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Over-the-Top (OTT)-Global Market Insights and Sales Trends 2025
Synopsis
Over-the-top TV and video has had a major disruptive effect on the traditional pay TV market. Although the US is the world's OTT leader and pioneer, there is plenty going on elsewhere - and every country is different.
The global Over-the-Top (OTT) market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Over-the-Top (OTT) in various end use industries. The expanding demands from the Household and Commercial, are propelling Over-the-Top (OTT) market. VoIP, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Text & Image segment is estimated at % CAGR for the next seven-year period.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Over-the-Top (OTT), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Over-the-Top (OTT) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Over-the-Top (OTT) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Over-the-Top (OTT) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Over-the-Top (OTT) covered in this report include AMAZON, Netflix, Hulu, Apple, Facebook, Akamai Technologies, Google, IBM and LeEco, etc.
The global Over-the-Top (OTT) market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
AMAZON
Netflix
Hulu
Apple
Facebook
Akamai Technologies
Google
IBM
LeEco
Limelight Networks
Microsoft
Star India
Zee Entertainment Enterprises
Spuul
Eros International
Global Over-the-Top (OTT) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Over-the-Top (OTT) market, Segment by Type:
VoIP
Text & Image
Video
Global Over-the-Top (OTT) market, by Application
Household
Commercial
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Over-the-Top (OTT) companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Over-the-top TV and video has had a major disruptive effect on the traditional pay TV market. Although the US is the world's OTT leader and pioneer, there is plenty going on elsewhere - and every country is different.
The global Over-the-Top (OTT) market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Over-the-Top (OTT) in various end use industries. The expanding demands from the Household and Commercial, are propelling Over-the-Top (OTT) market. VoIP, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Text & Image segment is estimated at % CAGR for the next seven-year period.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Over-the-Top (OTT), with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Over-the-Top (OTT) market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Over-the-Top (OTT) market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Over-the-Top (OTT) sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Over-the-Top (OTT) covered in this report include AMAZON, Netflix, Hulu, Apple, Facebook, Akamai Technologies, Google, IBM and LeEco, etc.
The global Over-the-Top (OTT) market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
AMAZON
Netflix
Hulu
Apple
Akamai Technologies
IBM
LeEco
Limelight Networks
Microsoft
Star India
Zee Entertainment Enterprises
Spuul
Eros International
Global Over-the-Top (OTT) market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Over-the-Top (OTT) market, Segment by Type:
VoIP
Text & Image
Video
Global Over-the-Top (OTT) market, by Application
Household
Commercial
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Over-the-Top (OTT) companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Over-the-Top (OTT)
1.1 Over-the-Top (OTT) Market Overview
1.1.1 Over-the-Top (OTT) Product Scope
1.1.2 Over-the-Top (OTT) Market Status and Outlook
1.2 Global Over-the-Top (OTT) Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Over-the-Top (OTT) Market Size by Region (2018-2029)
1.4 Global Over-the-Top (OTT) Historic Market Size by Region (2018-2023)
1.5 Global Over-the-Top (OTT) Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Over-the-Top (OTT) Market Size (2018-2029)
1.6.1 North America Over-the-Top (OTT) Market Size (2018-2029)
1.6.2 Europe Over-the-Top (OTT) Market Size (2018-2029)
1.6.3 Asia-Pacific Over-the-Top (OTT) Market Size (2018-2029)
1.6.4 Latin America Over-the-Top (OTT) Market Size (2018-2029)
1.6.5 Middle East & Africa Over-the-Top (OTT) Market Size (2018-2029)
2 Over-the-Top (OTT) Market by Type
2.1 Introduction
2.1.1 VoIP
2.1.2 Text & Image
2.1.3 Video
2.2 Global Over-the-Top (OTT) Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Over-the-Top (OTT) Historic Market Size by Type (2018-2023)
2.2.2 Global Over-the-Top (OTT) Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Over-the-Top (OTT) Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Over-the-Top (OTT) Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Over-the-Top (OTT) Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Over-the-Top (OTT) Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Over-the-Top (OTT) Revenue Breakdown by Type (2018-2029)
3 Over-the-Top (OTT) Market Overview by Application
3.1 Introduction
3.1.1 Household
3.1.2 Commercial
3.2 Global Over-the-Top (OTT) Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Over-the-Top (OTT) Historic Market Size by Application (2018-2023)
3.2.2 Global Over-the-Top (OTT) Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Over-the-Top (OTT) Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Over-the-Top (OTT) Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Over-the-Top (OTT) Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Over-the-Top (OTT) Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Over-the-Top (OTT) Revenue Breakdown by Application (2018-2029)
4 Over-the-Top (OTT) Competition Analysis by Players
4.1 Global Over-the-Top (OTT) Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Over-the-Top (OTT) as of 2022)
4.3 Date of Key Players Enter into Over-the-Top (OTT) Market
4.4 Global Top Players Over-the-Top (OTT) Headquarters and Area Served
4.5 Key Players Over-the-Top (OTT) Product Solution and Service
4.6 Competitive Status
4.6.1 Over-the-Top (OTT) Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 AMAZON
5.1.1 AMAZON Profile
5.1.2 AMAZON Main Business
5.1.3 AMAZON Over-the-Top (OTT) Products, Services and Solutions
5.1.4 AMAZON Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.1.5 AMAZON Recent Developments
5.2 Netflix
5.2.1 Netflix Profile
5.2.2 Netflix Main Business
5.2.3 Netflix Over-the-Top (OTT) Products, Services and Solutions
5.2.4 Netflix Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.2.5 Netflix Recent Developments
5.3 Hulu
5.3.1 Hulu Profile
5.3.2 Hulu Main Business
5.3.3 Hulu Over-the-Top (OTT) Products, Services and Solutions
5.3.4 Hulu Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.3.5 Apple Recent Developments
5.4 Apple
5.4.1 Apple Profile
5.4.2 Apple Main Business
5.4.3 Apple Over-the-Top (OTT) Products, Services and Solutions
5.4.4 Apple Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.4.5 Apple Recent Developments
5.5 Facebook
5.5.1 Facebook Profile
5.5.2 Facebook Main Business
5.5.3 Facebook Over-the-Top (OTT) Products, Services and Solutions
5.5.4 Facebook Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.5.5 Facebook Recent Developments
5.6 Akamai Technologies
5.6.1 Akamai Technologies Profile
5.6.2 Akamai Technologies Main Business
5.6.3 Akamai Technologies Over-the-Top (OTT) Products, Services and Solutions
5.6.4 Akamai Technologies Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.6.5 Akamai Technologies Recent Developments
5.7 Google
5.7.1 Google Profile
5.7.2 Google Main Business
5.7.3 Google Over-the-Top (OTT) Products, Services and Solutions
5.7.4 Google Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.7.5 Google Recent Developments
5.8 IBM
5.8.1 IBM Profile
5.8.2 IBM Main Business
5.8.3 IBM Over-the-Top (OTT) Products, Services and Solutions
5.8.4 IBM Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.8.5 IBM Recent Developments
5.9 LeEco
5.9.1 LeEco Profile
5.9.2 LeEco Main Business
5.9.3 LeEco Over-the-Top (OTT) Products, Services and Solutions
5.9.4 LeEco Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.9.5 LeEco Recent Developments
5.10 Limelight Networks
5.10.1 Limelight Networks Profile
5.10.2 Limelight Networks Main Business
5.10.3 Limelight Networks Over-the-Top (OTT) Products, Services and Solutions
5.10.4 Limelight Networks Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.10.5 Limelight Networks Recent Developments
5.11 Microsoft
5.11.1 Microsoft Profile
5.11.2 Microsoft Main Business
5.11.3 Microsoft Over-the-Top (OTT) Products, Services and Solutions
5.11.4 Microsoft Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.11.5 Microsoft Recent Developments
5.12 Star India
5.12.1 Star India Profile
5.12.2 Star India Main Business
5.12.3 Star India Over-the-Top (OTT) Products, Services and Solutions
5.12.4 Star India Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.12.5 Star India Recent Developments
5.13 Zee Entertainment Enterprises
5.13.1 Zee Entertainment Enterprises Profile
5.13.2 Zee Entertainment Enterprises Main Business
5.13.3 Zee Entertainment Enterprises Over-the-Top (OTT) Products, Services and Solutions
5.13.4 Zee Entertainment Enterprises Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.13.5 Zee Entertainment Enterprises Recent Developments
5.14 Spuul
5.14.1 Spuul Profile
5.14.2 Spuul Main Business
5.14.3 Spuul Over-the-Top (OTT) Products, Services and Solutions
5.14.4 Spuul Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.14.5 Spuul Recent Developments
5.15 Eros International
5.15.1 Eros International Profile
5.15.2 Eros International Main Business
5.15.3 Eros International Over-the-Top (OTT) Products, Services and Solutions
5.15.4 Eros International Over-the-Top (OTT) Revenue (US$ Million) & (2018-2023)
5.15.5 Eros International Recent Developments
6 North America
6.1 North America Over-the-Top (OTT) Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Over-the-Top (OTT) Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Over-the-Top (OTT) Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Over-the-Top (OTT) Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Over-the-Top (OTT) Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Over-the-Top (OTT) Market Dynamics
11.1 Over-the-Top (OTT) Industry Trends
11.2 Over-the-Top (OTT) Market Drivers
11.3 Over-the-Top (OTT) Market Challenges
11.4 Over-the-Top (OTT) Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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