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Meetings, Incentives, Conferences and Exhibitions (MICE)-Global Market Insights and Sales Trends 2025
Synopsis
Meetings, incentives, conventions, and exhibitions or MICE represents a sector of tourism that includes business events and activities. Travelers attending MICE activities have a purpose beyond leisure tourism, and are in fact business travelers. These business travelers are connected to different sectors of the tourism and hospitality industry through their MICE activities. In general, MICE events are events and activities that involve attendees who share a common interest and gather in a place. The place for the gathering needs to be a venue arranged beforehand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering.
The global Meetings, Incentives, Conferences and Exhibitions (MICE) market size is expected to reach US$ 539590 million by 2029, growing at a CAGR of 1.8% from 2023 to 2029. The market is mainly driven by the significant applications of Meetings, Incentives, Conferences and Exhibitions (MICE) in various end use industries. The expanding demands from the Academic Feild, Business Feild, Political Field and Others, are propelling Meetings, Incentives, Conferences and Exhibitions (MICE) market. Meetings, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Incentives segment is estimated at % CAGR for the next seven-year period.
In 2022, the gradual relaxation of epidemic prevention and control measures around the world will have a positive impact on the rapid recovery of the tourism industry. According to data from the World Tourism Organization, the number of global travelers exceeded 900 million in 2022, a two-fold increase compared to 2021. In 2022, international tourism revenue returned to the US$ 1 trillion, a real increase of 50% compared with 2021. According to data from the Ministry of Culture and Tourism of China, in 2022, the total number of domestic tourists was ¥ 2.53 billion, and the domestic tourism revenue (total tourism consumption) was ¥ 2 trillion.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Meetings, Incentives, Conferences and Exhibitions (MICE), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Meetings, Incentives, Conferences and Exhibitions (MICE) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Meetings, Incentives, Conferences and Exhibitions (MICE) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Meetings, Incentives, Conferences and Exhibitions (MICE) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Meetings, Incentives, Conferences and Exhibitions (MICE) covered in this report include Questex, CWT Meetings & Events, IBTM Events, BCD Meetings and Events, Capital Travel and Events, CiEvents, Conference Care, The Freeman and ATPI, etc.
The global Meetings, Incentives, Conferences and Exhibitions (MICE) market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Questex
CWT Meetings & Events
IBTM Events
BCD Meetings and Events
Capital Travel and Events
CiEvents
Conference Care
The Freeman
ATPI
Interpublic Group of Companies
Global Meetings, Incentives, Conferences and Exhibitions (MICE) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Meetings, Incentives, Conferences and Exhibitions (MICE) market, Segment by Type:
Meetings
Incentives
Conventions
Exhibitions
Global Meetings, Incentives, Conferences and Exhibitions (MICE) market, by Application
Academic Feild
Business Feild
Political Field
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Meetings, Incentives, Conferences and Exhibitions (MICE) companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Meetings, incentives, conventions, and exhibitions or MICE represents a sector of tourism that includes business events and activities. Travelers attending MICE activities have a purpose beyond leisure tourism, and are in fact business travelers. These business travelers are connected to different sectors of the tourism and hospitality industry through their MICE activities. In general, MICE events are events and activities that involve attendees who share a common interest and gather in a place. The place for the gathering needs to be a venue arranged beforehand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering.
The global Meetings, Incentives, Conferences and Exhibitions (MICE) market size is expected to reach US$ 539590 million by 2029, growing at a CAGR of 1.8% from 2023 to 2029. The market is mainly driven by the significant applications of Meetings, Incentives, Conferences and Exhibitions (MICE) in various end use industries. The expanding demands from the Academic Feild, Business Feild, Political Field and Others, are propelling Meetings, Incentives, Conferences and Exhibitions (MICE) market. Meetings, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Incentives segment is estimated at % CAGR for the next seven-year period.
In 2022, the gradual relaxation of epidemic prevention and control measures around the world will have a positive impact on the rapid recovery of the tourism industry. According to data from the World Tourism Organization, the number of global travelers exceeded 900 million in 2022, a two-fold increase compared to 2021. In 2022, international tourism revenue returned to the US$ 1 trillion, a real increase of 50% compared with 2021. According to data from the Ministry of Culture and Tourism of China, in 2022, the total number of domestic tourists was ¥ 2.53 billion, and the domestic tourism revenue (total tourism consumption) was ¥ 2 trillion.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Meetings, Incentives, Conferences and Exhibitions (MICE), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Meetings, Incentives, Conferences and Exhibitions (MICE) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Meetings, Incentives, Conferences and Exhibitions (MICE) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Meetings, Incentives, Conferences and Exhibitions (MICE) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Meetings, Incentives, Conferences and Exhibitions (MICE) covered in this report include Questex, CWT Meetings & Events, IBTM Events, BCD Meetings and Events, Capital Travel and Events, CiEvents, Conference Care, The Freeman and ATPI, etc.
The global Meetings, Incentives, Conferences and Exhibitions (MICE) market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Questex
CWT Meetings & Events
IBTM Events
BCD Meetings and Events
Capital Travel and Events
CiEvents
Conference Care
The Freeman
ATPI
Interpublic Group of Companies
Global Meetings, Incentives, Conferences and Exhibitions (MICE) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Meetings, Incentives, Conferences and Exhibitions (MICE) market, Segment by Type:
Meetings
Incentives
Conventions
Exhibitions
Global Meetings, Incentives, Conferences and Exhibitions (MICE) market, by Application
Academic Feild
Business Feild
Political Field
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Meetings, Incentives, Conferences and Exhibitions (MICE) companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Meetings, Incentives, Conferences and Exhibitions (MICE)
1.1 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Overview
1.1.1 Meetings, Incentives, Conferences and Exhibitions (MICE) Product Scope
1.1.2 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Status and Outlook
1.2 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size by Region (2018-2029)
1.4 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Historic Market Size by Region (2018-2023)
1.5 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size (2018-2029)
1.6.1 North America Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size (2018-2029)
1.6.2 Europe Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size (2018-2029)
1.6.3 Asia-Pacific Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size (2018-2029)
1.6.4 Latin America Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size (2018-2029)
1.6.5 Middle East & Africa Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size (2018-2029)
2 Meetings, Incentives, Conferences and Exhibitions (MICE) Market by Type
2.1 Introduction
2.1.1 Meetings
2.1.2 Incentives
2.1.3 Conventions
2.1.4 Exhibitions
2.2 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Historic Market Size by Type (2018-2023)
2.2.2 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Type (2018-2029)
3 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Overview by Application
3.1 Introduction
3.1.1 Academic Feild
3.1.2 Business Feild
3.1.3 Political Field
3.1.4 Others
3.2 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Historic Market Size by Application (2018-2023)
3.2.2 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue Breakdown by Application (2018-2029)
4 Meetings, Incentives, Conferences and Exhibitions (MICE) Competition Analysis by Players
4.1 Global Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Meetings, Incentives, Conferences and Exhibitions (MICE) as of 2022)
4.3 Date of Key Players Enter into Meetings, Incentives, Conferences and Exhibitions (MICE) Market
4.4 Global Top Players Meetings, Incentives, Conferences and Exhibitions (MICE) Headquarters and Area Served
4.5 Key Players Meetings, Incentives, Conferences and Exhibitions (MICE) Product Solution and Service
4.6 Competitive Status
4.6.1 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Questex
5.1.1 Questex Profile
5.1.2 Questex Main Business
5.1.3 Questex Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.1.4 Questex Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.1.5 Questex Recent Developments
5.2 CWT Meetings & Events
5.2.1 CWT Meetings & Events Profile
5.2.2 CWT Meetings & Events Main Business
5.2.3 CWT Meetings & Events Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.2.4 CWT Meetings & Events Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.2.5 CWT Meetings & Events Recent Developments
5.3 IBTM Events
5.3.1 IBTM Events Profile
5.3.2 IBTM Events Main Business
5.3.3 IBTM Events Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.3.4 IBTM Events Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.3.5 BCD Meetings and Events Recent Developments
5.4 BCD Meetings and Events
5.4.1 BCD Meetings and Events Profile
5.4.2 BCD Meetings and Events Main Business
5.4.3 BCD Meetings and Events Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.4.4 BCD Meetings and Events Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.4.5 BCD Meetings and Events Recent Developments
5.5 Capital Travel and Events
5.5.1 Capital Travel and Events Profile
5.5.2 Capital Travel and Events Main Business
5.5.3 Capital Travel and Events Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.5.4 Capital Travel and Events Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.5.5 Capital Travel and Events Recent Developments
5.6 CiEvents
5.6.1 CiEvents Profile
5.6.2 CiEvents Main Business
5.6.3 CiEvents Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.6.4 CiEvents Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.6.5 CiEvents Recent Developments
5.7 Conference Care
5.7.1 Conference Care Profile
5.7.2 Conference Care Main Business
5.7.3 Conference Care Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.7.4 Conference Care Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.7.5 Conference Care Recent Developments
5.8 The Freeman
5.8.1 The Freeman Profile
5.8.2 The Freeman Main Business
5.8.3 The Freeman Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.8.4 The Freeman Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.8.5 The Freeman Recent Developments
5.9 ATPI
5.9.1 ATPI Profile
5.9.2 ATPI Main Business
5.9.3 ATPI Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.9.4 ATPI Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.9.5 ATPI Recent Developments
5.10 Interpublic Group of Companies
5.10.1 Interpublic Group of Companies Profile
5.10.2 Interpublic Group of Companies Main Business
5.10.3 Interpublic Group of Companies Meetings, Incentives, Conferences and Exhibitions (MICE) Products, Services and Solutions
5.10.4 Interpublic Group of Companies Meetings, Incentives, Conferences and Exhibitions (MICE) Revenue (US$ Million) & (2018-2023)
5.10.5 Interpublic Group of Companies Recent Developments
6 North America
6.1 North America Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Dynamics
11.1 Meetings, Incentives, Conferences and Exhibitions (MICE) Industry Trends
11.2 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Drivers
11.3 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Challenges
11.4 Meetings, Incentives, Conferences and Exhibitions (MICE) Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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