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Mobile Advertising-Global Market Insights and Sales Trends 2025

Mobile Advertising-Global Market Insights and Sales Trends 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1838845

No of Pages : 122

Synopsis
Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices.
The global Mobile Advertising market size is expected to reach US$ 201700 million by 2029, growing at a CAGR of 21.6% from 2023 to 2029. The market is mainly driven by the significant applications of Mobile Advertising in various end use industries. The expanding demands from the Banking & Financial Services, Fast Moving Consumer Goods (FMCG) Sector, Healthcare Sector and Media and Entertainment Sector, are propelling Mobile Advertising market. Content Delivery, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Reporting and Analytics Solutions segment is estimated at % CAGR for the next seven-year period.
Mobile advertising refers to the practice of promoting products, services, or brands through mobile devices, such as smartphones and tablets. It involves delivering targeted advertisements to mobile users via various channels, including mobile websites, mobile applications, SMS (text messaging), MMS (multimedia messaging), and in-app advertising. Here are key aspects of mobile advertising: 1. Mobile websites and apps: Mobile advertising takes advantage of mobile websites and applications that users access on their smartphones and tablets. Advertisements can be displayed as banner ads, interstitial ads, video ads, or native ads within mobile websites or applications. 2. Location-based targeting: One significant advantage of mobile advertising is the ability to target users based on their location. Advertisers can deliver relevant ads based on the user's current location, allowing for localized promotions, offers, or directions to nearby stores or services. 3. Targeted and personalized ads: Mobile advertising leverages user data to deliver targeted and personalized advertisements. Advertisers can utilize demographic information, browsing behavior, past purchases, and preferences to tailor ads to specific audiences, increasing the relevancy and effectiveness of the ads. 4. In-app advertising: In-app advertisements appear within mobile applications, either as banners, videos, or full-screen interstitials. Advertisers can partner with app developers or use mobile advertising networks to display targeted ads to users based on their app usage and behavior. 5. Mobile video advertising: Mobile advertising includes the use of video ads, which can be displayed within mobile websites, apps, or as pre-roll or mid-roll ads in mobile video content. Mobile video ads can effectively engage users and provide interactive experiences. 6. SMS and MMS advertising: Mobile advertising can also be done through SMS and MMS messages. Advertisers can send promotional messages or multimedia content to mobile users who have opted-in to receive such messages. 7. Mobile search advertising: Mobile search advertising refers to displaying ads on search engine result pages when users conduct searches on their mobile devices. Advertisers can bid on relevant keywords and have their ads displayed to users searching for specific products or services. 8. Measurement and analytics: Mobile advertising platforms provide analytics and tracking tools to measure the performance and effectiveness of mobile ad campaigns. Advertisers can track impressions, clicks, conversions, and other metrics to optimize their campaigns and maximize return on investment. 9. Cross-device targeting: Mobile advertising allows for cross-device targeting, enabling advertisers to reach users across multiple devices, including smartphones, tablets, and connected devices. This helps to deliver a consistent and seamless advertising experience. Mobile advertising has gained significant importance with the proliferation of smartphones and the widespread use of mobile devices. It offers advertisers the opportunity to reach a highly engaged and connected audience and deliver personalized, relevant ads. However, it is crucial to respect user privacy, adhere to regulations, and deliver non-intrusive and valuable advertising experiences to maintain user trust and engagement.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Mobile Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Mobile Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Mobile Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Mobile Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Mobile Advertising covered in this report include Applovin Corporation, Avazu, Chartboost, Facebook, Flurry, Google, InMobi, Matomy Media Group and Millennial Media, etc.
The global Mobile Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Applovin Corporation
Avazu
Chartboost
Facebook
Flurry
Google
InMobi
Matomy Media Group
Millennial Media
Smaato
GoWide
InMobi
Mobvista
AdColony
Yeahmobi
PassionTeck
Google
GumGum
Digital Turbine
Global Wide Media
Leadbolt
Moloco
Adperio
Liftoff
Criteo
Twitter
UnityAds
Apple Search Ads
Tapjoy
Global Mobile Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Mobile Advertising market, Segment by Type:
Content Delivery
Reporting and Analytics Solutions
Campaign Solutions
Integrated Solutions
Mobile Proximity Solution
Others
Global Mobile Advertising market, by Application
Banking & Financial Services
Fast Moving Consumer Goods (FMCG) Sector
Healthcare Sector
Media and Entertainment Sector
Telecommunication & IT Sector
Media and Entertainment
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Mobile Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index
1 Market Overview of Mobile Advertising
1.1 Mobile Advertising Market Overview
1.1.1 Mobile Advertising Product Scope
1.1.2 Mobile Advertising Market Status and Outlook
1.2 Global Mobile Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Mobile Advertising Market Size by Region (2018-2029)
1.4 Global Mobile Advertising Historic Market Size by Region (2018-2023)
1.5 Global Mobile Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Mobile Advertising Market Size (2018-2029)
1.6.1 North America Mobile Advertising Market Size (2018-2029)
1.6.2 Europe Mobile Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Mobile Advertising Market Size (2018-2029)
1.6.4 Latin America Mobile Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Mobile Advertising Market Size (2018-2029)
2 Mobile Advertising Market by Type
2.1 Introduction
2.1.1 Content Delivery
2.1.2 Reporting and Analytics Solutions
2.1.3 Campaign Solutions
2.1.4 Integrated Solutions
2.1.5 Mobile Proximity Solution
2.1.6 Others
2.2 Global Mobile Advertising Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Mobile Advertising Historic Market Size by Type (2018-2023)
2.2.2 Global Mobile Advertising Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Mobile Advertising Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Mobile Advertising Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Mobile Advertising Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Mobile Advertising Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Mobile Advertising Revenue Breakdown by Type (2018-2029)
3 Mobile Advertising Market Overview by Application
3.1 Introduction
3.1.1 Banking & Financial Services
3.1.2 Fast Moving Consumer Goods (FMCG) Sector
3.1.3 Healthcare Sector
3.1.4 Media and Entertainment Sector
3.1.5 Telecommunication & IT Sector
3.1.6 Media and Entertainment
3.1.7 Others
3.2 Global Mobile Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Mobile Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Mobile Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Mobile Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Mobile Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Mobile Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Mobile Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Mobile Advertising Revenue Breakdown by Application (2018-2029)
4 Mobile Advertising Competition Analysis by Players
4.1 Global Mobile Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Mobile Advertising as of 2022)
4.3 Date of Key Players Enter into Mobile Advertising Market
4.4 Global Top Players Mobile Advertising Headquarters and Area Served
4.5 Key Players Mobile Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Mobile Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Applovin Corporation
5.1.1 Applovin Corporation Profile
5.1.2 Applovin Corporation Main Business
5.1.3 Applovin Corporation Mobile Advertising Products, Services and Solutions
5.1.4 Applovin Corporation Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 Applovin Corporation Recent Developments
5.2 Avazu
5.2.1 Avazu Profile
5.2.2 Avazu Main Business
5.2.3 Avazu Mobile Advertising Products, Services and Solutions
5.2.4 Avazu Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 Avazu Recent Developments
5.3 Chartboost
5.3.1 Chartboost Profile
5.3.2 Chartboost Main Business
5.3.3 Chartboost Mobile Advertising Products, Services and Solutions
5.3.4 Chartboost Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 Facebook Recent Developments
5.4 Facebook
5.4.1 Facebook Profile
5.4.2 Facebook Main Business
5.4.3 Facebook Mobile Advertising Products, Services and Solutions
5.4.4 Facebook Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 Facebook Recent Developments
5.5 Flurry
5.5.1 Flurry Profile
5.5.2 Flurry Main Business
5.5.3 Flurry Mobile Advertising Products, Services and Solutions
5.5.4 Flurry Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 Flurry Recent Developments
5.6 Google
5.6.1 Google Profile
5.6.2 Google Main Business
5.6.3 Google Mobile Advertising Products, Services and Solutions
5.6.4 Google Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 Google Recent Developments
5.7 InMobi
5.7.1 InMobi Profile
5.7.2 InMobi Main Business
5.7.3 InMobi Mobile Advertising Products, Services and Solutions
5.7.4 InMobi Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 InMobi Recent Developments
5.8 Matomy Media Group
5.8.1 Matomy Media Group Profile
5.8.2 Matomy Media Group Main Business
5.8.3 Matomy Media Group Mobile Advertising Products, Services and Solutions
5.8.4 Matomy Media Group Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 Matomy Media Group Recent Developments
5.9 Millennial Media
5.9.1 Millennial Media Profile
5.9.2 Millennial Media Main Business
5.9.3 Millennial Media Mobile Advertising Products, Services and Solutions
5.9.4 Millennial Media Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 Millennial Media Recent Developments
5.10 Smaato
5.10.1 Smaato Profile
5.10.2 Smaato Main Business
5.10.3 Smaato Mobile Advertising Products, Services and Solutions
5.10.4 Smaato Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 Smaato Recent Developments
5.11 GoWide
5.11.1 GoWide Profile
5.11.2 GoWide Main Business
5.11.3 GoWide Mobile Advertising Products, Services and Solutions
5.11.4 GoWide Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.11.5 GoWide Recent Developments
5.12 InMobi
5.12.1 InMobi Profile
5.12.2 InMobi Main Business
5.12.3 InMobi Mobile Advertising Products, Services and Solutions
5.12.4 InMobi Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.12.5 InMobi Recent Developments
5.13 Mobvista
5.13.1 Mobvista Profile
5.13.2 Mobvista Main Business
5.13.3 Mobvista Mobile Advertising Products, Services and Solutions
5.13.4 Mobvista Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.13.5 Mobvista Recent Developments
5.14 AdColony
5.14.1 AdColony Profile
5.14.2 AdColony Main Business
5.14.3 AdColony Mobile Advertising Products, Services and Solutions
5.14.4 AdColony Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.14.5 AdColony Recent Developments
5.15 Yeahmobi
5.15.1 Yeahmobi Profile
5.15.2 Yeahmobi Main Business
5.15.3 Yeahmobi Mobile Advertising Products, Services and Solutions
5.15.4 Yeahmobi Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.15.5 Yeahmobi Recent Developments
5.16 PassionTeck
5.16.1 PassionTeck Profile
5.16.2 PassionTeck Main Business
5.16.3 PassionTeck Mobile Advertising Products, Services and Solutions
5.16.4 PassionTeck Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.16.5 PassionTeck Recent Developments
5.17 Google
5.17.1 Google Profile
5.17.2 Google Main Business
5.17.3 Google Mobile Advertising Products, Services and Solutions
5.17.4 Google Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.17.5 Google Recent Developments
5.18 GumGum
5.18.1 GumGum Profile
5.18.2 GumGum Main Business
5.18.3 GumGum Mobile Advertising Products, Services and Solutions
5.18.4 GumGum Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.18.5 GumGum Recent Developments
5.19 Digital Turbine
5.19.1 Digital Turbine Profile
5.19.2 Digital Turbine Main Business
5.19.3 Digital Turbine Mobile Advertising Products, Services and Solutions
5.19.4 Digital Turbine Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.19.5 Digital Turbine Recent Developments
5.20 Global Wide Media
5.20.1 Global Wide Media Profile
5.20.2 Global Wide Media Main Business
5.20.3 Global Wide Media Mobile Advertising Products, Services and Solutions
5.20.4 Global Wide Media Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.20.5 Global Wide Media Recent Developments
5.21 Leadbolt
5.21.1 Leadbolt Profile
5.21.2 Leadbolt Main Business
5.21.3 Leadbolt Mobile Advertising Products, Services and Solutions
5.21.4 Leadbolt Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.21.5 Leadbolt Recent Developments
5.22 Moloco
5.22.1 Moloco Profile
5.22.2 Moloco Main Business
5.22.3 Moloco Mobile Advertising Products, Services and Solutions
5.22.4 Moloco Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.22.5 Moloco Recent Developments
5.23 Adperio
5.23.1 Adperio Profile
5.23.2 Adperio Main Business
5.23.3 Adperio Mobile Advertising Products, Services and Solutions
5.23.4 Adperio Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.23.5 Adperio Recent Developments
5.24 Liftoff
5.24.1 Liftoff Profile
5.24.2 Liftoff Main Business
5.24.3 Liftoff Mobile Advertising Products, Services and Solutions
5.24.4 Liftoff Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.24.5 Liftoff Recent Developments
5.25 Criteo
5.25.1 Criteo Profile
5.25.2 Criteo Main Business
5.25.3 Criteo Mobile Advertising Products, Services and Solutions
5.25.4 Criteo Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.25.5 Criteo Recent Developments
5.26 Twitter
5.26.1 Twitter Profile
5.26.2 Twitter Main Business
5.26.3 Twitter Mobile Advertising Products, Services and Solutions
5.26.4 Twitter Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.26.5 Twitter Recent Developments
5.27 UnityAds
5.27.1 UnityAds Profile
5.27.2 UnityAds Main Business
5.27.3 UnityAds Mobile Advertising Products, Services and Solutions
5.27.4 UnityAds Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.27.5 UnityAds Recent Developments
5.28 Apple Search Ads
5.28.1 Apple Search Ads Profile
5.28.2 Apple Search Ads Main Business
5.28.3 Apple Search Ads Mobile Advertising Products, Services and Solutions
5.28.4 Apple Search Ads Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.28.5 Apple Search Ads Recent Developments
5.29 Tapjoy
5.29.1 Tapjoy Profile
5.29.2 Tapjoy Main Business
5.29.3 Tapjoy Mobile Advertising Products, Services and Solutions
5.29.4 Tapjoy Mobile Advertising Revenue (US$ Million) & (2018-2023)
5.29.5 Tapjoy Recent Developments
6 North America
6.1 North America Mobile Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Mobile Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Mobile Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Mobile Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Mobile Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Mobile Advertising Market Dynamics
11.1 Mobile Advertising Industry Trends
11.2 Mobile Advertising Market Drivers
11.3 Mobile Advertising Market Challenges
11.4 Mobile Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List

Published By : QY Research

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