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Mobile Value-Added Services (VAS)-Global Market Insights and Sales Trends 2025

Mobile Value-Added Services (VAS)-Global Market Insights and Sales Trends 2025

Publishing Date : Mar, 2025

License Type :

Report Code : 1858651

No of Pages : 104

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Report Description
Table of Content

Synopsis

Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.

The global Mobile Value-Added Services (VAS) market size is expected to reach US$ 1356670 million by 2029, growing at a CAGR of 11.6% from 2023 to 2029. The market is mainly driven by the significant applications of Mobile Value-Added Services (VAS) in various end use industries.

The expanding demands from the Personal and Commercial, are propelling Mobile Value-Added Services (VAS) market. Short Messaging Service (SMS), one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Multimedia Messaging Service (MMS) segment is estimated at % CAGR for the next seven-year period.

The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.

Report Objectives

This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Mobile Value-Added Services (VAS), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.

Key Features of The Study:

This report provides in-depth analysis of the global Mobile Value-Added Services (VAS) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.

This report profiles key players in the global Mobile Value-Added Services (VAS) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Mobile Value-Added Services (VAS) sales data, market share and ranking.

This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.

This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.

Key companies of Mobile Value-Added Services (VAS) covered in this report include America Movil, Monty Mobile, StreamWIDE, Telcovas International, OneAPI, Nextgen, Andrexen, GenieNG and Nokia, etc.

The global Mobile Value-Added Services (VAS) market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.

Market Segmentation

Company Profiles:

America Movil
Monty Mobile
StreamWIDE
Telcovas International
OneAPI
Nextgen
Andrexen
GenieNG
Nokia
Digicel Group
Vodafone
ZTE
Teligent Telecom

Global Mobile Value-Added Services (VAS) market, by region:

North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)

Global Mobile Value-Added Services (VAS) market, Segment by Type:

Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Interactive Voice Response(VIR)
Wireless Application Protocol(WAP)

Global Mobile Value-Added Services (VAS) market, by Application

Personal
Commercial

Core Chapters

Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Mobile Value-Added Services (VAS) companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion

Index

1 Market Overview of Mobile Value-Added Services (VAS)
1.1 Mobile Value-Added Services (VAS) Market Overview
1.1.1 Mobile Value-Added Services (VAS) Product Scope
1.1.2 Mobile Value-Added Services (VAS) Market Status and Outlook
1.2 Global Mobile Value-Added Services (VAS) Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Mobile Value-Added Services (VAS) Market Size by Region (2018-2029)
1.4 Global Mobile Value-Added Services (VAS) Historic Market Size by Region (2018-2023)
1.5 Global Mobile Value-Added Services (VAS) Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Mobile Value-Added Services (VAS) Market Size (2018-2029)
1.6.1 North America Mobile Value-Added Services (VAS) Market Size (2018-2029)
1.6.2 Europe Mobile Value-Added Services (VAS) Market Size (2018-2029)
1.6.3 Asia-Pacific Mobile Value-Added Services (VAS) Market Size (2018-2029)
1.6.4 Latin America Mobile Value-Added Services (VAS) Market Size (2018-2029)
1.6.5 Middle East & Africa Mobile Value-Added Services (VAS) Market Size (2018-2029)
2 Mobile Value-Added Services (VAS) Market by Type
2.1 Introduction
2.1.1 Short Messaging Service (SMS)
2.1.2 Multimedia Messaging Service (MMS)
2.1.3 Interactive Voice Response(VIR)
2.1.4 Wireless Application Protocol(WAP)
2.2 Global Mobile Value-Added Services (VAS) Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Mobile Value-Added Services (VAS) Historic Market Size by Type (2018-2023)
2.2.2 Global Mobile Value-Added Services (VAS) Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Mobile Value-Added Services (VAS) Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Mobile Value-Added Services (VAS) Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Mobile Value-Added Services (VAS) Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Mobile Value-Added Services (VAS) Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Mobile Value-Added Services (VAS) Revenue Breakdown by Type (2018-2029)
3 Mobile Value-Added Services (VAS) Market Overview by Application
3.1 Introduction
3.1.1 Personal
3.1.2 Commercial
3.2 Global Mobile Value-Added Services (VAS) Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Mobile Value-Added Services (VAS) Historic Market Size by Application (2018-2023)
3.2.2 Global Mobile Value-Added Services (VAS) Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Mobile Value-Added Services (VAS) Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Mobile Value-Added Services (VAS) Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Mobile Value-Added Services (VAS) Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Mobile Value-Added Services (VAS) Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Mobile Value-Added Services (VAS) Revenue Breakdown by Application (2018-2029)
4 Mobile Value-Added Services (VAS) Competition Analysis by Players
4.1 Global Mobile Value-Added Services (VAS) Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Mobile Value-Added Services (VAS) as of 2022)
4.3 Date of Key Players Enter into Mobile Value-Added Services (VAS) Market
4.4 Global Top Players Mobile Value-Added Services (VAS) Headquarters and Area Served
4.5 Key Players Mobile Value-Added Services (VAS) Product Solution and Service
4.6 Competitive Status
4.6.1 Mobile Value-Added Services (VAS) Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 America Movil
5.1.1 America Movil Profile
5.1.2 America Movil Main Business
5.1.3 America Movil Mobile Value-Added Services (VAS) Products, Services and Solutions
5.1.4 America Movil Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.1.5 America Movil Recent Developments
5.2 Monty Mobile
5.2.1 Monty Mobile Profile
5.2.2 Monty Mobile Main Business
5.2.3 Monty Mobile Mobile Value-Added Services (VAS) Products, Services and Solutions
5.2.4 Monty Mobile Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.2.5 Monty Mobile Recent Developments
5.3 StreamWIDE
5.3.1 StreamWIDE Profile
5.3.2 StreamWIDE Main Business
5.3.3 StreamWIDE Mobile Value-Added Services (VAS) Products, Services and Solutions
5.3.4 StreamWIDE Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.3.5 Telcovas International Recent Developments
5.4 Telcovas International
5.4.1 Telcovas International Profile
5.4.2 Telcovas International Main Business
5.4.3 Telcovas International Mobile Value-Added Services (VAS) Products, Services and Solutions
5.4.4 Telcovas International Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.4.5 Telcovas International Recent Developments
5.5 OneAPI
5.5.1 OneAPI Profile
5.5.2 OneAPI Main Business
5.5.3 OneAPI Mobile Value-Added Services (VAS) Products, Services and Solutions
5.5.4 OneAPI Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.5.5 OneAPI Recent Developments
5.6 Nextgen
5.6.1 Nextgen Profile
5.6.2 Nextgen Main Business
5.6.3 Nextgen Mobile Value-Added Services (VAS) Products, Services and Solutions
5.6.4 Nextgen Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.6.5 Nextgen Recent Developments
5.7 Andrexen
5.7.1 Andrexen Profile
5.7.2 Andrexen Main Business
5.7.3 Andrexen Mobile Value-Added Services (VAS) Products, Services and Solutions
5.7.4 Andrexen Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.7.5 Andrexen Recent Developments
5.8 GenieNG
5.8.1 GenieNG Profile
5.8.2 GenieNG Main Business
5.8.3 GenieNG Mobile Value-Added Services (VAS) Products, Services and Solutions
5.8.4 GenieNG Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.8.5 GenieNG Recent Developments
5.9 Nokia
5.9.1 Nokia Profile
5.9.2 Nokia Main Business
5.9.3 Nokia Mobile Value-Added Services (VAS) Products, Services and Solutions
5.9.4 Nokia Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.9.5 Nokia Recent Developments
5.10 Digicel Group
5.10.1 Digicel Group Profile
5.10.2 Digicel Group Main Business
5.10.3 Digicel Group Mobile Value-Added Services (VAS) Products, Services and Solutions
5.10.4 Digicel Group Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.10.5 Digicel Group Recent Developments
5.11 Vodafone
5.11.1 Vodafone Profile
5.11.2 Vodafone Main Business
5.11.3 Vodafone Mobile Value-Added Services (VAS) Products, Services and Solutions
5.11.4 Vodafone Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.11.5 Vodafone Recent Developments
5.12 ZTE
5.12.1 ZTE Profile
5.12.2 ZTE Main Business
5.12.3 ZTE Mobile Value-Added Services (VAS) Products, Services and Solutions
5.12.4 ZTE Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.12.5 ZTE Recent Developments
5.13 Teligent Telecom
5.13.1 Teligent Telecom Profile
5.13.2 Teligent Telecom Main Business
5.13.3 Teligent Telecom Mobile Value-Added Services (VAS) Products, Services and Solutions
5.13.4 Teligent Telecom Mobile Value-Added Services (VAS) Revenue (US$ Million) & (2018-2023)
5.13.5 Teligent Telecom Recent Developments
6 North America
6.1 North America Mobile Value-Added Services (VAS) Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Mobile Value-Added Services (VAS) Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Mobile Value-Added Services (VAS) Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Mobile Value-Added Services (VAS) Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Mobile Value-Added Services (VAS) Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Mobile Value-Added Services (VAS) Market Dynamics
11.1 Mobile Value-Added Services (VAS) Industry Trends
11.2 Mobile Value-Added Services (VAS) Market Drivers
11.3 Mobile Value-Added Services (VAS) Market Challenges
11.4 Mobile Value-Added Services (VAS) Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List

Published By : QY Research

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