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Mascara-Global Market Insights and Sales Trends 2025

Mascara-Global Market Insights and Sales Trends 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1823708

No of Pages : 129

Synopsis
Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.
The global Mascara market size is expected to reach US$ 7044.2 million by 2029, growing at a CAGR of 2.7% from 2023 to 2029. The market is mainly driven by the significant applications of Mascara in various end use industries. The expanding demands from the Age 12-17, Age 18-24, Age 25-44 and Age 45-64, are propelling Mascara market. Regular, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Waterproof segment is estimated at % CAGR for the next seven-year period.
Geographically, Europe was the largest market in the world, which took about 32 percent of the global consumption volume in 2015. The APAC rank as No.2 by shared 28% of global total consumption volume, North America shared 27% and Latin America shared 8%.
As to companies, L’Oreal was largest company in production, which counted 22% of global total sales revenue. Besides, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha are also the key players of this industry. As to the production, enterprises in United States are taking the largest market share worldwide by large production scale and revenue.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Age. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Mascara, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Mascara market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Mascara market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Mascara sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Mascara covered in this report include L’Oreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha, etc.
The global Mascara market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
L’Oreal
Estee Lauder
Procter & Gamble
LVMH
Coty
Avon
Shiseido
Amore Pacific
Missha
Chanel
Mary Kay
Alticor
PIAS
Natura
Revlon
Oriflame
Groupe Rocher
Kose Corp
Beiersdorf
DHC
Thefaceshop
Gurwitch
Pola Orbis
Marie Dalgar
Elizabeth Arden
Global Mascara market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Mascara market, Segment by Type:
Regular
Waterproof
Water Resistant
Global Mascara market, by Age
Age 12-17
Age 18-24
Age 25-44
Age 45-64
Other
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Mascara manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Mascara in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Age, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Index
1 Mascara Market Overview
1.1 Mascara Product Overview
1.2 Mascara Market Segment by Type
1.2.1 Regular
1.2.2 Waterproof
1.2.3 Water Resistant
1.3 Global Mascara Market Size by Type
1.3.1 Global Mascara Market Size Overview by Type (2018-2029)
1.3.2 Global Mascara Historic Market Size Review by Type (2018-2023)
1.3.3 Global Mascara Forecasted Market Size by Type (2024-2029)
1.4 Key Regions Market Size Segment by Type
1.4.1 North America Mascara Sales Breakdown by Type (2018-2023)
1.4.2 Europe Mascara Sales Breakdown by Type (2018-2023)
1.4.3 Asia-Pacific Mascara Sales Breakdown by Type (2018-2023)
1.4.4 Latin America Mascara Sales Breakdown by Type (2018-2023)
1.4.5 Middle East and Africa Mascara Sales Breakdown by Type (2018-2023)
2 Global Mascara Market Competition by Company
2.1 Global Top Players by Mascara Sales (2018-2023)
2.2 Global Top Players by Mascara Revenue (2018-2023)
2.3 Global Top Players by Mascara Price (2018-2023)
2.4 Global Top Manufacturers Mascara Manufacturing Base Distribution, Sales Area, Product Type
2.5 Mascara Market Competitive Situation and Trends
2.5.1 Mascara Market Concentration Rate (2018-2023)
2.5.2 Global 5 and 10 Largest Manufacturers by Mascara Sales and Revenue in 2022
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Mascara as of 2022)
2.7 Date of Key Manufacturers Enter into Mascara Market
2.8 Key Manufacturers Mascara Product Offered
2.9 Mergers & Acquisitions, Expansion
3 Mascara Status and Outlook by Region
3.1 Global Mascara Market Size and CAGR by Region: 2018 VS 2022 VS 2029
3.2 Global Mascara Historic Market Size by Region
3.2.1 Global Mascara Sales in Volume by Region (2018-2023)
3.2.2 Global Mascara Sales in Value by Region (2018-2023)
3.2.3 Global Mascara Sales (Volume & Value) Price and Gross Margin (2018-2023)
3.3 Global Mascara Forecasted Market Size by Region
3.3.1 Global Mascara Sales in Volume by Region (2024-2029)
3.3.2 Global Mascara Sales in Value by Region (2024-2029)
3.3.3 Global Mascara Sales (Volume & Value), Price and Gross Margin (2024-2029)
4 Global Mascara by Age
4.1 Mascara Market Segment by Age
4.1.1 Age 12-17
4.1.2 Age 18-24
4.1.3 Age 25-44
4.1.4 Age 45-64
4.1.5 Other
4.2 Global Mascara Market Size by Age
4.2.1 Global Mascara Market Size Overview by Age (2018-2029)
4.2.2 Global Mascara Historic Market Size Review by Age (2018-2023)
4.2.3 Global Mascara Forecasted Market Size by Age (2024-2029)
4.3 Key Regions Market Size Segment by Age
4.3.1 North America Mascara Sales Breakdown by Age (2018-2023)
4.3.2 Europe Mascara Sales Breakdown by Age (2018-2023)
4.3.3 Asia-Pacific Mascara Sales Breakdown by Age (2018-2023)
4.3.4 Latin America Mascara Sales Breakdown by Age (2018-2023)
4.3.5 Middle East and Africa Mascara Sales Breakdown by Age (2018-2023)
5 North America Mascara by Country
5.1 North America Mascara Historic Market Size by Country
5.1.1 North America Mascara Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
5.1.2 North America Mascara Sales in Volume by Country (2018-2023)
5.1.3 North America Mascara Sales in Value by Country (2018-2023)
5.2 North America Mascara Forecasted Market Size by Country
5.2.1 North America Mascara Sales in Volume by Country (2024-2029)
5.2.2 North America Mascara Sales in Value by Country (2024-2029)
6 Europe Mascara by Country
6.1 Europe Mascara Historic Market Size by Country
6.1.1 Europe Mascara Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
6.1.2 Europe Mascara Sales in Volume by Country (2018-2023)
6.1.3 Europe Mascara Sales in Value by Country (2018-2023)
6.2 Europe Mascara Forecasted Market Size by Country
6.2.1 Europe Mascara Sales in Volume by Country (2024-2029)
6.2.2 Europe Mascara Sales in Value by Country (2024-2029)
7 Asia-Pacific Mascara by Region
7.1 Asia-Pacific Mascara Historic Market Size by Region
7.1.1 Asia-Pacific Mascara Market Size Growth Rate (CAGR) by Region: 2018 VS 2022 VS 2029
7.1.2 Asia-Pacific Mascara Sales in Volume by Region (2018-2023)
7.1.3 Asia-Pacific Mascara Sales in Value by Region (2018-2023)
7.2 Asia-Pacific Mascara Forecasted Market Size by Region
7.2.1 Asia-Pacific Mascara Sales in Volume by Region (2024-2029)
7.2.2 Asia-Pacific Mascara Sales in Value by Region (2024-2029)
8 Latin America Mascara by Country
8.1 Latin America Mascara Historic Market Size by Country
8.1.1 Latin America Mascara Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
8.1.2 Latin America Mascara Sales in Volume by Country (2018-2023)
8.1.3 Latin America Mascara Sales in Value by Country (2018-2023)
8.2 Latin America Mascara Forecasted Market Size by Country
8.2.1 Latin America Mascara Sales in Volume by Country (2024-2029)
8.2.2 Latin America Mascara Sales in Value by Country (2024-2029)
9 Middle East and Africa Mascara by Country
9.1 Middle East and Africa Mascara Historic Market Size by Country
9.1.1 Middle East and Africa Mascara Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
9.1.2 Middle East and Africa Mascara Sales in Volume by Country (2018-2023)
9.1.3 Middle East and Africa Mascara Sales in Value by Country (2018-2023)
9.2 Middle East and Africa Mascara Forecasted Market Size by Country
9.2.1 Middle East and Africa Mascara Sales in Volume by Country (2024-2029)
9.2.2 Middle East and Africa Mascara Sales in Value by Country (2024-2029)
10 Company Profiles
10.1 L’Oreal
10.1.1 L’Oreal Company Information
10.1.2 L’Oreal Introduction and Business Overview
10.1.3 L’Oreal Mascara Sales, Revenue and Gross Margin (2018-2023)
10.1.4 L’Oreal Mascara Products Offered
10.1.5 L’Oreal Recent Development
10.2 Estee Lauder
10.2.1 Estee Lauder Company Information
10.2.2 Estee Lauder Introduction and Business Overview
10.2.3 Estee Lauder Mascara Sales, Revenue and Gross Margin (2018-2023)
10.2.4 Estee Lauder Mascara Products Offered
10.2.5 Estee Lauder Recent Development
10.3 Procter & Gamble
10.3.1 Procter & Gamble Company Information
10.3.2 Procter & Gamble Introduction and Business Overview
10.3.3 Procter & Gamble Mascara Sales, Revenue and Gross Margin (2018-2023)
10.3.4 Procter & Gamble Mascara Products Offered
10.3.5 Procter & Gamble Recent Development
10.4 LVMH
10.4.1 LVMH Company Information
10.4.2 LVMH Introduction and Business Overview
10.4.3 LVMH Mascara Sales, Revenue and Gross Margin (2018-2023)
10.4.4 LVMH Mascara Products Offered
10.4.5 LVMH Recent Development
10.5 Coty
10.5.1 Coty Company Information
10.5.2 Coty Introduction and Business Overview
10.5.3 Coty Mascara Sales, Revenue and Gross Margin (2018-2023)
10.5.4 Coty Mascara Products Offered
10.5.5 Coty Recent Development
10.6 Avon
10.6.1 Avon Company Information
10.6.2 Avon Introduction and Business Overview
10.6.3 Avon Mascara Sales, Revenue and Gross Margin (2018-2023)
10.6.4 Avon Mascara Products Offered
10.6.5 Avon Recent Development
10.7 Shiseido
10.7.1 Shiseido Company Information
10.7.2 Shiseido Introduction and Business Overview
10.7.3 Shiseido Mascara Sales, Revenue and Gross Margin (2018-2023)
10.7.4 Shiseido Mascara Products Offered
10.7.5 Shiseido Recent Development
10.8 Amore Pacific
10.8.1 Amore Pacific Company Information
10.8.2 Amore Pacific Introduction and Business Overview
10.8.3 Amore Pacific Mascara Sales, Revenue and Gross Margin (2018-2023)
10.8.4 Amore Pacific Mascara Products Offered
10.8.5 Amore Pacific Recent Development
10.9 Missha
10.9.1 Missha Company Information
10.9.2 Missha Introduction and Business Overview
10.9.3 Missha Mascara Sales, Revenue and Gross Margin (2018-2023)
10.9.4 Missha Mascara Products Offered
10.9.5 Missha Recent Development
10.10 Chanel
10.10.1 Chanel Company Information
10.10.2 Chanel Introduction and Business Overview
10.10.3 Chanel Mascara Sales, Revenue and Gross Margin (2018-2023)
10.10.4 Chanel Mascara Products Offered
10.10.5 Chanel Recent Development
10.11 Mary Kay
10.11.1 Mary Kay Company Information
10.11.2 Mary Kay Introduction and Business Overview
10.11.3 Mary Kay Mascara Sales, Revenue and Gross Margin (2018-2023)
10.11.4 Mary Kay Mascara Products Offered
10.11.5 Mary Kay Recent Development
10.12 Alticor
10.12.1 Alticor Company Information
10.12.2 Alticor Introduction and Business Overview
10.12.3 Alticor Mascara Sales, Revenue and Gross Margin (2018-2023)
10.12.4 Alticor Mascara Products Offered
10.12.5 Alticor Recent Development
10.13 PIAS
10.13.1 PIAS Company Information
10.13.2 PIAS Introduction and Business Overview
10.13.3 PIAS Mascara Sales, Revenue and Gross Margin (2018-2023)
10.13.4 PIAS Mascara Products Offered
10.13.5 PIAS Recent Development
10.14 Natura
10.14.1 Natura Company Information
10.14.2 Natura Introduction and Business Overview
10.14.3 Natura Mascara Sales, Revenue and Gross Margin (2018-2023)
10.14.4 Natura Mascara Products Offered
10.14.5 Natura Recent Development
10.15 Revlon
10.15.1 Revlon Company Information
10.15.2 Revlon Introduction and Business Overview
10.15.3 Revlon Mascara Sales, Revenue and Gross Margin (2018-2023)
10.15.4 Revlon Mascara Products Offered
10.15.5 Revlon Recent Development
10.16 Oriflame
10.16.1 Oriflame Company Information
10.16.2 Oriflame Introduction and Business Overview
10.16.3 Oriflame Mascara Sales, Revenue and Gross Margin (2018-2023)
10.16.4 Oriflame Mascara Products Offered
10.16.5 Oriflame Recent Development
10.17 Groupe Rocher
10.17.1 Groupe Rocher Company Information
10.17.2 Groupe Rocher Introduction and Business Overview
10.17.3 Groupe Rocher Mascara Sales, Revenue and Gross Margin (2018-2023)
10.17.4 Groupe Rocher Mascara Products Offered
10.17.5 Groupe Rocher Recent Development
10.18 Kose Corp
10.18.1 Kose Corp Company Information
10.18.2 Kose Corp Introduction and Business Overview
10.18.3 Kose Corp Mascara Sales, Revenue and Gross Margin (2018-2023)
10.18.4 Kose Corp Mascara Products Offered
10.18.5 Kose Corp Recent Development
10.19 Beiersdorf
10.19.1 Beiersdorf Company Information
10.19.2 Beiersdorf Introduction and Business Overview
10.19.3 Beiersdorf Mascara Sales, Revenue and Gross Margin (2018-2023)
10.19.4 Beiersdorf Mascara Products Offered
10.19.5 Beiersdorf Recent Development
10.20 DHC
10.20.1 DHC Company Information
10.20.2 DHC Introduction and Business Overview
10.20.3 DHC Mascara Sales, Revenue and Gross Margin (2018-2023)
10.20.4 DHC Mascara Products Offered
10.20.5 DHC Recent Development
10.21 Thefaceshop
10.21.1 Thefaceshop Company Information
10.21.2 Thefaceshop Introduction and Business Overview
10.21.3 Thefaceshop Mascara Sales, Revenue and Gross Margin (2018-2023)
10.21.4 Thefaceshop Mascara Products Offered
10.21.5 Thefaceshop Recent Development
10.22 Gurwitch
10.22.1 Gurwitch Company Information
10.22.2 Gurwitch Introduction and Business Overview
10.22.3 Gurwitch Mascara Sales, Revenue and Gross Margin (2018-2023)
10.22.4 Gurwitch Mascara Products Offered
10.22.5 Gurwitch Recent Development
10.23 Pola Orbis
10.23.1 Pola Orbis Company Information
10.23.2 Pola Orbis Introduction and Business Overview
10.23.3 Pola Orbis Mascara Sales, Revenue and Gross Margin (2018-2023)
10.23.4 Pola Orbis Mascara Products Offered
10.23.5 Pola Orbis Recent Development
10.24 Marie Dalgar
10.24.1 Marie Dalgar Company Information
10.24.2 Marie Dalgar Introduction and Business Overview
10.24.3 Marie Dalgar Mascara Sales, Revenue and Gross Margin (2018-2023)
10.24.4 Marie Dalgar Mascara Products Offered
10.24.5 Marie Dalgar Recent Development
10.25 Elizabeth Arden
10.25.1 Elizabeth Arden Company Information
10.25.2 Elizabeth Arden Introduction and Business Overview
10.25.3 Elizabeth Arden Mascara Sales, Revenue and Gross Margin (2018-2023)
10.25.4 Elizabeth Arden Mascara Products Offered
10.25.5 Elizabeth Arden Recent Development
11 Upstream, Opportunities, Challenges, Risks and Influences Factors Analysis
11.1 Mascara Key Raw Materials
11.1.1 Key Raw Materials
11.1.2 Key Raw Materials Price
11.1.3 Raw Materials Key Suppliers
11.2 Manufacturing Cost Structure
11.2.1 Raw Materials
11.2.2 Labor Cost
11.2.3 Manufacturing Expenses
11.3 Mascara Industrial Chain Analysis
11.4 Mascara Market Dynamics
11.4.1 Mascara Industry Trends
11.4.2 Mascara Market Drivers
11.4.3 Mascara Market Challenges
11.4.4 Mascara Market Restraints
12 Market Strategy Analysis, Distributors
12.1 Sales Channel
12.2 Mascara Distributors
12.3 Mascara Downstream Customers
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.2 Data Source
14.2 Author Details
14.3 Disclaimer

Published By : QY Research

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