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Mobile In-app Engagement Analytics-Global Market Insights and Sales Trends 2025
Synopsis
Mobile app engagement is one of the crucial steps in the mobile app lifecycle. Mobile app engagement is a complete process of actively building, nurturing, and managing relationships with customers, ultimately driving inactive customers to re-engage with the app and resume higher levels of engagement. Companies use mobile engagement to offer positive brand experiences, to support their business goals, expand the customer base, and to build valuable long-term relationships with customers. Companies engage users through continuous messaging on mobile devices, smartphones, tablets, smart watches and other wearables, via push notifications, in-app messaging, alerts, short headlines etc. Mobile in-app engagement is usually measured through the number of downloads/installations, number of active users, time spent on the app, frequency of use and exit rate.
The global Mobile In-app Engagement Analytics market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Mobile In-app Engagement Analytics in various end use industries. The expanding demands from the Retail, Health Care, BFSI and Manufacturing, are propelling Mobile In-app Engagement Analytics market. Software, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Services segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Mobile In-app Engagement Analytics market, driven by demand from China, the second largest economy with some signs of stabilising, the Mobile In-app Engagement Analytics market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Mobile In-app Engagement Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Mobile In-app Engagement Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Mobile In-app Engagement Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Mobile In-app Engagement Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Mobile In-app Engagement Analytics covered in this report include Google, AppsFlyer, App Annie, AppDynamics, Braze,Inc, Urban Airship, Swrve Inc, Pixel Pin and Cvent(DoubleDutch), etc.
The global Mobile In-app Engagement Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Google
AppsFlyer
App Annie
AppDynamics
Braze,Inc
Urban Airship
Swrve Inc
Pixel Pin
Cvent(DoubleDutch)
Upland Software
Liftoff
Emplify
Apsalar
Mixpanel
Global Mobile In-app Engagement Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Mobile In-app Engagement Analytics market, Segment by Type:
Software
Services
Global Mobile In-app Engagement Analytics market, by Application
Retail
Health Care
BFSI
Manufacturing
IT & Telecom
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Mobile In-app Engagement Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Mobile app engagement is one of the crucial steps in the mobile app lifecycle. Mobile app engagement is a complete process of actively building, nurturing, and managing relationships with customers, ultimately driving inactive customers to re-engage with the app and resume higher levels of engagement. Companies use mobile engagement to offer positive brand experiences, to support their business goals, expand the customer base, and to build valuable long-term relationships with customers. Companies engage users through continuous messaging on mobile devices, smartphones, tablets, smart watches and other wearables, via push notifications, in-app messaging, alerts, short headlines etc. Mobile in-app engagement is usually measured through the number of downloads/installations, number of active users, time spent on the app, frequency of use and exit rate.
The global Mobile In-app Engagement Analytics market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Mobile In-app Engagement Analytics in various end use industries. The expanding demands from the Retail, Health Care, BFSI and Manufacturing, are propelling Mobile In-app Engagement Analytics market. Software, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Services segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Mobile In-app Engagement Analytics market, driven by demand from China, the second largest economy with some signs of stabilising, the Mobile In-app Engagement Analytics market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Mobile In-app Engagement Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Mobile In-app Engagement Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Mobile In-app Engagement Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Mobile In-app Engagement Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Mobile In-app Engagement Analytics covered in this report include Google, AppsFlyer, App Annie, AppDynamics, Braze,Inc, Urban Airship, Swrve Inc, Pixel Pin and Cvent(DoubleDutch), etc.
The global Mobile In-app Engagement Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
AppsFlyer
App Annie
AppDynamics
Braze,Inc
Urban Airship
Swrve Inc
Pixel Pin
Cvent(DoubleDutch)
Upland Software
Liftoff
Emplify
Apsalar
Mixpanel
Global Mobile In-app Engagement Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Mobile In-app Engagement Analytics market, Segment by Type:
Software
Services
Global Mobile In-app Engagement Analytics market, by Application
Retail
Health Care
BFSI
Manufacturing
IT & Telecom
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Mobile In-app Engagement Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Mobile In-app Engagement Analytics
1.1 Mobile In-app Engagement Analytics Market Overview
1.1.1 Mobile In-app Engagement Analytics Product Scope
1.1.2 Mobile In-app Engagement Analytics Market Status and Outlook
1.2 Global Mobile In-app Engagement Analytics Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Mobile In-app Engagement Analytics Market Size by Region (2018-2029)
1.4 Global Mobile In-app Engagement Analytics Historic Market Size by Region (2018-2023)
1.5 Global Mobile In-app Engagement Analytics Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Mobile In-app Engagement Analytics Market Size (2018-2029)
1.6.1 North America Mobile In-app Engagement Analytics Market Size (2018-2029)
1.6.2 Europe Mobile In-app Engagement Analytics Market Size (2018-2029)
1.6.3 Asia-Pacific Mobile In-app Engagement Analytics Market Size (2018-2029)
1.6.4 Latin America Mobile In-app Engagement Analytics Market Size (2018-2029)
1.6.5 Middle East & Africa Mobile In-app Engagement Analytics Market Size (2018-2029)
2 Mobile In-app Engagement Analytics Market by Type
2.1 Introduction
2.1.1 Software
2.1.2 Services
2.2 Global Mobile In-app Engagement Analytics Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Mobile In-app Engagement Analytics Historic Market Size by Type (2018-2023)
2.2.2 Global Mobile In-app Engagement Analytics Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Mobile In-app Engagement Analytics Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Mobile In-app Engagement Analytics Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Mobile In-app Engagement Analytics Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Mobile In-app Engagement Analytics Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Mobile In-app Engagement Analytics Revenue Breakdown by Type (2018-2029)
3 Mobile In-app Engagement Analytics Market Overview by Application
3.1 Introduction
3.1.1 Retail
3.1.2 Health Care
3.1.3 BFSI
3.1.4 Manufacturing
3.1.5 IT & Telecom
3.1.6 Others
3.2 Global Mobile In-app Engagement Analytics Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Mobile In-app Engagement Analytics Historic Market Size by Application (2018-2023)
3.2.2 Global Mobile In-app Engagement Analytics Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Mobile In-app Engagement Analytics Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Mobile In-app Engagement Analytics Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Mobile In-app Engagement Analytics Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Mobile In-app Engagement Analytics Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Mobile In-app Engagement Analytics Revenue Breakdown by Application (2018-2029)
4 Mobile In-app Engagement Analytics Competition Analysis by Players
4.1 Global Mobile In-app Engagement Analytics Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Mobile In-app Engagement Analytics as of 2022)
4.3 Date of Key Players Enter into Mobile In-app Engagement Analytics Market
4.4 Global Top Players Mobile In-app Engagement Analytics Headquarters and Area Served
4.5 Key Players Mobile In-app Engagement Analytics Product Solution and Service
4.6 Competitive Status
4.6.1 Mobile In-app Engagement Analytics Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Google
5.1.1 Google Profile
5.1.2 Google Main Business
5.1.3 Google Mobile In-app Engagement Analytics Products, Services and Solutions
5.1.4 Google Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.1.5 Google Recent Developments
5.2 AppsFlyer
5.2.1 AppsFlyer Profile
5.2.2 AppsFlyer Main Business
5.2.3 AppsFlyer Mobile In-app Engagement Analytics Products, Services and Solutions
5.2.4 AppsFlyer Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.2.5 AppsFlyer Recent Developments
5.3 App Annie
5.3.1 App Annie Profile
5.3.2 App Annie Main Business
5.3.3 App Annie Mobile In-app Engagement Analytics Products, Services and Solutions
5.3.4 App Annie Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.3.5 AppDynamics Recent Developments
5.4 AppDynamics
5.4.1 AppDynamics Profile
5.4.2 AppDynamics Main Business
5.4.3 AppDynamics Mobile In-app Engagement Analytics Products, Services and Solutions
5.4.4 AppDynamics Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.4.5 AppDynamics Recent Developments
5.5 Braze,Inc
5.5.1 Braze,Inc Profile
5.5.2 Braze,Inc Main Business
5.5.3 Braze,Inc Mobile In-app Engagement Analytics Products, Services and Solutions
5.5.4 Braze,Inc Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.5.5 Braze,Inc Recent Developments
5.6 Urban Airship
5.6.1 Urban Airship Profile
5.6.2 Urban Airship Main Business
5.6.3 Urban Airship Mobile In-app Engagement Analytics Products, Services and Solutions
5.6.4 Urban Airship Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.6.5 Urban Airship Recent Developments
5.7 Swrve Inc
5.7.1 Swrve Inc Profile
5.7.2 Swrve Inc Main Business
5.7.3 Swrve Inc Mobile In-app Engagement Analytics Products, Services and Solutions
5.7.4 Swrve Inc Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.7.5 Swrve Inc Recent Developments
5.8 Pixel Pin
5.8.1 Pixel Pin Profile
5.8.2 Pixel Pin Main Business
5.8.3 Pixel Pin Mobile In-app Engagement Analytics Products, Services and Solutions
5.8.4 Pixel Pin Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.8.5 Pixel Pin Recent Developments
5.9 Cvent(DoubleDutch)
5.9.1 Cvent(DoubleDutch) Profile
5.9.2 Cvent(DoubleDutch) Main Business
5.9.3 Cvent(DoubleDutch) Mobile In-app Engagement Analytics Products, Services and Solutions
5.9.4 Cvent(DoubleDutch) Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.9.5 Cvent(DoubleDutch) Recent Developments
5.10 Upland Software
5.10.1 Upland Software Profile
5.10.2 Upland Software Main Business
5.10.3 Upland Software Mobile In-app Engagement Analytics Products, Services and Solutions
5.10.4 Upland Software Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.10.5 Upland Software Recent Developments
5.11 Liftoff
5.11.1 Liftoff Profile
5.11.2 Liftoff Main Business
5.11.3 Liftoff Mobile In-app Engagement Analytics Products, Services and Solutions
5.11.4 Liftoff Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.11.5 Liftoff Recent Developments
5.12 Emplify
5.12.1 Emplify Profile
5.12.2 Emplify Main Business
5.12.3 Emplify Mobile In-app Engagement Analytics Products, Services and Solutions
5.12.4 Emplify Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.12.5 Emplify Recent Developments
5.13 Apsalar
5.13.1 Apsalar Profile
5.13.2 Apsalar Main Business
5.13.3 Apsalar Mobile In-app Engagement Analytics Products, Services and Solutions
5.13.4 Apsalar Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.13.5 Apsalar Recent Developments
5.14 Mixpanel
5.14.1 Mixpanel Profile
5.14.2 Mixpanel Main Business
5.14.3 Mixpanel Mobile In-app Engagement Analytics Products, Services and Solutions
5.14.4 Mixpanel Mobile In-app Engagement Analytics Revenue (US$ Million) & (2018-2023)
5.14.5 Mixpanel Recent Developments
6 North America
6.1 North America Mobile In-app Engagement Analytics Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Mobile In-app Engagement Analytics Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Mobile In-app Engagement Analytics Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Mobile In-app Engagement Analytics Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Mobile In-app Engagement Analytics Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Mobile In-app Engagement Analytics Market Dynamics
11.1 Mobile In-app Engagement Analytics Industry Trends
11.2 Mobile In-app Engagement Analytics Market Drivers
11.3 Mobile In-app Engagement Analytics Market Challenges
11.4 Mobile In-app Engagement Analytics Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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