute, etc.
The global Marketing Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe Systems
Oracle
SAP
Salesforce
IBM
Marketo
Microsoft
Hubspot
SAS Institute
Act-On Software
AppFolio
BoomTown
Constellation Real Estate Group (CREG)
IXACT Contact
Nestio
CoStar
Placester
rezora
Propertybase
Buildout
Real Geeks
Keller Williams Realty
MRI Software
LeadSquared
IContact
Point2
SpinCar
Dealer.com
Friendemic
PureCars
Global Marketing Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Software market, Segment by Type:
Cloud-Based
On-Premise
Global Marketing Software market, by Application
Real Estate
Automotive
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Marketing Software
1.1 Marketing Software Market Overview
1.1.1 Marketing Software Product Scope
1.1.2 Marketing Software Market Status and Outlook
1.2 Global Marketing Software Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Marketing Software Market Size by Region (2018-2029)
1.4 Global Marketing Software Historic Market Size by Region (2018-2023)
1.5 Global Marketing Software Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Marketing Software Market Size (2018-2029)
1.6.1 North America Marketing Software Market Size (2018-2029)
1.6.2 Europe Marketing Software Market Size (2018-2029)
1.6.3 Asia-Pacific Marketing Software Market Size (2018-2029)
1.6.4 Latin America Marketing Software Market Size (2018-2029)
1.6.5 Middle East & Africa Marketing Software Market Size (2018-2029)
2 Marketing Software Market by Type
2.1 Introduction
2.1.1 Cloud-Based
2.1.2 On-Premise
2.2 Global Marketing Software Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Marketing Software Historic Market Size by Type (2018-2023)
2.2.2 Global Marketing Software Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Marketing Software Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Marketing Software Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Marketing Software Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Marketing Software Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Marketing Software Revenue Breakdown by Type (2018-2029)
3 Marketing Software Market Overview by Application
3.1 Introduction
3.1.1 Real Estate
3.1.2 Automotive
3.1.3 Others
3.2 Global Marketing Software Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Marketing Software Historic Market Size by Application (2018-2023)
3.2.2 Global Marketing Software Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Marketing Software Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Marketing Software Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Marketing Software Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Marketing Software Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Marketing Software Revenue Breakdown by Application (2018-2029)
4 Marketing Software Competition Analysis by Players
4.1 Global Marketing Software Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Software as of 2022)
4.3 Date of Key Players Enter into Marketing Software Market
4.4 Global Top Players Marketing Software Headquarters and Area Served
4.5 Key Players Marketing Software Product Solution and Service
4.6 Competitive Status
4.6.1 Marketing Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Adobe Systems
5.1.1 Adobe Systems Profile
5.1.2 Adobe Systems Main Business
5.1.3 Adobe Systems Marketing Software Products, Services and Solutions
5.1.4 Adobe Systems Marketing Software Revenue (US$ Million) & (2018-2023)
5.1.5 Adobe Systems Recent Developments
5.2 Oracle
5.2.1 Oracle Profile
5.2.2 Oracle Main Business
5.2.3 Oracle Marketing Software Products, Services and Solutions
5.2.4 Oracle Marketing Software Revenue (US$ Million) & (2018-2023)
5.2.5 Oracle Recent Developments
5.3 SAP
5.3.1 SAP Profile
5.3.2 SAP Main Business
5.3.3 SAP Marketing Software Products, Services and Solutions
5.3.4 SAP Marketing Software Revenue (US$ Million) & (2018-2023)
5.3.5 Salesforce Recent Developments
5.4 Salesforce
5.4.1 Salesforce Profile
5.4.2 Salesforce Main Business
5.4.3 Salesforce Marketing Software Products, Services and Solutions
5.4.4 Salesforce Marketing Software Revenue (US$ Million) & (2018-2023)
5.4.5 Salesforce Recent Developments
5.5 IBM
5.5.1 IBM Profile
5.5.2 IBM Main Business
5.5.3 IBM Marketing Software Products, Services and Solutions
5.5.4 IBM Marketing Software Revenue (US$ Million) & (2018-2023)
5.5.5 IBM Recent Developments
5.6 Marketo
5.6.1 Marketo Profile
5.6.2 Marketo Main Business
5.6.3 Marketo Marketing Software Products, Services and Solutions
5.6.4 Marketo Marketing Software Revenue (US$ Million) & (2018-2023)
5.6.5 Marketo Recent Developments
5.7 Microsoft
5.7.1 Microsoft Profile
5.7.2 Microsoft Main Business
5.7.3 Microsoft Marketing Software Products, Services and Solutions
5.7.4 Microsoft Marketing Software Revenue (US$ Million) & (2018-2023)
5.7.5 Microsoft Recent Developments
5.8 Hubspot
5.8.1 Hubspot Profile
5.8.2 Hubspot Main Business
5.8.3 Hubspot Marketing Software Products, Services and Solutions
5.8.4 Hubspot Marketing Software Revenue (US$ Million) & (2018-2023)
5.8.5 Hubspot Recent Developments
5.9 SAS Institute
5.9.1 SAS Institute Profile
5.9.2 SAS Institute Main Business
5.9.3 SAS Institute Marketing Software Products, Services and Solutions
5.9.4 SAS Institute Marketing Software Revenue (US$ Million) & (2018-2023)
5.9.5 SAS Institute Recent Developments
5.10 Act-On Software
5.10.1 Act-On Software Profile
5.10.2 Act-On Software Main Business
5.10.3 Act-On Software Marketing Software Products, Services and Solutions
5.10.4 Act-On Software Marketing Software Revenue (US$ Million) & (2018-2023)
5.10.5 Act-On Software Recent Developments
5.11 AppFolio
5.11.1 AppFolio Profile
5.11.2 AppFolio Main Business
5.11.3 AppFolio Marketing Software Products, Services and Solutions
5.11.4 AppFolio Marketing Software Revenue (US$ Million) & (2018-2023)
5.11.5 AppFolio Recent Developments
5.12 BoomTown
5.12.1 BoomTown Profile
5.12.2 BoomTown Main Business
5.12.3 BoomTown Marketing Software Products, Services and Solutions
5.12.4 BoomTown Marketing Software Revenue (US$ Million) & (2018-2023)
5.12.5 BoomTown Recent Developments
5.13 Constellation Real Estate Group (CREG)
5.13.1 Constellation Real Estate Group (CREG) Profile
5.13.2 Constellation Real Estate Group (CREG) Main Business
5.13.3 Constellation Real Estate Group (CREG) Marketing Software Products, Services and Solutions
5.13.4 Constellation Real Estate Group (CREG) Marketing Software Revenue (US$ Million) & (2018-2023)
5.13.5 Constellation Real Estate Group (CREG) Recent Developments
5.14 IXACT Contact
5.14.1 IXACT Contact Profile
5.14.2 IXACT Contact Main Business
5.14.3 IXACT Contact Marketing Software Products, Services and Solutions
5.14.4 IXACT Contact Marketing Software Revenue (US$ Million) & (2018-2023)
5.14.5 IXACT Contact Recent Developments
5.15 Nestio
5.15.1 Nestio Profile
5.15.2 Nestio Main Business
5.15.3 Nestio Marketing Software Products, Services and Solutions
5.15.4 Nestio Marketing Software Revenue (US$ Million) & (2018-2023)
5.15.5 Nestio Recent Developments
5.16 CoStar
5.16.1 CoStar Profile
5.16.2 CoStar Main Business
5.16.3 CoStar Marketing Software Products, Services and Solutions
5.16.4 CoStar Marketing Software Revenue (US$ Million) & (2018-2023)
5.16.5 CoStar Recent Developments
5.17 Placester
5.17.1 Placester Profile
5.17.2 Placester Main Business
5.17.3 Placester Marketing Software Products, Services and Solutions
5.17.4 Placester Marketing Software Revenue (US$ Million) & (2018-2023)
5.17.5 Placester Recent Developments
5.18 rezora
5.18.1 rezora Profile
5.18.2 rezora Main Business
5.18.3 rezora Marketing Software Products, Services and Solutions
5.18.4 rezora Marketing Software Revenue (US$ Million) & (2018-2023)
5.18.5 rezora Recent Developments
5.19 Propertybase
5.19.1 Propertybase Profile
5.19.2 Propertybase Main Business
5.19.3 Propertybase Marketing Software Products, Services and Solutions
5.19.4 Propertybase Marketing Software Revenue (US$ Million) & (2018-2023)
5.19.5 Propertybase Recent Developments
5.20 Buildout
5.20.1 Buildout Profile
5.20.2 Buildout Main Business
5.20.3 Buildout Marketing Software Products, Services and Solutions
5.20.4 Buildout Marketing Software Revenue (US$ Million) & (2018-2023)
5.20.5 Buildout Recent Developments
5.21 Real Geeks
5.21.1 Real Geeks Profile
5.21.2 Real Geeks Main Business
5.21.3 Real Geeks Marketing Software Products, Services and Solutions
5.21.4 Real Geeks Marketing Software Revenue (US$ Million) & (2018-2023)
5.21.5 Real Geeks Recent Developments
5.22 Keller Williams Realty
5.22.1 Keller Williams Realty Profile
5.22.2 Keller Williams Realty Main Business
5.22.3 Keller Williams Realty Marketing Software Products, Services and Solutions
5.22.4 Keller Williams Realty Marketing Software Revenue (US$ Million) & (2018-2023)
5.22.5 Keller Williams Realty Recent Developments
5.23 MRI Software
5.23.1 MRI Software Profile
5.23.2 MRI Software Main Business
5.23.3 MRI Software Marketing Software Products, Services and Solutions
5.23.4 MRI Software Marketing Software Revenue (US$ Million) & (2018-2023)
5.23.5 MRI Software Recent Developments
5.24 LeadSquared
5.24.1 LeadSquared Profile
5.24.2 LeadSquared Main Business
5.24.3 LeadSquared Marketing Software Products, Services and Solutions
5.24.4 LeadSquared Marketing Software Revenue (US$ Million) & (2018-2023)
5.24.5 LeadSquared Recent Developments
5.25 IContact
5.25.1 IContact Profile
5.25.2 IContact Main Business
5.25.3 IContact Marketing Software Products, Services and Solutions
5.25.4 IContact Marketing Software Revenue (US$ Million) & (2018-2023)
5.25.5 IContact Recent Developments
5.26 Point2
5.26.1 Point2 Profile
5.26.2 Point2 Main Business
5.26.3 Point2 Marketing Software Products, Services and Solutions
5.26.4 Point2 Marketing Software Revenue (US$ Million) & (2018-2023)
5.26.5 Point2 Recent Developments
5.27 SpinCar
5.27.1 SpinCar Profile
5.27.2 SpinCar Main Business
5.27.3 SpinCar Marketing Software Products, Services and Solutions
5.27.4 SpinCar Marketing Software Revenue (US$ Million) & (2018-2023)
5.27.5 SpinCar Recent Developments
5.28 Dealer.com
5.28.1 Dealer.com Profile
5.28.2 Dealer.com Main Business
5.28.3 Dealer.com Marketing Software Products, Services and Solutions
5.28.4 Dealer.com Marketing Software Revenue (US$ Million) & (2018-2023)
5.28.5 Dealer.com Recent Developments
5.29 Friendemic
5.29.1 Friendemic Profile
5.29.2 Friendemic Main Business
5.29.3 Friendemic Marketing Software Products, Services and Solutions
5.29.4 Friendemic Marketing Software Revenue (US$ Million) & (2018-2023)
5.29.5 Friendemic Recent Developments
5.30 PureCars
5.30.1 PureCars Profile
5.30.2 PureCars Main Business
5.30.3 PureCars Marketing Software Products, Services and Solutions
5.30.4 PureCars Marketing Software Revenue (US$ Million) & (2018-2023)
5.30.5 PureCars Recent Developments
6 North America
6.1 North America Marketing Software Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Marketing Software Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Marketing Software Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Marketing Software Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Marketing Software Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Marketing Software Market Dynamics
11.1 Marketing Software Industry Trends
11.2 Marketing Software Market Drivers
11.3 Marketing Software Market Challenges
11.4 Marketing Software Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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