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Over the Top TV and Video-Global Market Insights and Sales Trends 2025
Synopsis
Over-the-top (OTT) is the delivery of TV/video content directly from the internet. Users don’t have to subscribe to a traditional cable or satellite provider to access this content; they can watch this content on various devices—tablet, phone, laptop/desktop, television, etc. The video is delivered in a streaming or video-on-demand (VOD) format.
The global Over the Top TV and Video market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Over the Top TV and Video in various end use industries. The expanding demands from the Personal, Commercial and Others,, are propelling Over the Top TV and Video market. HTTP Progressive Download (HPD), one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the HTTP Adaptive Streaming (HAS) segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Over the Top TV and Video market, driven by demand from China, the second largest economy with some signs of stabilising, the Over the Top TV and Video market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Over the Top TV and Video, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Over the Top TV and Video market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Over the Top TV and Video market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Over the Top TV and Video sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Over the Top TV and Video covered in this report include Netflix, Hulu, Amazon Prime, Dacast, SPB TV, Peacock, Disney+, JW Player and Vimeo, LLC, etc.
The global Over the Top TV and Video market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Netflix
Hulu
Amazon Prime
Dacast
SPB TV
Peacock
Disney+
JW Player
Vimeo, LLC
Brightcove
HBO Now
Setplex
IBM Watson Media
Muvi
Kaltura
YouTube
Bilibili
Tencent
Sohu
MGTV
YOUKU
Wasu TV
Global Over the Top TV and Video market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Over the Top TV and Video market, Segment by Type:
HTTP Progressive Download (HPD)
HTTP Adaptive Streaming (HAS)
Global Over the Top TV and Video market, by Application
Personal
Commercial
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Over the Top TV and Video companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Over-the-top (OTT) is the delivery of TV/video content directly from the internet. Users don’t have to subscribe to a traditional cable or satellite provider to access this content; they can watch this content on various devices—tablet, phone, laptop/desktop, television, etc. The video is delivered in a streaming or video-on-demand (VOD) format.
The global Over the Top TV and Video market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Over the Top TV and Video in various end use industries. The expanding demands from the Personal, Commercial and Others,, are propelling Over the Top TV and Video market. HTTP Progressive Download (HPD), one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the HTTP Adaptive Streaming (HAS) segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Over the Top TV and Video market, driven by demand from China, the second largest economy with some signs of stabilising, the Over the Top TV and Video market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Over the Top TV and Video, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Over the Top TV and Video market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Over the Top TV and Video market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Over the Top TV and Video sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Over the Top TV and Video covered in this report include Netflix, Hulu, Amazon Prime, Dacast, SPB TV, Peacock, Disney+, JW Player and Vimeo, LLC, etc.
The global Over the Top TV and Video market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Netflix
Hulu
Amazon Prime
Dacast
SPB TV
Peacock
Disney+
JW Player
Vimeo, LLC
Brightcove
HBO Now
Setplex
IBM Watson Media
Muvi
Kaltura
YouTube
Bilibili
Tencent
Sohu
MGTV
YOUKU
Wasu TV
Global Over the Top TV and Video market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Over the Top TV and Video market, Segment by Type:
HTTP Progressive Download (HPD)
HTTP Adaptive Streaming (HAS)
Global Over the Top TV and Video market, by Application
Personal
Commercial
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Over the Top TV and Video companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Over the Top TV and Video
1.1 Over the Top TV and Video Market Overview
1.1.1 Over the Top TV and Video Product Scope
1.1.2 Over the Top TV and Video Market Status and Outlook
1.2 Global Over the Top TV and Video Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Over the Top TV and Video Market Size by Region (2018-2029)
1.4 Global Over the Top TV and Video Historic Market Size by Region (2018-2023)
1.5 Global Over the Top TV and Video Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Over the Top TV and Video Market Size (2018-2029)
1.6.1 North America Over the Top TV and Video Market Size (2018-2029)
1.6.2 Europe Over the Top TV and Video Market Size (2018-2029)
1.6.3 Asia-Pacific Over the Top TV and Video Market Size (2018-2029)
1.6.4 Latin America Over the Top TV and Video Market Size (2018-2029)
1.6.5 Middle East & Africa Over the Top TV and Video Market Size (2018-2029)
2 Over the Top TV and Video Market by Type
2.1 Introduction
2.1.1 HTTP Progressive Download (HPD)
2.1.2 HTTP Adaptive Streaming (HAS)
2.2 Global Over the Top TV and Video Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Over the Top TV and Video Historic Market Size by Type (2018-2023)
2.2.2 Global Over the Top TV and Video Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Over the Top TV and Video Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Over the Top TV and Video Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Over the Top TV and Video Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Over the Top TV and Video Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Over the Top TV and Video Revenue Breakdown by Type (2018-2029)
3 Over the Top TV and Video Market Overview by Application
3.1 Introduction
3.1.1 Personal
3.1.2 Commercial
3.1.3 Others
3.2 Global Over the Top TV and Video Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Over the Top TV and Video Historic Market Size by Application (2018-2023)
3.2.2 Global Over the Top TV and Video Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Over the Top TV and Video Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Over the Top TV and Video Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Over the Top TV and Video Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Over the Top TV and Video Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Over the Top TV and Video Revenue Breakdown by Application (2018-2029)
4 Over the Top TV and Video Competition Analysis by Players
4.1 Global Over the Top TV and Video Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Over the Top TV and Video as of 2022)
4.3 Date of Key Players Enter into Over the Top TV and Video Market
4.4 Global Top Players Over the Top TV and Video Headquarters and Area Served
4.5 Key Players Over the Top TV and Video Product Solution and Service
4.6 Competitive Status
4.6.1 Over the Top TV and Video Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Netflix
5.1.1 Netflix Profile
5.1.2 Netflix Main Business
5.1.3 Netflix Over the Top TV and Video Products, Services and Solutions
5.1.4 Netflix Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.1.5 Netflix Recent Developments
5.2 Hulu
5.2.1 Hulu Profile
5.2.2 Hulu Main Business
5.2.3 Hulu Over the Top TV and Video Products, Services and Solutions
5.2.4 Hulu Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.2.5 Hulu Recent Developments
5.3 Amazon Prime
5.3.1 Amazon Prime Profile
5.3.2 Amazon Prime Main Business
5.3.3 Amazon Prime Over the Top TV and Video Products, Services and Solutions
5.3.4 Amazon Prime Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.3.5 Dacast Recent Developments
5.4 Dacast
5.4.1 Dacast Profile
5.4.2 Dacast Main Business
5.4.3 Dacast Over the Top TV and Video Products, Services and Solutions
5.4.4 Dacast Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.4.5 Dacast Recent Developments
5.5 SPB TV
5.5.1 SPB TV Profile
5.5.2 SPB TV Main Business
5.5.3 SPB TV Over the Top TV and Video Products, Services and Solutions
5.5.4 SPB TV Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.5.5 SPB TV Recent Developments
5.6 Peacock
5.6.1 Peacock Profile
5.6.2 Peacock Main Business
5.6.3 Peacock Over the Top TV and Video Products, Services and Solutions
5.6.4 Peacock Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.6.5 Peacock Recent Developments
5.7 Disney+
5.7.1 Disney+ Profile
5.7.2 Disney+ Main Business
5.7.3 Disney+ Over the Top TV and Video Products, Services and Solutions
5.7.4 Disney+ Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.7.5 Disney+ Recent Developments
5.8 JW Player
5.8.1 JW Player Profile
5.8.2 JW Player Main Business
5.8.3 JW Player Over the Top TV and Video Products, Services and Solutions
5.8.4 JW Player Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.8.5 JW Player Recent Developments
5.9 Vimeo, LLC
5.9.1 Vimeo, LLC Profile
5.9.2 Vimeo, LLC Main Business
5.9.3 Vimeo, LLC Over the Top TV and Video Products, Services and Solutions
5.9.4 Vimeo, LLC Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.9.5 Vimeo, LLC Recent Developments
5.10 Brightcove
5.10.1 Brightcove Profile
5.10.2 Brightcove Main Business
5.10.3 Brightcove Over the Top TV and Video Products, Services and Solutions
5.10.4 Brightcove Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.10.5 Brightcove Recent Developments
5.11 HBO Now
5.11.1 HBO Now Profile
5.11.2 HBO Now Main Business
5.11.3 HBO Now Over the Top TV and Video Products, Services and Solutions
5.11.4 HBO Now Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.11.5 HBO Now Recent Developments
5.12 Setplex
5.12.1 Setplex Profile
5.12.2 Setplex Main Business
5.12.3 Setplex Over the Top TV and Video Products, Services and Solutions
5.12.4 Setplex Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.12.5 Setplex Recent Developments
5.13 IBM Watson Media
5.13.1 IBM Watson Media Profile
5.13.2 IBM Watson Media Main Business
5.13.3 IBM Watson Media Over the Top TV and Video Products, Services and Solutions
5.13.4 IBM Watson Media Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.13.5 IBM Watson Media Recent Developments
5.14 Muvi
5.14.1 Muvi Profile
5.14.2 Muvi Main Business
5.14.3 Muvi Over the Top TV and Video Products, Services and Solutions
5.14.4 Muvi Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.14.5 Muvi Recent Developments
5.15 Kaltura
5.15.1 Kaltura Profile
5.15.2 Kaltura Main Business
5.15.3 Kaltura Over the Top TV and Video Products, Services and Solutions
5.15.4 Kaltura Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.15.5 Kaltura Recent Developments
5.16 YouTube
5.16.1 YouTube Profile
5.16.2 YouTube Main Business
5.16.3 YouTube Over the Top TV and Video Products, Services and Solutions
5.16.4 YouTube Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.16.5 YouTube Recent Developments
5.17 Bilibili
5.17.1 Bilibili Profile
5.17.2 Bilibili Main Business
5.17.3 Bilibili Over the Top TV and Video Products, Services and Solutions
5.17.4 Bilibili Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.17.5 Bilibili Recent Developments
5.18 Tencent
5.18.1 Tencent Profile
5.18.2 Tencent Main Business
5.18.3 Tencent Over the Top TV and Video Products, Services and Solutions
5.18.4 Tencent Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.18.5 Tencent Recent Developments
5.19 Sohu
5.19.1 Sohu Profile
5.19.2 Sohu Main Business
5.19.3 Sohu Over the Top TV and Video Products, Services and Solutions
5.19.4 Sohu Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.19.5 Sohu Recent Developments
5.20 MGTV
5.20.1 MGTV Profile
5.20.2 MGTV Main Business
5.20.3 MGTV Over the Top TV and Video Products, Services and Solutions
5.20.4 MGTV Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.20.5 MGTV Recent Developments
5.21 YOUKU
5.21.1 YOUKU Profile
5.21.2 YOUKU Main Business
5.21.3 YOUKU Over the Top TV and Video Products, Services and Solutions
5.21.4 YOUKU Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.21.5 YOUKU Recent Developments
5.22 Wasu TV
5.22.1 Wasu TV Profile
5.22.2 Wasu TV Main Business
5.22.3 Wasu TV Over the Top TV and Video Products, Services and Solutions
5.22.4 Wasu TV Over the Top TV and Video Revenue (US$ Million) & (2018-2023)
5.22.5 Wasu TV Recent Developments
6 North America
6.1 North America Over the Top TV and Video Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Over the Top TV and Video Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Over the Top TV and Video Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Over the Top TV and Video Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Over the Top TV and Video Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Over the Top TV and Video Market Dynamics
11.1 Over the Top TV and Video Industry Trends
11.2 Over the Top TV and Video Market Drivers
11.3 Over the Top TV and Video Market Challenges
11.4 Over the Top TV and Video Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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