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Marketing Technology-Global Market Insights and Sales Trends 2025
Synopsis
Marketing technology is a general term for tech used to assist marketing teams in their work. The technology is mostly used in the sphere of digital marketing, and also for the optimization of offline marketing channels.
The global Marketing Technology market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Technology in various end use industries. The expanding demands from the Retail and E-Commerce, Healthcare, Infrastructural and Media and Entertainment, are propelling Marketing Technology market. Digital Marketing, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Offline Marketing segment is estimated at % CAGR for the next seven-year period.
The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.
Report Objectives
This report provides market insight on the different segments, by players, by Usage, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Technology, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Technology market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Technology market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Technology sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Technology covered in this report include Apple, Google, Microsoft, Qualcomm, Zebra Technologies, Bluvision, Estimote, InMarket Media and Proxama, etc.
The global Marketing Technology market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Apple
Google
Microsoft
Qualcomm
Zebra Technologies
Bluvision
Estimote
InMarket Media
Proxama
ROXIMITY
Shopkick
Swirl Networks
Unacast
Foursquare Labs
Scanbuy
Global Marketing Technology market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Technology market, Segment by Usage:
Digital Marketing
Offline Marketing
Others
Global Marketing Technology market, by Application
Retail and E-Commerce
Healthcare
Infrastructural
Media and Entertainment
Sports and Events
Transporation and Logistics
BFSI
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Usage, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Technology companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Marketing technology is a general term for tech used to assist marketing teams in their work. The technology is mostly used in the sphere of digital marketing, and also for the optimization of offline marketing channels.
The global Marketing Technology market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Technology in various end use industries. The expanding demands from the Retail and E-Commerce, Healthcare, Infrastructural and Media and Entertainment, are propelling Marketing Technology market. Digital Marketing, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Offline Marketing segment is estimated at % CAGR for the next seven-year period.
The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.
Report Objectives
This report provides market insight on the different segments, by players, by Usage, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Technology, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Technology market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Technology market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Technology sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Technology covered in this report include Apple, Google, Microsoft, Qualcomm, Zebra Technologies, Bluvision, Estimote, InMarket Media and Proxama, etc.
The global Marketing Technology market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Apple
Microsoft
Qualcomm
Zebra Technologies
Bluvision
Estimote
InMarket Media
Proxama
ROXIMITY
Shopkick
Swirl Networks
Unacast
Foursquare Labs
Scanbuy
Global Marketing Technology market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Technology market, Segment by Usage:
Digital Marketing
Offline Marketing
Others
Global Marketing Technology market, by Application
Retail and E-Commerce
Healthcare
Infrastructural
Media and Entertainment
Sports and Events
Transporation and Logistics
BFSI
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Usage, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Technology companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Marketing Technology
1.1 Marketing Technology Market Overview
1.1.1 Marketing Technology Product Scope
1.1.2 Marketing Technology Market Status and Outlook
1.2 Global Marketing Technology Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Marketing Technology Market Size by Region (2018-2029)
1.4 Global Marketing Technology Historic Market Size by Region (2018-2023)
1.5 Global Marketing Technology Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Marketing Technology Market Size (2018-2029)
1.6.1 North America Marketing Technology Market Size (2018-2029)
1.6.2 Europe Marketing Technology Market Size (2018-2029)
1.6.3 Asia-Pacific Marketing Technology Market Size (2018-2029)
1.6.4 Latin America Marketing Technology Market Size (2018-2029)
1.6.5 Middle East & Africa Marketing Technology Market Size (2018-2029)
2 Marketing Technology Market by Usage
2.1 Introduction
2.1.1 Digital Marketing
2.1.2 Offline Marketing
2.1.3 Others
2.2 Global Marketing Technology Market Size by Usage: 2018 VS 2022 VS 2029
2.2.1 Global Marketing Technology Historic Market Size by Usage (2018-2023)
2.2.2 Global Marketing Technology Forecasted Market Size by Usage (2024-2029)
2.3 Key Regions Market Size by Usage
2.3.1 North America Marketing Technology Revenue Breakdown by Usage (2018-2029)
2.3.2 Europe Marketing Technology Revenue Breakdown by Usage (2018-2029)
2.3.3 Asia-Pacific Marketing Technology Revenue Breakdown by Usage (2018-2029)
2.3.4 Latin America Marketing Technology Revenue Breakdown by Usage (2018-2029)
2.3.5 Middle East and Africa Marketing Technology Revenue Breakdown by Usage (2018-2029)
3 Marketing Technology Market Overview by Application
3.1 Introduction
3.1.1 Retail and E-Commerce
3.1.2 Healthcare
3.1.3 Infrastructural
3.1.4 Media and Entertainment
3.1.5 Sports and Events
3.1.6 Transporation and Logistics
3.1.7 BFSI
3.1.8 Others
3.2 Global Marketing Technology Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Marketing Technology Historic Market Size by Application (2018-2023)
3.2.2 Global Marketing Technology Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Marketing Technology Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Marketing Technology Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Marketing Technology Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Marketing Technology Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Marketing Technology Revenue Breakdown by Application (2018-2029)
4 Marketing Technology Competition Analysis by Players
4.1 Global Marketing Technology Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Technology as of 2022)
4.3 Date of Key Players Enter into Marketing Technology Market
4.4 Global Top Players Marketing Technology Headquarters and Area Served
4.5 Key Players Marketing Technology Product Solution and Service
4.6 Competitive Status
4.6.1 Marketing Technology Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Apple
5.1.1 Apple Profile
5.1.2 Apple Main Business
5.1.3 Apple Marketing Technology Products, Services and Solutions
5.1.4 Apple Marketing Technology Revenue (US$ Million) & (2018-2023)
5.1.5 Apple Recent Developments
5.2 Google
5.2.1 Google Profile
5.2.2 Google Main Business
5.2.3 Google Marketing Technology Products, Services and Solutions
5.2.4 Google Marketing Technology Revenue (US$ Million) & (2018-2023)
5.2.5 Google Recent Developments
5.3 Microsoft
5.3.1 Microsoft Profile
5.3.2 Microsoft Main Business
5.3.3 Microsoft Marketing Technology Products, Services and Solutions
5.3.4 Microsoft Marketing Technology Revenue (US$ Million) & (2018-2023)
5.3.5 Qualcomm Recent Developments
5.4 Qualcomm
5.4.1 Qualcomm Profile
5.4.2 Qualcomm Main Business
5.4.3 Qualcomm Marketing Technology Products, Services and Solutions
5.4.4 Qualcomm Marketing Technology Revenue (US$ Million) & (2018-2023)
5.4.5 Qualcomm Recent Developments
5.5 Zebra Technologies
5.5.1 Zebra Technologies Profile
5.5.2 Zebra Technologies Main Business
5.5.3 Zebra Technologies Marketing Technology Products, Services and Solutions
5.5.4 Zebra Technologies Marketing Technology Revenue (US$ Million) & (2018-2023)
5.5.5 Zebra Technologies Recent Developments
5.6 Bluvision
5.6.1 Bluvision Profile
5.6.2 Bluvision Main Business
5.6.3 Bluvision Marketing Technology Products, Services and Solutions
5.6.4 Bluvision Marketing Technology Revenue (US$ Million) & (2018-2023)
5.6.5 Bluvision Recent Developments
5.7 Estimote
5.7.1 Estimote Profile
5.7.2 Estimote Main Business
5.7.3 Estimote Marketing Technology Products, Services and Solutions
5.7.4 Estimote Marketing Technology Revenue (US$ Million) & (2018-2023)
5.7.5 Estimote Recent Developments
5.8 InMarket Media
5.8.1 InMarket Media Profile
5.8.2 InMarket Media Main Business
5.8.3 InMarket Media Marketing Technology Products, Services and Solutions
5.8.4 InMarket Media Marketing Technology Revenue (US$ Million) & (2018-2023)
5.8.5 InMarket Media Recent Developments
5.9 Proxama
5.9.1 Proxama Profile
5.9.2 Proxama Main Business
5.9.3 Proxama Marketing Technology Products, Services and Solutions
5.9.4 Proxama Marketing Technology Revenue (US$ Million) & (2018-2023)
5.9.5 Proxama Recent Developments
5.10 ROXIMITY
5.10.1 ROXIMITY Profile
5.10.2 ROXIMITY Main Business
5.10.3 ROXIMITY Marketing Technology Products, Services and Solutions
5.10.4 ROXIMITY Marketing Technology Revenue (US$ Million) & (2018-2023)
5.10.5 ROXIMITY Recent Developments
5.11 Shopkick
5.11.1 Shopkick Profile
5.11.2 Shopkick Main Business
5.11.3 Shopkick Marketing Technology Products, Services and Solutions
5.11.4 Shopkick Marketing Technology Revenue (US$ Million) & (2018-2023)
5.11.5 Shopkick Recent Developments
5.12 Swirl Networks
5.12.1 Swirl Networks Profile
5.12.2 Swirl Networks Main Business
5.12.3 Swirl Networks Marketing Technology Products, Services and Solutions
5.12.4 Swirl Networks Marketing Technology Revenue (US$ Million) & (2018-2023)
5.12.5 Swirl Networks Recent Developments
5.13 Unacast
5.13.1 Unacast Profile
5.13.2 Unacast Main Business
5.13.3 Unacast Marketing Technology Products, Services and Solutions
5.13.4 Unacast Marketing Technology Revenue (US$ Million) & (2018-2023)
5.13.5 Unacast Recent Developments
5.14 Foursquare Labs
5.14.1 Foursquare Labs Profile
5.14.2 Foursquare Labs Main Business
5.14.3 Foursquare Labs Marketing Technology Products, Services and Solutions
5.14.4 Foursquare Labs Marketing Technology Revenue (US$ Million) & (2018-2023)
5.14.5 Foursquare Labs Recent Developments
5.15 Scanbuy
5.15.1 Scanbuy Profile
5.15.2 Scanbuy Main Business
5.15.3 Scanbuy Marketing Technology Products, Services and Solutions
5.15.4 Scanbuy Marketing Technology Revenue (US$ Million) & (2018-2023)
5.15.5 Scanbuy Recent Developments
6 North America
6.1 North America Marketing Technology Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Marketing Technology Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Marketing Technology Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Marketing Technology Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Marketing Technology Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Marketing Technology Market Dynamics
11.1 Marketing Technology Industry Trends
11.2 Marketing Technology Market Drivers
11.3 Marketing Technology Market Challenges
11.4 Marketing Technology Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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